Woman Owned: The Growth Podcast for Women Entrepreneurs Getting Paid to Build Your List: The Co-Branded Partnership Strategy Behind Boss Project's 10,000+ Leads with Abagail Pumphrey
Nov 11, 2025
Abagail Pumphrey, CEO of Boss Project and host of the Strategy Hour podcast, shares her expertise in co-branded partnerships that generate massive leads. She explains how brands can pay you to create lead-generating experiences, and dives into strategies like digital product pre-sales for validation. Abagail also reveals her plans to achieve financial freedom by age 44, emphasizing smart revenue allocation and partnering with advisors for long-term growth. This conversation is packed with actionable insights for entrepreneurs!
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Laid Off Into Launch
- Abagail was laid off from a startup and used the moment to start her business, replacing her salary in 30 days.
- She hit six figures in eight months and doubled it four months later, which launched her company growth.
Digital Products Make You A Marketer
- Running a digital product business shifts your role into full-time marketing rather than delivering client work.
- Lower price points require much higher volume, so marketing becomes the primary challenge.
Paid Partnerships That Drive Lead Flow
- Abagail built tens of thousands of leads via co-branded events where partner brands paid her to create learning experiences.
- She treated these as paid publicity that also delivered qualified, repeatable leads for her business.
