

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Aug 6, 2024 • 32min
How Much To Pay Yourself As a CEO
How much should you pay yourself as a woman business owner? This is a question that plagues many entrepreneurs as they try to balance fairly compensating themselves with reinvesting profits back into the business. If this is you, you're in luck because this week, Eleanor gives you the ultimate guide for deciding on your salary and distributions as a woman CEO. Listen in this week as Eleanor equips you with some timeless principles that will help you think critically about your own compensation. You’ll learn what is required of you to have a well-financed business, and become a well-financed woman who has the fuel you need to feel protected, weather challenges, and have an abundant life. Get full show notes and more information here: https://safimedia.co/WO10

Jul 30, 2024 • 55min
How To Generate $1.2M in 3 Days with Live Events Featuring Dr. DARNYELLE JERVEY HARMON
What’s the secret to hosting live events as a way to not only connect with and serve your audience, but also generate insane revenue? Eleanor’s guest this week made $1.2M in three days through her live event, and she’s here to share everything she’s learned about the keys to success in selling in-person and virtual events. Dr. Darnyelle Jervey Harmon is an award-winning business advisor, speaker, strategist, and the founder of multi-million-dollar company, Incredible One Enterprises: a minority woman-owned Inc. 5000 company specializing in combining business growth strategy with mindset and spiritual alignment principles. Tune in this week as Dr. Darnyelle pulls back the curtain on how she generates multiple seven figures per year, largely driven by event marketing. Get full show notes and more information here: https://safimedia.co/WO9

Jul 23, 2024 • 45min
The 4 Step Client Retention Strategy That Catapulted TRACY LITT Past $1M in Sales
If you want to drive huge profits in your business, you must focus on retention. Eleanor’s guest this week is a personal development powerhouse who has nailed down what is necessary to drive industry-leading client retention rates, and she’s here to give you a masterclass in advanced retention strategy. Tracy Litt is a former HR executive who took the leap from corporate to the woman-owned world to build her personal development empire. Her company, The Litt Factor, rapidly crossed the seven-figure mark, a move Tracy says largely came from their outrageous retention rates. Her approach to client retention is what elevated her company into the top 1% of woman-owned businesses, and you get to hear exactly how she did it today. Get full show notes and more information here: https://safimedia.co/WO8

Jul 16, 2024 • 53min
How To Host Roundtable Events That Add $884K to Your Revenue (Cubicle to CEO)
This week, you’re hearing Eleanor’s conversation with Ellen Yin, over on Ellen’s Cubicle to CEO Podcast. Since Q4 of 2021, Eleanor has successfully hosted 14 roundtables, which generated over $884,000 in revenue plus thousands of new email subscribers over two years, and she’s letting you in on the logistics behind hosting roundtables so you can replicate her strategy in your own business. Tune in to hear Ellen quiz Eleanor on how Safi Media was able to add $884K in revenue through roundtable discussions. Eleanor breaks down everything you want to know, from the logistics of inviting and attracting speakers, to what mediating roundtables looks like, and how to best approach new leads that come through these types of discussions. Get full show notes and more information here: https://safimedia.co/WO7

Jul 9, 2024 • 41min
The 4 Step Speaker Protocol That Helps Monique Bryan Make $60K+ Per Year From UNPAID Speaking Gigs
There are lots of individual components involved in building strong personal branding, but Eleanor’s guest this week believes speaking is the best way to leverage your brand. Monique Bryan is a personal branding coach for entrepreneurs, where she helps small business owners who haven’t quite figured out how to get people to take notice of their brand market themselves better. Monique has learned how to maximize the long-term marketing and brand-building firepower of speaking gigs, whether it’s a podcast, virtual event, or live on stage, and she’s giving you a masterclass in elevating your marketing. Listen in this week as Monique offers her four-step speaker protocol that helps her make $60K in additional revenue from unpaid speaking gigs. Get full show notes and more information here: https://safimedia.co/WO6

Jul 2, 2024 • 16min
The 3 Ps of Building An Audience That Pays You
Your email list continues to be one of the most lucrative assets in any modern business. Social media shoutouts are great, but people’s email lists deliver way more leads and sales. Having a powerful asset like this gives you a growth runway and new people you can sell to, and this episode outlines an insanely simple way to begin growing your email list. If you’re convinced by the power of building an audience that pays you, you’re in luck this week because Eleanor is here to share the three Ps of list building, and a simple two-step process you can get started on today to accelerate your audience and impact while enriching your network at the same time. Get full show notes and more information here: https://safimedia.co/WO5

Jun 25, 2024 • 39min
The Simple Google Spreadsheet That Unlocked A Multi-Million Dollar Exit with Sreejata Chatterjee
It’s every entrepreneur’s dream to start a meaningful company, build up a great team, and create innovative tech that has an impact on the marketplace, so much so that someone comes along wanting to acquire your company, leading to you and your investors getting paid. This is Sreejata Chatterjee’s woman-owned story, and it’s a case study full of gems. Sreejata Chatterjee is a self-professed nerd, programmer, and computer science genius who co-founded LeadSift in 2012 and then sold it in 2021. LeadSift helps B2B companies fill their pipelines using intelligence from publicly available data from places like social media, and in this interview, you’ll hear exactly how Sreejata secured her multi-million dollar exit. Get full show notes and more information here: https://safimedia.co/WO4

4 snips
Jun 18, 2024 • 36min
How To Build Your Team Without Going Broke
Building a team is a big step for entrepreneurs, and financial stress is common. Discover five essential rules for hiring without breaking the bank. Learn how to forge a profitable workforce and ensure your staff contributes positively to your bottom line. Explore tips on effective team management and employee compensation strategies. This discussion provides valuable insights for women looking to propel their businesses from modest beginnings to significant growth.

Jun 11, 2024 • 45min
The Simplify To Scale Solution: How Amanda Tress Cut a 7 Figure Revenue Stream to Build a 9 Figure Empire
Join Amanda Tress, founder of The FASTer Way to Fat Loss and a digital fitness expert, as she shares her remarkable journey from a successful marketing agency to building a nine-figure empire. She discusses the pivotal choice to cut her seven-figure revenue stream to focus on her passion for fitness. Amanda reveals powerful strategies for scaling a business, the importance of focus and prioritization, and how she navigated the emotional challenges of transformation. Her story is a testament to dedication, resilience, and the power of a single, clear vision.

Jun 4, 2024 • 25min
16 Game-Changing Data Points All Women Entrepreneurs Need
There has never been more support available for women entrepreneurs than there is today, and yet, women founders are still hugely misunderstood. If you wonder what you really need at each stage of growth, or how to take the correct action at the right time to drive more sales, profits, and impact, you’re in the right place. In this very first episode of Woman Owned, Eleanor shares 16 game-changing data points that will put your growth challenges into perspective. This comes from the research Safi Media has gathered over the last seven years, and is derived from Eleanor’s work coaching over 700 women and her own experience as a founder in the top 1.7% of all women-owned businesses globally. She’s revealing what you’ll typically see at each of these 16 data points and why, and how to take empowered action to grow. Get full show notes and more information here: https://safimedia.co/WO1