

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Jun 4, 2024 • 25min
16 Game-Changing Data Points All Women Entrepreneurs Need
There has never been more support available for women entrepreneurs than there is today, and yet, women founders are still hugely misunderstood. If you wonder what you really need at each stage of growth, or how to take the correct action at the right time to drive more sales, profits, and impact, you’re in the right place. In this very first episode of Woman Owned, Eleanor shares 16 game-changing data points that will put your growth challenges into perspective. This comes from the research Safi Media has gathered over the last seven years, and is derived from Eleanor’s work coaching over 700 women and her own experience as a founder in the top 1.7% of all women-owned businesses globally. She’s revealing what you’ll typically see at each of these 16 data points and why, and how to take empowered action to grow. Get full show notes and more information here: https://safimedia.co/WO1

May 28, 2024 • 34min
5 Things I Wish I Knew Before I Started a Podcast
With over 500 episodes and close to two million downloads under her belt, Eleanor has learned some major lessons about how to create, launch, and sustain a podcast that brings a financial return. After multiple iterations of her podcast and 18 months of producing Anchored Intelligence, Eleanor is closing the door on this amazing chapter in honor of new starts. In light of a brand new show for women founders coming to you next week, she’s here to share five things she’s learned as a content creator that you can use as an anchor if you’re considering starting a podcast or already have one in the works. Get full show notes and more information here: https://safimedia.co/ai43

May 21, 2024 • 24min
The Side Effects of Setting Big Goals
Not hitting your goals is part and parcel of the entrepreneurial experience, especially if you want to become a high-growth leader. While this is a relatively common experience for entrepreneurs, you might be layering extra pain and suffering on top of your perceived failure, when in reality, you’re making major leaps forward just by setting and pursuing these big goals. Tune in this week to learn the magic of setting big goals, even when you don’t meet them. Eleanor is showing you why setting goals you don’t achieve isn’t a problem and the three main side effects of pursuing big goals. Get full show notes and more information here: https://safimedia.co/ai42

May 14, 2024 • 47min
How The Patriarchy Impacts Modern Women Featuring Elise Loehnen
Ever wonder what feminists mean by “the patriarchy?” It’s presented as the boogeyman in our culture, but what is it really and where did it come from? If you’ve always assumed this is just the way the world has always been, but you’re tired of being a “good girl” and instead crave being a whole, fully expressed woman, this episode is for you. To unpack this concept, Eleanor is joined by Elise Loehnen, author of the New York Times Bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. They’re exploring its historical roots, how it manifests in modern women’s lives, and the true cost of constantly playing by society’s rules - rules that weren’t built for women in the first place. Get full show notes and more information here: https://safimedia.co/ai41

May 7, 2024 • 28min
How to Build the Muscle of Saying No
If you feel like you’re drowning in all the things you could and should be doing with little time on your hands to accomplish your goals, it’s time to meet your stress with power. A lack of time isn’t a mindset issue. It’s real. However, you do have agency when it comes to how you fill and use your time, and Eleanor is here this week to show you how to become someone who does hard better. Join Eleanor on this episode to hear the impact of time stress on ambitious women, and why, while you may be tempted to downgrade your goals, it’s vital for you to upgrade your power instead. You’ll learn the real antidote to stress, what is amplifying your experience of time stress, and how to rewrite your story on power. Get full show notes and more information here: https://safimedia.co/ai40

Apr 30, 2024 • 1h 2min
How to Scale Sustainably Featuring Caitlin MacGregor
Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap. This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your organization’s full potential. She’s decoding strong product market fit and sharing how she accomplished the perfect recipe for Plum’s product and its target market. Get full show notes and more information here: https://safimedia.co/ai39

Apr 23, 2024 • 15min
The GSD Mindset: Why Urgency Is a Game-Changer
In the fast-paced world of entrepreneurship, the ability to balance long-term slow-growth initiatives with immediate action is a game-changer. This balancing act is an essential skill all entrepreneurial CEOs and entrepreneurs must cultivate to master the art of GSD: Getting Shit Done. Join Eleanor this week as she dives into why mastering the art of GSD is the secret weapon of successful entrepreneurs and leaders. She’s exploring the importance of urgency and immediacy in business, the roadblocks entrepreneurs face, and her top strategies for staying laser-focused on driving your business forward. Get full show notes and more information here: https://safimedia.co/ai38

Apr 16, 2024 • 58min
Research-Driven Strategies to Make Your Goals a Reality Featuring Emily Balcetis
You’re a driven leader who is accustomed to setting goals. But let’s be honest, they probably don’t always pan out. Is it a willpower issue? Are your targets unrealistic? Do you maybe need a new approach? Why does success remain elusive? To answer these questions, Eleanor sought out the insight of a world-renowned researcher on the topic of setting and achieving goals. Dr. Emily Balcetis is an American social psychologist and Associate Professor of Psychology at NYU. Her research focuses on people’s perception of the world and how our motivations, goals, and emotions influence it, and she’s here today to shed light on the science behind setting and achieving goals. Get full show notes and more information here: https://safimedia.co/ai37

Apr 9, 2024 • 21min
Money Beliefs That May Be Sabotaging Your Business
Having a solid money mindset is essential when it comes to growing and scaling your business. Being a CEO and founder requires a comprehensive skill set that includes great financial management practices. However, Eleanor is here this week to talk specifically about your relationship with money. Tune in this week to hear the money beliefs that may be sabotaging your business and why you must examine if your money beliefs are helping or harming you. Eleanor hopes this list helps you see where you might already share in these beliefs, or find an opportunity for you to practice new beliefs. Get full show notes and more information here: https://safimedia.co/ai36

Apr 2, 2024 • 57min
Build A Remarkable Personal Brand Without Trying featuring Guy Kawasaki
Silicon Valley legend Guy Kawasaki discusses how to build a remarkable personal brand effortlessly. They cover misconceptions about being remarkable, and Guy's framework for effortless personal branding. Topics include growth mindset, hard work, innovation, societal issues, late discovery of hobbies, diversity in interests, and personal empowerment.