Woman Owned: The Growth Podcast for Women Entrepreneurs

Are you wondering if it’s really worth it to record a podcast, film a video, or write a blog post that no one sees or hears? Your time is valuable, and this can be frustrating. But, my answer is unequivocally 100% yes. Consistency is the oatmeal-flavored solution to your audience-growing goal. It’s not flashy, it’s not glamorous. Most entrepreneurs ignore it (mistakenly). But to have a large audience that tunes into your content, you need to be consistent. Keep Reading >> Back when I was a newspaper journalist, I had to produce a story a day. That’s a lot of content production! It trained me to show up constantly, clarify my voice, and discover my interests. Even if what you produce at the beginning isn’t great, it’s important. Today, I explain how to build the habits of consistency so you can grow your audience. That’s the real secret behind your role models’ success. Rachel Hollis, Katie Couric, and Oprah Winfrey all show up consistently with value. I also share why not showing up consistently makes your audience feel like they’re married to an emotionally unavailable spouse. Today on the Fierce Feminine Leadership Podcast: Why your content isn’t getting the engagement or reach that you want. Why it’s an opportunity to create like no one's watching when you first start. How Katie Couric, Rachel Hollis, Oprah, James Clear, and Marie Forleo show up consistently. That there truly is no such thing as an overnight success. My top tips for mastering the habit of consistency. How to choose the perfect medium for your content. Resources Mentioned: Marie Forleo’s MarieTV Girl, Stop Apologizing and Girl, Wash Your Face by Rachel Hollis Atomic Habits by James Clear Bird By Bird by Anne Lamott Learn more about The Incubator with Eleanor Beaton Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing! Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Alexandra Carter is a public speaker, teacher, and author of Ask for More: 10 Questions to Negotiate Anything. She is an award-winning professor at Columbia Law School Professor of Law and serves as Director of the Mediation Clinic. Alex is also a negotiation trainer whose A-level clients include the United Nations, Fortune 100 companies, and the United States government. Alex speaks to a wide range of audiences from law students to diplomats to business leaders, on topics including negotiation, communication, and leadership. Keep Reading >> Alex joins me today to discuss how to reframe what it means to negotiate and how to be a better negotiator. She shares why we settle for less when we could ask for more and how the standard view of negotiation is limited. Alex also highlights how asking the right questions can help people tap into their wisdom and the balance between freely adding value and knowing your worth in business. “You can still tactfully, collaboratively ask for more and continue to serve, even in the toughest circumstances of our lifetime.” - Alexandra Carter   Today on the Fierce Feminine Leadership Podcast: The tools Alex has focused on in response to COVID-19 related struggles Two moments of conviction that led Alex to realize her passion for negotiation The tendency to revert to limiting beliefs during a time of crisis The impact that offering free high-quality content has had on Alex’s business Alex’s purpose in writing her book Ask for More, and how she defines negotiation The interplay between negotiation, relationship and value, and where the negotiation process truly starts What mirror questions are, what they enable you to do, and two examples of mirror questions One of the primary components of leadership and how it relates to negotiation The importance of asking the right questions and knowing what problems you are trying to solve How remembering past successes can help us perform better moving forward The difference between recruiting and requesting Connect with Alexandra: Alex Carter Alexandra Carter on Twitter Alexandra Carter on LinkedIn Alexandra Carter on Instagram   Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!  Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Are you worried that the marketing you do today will contribute to the online noise? Perhaps you’re feeling uneasy about marketing your products and services in the era of COVID-19 - feeling like everyone is ‘Zoomed out” and uninterested in joining yet another webinar or online workshop. In all of the noise currently happening in the online space, it’s natural to feel overwhelmed when we see the influx of ads landing in our inboxes and showing up in our social media feeds. But while these feelings are normal - they shouldn’t stop you from marketing your brand.

Should you reduce your prices in the face of an economic downturn? This is a question many fierce feminine leaders and entrepreneurs are asking as we continue to face economic uncertainty around the world and develop a strategy to position our businesses to weather the storm. While cutting our prices may seem like the obvious solution to surviving an economic crisis, there are other ways to safeguard your business and position yourself for success. Keep Reading >> Today, I explain why I believe cutting your prices during an economic downturn is a ‘knee-jerk’ reaction for many business leaders and the long-term impact it can have on your business - long after the recession has ended.  I highlight the importance of being creative with meeting your customers where they are and share alternative strategies you can use to continue building your business without reducing your prices. I also highlight what you should and should not offer for free as well as how adding value can strategically link back to your sales process.   “The pricing decisions that you make today are going to impact your business, not only in the short-term but also for years after the economy recovers.” - Eleanor Beaton   Today on the Fierce Feminine Leadership Podcast: How the pricing decisions you make today will impact your business after the economy recovers Three reasons why prices tend to drop during a recession The importance of intentionality and integrity when determining your prices What cutting prices on your services trains customers to do Four pricing tips to help you get through this downturn as an entrepreneur The damaging assumption that many entrepreneurs make about selling services at full price during an economic crisis The trends I have observed in marketing and entrepreneurship over the past several weeks Why you shouldn’t be afraid to provide value for free, and how to use free resources as a path back to your sales process   Resources Mentioned: Adversity Marketing On-Demand Training    Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!    Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Jena Rodriguez is a motivational speaker, growth strategist, and transformation leadership mentor dedicated to helping people live consciously. She is the CEO of Brave Masters, where she helps corporate teams and entrepreneurs tap into their potential and scale their businesses by developing their mindsets. Jena is also a motivational speaker and the host of The Brave Entrepreneur Podcast and specializes in topics including leadership development, emotional intelligence, and personal growth.  Keep Reading >> Jena joins me today to discuss topics surrounding courage, bravery, visibility and leading with authenticity. She shares how she went from bankruptcy to founding the Brave Master, how your past experiences can impact the present, and the importance of not letting our egos run the show. Jena also highlights the power of living a conscious life and how to get to the other side of what is holding you back.  “It’s all about facing yourself and owning your stuff.” - Jena Rodriguez  Today on the Fierce Feminine Leadership Podcast:   Jena’s entrepreneurial journey, the crossroads she faced, and her current mission in life The role shame played in Jena’s life and how long it took her to be open about her bankruptcy How challenges can impact your mindset and perception of self  What ‘ego tricks’ are and the importance of reflecting on your mental patterns  How to decide whether you should listen to your “shoulds” and how to determine if you are a control freak How control serves as a protective mechanism and whether it truly exists  Why Jena considered herself “spiritually bankrupt” and why faith and surrender matter Balancing goals with letting go, and where to place your focus when it comes to visualization How attachment contributes to suffering and what those attachments can look like  How Jena is “emotionally divorcing” what no longer serves her and the difference between living consciously and unconsciously  Resources Mentioned: The Choice: Embrace the Possible by Edith Eva Eger Connect with Jena Rodriguez:   Brave Masters Brave Entrepreneurs Facebook Group The Detachment Method Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!  What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!     Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!  

Are people buying during COVID-19? Is it even okay to sell during a global pandemic? These are the sales questions plaguing many female entrepreneurs in this time of panic and uncertainty. It is crucial to reflect on whether the stories we tell ourselves about whether we are “allowed” to do business are serving us, or whether they are derailing our potential to thrive amidst the chaos. Keep Reading >> In today’s episode, I discuss whether female entrepreneurs should amp up or relax their sales efforts in response to the coronavirus pandemic. I discuss how to approach the situation with a CEO mindset and follow through with the responsibility you have to your business. I also highlight how you can be creative with selling and how to refine your messaging and find ways to connect your offer to what people need right now.   “Crisis and challenge are the birthplace of innovation.” - Eleanor Beaton   Today on the Fierce Feminine Leadership Podcast: Questions that many female entrepreneurs are struggling with right now and common myths about sales in the time of COVID-19 Which sales approach to take during this time and two caveats to consider The importance of meeting people where they are at How sales differ in a good economy versus in a time of crisis Which industries are struggling versus surging right now The difference between sales and selling and which one you should double-down on Techniques for meeting your customers and prospects where they are at Three things customers are currently looking for in this crisis time How businesses are being creative with sales during COVID-19 and how being flexible with your strategy can lead to business breakthroughs The difference between “restaurant” sales and “delivery/takeout” sales and which plan you should utilize right now My thoughts on discounts and how much to offer for free during this time How to approach your sales process moving forward   Resources Mentioned: Scale My Service Based Business Webinar The Incubator Zoom Cisco     Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!    Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!  

Are you feeling the stress and strain of the worldwide COVID-19 pandemic? You are not alone. Our society is currently overflowing with panic and uncertainty when it comes to our daily lives — and the potential impact of this crisis on our businesses and economy. On top of being nervous about how the marketplace will be affected by COVID-19, many entrepreneurs and business leaders are also anxious about marketing their products and services while maintaining their brand reputation. Keep Reading >> In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.     "This current situation has only served to amplify an underlying belief that you already had." - Eleanor Beaton     Today on the Fierce Feminine Leadership Podcast: Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have Questions to ask yourself to determine whether to suspend your marketing efforts Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis How these limiting beliefs reveal a common attitude towards women in the workforce The biggest threat to your success right now (hint: it’s not COVID-19 or the economy) Three current needs within society that you can help address through your brand Why I decided to make my upcoming retreat virtual in light of the pandemic Five specific tips for communicating with your audience during this crisis The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency     Resources Mentioned: How to Scale a 7-Figure Service Business      Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!    Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!    

Do you struggle with procrastination? You are not alone! There is a common tendency for fierce feminine leaders to get overly ambitious and try to achieve massive results without taking the simple steps they need to get there, leading to feelings of overwhelm and a failure to achieve your desired outcomes. However, by embracing the power of simple steps, you can achieve greater results than you deemed possible. Keep Reading >> Today, I share a powerful tool to help you overcome procrastination and increase your productivity so you can achieve the results you want to see within your business. I discuss why it is essential to warm yourself up and approach your goals piece by piece, rather than attempting to take it all on at once. I also highlight why you should be humble when it comes to approaching your vision and how having a fixed mindset can impact the way you choose to approach your big, audacious goals.   “One of the basic things when it comes to doubling your productivity is to end procrastination.” - Eleanor Beaton   Today on the Fierce Feminine Leadership Podcast: How to call BS on your mental blocks, increase productivity, and mitigate procrastination The concept of shooting bunnies and how it can help you achieve high-level performance Why you need to “warm-up” your business before making epic strategic moves How starting with tiny tasks can help you achieve even more significant results How a fixed mindset can influence how you approach activities within your business Five steps to end procrastination using the bunny technique, and how humility plays a role   Why you should embrace a growth mindset and embrace the power of taking small, dedicated steps over time   Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!  Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!          

So you know you need a mindset shift when it comes to sales, but how do you get there? With so much information out there about sales and money mindset, it can be challenging to know where to begin. Your sales mindset has the potential to impact your results significantly, so it is essential to equip yourself with the insight you need to help you approach your sales with ease and ultimately scale your business to 7 figures and beyond. Keep Reading >> Today, I share five tips that will help you grow your company to 7-figures by developing your sales mindset. I discuss the importance of standing firm and knowing your brand's personal measures of quality and success, and why it is essential to stay in alignment with these values. I also highlight common limiting beliefs that get in the way of effective sales, and why you should remain confident in your sales techniques despite the fears that may arise. “How you think about an activity influences your actual results far more than you may realize.“ - Eleanor Beaton   Today on the Fierce Feminine Leadership Podcast: My thoughts on the money mindset resources that currently exist Limiting narratives and beliefs that many entrepreneurs tend to develop around sales The percentage of female entrepreneurs who start their businesses in response to their passions and the amount who are influenced by a desire for work-life balance Necessary mindset shifts to change how you think about sales The importance of being open to experiencing other sales processes in order to gain insights to make your strategy more effective Why entrepreneurs tend to overcomplicate the sales process Why you shouldn’t worry about what other people think of your approach to sales Why it is so important to set your own success standards, especially as you grow and scale Why quality matters when it comes to sales and how to determine whether what you are selling is truly “good quality” How to tell whether you have codependent relationships with your clients and how to ensure a healthier dynamic Why you need to stay in alignment in order to scale your business and the importance of directly addressing misalignment    Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!  Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!        

Why do people buy? This question is one of the central considerations of buyer psychology, a key ingredient when it comes to elevating your brand to 7-figures and beyond. By gaining a deeper understanding of who your customer is and what drives their desire to invest in your product or service, you increase your opportunity to sharpen your strategy and build deeper relationships with the people you serve through your offerings. Keep Reading >> Today, I share insight into buyer psychology and a key aspect to consider to truly meet the buyer where they are along their customer journey. I discuss why you cannot overlook sales and marketing as a business leader, and why it is crucial to sell to the customer’s “why,” rather than focusing merely on what you are selling. I also highlight the idea of “escape and arrival” as it pertains to buyer psychology and some guidelines for how you can begin applying these concepts to elevate your company’s sales strategy.       “Sales is a multifaceted thing, but at the heart of it, you have to understand buyer psychology.“ - Eleanor Beaton       Today on the Fierce Feminine Leadership Podcast:   Why it is imperative to be strategic when your offer intersects with the existing marketplace The importance of stepping up as a leader when it comes to sales and marketing A deep dive into one critical element of seven-figure selling and buyer psychology What buyer psychology is and the positive shifts that will occur when you gain this insight Why people buy and the fundamental concept of “escape and arrival” Exercises related to “escape and arrival” to gain clarity on how to strategize for your brand Examples that highlight the difference between “selling to the what” and “selling to the why,” and which to emphasize in your sales and marketing strategy Three core things you need to articulate when targeting the buyer’s before and after Where to start when implementing the concept of buyer psychology to your brand     Resources Mentioned:   Vega The Messaging Lab         Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing!    Join the Fierce Community! Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders. If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!