The Auto Repair Marketing Podcast

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Panhandle EurotechShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle’s New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics 

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)VISION Hi-Tech Training & ExpoShow Notes with TimestampsIntroduction to the Episode (00:00:01) Overview of the podcast and introduction of the guest, Parker Branch.Live at Vision Conference (00:00:51) Discussion about the Vision Conference and the benefits of attending for training and networking.Award Recognition (00:02:34) Parker shares his experience winning an award for highest net profit at the institute's summit.Importance of Topline Revenue (00:02:52) Exploration of the relationship between topline revenue and profitability in automotive shops.Journey of Branch Automotive (00:03:36) Parker discusses his background and the evolution of his automotive repair shop.Growth Through Coaching (00:04:47) Parker highlights the pivotal role of coaching in his shop's growth and marketing strategy.Investment in Marketing (00:05:04) Discussion on the fear and necessity of investing in marketing for business growth.Branch Automotive Overview (00:06:43) Parker describes the services offered at Branch Automotive and the types of vehicles they specialize in.New Space and Operations (00:08:27) Parker details the new building acquisition and its positive impact on shop operations and parking.Effective Use of Space (00:08:47) Brian comments on the efficient layout of Parker's shop and its impact on operations.Marketing Strategy Discussion (00:09:23) Brian emphasizes the importance of spending on marketing and its benefits for shop growth.Partnership with Marketing Pros (00:10:34) Parker shares his experience working with marketing professionals and the positive outcomes.Measuring Marketing Success (00:11:24) Parker explains how adjustments in marketing budget led to measurable increases in business.Sponsor Message from RepairPal (00:12:02) A brief advertisement highlighting the benefits of being RepairPal certified for auto shops.App Fueled Customer Loyalty (00:13:21) Overview of how App Fueled can help auto shops enhance customer loyalty through technology.Marketing Budget Strategies (00:14:27) Discussion on the different approaches shop owners take regarding their marketing budgets.Marketing Budget Misconceptions (00:14:40) Discussion on how cutting marketing budgets can be counterproductive for business growth.Economic Downturn and Marketing Cuts (00:15:04) Statistics reveal that businesses often cut marketing first during economic pressures, which is detrimental.Seasonal Trends in Business (00:15:29) Analysis of how marketing can influence traditionally slow months and the importance of consistency.February Performance Insights (00:16:03) Parker shares insights on February sales trends and the impact of historical data on marketing strategies.Comparative Financial Analysis (00:18:01) Parker discusses a financial comparison with another shop, highlighting marketing expenditure and revenue correlation.Growth Through Marketing (00:19:34) The importance of increasing marketing spend to drive car count and business growth is emphasized.Direct Response vs. Brand Building (00:20:50) Exploration of the difference between immediate response marketing and long-term brand recognition strategies.Customer Experience and Marketing (00:21:32) Emphasis on the importance of customer experience in conjunction with marketing efforts for business success.Coaching Before Marketing (00:22:27) Advice on prioritizing business coaching to improve shop operations before investing heavily in marketing.Website Content Importance (00:23:23) Discussion on the necessity of a well-structured website with relevant content to attract ideal customers.Video Marketing Strategies (00:25:30) Parker shares experiences with video marketing and its effectiveness in engaging customers.Showcasing Services Through Video (00:27:10) Highlighting a specific service through video to educate customers and enhance marketing efforts.Lifestyle Benefits of Auto Repair Business (00:28:33) Discussion on how running an auto repair shop can lead to a fulfilling lifestyle beyond work.Building a Balanced Lifestyle (00:28:59) Discussion on achieving a work-life balance while running a successful automotive repair shop.Investing in Marketing (00:29:11) Emphasis on the importance of investing in marketing and understanding business metrics.Ongoing Engagement and Success (00:29:24) Insight into the continuous effort required for success and the freedom it can provide.Valuable Marketing Partnerships (00:29:45) The significance of collaborating with marketing professionals and leveraging their expertise.Encouragement for Shop Owners (00:30:02) Encouragement for shop owners to challenge their marketing teams for better results.Appreciation for Listeners (00:30:28) Thanking listeners and promoting the podcast's availability on the Aftermarket Radio Network.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops.Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility.Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes.RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network.App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops.Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks.Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads.Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting.Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads.Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads.Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads.Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance.Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility.Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads.Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops.Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started.Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA.Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops.Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication.Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca’s Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01)  The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10)  Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51)  Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09)  Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13)  The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey Begins (00:03:02)  Discussion shifts to Doug's initial marketing efforts and his involvement in content creation.Background in Technology (00:04:07)  Doug explains his previous technology background and how it influenced his approach to marketing.Learning SEO and Marketing (00:04:45)  Doug describes his self-taught journey in SEO and digital marketing after opening his shop.Realizing Marketing Needs (00:06:14)  Doug reflects on his initial assumptions about marketing and the reality of attracting customers.Understanding SEO Basics (00:08:09)  Doug shares his insights on SEO and the learning process involved in mastering it.Frameworks in Marketing (00:10:25)  The conversation explores the use of frameworks in both auto repair and marketing strategies.Adopting "They Ask, You Answer" (00:11:23)  Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation.Writing Blogs for Customer Engagement (00:12:21)  Doug explains how he uses customer inquiries to create relevant blog content for his shop.Experience at a Quick Lube (00:13:29)  Doug shares his firsthand experience at a quick lube to highlight differences in service quality.Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality.Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs.Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust.Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops.Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity.Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry.Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition.Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy.Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence.Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies.Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business.Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts.Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing.SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth.Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally.The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions.Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair.Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies. Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion.The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity.Improving Customer Communication (00:44:09)  Insights on enhancing customer explanations regarding services and processes.Coaching and Competitive Analysis (00:45:03)  How coaching helped refine service policies and improve customer relations.Content Creation and Marketing Strategy (00:46:32)  The significance of creating content for customer engagement and marketing.Duck Duck Jeep Initiative (00:47:05)  Fun marketing strategy involving ducks to engage with the local Jeep community.Value of Customer Feedback (00:48:46)  Importance of understanding customer inquiries and improving service based on feedback.Contact Information for Doug DeLuca (00:49:29)   Doug shares how listeners can reach him for further inquiries.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction to the Episode (00:00:01)  Brian and Caroline introduce the podcast and thank RepairPal for their support.Preparing for May Marketing (00:01:16)  Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.General Marketing Themes (00:02:00)  Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.Motorcycle Safety Awareness Month (00:03:17)  Highlighting the importance of motorcycle safety and tips for drivers and riders.Military Appreciation Month (00:03:39)  Encouraging auto repair shops to give back to military personnel throughout May.Teacher Appreciation Week (00:04:34)  Ideas for showing gratitude to teachers, including small gestures and discounts.National Pet Week (00:05:50)  Encouragement to engage customers by sharing pet photos on social media.Celebrating Various Appreciation Weeks (00:07:05)  Discussion on multiple appreciation weeks in May and the importance of selecting key themes.Learn to Ride a Bike Day (00:08:04)  Suggestions for community engagement by helping kids learn to ride bikes.National Skilled Trades Day (00:09:00)  Promoting skilled trades and hosting events to educate youth about automotive careers.Star Wars Day (May the 4th) (00:10:26)  Fun marketing ideas related to Star Wars Day for engaging customers.National Odometer Day (May 12th) (00:11:42)  Ideas for a fun contest involving vehicle odometer readings to engage customers.RepairPal Certification (00:13:14)  Discussion on becoming RepairPal certified and the benefits for auto repair shops.App Fueled Introduction (00:14:18)  Overview of a customer loyalty app designed for auto service shops.National Lost Sock Memorial Day (00:14:54)  Encouragement for creative engagement ideas related to this fun holiday.Military Appreciation Month (00:15:06)  Suggestions for acknowledging military families and providing discounts.National Dance Like a Chicken Day (00:15:59)  Call to action for engaging with customers through fun activities.Check Your Wipers Day (00:16:27)  Importance of checking wipers before summer travel and educating clients.National Pizza Party Day (00:18:05)  Highlighting the fun of pizza party day and community engagement.Armed Forces Day (00:18:28)  Ideas for honoring military personnel and their contributions.Memorial Day Awareness (00:18:46)  Discussion on the solemn nature of Memorial Day and appropriate observances.National Road Trip Day (00:19:34)  Emphasis on preparing vehicles for summer road trips and inspections.National Rescue Dog Day (00:20:13)  Celebrating rescue pets and their connection to the auto repair community.World Marketing Day (00:20:48)  Encouragement to appreciate and promote effective marketing efforts.Paws and Pistons Campaign (00:22:41)  Combining pet care with auto services for community engagement.Prepping for Road Trip Day (00:24:51)  Continued focus on educating customers about road trip preparations.Engagement Ideas (00:25:34)  Encouragement to share personal stories and engage customers creatively.Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing.Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops.Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement.Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return.Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations.Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities.Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served.Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically.Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts.Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill.Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions.Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support.Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities.Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building.Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback.Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone.Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to productivity and peace. This episode isn’t just about getting things done—it’s about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let’s get organized—because even in the chaos, we’ve got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix  Remarkable Tablet Time BlockingShow Notes with TimestampsIntroduction to the Episode (00:00:10)  Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.Personal Challenges (00:01:24)  Speaker shares her personal story of recovery from back surgery and her mother's declining health.The Impact of Loss (00:03:49)  Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.Overcoming Overwhelm (00:06:02)  Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.Time Management Strategies (00:10:22)  Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.Massive Brain Dump (00:08:02)  Explains the process of conducting a brain dump to organize thoughts and tasks without order.Prioritizing Tasks (00:11:20)  Describes how to categorize tasks by urgency and importance using color coding.Using Google Calendar (00:12:20)  Details how to integrate tasks into Google Calendar and set reminders for better organization.Self-Care and Breaks (00:12:28)  Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.Time Blocking (00:14:40)  Introduces the concept of time blocking for focused work sessions and minimizing distractions.Brain Dump and Prioritization (00:15:49)  Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.Community Engagement (00:16:56)  Speaker  invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.Resources for Time Management (00:17:55)  Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.Podcast Recommendations (00:18:27)  Speaker wraps up by encouraging listeners to explore other shows on the Aftermarket Radio Network.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don’t miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01)  Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10)  Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13)  Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08)  Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45)  Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37)  Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29)  Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34)  Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40)  Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48)  Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges (00:19:09)  Comparison of historical and current testosterone levels, highlighting the impact of societal health trends.The Importance of Feeling Good (00:21:01)  Emphasis on personal health and how it affects business performance, beyond just numerical test results.Five Pillars for Testosterone Optimization (00:23:45)  Discussion of five key areas to address for naturally increasing testosterone levels.Sleep's Critical Role (00:25:01)  Importance of quality sleep in maintaining healthy testosterone levels and overall well-being.Diet and Mineral Deficiencies (00:26:04)  Focus on diet quality and addressing mineral deficiencies as crucial for testosterone production.Body Fat and Hormonal Balance (00:26:18)  Explaining how excess body fat affects hormones and overall mental health.Chronic Stress and Hormonal Prioritization (00:27:18)  Impact of chronic stress on hormone levels and the body's reproductive priorities.Environmental Factors (00:28:32)  Discussion on how environmental factors can subtly influence hormone health.Business Lifestyle and Sleep (00:28:39)  Reflection on the business owner's lifestyle and its negative impact on sleep and health.Effective Workout Strategies (00:29:25)  Mauro advocates for a manageable workout routine of three times a week for optimal health.The Importance of Recovery (00:31:25)  Discusses the need for balanced workout frequency to avoid fatigue and maintain testosterone levels.Walking vs. Running (00:32:23)  Explains the benefits of walking for long-term sustainability over high-intensity workouts like running.Personal Experience with CrossFit (00:34:09)  Shares insights on how intense training can lead to difficulties in maintaining a diet.Actionable Health Advice (00:35:07)  Suggests starting with blood work to assess health and identify potential issues.Nutritional Framework (00:36:22)  Recommends a balanced diet focusing on protein and fats to stabilize blood sugar levels.Program Information (00:37:17)  Provides details on the "Six Pack CEO" program and how to get more information.Blood Work Offer (00:38:04)  Mentions a special offer for blood work analysis to help assess health conditions.Closing Remarks (00:39:51)  Encourages listeners to reach out with questions and highlights the value of health assessmentsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57)  Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51)  Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads.Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting.Understanding UTM Tracking (00:17:36)  Explaining UTM tracking parameters for detailed insights into marketing performance.Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively.RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers.Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses.Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help.Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency.Website Tools for Auto Repair Shops (00:27:17)  Recommending Auto Ops as a top scheduling tool for auto repair shops.Website Building Recommendations (00:28:01)  Suggesting Squarespace for easy website building for beginners in auto repair.Importance of Original Photos (00:29:06)  Encouraging the use of original photography for websites instead of stock images.Photography Tips (00:30:13)  Discusses the value of good photography, even with basic tools like cell phones.Email Marketing Tools (00:30:31)  Introduces Constant Contact and Mailchimp for effective email marketing strategies.CRM Capabilities (00:31:15)  Highlights the importance of utilizing built-in email features within CRMs for customer communication.App Fuelled Overview (00:31:17)  Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops.Monthly Email Strategy (00:32:14)  Encourages sending monthly emails to clients for better engagement and communication.Marketing Insights (00:33:02)  Discusses measuring marketing effectiveness through Meta insights and analytics tools.Google Analytics Overview (00:35:19)  Explains how Google Analytics and Search Console provide website performance insights.Looker Studio Introduction (00:36:15)  Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics.ChatGPT in Marketing (00:37:17)  Covers the potential and risks of using AI tools like ChatGPT for content creation.Follower Counter Gadget (00:39:33)  Describes a fun gadget that tracks social media followers in real-time at physical locations.NFC Tap Technology (00:41:11)  Explains how NFC technology can simplify sharing contact information for auto repair shops.Digital Business Cards (00:43:36)  Promotes using digital business cards for easy sharing of contact information.Podcasting for Auto Shops (00:45:10)  Suggests that auto repair shops consider starting a podcast to connect with their audience.Digital Notebook Discussion (00:45:15)  Kim shares her experience with the Remarkable digital notebook for note-taking and organization.Organizing Notes (00:46:11)  She explains how she uses the notebook for various categories like faith, business, and conference notes.Features of the Remarkable (00:47:06)  Discussion on the features of the Remarkable, including customizable templates and pen options.Podcast Promotion (00:47:58)  Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts.Final Thoughts and Contact (00:48:12)  Kim invites listeners to share tech tools and podcast ideas via email.Community Engagement (00:49:07)  Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind.Acknowledging Sponsors (00:49:16)  Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?https://remarkable.com/ - Remarkable NotebookThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.