The Auto Repair Marketing Podcast

Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com   https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds.April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day.National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it.National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers.World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs.National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff.International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content.National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop.State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement.Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs.National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement.Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement.Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness.Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff.Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media.April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersTune in for another episode next week. Until then, go fill those bays!Talking PointsGeneral Topics for April:April showers bring may flowers - wiper blades, Aquapel, tiresContinuing the theme from MarchSpring maintenance and cleaningPot holes - winter damageChange back to summer tiresContinue with the tax refund talkDays of the Year - Monthly ThemesApril is the first of the two National Car Care MonthsVEDA - Video Every Day in AprilDays of the Year - Weekly ThemesNational EMS WeekDays of the Year - Daily Themes4/1 April Fools Day4/2 National Ride Your Horse to a Bar Day4/3 National Burrito Day4/4 World Rat Day⅘ International Pllow Fight Day⅘ National Read a Road Map Day4/12 National Grilled Cheese Sandwich Day4/15 National That Sucks Day4/17 National Auctioneers Day4/20 Easter4/22 National Jelly Bean Day4/28 Clean Comedy Day4/29 Viral Video DayAftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.  Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.  Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.  Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.  Origin of the Episode's Topic (00:03:13)  Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.  Creating a First Impression Checklist (00:04:08)  Kim mentions her intention to create a first impression checklist based on customer journey insights.  Importance of Online Presence (00:04:51)  Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.  The Grunt Test (00:06:39)  Brian explains the "grunt test," where a stranger should easily understand what a website is about.  Evaluating Website Impressions (00:08:04)  Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.  Social Media's Role in First Impressions (00:10:12)  The conversation covers how social media contributes to first impressions and customer perceptions.  Content Strategy and Audience Alignment (00:12:08)  Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.  Google Business Profile Importance (00:12:59)  Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.  Customer Experience in a Hurry (00:14:01)  Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information.Improving Waiting Area Appearance (00:15:02)  Discusses the importance of updating photos of the waiting area to enhance customer impressions.The Importance of Phone Etiquette (00:15:38)  Emphasizes listening to phone calls to ensure service advisors are friendly and professional.First Impressions Over the Phone (00:16:38)  Highlights how the tone and manner of answering calls can significantly impact first impressions.Customer Experience During Calls (00:17:18)  Explores the importance of a welcoming greeting and attentive service during phone interactions.Listening to Recorded Calls (00:19:22)  Encourages shop owners to review recorded calls to improve customer service quality.Customer Experience in Shops (00:21:36)  Discusses a personal anecdote about poor customer service and its impact on first impressions.Evaluating Online Scheduling Experience (00:24:26)  Stresses the importance of user-friendly online scheduling systems for customer satisfaction.Drive-By Assessment of Shop Appearance (00:26:23)  Encourages shop owners to evaluate their business from a customer's perspective for first impressions.Parking Lot and Vehicle Presentation (00:27:27)  Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers.Signage and Branding Consistency (00:29:03)  Highlights the importance of maintaining updated and clear signage to reflect the brand accurately.The Story of the Old Shop (00:29:52)  Brian shares a humorous anecdote about visiting an old shop and its rundown appearance.The Importance of Cleanliness (00:30:46)  Discussion about how exterior cleanliness impacts first impressions in auto repair shops.Creating a Welcoming Atmosphere (00:31:27)  Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers.Sensory Experiences Matter (00:31:47)  Exploration of how smell and touch affect customers' perceptions in an auto repair shop.Comparing Experiences (00:34:29)  Kim discusses how customers compare their experiences to other businesses like Chick-fil-A.Details Matter (00:35:28)  Highlighting the importance of small details in creating a positive customer experience.Creating a Family-Friendly Environment (00:36:55)  Discussion on accommodating families and making kids feel welcome in the shop.Comfort in the Waiting Area (00:38:39)  Brian stresses the need for comfortable seating and a welcoming environment for customers.Responsibility for Cleanliness (00:39:23)  Discussion on who is responsible for maintaining cleanliness in the shop.Bathroom Cleanliness (00:40:20)  A personal story about the poor state of a customer-facing bathroom and its impact.Thoughtful Amenities (00:41:24)  Kim talks about providing thoughtful amenities for female customers in the bathroom.Impression of Cleanliness (00:43:19)  Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas.Shop Area Cleanliness (00:44:11)  Importance of maintaining a bright, clean, and organized shop environment for clients and staff.Efficient Shop Layout (00:45:02)  Discusses the necessity of an efficient layout to enhance workflow and client experience.Client Interaction (00:46:05)  Emphasizes tailoring conversations with clients based on their vehicle ownership goals.Permission for Inspections (00:47:58)  Importance of asking for permission to perform inspections to enhance client trust and experience.Client Follow-Up (00:48:59)  Discusses the significance of following up with clients post-service to ensure satisfaction.Team Appearance (00:49:48)  Highlights how professional attire of staff can impact first impressions on clients.Importance of First Impressions (00:50:45)  Stresses that consistent positive impressions lead to long-term client relationships and referrals.Final Thoughts and Checklist (00:50:46)  Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.Tune in now to get ahead of the game and make March your shop’s most successful month yet!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com   to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com   https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with TimestampsIntroduction to March Marketing (00:00:10)  Overview of the episode's focus on March marketing strategies for auto repair businesses.Importance of Planning (00:01:35)  Discusses the significance of planning marketing strategies in advance for better engagement.Women's History Month (00:04:42)  Highlights the importance of celebrating women in auto care during March.Spring Maintenance Promotions (00:05:25)  Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.Tax Refund Marketing (00:06:57)  Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.St. Patrick's Day Marketing Ideas (00:08:07)  Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.Mardi Gras Promotions (00:08:54)  Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.Pothole Awareness (00:10:23)  Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.Allergy Season Promotions (00:11:16)  Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.International Women's Week (00:12:17)  Encourages highlighting women in the shop and community involvement during this week.Chocolate Chip Cookie Week (00:12:52)  Suggests marketing around Chocolate Chip Cookie Week with treats for customers.Vision Conference Marketing (00:14:16)  Discussion on marketing strategies for the Vision conference and its importance in the auto repair industry.RepairPal Introduction (00:15:19)  Overview of RepairPal's services and how it helps auto repair shops attract new customers.Customer Loyalty App (00:16:24)  Introduction to App Fueled, a customer loyalty app designed for auto service shops to boost retention.Social Media Sharing Concerns (00:17:12)  Addressing business owners' apprehensions about sharing company activities on social media.Changing Perceptions on Business Success (00:18:35)  Encouraging business owners to shift their perspective on sharing successes to build trust with customers.Employee Appreciation Month (00:20:19)  Highlighting the importance of employee appreciation and potential marketing strategies around it.Fun Facts About Names Day (00:22:01)  Ideas for celebrating Fun Facts About Names Day with staff engagement and social media content.Automotive Related Days in March (00:23:26)  Discussion on various automotive-themed days in March and how to incorporate them into marketing.National Write Your Story Day (00:24:21)  Encouragement to share the story of the shop through video content on National Write Your Story Day.Community Engagement During COVID (00:25:18)  Sharing examples of community engagement through video collaborations during the COVID pandemic.World Tattoo Day (00:25:18)  Fun marketing ideas related to World Tattoo Day and showcasing staff personalities.Make Up Your Own Holiday Day (00:26:13)  Creative marketing opportunities around the concept of making up your own holiday.Quirky Country Music Song Day (00:26:33)  Discussion on fun ways to engage with quirky country music song titles in marketing.National Mom and Pop Business Owners Day (00:27:09)  Encouragement to share the history and community role of local mom-and-pop auto repair shops.Marketing Strategies Overview (00:28:07)  Discussion on selecting relevant marketing themes and events for March without overwhelming customers.Engagement Encouragement (00:28:48)  Caroline encourages listeners to share creative posts in the auto repair marketing community.Podcast Appreciation (00:29:04)  Brian expresses gratitude to listeners and highlights the podcast's presence on the aftermarket radio network.Sponsor Highlight: App Fueled (00:29:52)  Brian emphasizes App Fueled's comprehensive CRM capabilities beyond just app creation for auto repair shops.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone.Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDAhttps://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformationhttps://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small)Show Notes with TimestampsIntroduction to the Episode (00:00:01)  Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.Inspiration from Mike Allen's Post (00:00:10)  Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.Brian's Insecurities as a Host (00:01:15)  Brian shares his personal insecurities regarding his role as a podcast host and influencer.Critique of Influencers (00:02:26)  Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.Sharing Personal Experiences (00:03:33)  Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.Struggles with Advice-Giving (00:04:36)  Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.Imposter Syndrome (00:05:37)  Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.Going Against Popular Opinion (00:06:46)  Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.Sponsor Promotion: RepairPal (00:08:54)  Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.Sponsor Promotion: App Fueled (00:09:55)  Introduction of App Fueled and its services for building customer loyalty apps for auto repair businesses.Rewarding Success Stories (00:10:59)  Brian shares the rewarding experience of hearing success stories from listeners implementing his advice.Discernment in Advice-Giving (00:12:03)  Brian advises listeners to discern the credibility of advice from various influencers and podcasters.Conclusion and Reflection (00:13:10)  Brian wraps up the discussion, emphasizing the importance of honesty in sharing experiences and insights.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Show Notes with TimestampsIntroduction to the Episode (00:00:01)  The host introduces the podcast and the topic of slowing down in auto repair business ownership.Discussion of New Features (00:00:46)  The speakers mention the potential of live streaming their podcast on Facebook.The Importance of Slowing Down (00:01:59)  The co-host emphasizes that slowing down doesn't mean being lazy or complacent.Target Audience Clarification (00:02:16)  The host clarifies that the episode is not for new business owners who are still growing.Personal Experiences with Surgery (00:05:30)  Kim shares her experience of recovery after back surgery and the need for slowing down.Planning for Recovery (00:06:56)  Kim discusses the importance of planning and preparing for recovery from her surgery.Building Trust in the Team (00:09:59)  Kim reflects on how stepping back built confidence in her team and their abilities.Easing Back into Work (00:12:33)  Kim talks about her gradual return to work and the importance of giving herself grace.Avoiding Extreme Situations (00:13:25)  The host encourages listeners not to wait for extreme situations like surgery to slow down.The Importance of Slowing Down (00:14:32)  Kim discusses the brutal nature of automotive conference seasons and the need for downtime.Personal Time and Routine (00:15:25)  Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.Work-Life Balance for Entrepreneurs (00:16:14)  Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.Freedom of Time and Finances (00:18:22)  Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.Daily Slow Time (00:18:38)  Brian talks about integrating intentional slow time into daily routines, even during work trips.One Minute Pause Technique (00:19:28)  Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.Creating Healthy Leadership (00:20:30)  Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams.Encouragement to Slow Down (00:21:25)  Kim encourages listeners to consider slowing down and reflects on building a supportive team.Conclusion and Thanks (00:22:29)  Kim and Brian thank their sponsors and invite listeners to tune in next week.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Square Body Dave - https://www.youtube.com/@squarebodydave Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you.Don’t miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://www.tonyrobbins.com/disc - Disc Assessmentshttps://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme OwnershipShownotes with Timestamps Introduction to the Episode (00:00:10)  Brian introduces the podcast and co-host Kim, mentioning her recent recovery.Definition of Stolen Leadership (00:01:08)  Discussion about the term "stolen leadership" and its positive implications in team dynamics.Personal Anecdotes on Leadership (00:03:37)  Brian shares a lunch conversation about the benefits of allowing others to take initiative.Kim's Experience with Stolen Leadership (00:04:29)  Kim reflects on her feelings when her responsibilities were taken over by a proactive team member.The Importance of Team Growth (00:06:17)  Brian emphasizes that a good leader encourages their team to surpass them in abilities.Balancing Leadership Roles (00:09:04)  Discussion on the need for both leaders and workers within an organization.Examples of Stolen Leadership (00:10:47)  Brian shares examples of team members who have successfully taken on leadership roles.Acknowledging Contributions (00:14:02)  The importance of recognizing team members who fill gaps and take initiative.Natural Leadership Qualities (00:15:06)  Kim discusses how leadership can be innate and the importance of finding the right roles for individuals. Rewarding Initiative (00:15:37)  Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving.Understanding People Problems (00:15:43)  Discussion on the four people problems and identifying the worst issue in team dynamics.Right Person, Right Seat (00:16:10)  Emphasis on the importance of recognizing and nurturing talent in the right roles to prevent disengagement.Mentorship and Growth (00:16:58)  The necessity of coaching and mentoring employees as they transition into new roles and responsibilities.Allowing Mistakes in Growth (00:17:55)  The importance of permitting team members to make mistakes as a part of their learning process.Consequences of Punishing Mistakes (00:19:05)  Discussion on the negative impact of punishing employees for mistakes, leading to a culture of fear.Learning from Experience (00:20:04)  Personal anecdotes highlighting the value of learning from mistakes and the role of mentorship in that process.The Importance of Leadership Recognition (00:23:01)  Encouragement to recognize and support leaders within the organization to foster growth and leadership.Stealing Leadership (00:23:56)  Exploration of the concept of "stealing leadership" and its implications for organizational growth.Appreciating Team Efforts (00:25:02)  The significance of acknowledging team members' contributions to maintain morale and encourage leadership.Closing Remarks and Future Topics (00:25:24)  Wrap-up of the episode and a preview of the next topic related to the importance of effective team dynamics.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business that feels exclusive, premium, and worth talking about.If you’ve ever wondered how to stop attracting vehicles that don’t fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we’ll uncover what it takes to turn your shop into a place that wows clients at every turn.Let’s rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Dohertyhttps://www.youtube.com/@BuckleysAutoCare - Greg Buckley https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service https://www.kenblanchardbooks.com/book/raving-fans/ - Raving FansShow Notes with TimestampsIntroduction to the Episode (00:00:10)  Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.Client Inquiry (00:01:19)  Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.Understanding Clientele (00:02:25)  Brian explains the challenges of attracting higher-end clients versus those with older vehicles.Marketing Evaluation (00:03:27)  Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.Shop Location Insights (00:04:22)  Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.Personal Background of the Owner (00:05:15)  Brian learns about the shop owner's background, including his career and financial stability.Branding as Concierge Service (00:06:26)  Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.Defining Concierge Auto Repair (00:07:20)  Discussion on the concept of concierge auto repair and its implications for business strategy.Importance of Self-Promotion (00:08:27)  Brian emphasizes the need for shop owners to promote their exceptional customer care.Experiencing High-End Service (00:09:29)  Advice on experiencing high-end customer service to inspire similar practices in their own shop.Creating Memorable Experiences (00:10:42)  Brian shares insights on how to create standout experiences for clients, referencing Disney.Impact of Exceptional Service (00:12:32)  Brian recounts a personal story from a Disney cruise that illustrates the power of great service.Differentiation in Experience (00:14:31)  Brian stresses that every aspect of a concierge auto repair shop must provide a unique experience.Marketing Through Experiences (00:14:31)  Discussion about marketing strategies focused on creating raving fan experiences rather than traditional methods.Introduction to RepairPal (00:15:34)  Discussion on the benefits of being a RepairPal certified shop for attracting quality customers.Customer Loyalty Apps (00:16:42)  Overview of App Fueled's services for building customer loyalty apps for auto repair shops.High-End Marketing Strategies (00:17:58)  Emphasis on creating upscale marketing materials to attract high-end clients.Parking Lot Presentation (00:19:02)  Importance of maintaining a clean parking lot with quality vehicles to attract desired clientele.Shop Cleanliness and Professionalism (00:21:03)  The necessity of a clean shop and professional staff appearance to enhance customer experience.Phone Etiquette (00:22:12)  How to improve customer interactions by answering the phone with a helpful attitude.Social Media Engagement (00:24:10)  Strategies for using social media to showcase exceptional client care and build trust.Creating Exclusive Experiences (00:26:56)  Ideas for enhancing customer experience with thoughtful gestures like leave-behinds and convenience services.Concierge Service Concept (00:27:57)  Defining the concierge role in auto repair, emphasizing comprehensive customer service.Marketing High-End Services (00:29:31)  The importance of marketing a higher level of service without appearing boastful.Creating Exceptional Experiences (00:30:24)  Discussion on how to provide high-level auto repair and make clients' lives easier.Embracing Imperfection (00:31:32)  Acknowledgment that no shop is perfect, but striving for better experiences is key.Gratitude to Sponsors (00:32:32)  Thanking sponsors and encouraging listeners to tune in next week for more insights.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.You might think AppFueled is just another CRM, but it’s actually so much more. Today, we’ll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We’ll also dig into what it means to “disrupt” customer behavior in a way that keeps your clients coming back to your shop instead of drifting to the competition.Whether you're new to customer relationship tools or already running a CRM, we think you’ll find something valuable in today’s episode. Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Appfueled.com - Appfueled https://shopmarketingpros.com/ep-106-part-2-customer-retention-series-service-advisor-role/ - Customer Retention Series – Service Advisor RoleHow To Get In Touch with the Guesthttps://appfueled.com/jeremy - Jeremy GlasscoShow Notes with TimestampsIntroduction and Guest Introduction (00:00:01)  Brian Walker introduces the podcast and guest Jeremy Glassco, highlighting the episode's focus on App Fueled.App Fueled Origins (00:02:07)  Jeremy explains the initial concept of App Fueled and its evolution from a website builder to a CRM tool.Stubbornness and Evolution (00:03:08)  Jeremy shares personal anecdotes about his journey and the challenges faced while developing App Fueled.Freedom of Entrepreneurship (00:04:44)  Jeremy discusses the freedom and hard work involved in owning a business and the values learned from his upbringing.Veterans' Appreciation (00:05:54)  Brian and Jeremy express gratitude for veterans, emphasizing the sacrifices made for freedom.Misconceptions about App Fueled (00:06:30)  Brian clarifies misconceptions regarding App Fueled, noting it’s more than just an app for shops.Full-Featured CRM Discussion (00:07:10)  Jeremy highlights App Fueled's capabilities as a comprehensive CRM, including unique features not found elsewhere.Background of Refer a Car LLC (00:08:06)  Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops.Community Engagement Through Fundraising (00:09:35)  Jeremy discusses the successful fundraising initiative that connected local youth groups with auto repair shops.Referral Program Development (00:10:25)  Jeremy explains the integration of a referral program into App Fueled, enhancing customer engagement and loyalty.Mission Statement (00:12:05)  Jeremy concludes with the mission of App Fueled: to disrupt consumer behavior for repeat business.Introduction to Consumer Behavior (00:12:59)  Discussion on how consumer decisions are made quickly, often before engaging with the service.The Importance of Customer Engagement (00:13:58)  Exploration of strategies to engage customers who may decide not to return.Loyalty Ladder Concept (00:14:54)  Introduction of a loyalty ladder to enhance customer retention through multiple touchpoints.Rewards Program Insights (00:16:23)  Comparison between traditional rewards programs and the customizable options offered by App Fueled.Creative Marketing Ideas (00:17:10)  Highlighting innovative strategies from shops to enhance customer engagement and loyalty.Industry Comparison (00:20:18)  Discussion on the effectiveness of apps in various industries compared to the auto repair sector.Consumer Expectations (00:21:14)  Questioning whether the auto repair industry meets customer expectations for service engagement.Communication Preferences (00:23:09)  Debate on the best methods for shops to communicate with customers beyond traditional means.The Role of Technology in Marketing (00:24:30)  Emphasis on how technology can provide a competitive advantage in customer communication.Controversial Success Stories (00:26:11)  Acknowledgment of successful shops using innovative strategies, including call centers, to boost sales.Call Center Integration (00:27:19)  Discussion on the call center feature of App Fueled and its benefits for auto repair shops.Omnichannel Communication (00:27:26)  Explains the importance of omnichannel strategies in customer engagement and how App Fueled implements them.Reviving Phone Communication (00:28:59)  Jeremy shares insights on the significance of phone communication in customer relationships.Designated Caller IDs (00:30:27)  Introduction of designated caller IDs for staff to improve customer recognition and call tracking.Impact of AI on Communication (00:30:39)  Discussion on how AI will affect phone call responses and customer engagement.Branded Calling Feature (00:31:23)  Explains the branded calling feature, enhancing customer identification during calls.Pre-booking Strategies (00:32:40)  Jeremy introduces pre-booking concepts for improving customer follow-up and appointment scheduling.Creating Customer Experiences (00:33:27)  The importance of delivering promised services to enhance customer satisfaction in the auto repair industry.Note-Taking in CRM (00:34:24)  Discussion on the need for effective note-taking in CRMs to manage customer relationships better.Building Relationships (00:36:09)  Importance of personal relationships in service industries and how to achieve them.Disrupting Consumer Behavior (00:38:14)  Jeremy elaborates on the concept of disrupting consumer behavior to enhance customer engagement.Creating Customer Paths (00:39:32)  The need for distinct customer paths to encourage proactive engagement and loyalty.Enticing App Downloads (00:39:49)  Strategies for encouraging customers to download the shop's app as part of engagement efforts.Understanding Membership Programs (00:41:08)  Discussion on the importance of pricing strategies and customer engagement in membership programs.The Value of Customer Convenience (00:42:35)  Exploration of how customers value convenience and are willing to pay more for it.Engagement and Customer Behavior (00:42:57)  Insight into how customer engagement affects rebate programs and overall satisfaction.Pricing Strategies and Customer Choices (00:43:42)  Debate on the fairness of pricing strategies and allowing customers to decide their value.Challenges with Membership Pricing (00:45:40)  Discussion on misconceptions around pricing memberships and the reality of customer willingness to pay.Trends in Customer Relationship Management (00:47:26)  Insights into upcoming trends in technology and customer relationship management in the auto repair industry.Consumer Saturation and Technology (00:48:44)  Analysis of how consumer saturation affects technology adoption and customer engagement strategies.Branding and Communication Channels (00:49:31)  Emphasis on the importance of branding in communication channels to enhance customer retention.Getting Customers to Engage (00:50:23)  Strategies for encouraging customers to engage with apps and services while they are in the shop.Connecting with Jeremy Glassco (00:51:14)  Information on how listeners can connect with Jeremy for insights on App Fueled.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.Tune in now and discover how to keep your shop top-of-mind this February and beyond!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/126 - Preparing For January’s Marketing https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for FebruaryShow Notes with TimestampsIntroduction to the Episode (00:00:10)  Brian introduces the podcast episode, discussing February marketing strategies with guest Caroline Lagrone.Sponsor Acknowledgment (00:00:22)  Brian thanks sponsors RepairPal and App Fueled, highlighting their services for auto repair businesses.Planning Marketing for February (00:01:10)  Discussion on planning marketing efforts for February, applicable for future years as well.Importance of National Dates (00:01:44)  Caroline provides a disclaimer about the variability of national days and weeks throughout February.Valentine's Day Marketing Ideas (00:02:25)  Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine's Day.Promotional Ideas for Customers (00:03:23)  Suggestions for promotions like Hershey's kisses or roses for customers to celebrate Valentine's Day.Community Involvement (00:04:18)  Ideas for engaging with local charities and organizations during February, focusing on love and kindness.Boy Scouts Anniversary Week (00:06:44)  Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.Random Acts of Kindness Week (00:07:41)  Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.Incorporating Kindness into Marketing (00:09:51)  Encouragement to share acts of kindness on social media to inspire community involvement.National Days in February (00:12:22)  Introduction to various fun national days in February that can be leveraged for marketing.Ice Cream for Breakfast Day (00:13:08)  Fun marketing idea involving ice cream for breakfast to engage staff and customers.Doggy Date Night Promotion (00:14:15)  Ideas for celebrating dog lovers with promotions like giving away dog toys during visits.Groundhog Day (00:14:29)  Discussion on celebrating Groundhog Day and incorporating red for National Wear Red Day.National Working Naked Day (00:14:58)  A humorous suggestion against celebrating National Working Naked Day on February 7th.National Apprenticeship Week (00:15:07)  Highlighting the importance of apprenticeship programs in auto repair for marketing trust.National Pizza Day (00:15:57)  Ideas for celebrating National Pizza Day by engaging with local businesses and teams.Daytona Pole Day (00:17:02)  Introduction to Daytona Pole Day as a marketing opportunity related to NASCAR.Cow Milked While Flying in an Airplane Day (00:17:41)  Encouragement for creative celebrations of this quirky day with a prize incentive.National Battery Day (00:19:23)  Mention of National Battery Day and other auto-related observances in February.Road Trip Readiness Tips (00:23:09)  Promoting pre-trip inspections and maintenance for upcoming road trips.Super Bowl Watch Party (00:25:17)  Engagement ideas around the Super Bowl, including giveaways and social media interactions.Mardi Gras Season (00:26:40)  Discussion on Mardi Gras and local community events to engage customers effectively.Celebrating Shop Milestones (00:28:24)  Discusses the importance of recognizing shop anniversaries and team accomplishments in marketing strategies.Podcast Network Reminder (00:29:04)  Mentions the podcast's place within the aftermarket radio network and encourages listeners to explore other shows.Sponsor Acknowledgment (00:29:12)  Thanks sponsors RepairPal and App Fueled for their support, emphasizing their role in the podcast's continuation.Closing Remarks (00:29:26)  Wraps up the episode, encouraging audience engagement and feedback for future discussions.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com