The Auto Repair Marketing Podcast

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don’t expect perfection—they just want things made right.If you’re navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comHow To Get In Touch With the GuestHallie Wasinger:  https://www.linkedin.com/in/hallie-wasinger-411706161/ Show Notes with Time StampsIntroduction to the Episode (00:00:10)  Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion.The Great Website Debacle (00:01:30)  Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors.Agency Environment Challenges (00:04:39)  Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose."Hiring Challenges (00:05:20)  Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency.Trusting Your Instincts (00:05:56)  Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project.Communication Breakdowns (00:07:04)  Hallie notes that the team started feeling something was off, leading to a breakdown in communication.Reality Check on Project Status (00:08:49)  Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication.Lessons on Accountability (00:09:45)  Brian discusses the need to dig deeper when issues arise and not just take someone's word for it.Transition of Responsibilities (00:10:42)  Hallie expresses her eagerness to take over the web team after the previous manager's departure.Implementing Systems and Processes (00:11:28)  Hallie highlights her focus on creating systems to improve the web team's efficiency.Taking Ownership of Projects (00:13:14)  Hallie shares her approach of taking extreme ownership and communicating directly with clients about project statuses.Setting Expectations (00:14:34)  Discusses the importance of clear communication with clients regarding their website project timelines.Team Structure and Trust (00:15:30)  Hallie emphasizes the need for structure and realistic timelines to gain team trust and improve workflow.Leadership Style Reflection (00:17:42)  Brian shares his leadership approach, focusing on empowering team members without micromanaging.Addressing Sacred Cows (00:19:17)  Discussion on the pitfalls of sticking to outdated processes and the necessity of flexibility in business.Identifying Challenges (00:20:46)  Hallie reveals ongoing issues she discovered after taking over the web team, highlighting the need for transparency.Client Communication (00:23:33)  Brian and Hallie discuss the importance of communicating issues and realistic expectations to clients effectively.Team Collaboration for Success (00:26:24)  The team collaborates to meet new launch dates, demonstrating collective buy-in and commitment to improvement.Integrating Outside Help (00:27:13)  Hallie explains how they ensured outside help adhered to their established processes and standards.Building Future Relationships (00:28:28)  Discussion on the potential for hiring effective outside developers as part of the internal team in the future.Consulting Your Network (00:28:49)  The importance of seeking advice from peers or coaches during business challenges.Recognizing Reality (00:29:30)  Understanding that situations are often not as dire as they initially seem.Integrity as a Core Value (00:30:23)  Emphasizing the necessity of integrity in resolving client issues.Difficult Client Conversations (00:31:02)  Sharing experiences of tough conversations with clients and the importance of transparency.Reputation Management (00:32:13)  Discussing how challenges can impact reputation and the importance of honest communication.Trust Through Transparency (00:33:18)  Building trust with clients by showing both positive and negative reviews.Making It Right (00:35:09)  The significance of ensuring clients feel satisfied after resolving issues.Humanizing Client Relations (00:36:09)  Meeting clients in person can strengthen relationships and ease past tensions.Listening to Your Team (00:37:01)  Encouraging open communication within the team to address concerns effectively.Trusting Leadership (00:37:50)  The importance of team trust in leadership decisions and actions during challenges.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level? Tune in now and see how a little time to think can make all the difference!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/125 https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity BreakClarity Break Starter QuestionsSometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below)What would I do if I wasn’t afraid?Today, I am dreaming about….What’s draining my energy right now?Who do you admire and why? What are they doing that you can do also?How do you practice caring for yourself? What are you most proud of?What can you de-clutter physically or emotionally today/this weekend?What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself.Show Notes with TimestampsIntroduction to the Podcast (00:00:01)  The host introduces the Auto Repair Marketing Podcast and acknowledges the network.Importance of Mental Clarity (00:00:10)  Brian Walker discusses the significance of mental clarity for business leadership and the distractions we face daily.The Concept of Clarity Breaks (00:01:27)  Walker explains clarity breaks as a tool for clearing the mind and enhancing creative thinking.Personal Experience with Clarity Breaks (00:02:35)  Brian shares his initial skepticism and eventual realization of the value of clarity breaks.How to Conduct a Clarity Break (00:03:37)  Instructions on how to effectively conduct a clarity break away from usual environments.Benefits of Clarity Breaks (00:04:27)  Walker emphasizes how clarity breaks can lead to significant insights and solutions for business growth.Overcoming Limitations through Clarity (00:05:36)  Brian reflects on overcoming mental barriers regarding business growth during his clarity break.Clarity Breaks and Marketing (00:07:44)  Discussion on how clarity breaks relate to marketing and fostering creativity in strategies.Sponsorship Mention - RepairPal (00:09:30)  Walker promotes RepairPal as a valuable resource for auto repair shops seeking new customers.Sponsorship Mention - App Fueled (00:10:34)  Introduction of App Fueled, offering custom loyalty apps for auto service shops.Focused Clarity Breaks (00:11:39)  Brian discusses how clarity breaks can be tailored to specific business challenges.Questions to Guide Clarity Breaks (00:12:41)  Walker provides questions to help focus thoughts during clarity breaks.Involvement of Leadership Team (00:13:46)  Encouragement for business leaders and their teams to engage in clarity breaks.Action After Clarity Breaks (00:14:39)  Advice on expanding ideas from clarity breaks into actionable steps.Accountability and Follow-Up (00:15:37)  Importance of scheduling follow-ups and involving accountability partners after clarity breaks.Introduction to Listener Engagement (00:16:32)  Brian invites listeners to suggest topics for future episodes via email.Passion for the Automotive Industry (00:17:32)  Brian expresses his love for the automotive industry and its community.Acknowledgment of Sponsors (00:17:32)  Brian thanks sponsors App Field and RepairPal for their support in producing the episode.Promotion of Other Podcasts (00:17:32)  Listeners are encouraged to explore additional podcasts in the Aftermarket Radio Network.Closing Remarks (00:18:21)  The episode concludes with a reminder to listen again next week and fill the bays.Podcast Information (00:18:32)  Listeners are directed to follow the podcast and find contact information in the show notes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.Don’t let January sneak up on you—start planning now! Tune in to get the tools you need to make 2024 your best marketing year yet.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for January How To Get In Touch With the GuestCaroline Legrand - https://www.linkedin.com/in/caroline-legrand-00568b285/ Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian introduces the Auto Repair Marketing Podcast and guest Caroline Lagrange.January Marketing Planning (00:01:30) Discussion on planning marketing strategies for January with insights from Caroline's experience.Importance of Planning (00:02:29)Emphasizing the necessity of planning for effective marketing strategies.Community Engagement (00:06:14) Caroline highlights the importance of tying marketing to local community events.Winter Car Care Tips (00:06:14) Discussion on educating customers about winter car maintenance and safety.New Year Resolutions (00:08:04) Encouraging customers to make car care resolutions for the new year.Monthly Marketing Topics (00:10:10) Overview of key topics for January marketing, including national observances.National Hobby Month (00:10:14) Ideas for engaging customers through hobbies and community connections.National Blood Donor Month (00:11:06) Suggestions for hosting a blood drive to engage the community.National Mentoring Month (00:12:14) Celebrating mentorship within the shop and training opportunities for staffNational Pizza Week (00:12:36) Ideas for incorporating fun promotions around National Pizza Week into marketing.National Pizza Week (00:14:18) Discusses leveraging National Pizza Week for community engagement and supporting local businesses.Hunt for Happiness Week (00:15:07) Explores ideas for sharing happiness and resolutions during the first full week of January.January National Days Overview (00:18:02) Introduces various national days in January and their potential for marketing campaigns. New Year’s Day (00:19:23) Highlights New Year’s Day as an opportunity for marketing related to resolutions and new beginnings.55 Mile Per Hour Speed Limit Day (00:19:58) Suggests creative social media engagement ideas around the 55 mph speed limit day.Show and Tell Day at Work (00:21:11) Encourages sharing interesting repair stories or trivia on Show and Tell Day.National Law Enforcement Appreciation Day (00:22:21) Discusses ways to honor law enforcement with promotions and community appreciation events.National Clean Off Your Desk Day (00:24:48) Encourages fun engagement through sharing videos of desk clean-ups and interesting finds.National Arkansas Day and Florida Day (00:26:20) Suggests local marketing strategies tied to state-specific celebrations. National Rubber Ducky Day (00:27:16) Explores creative marketing ideas using rubber ducks to engage Jeep owners and promote services.National Nothing Day (28:12) Discussion about the humorous aspect of celebrating a day dedicated to doing nothing. One Liners Day (28:28) Ideas on sharing jokes in the shop to enhance workplace camaraderie.International Reducing CO2 Emissions Day (30:11) Educating customers about environmental efforts for certified green auto repair shops. National Plan for Vacation Day (30:55) Promoting pre-trip inspections to ensure vehicle readiness for vacations.Yodel for Your Neighbors Day (31:24) Encouraging fun and engaging social media content through yodeling challenges.New Year, New Performance (32:51) Campaign idea for a New Year's performance checkup for vehicles.Resolve Your Check Engine Light Campaign (33:36) Encouraging customers to address check engine light issues as a New Year's resolution.Savings Passport Campaign (34:01) Loyalty program idea rewarding customers for completing maintenance services throughout the year.Tax Refund Campaign (35:42) Marketing strategy encouraging customers to invest their tax refunds in vehicle maintenance. Girl Scout Cookies Promotion (36:06) Using Girl Scout cookies as a promotional tool to engage customers and boost sales.Family Fleet Service Package (37:40) Campaign to encourage servicing multiple family vehicles at the same shop.Early Bird Specials (39:40) Promoting early scheduling of maintenance services to fill January's slower calendar.Planning Ahead for Marketing (00:41:12) Importance of setting aside time each month for effective marketing planning.Community Engagement (00:42:08) Discussion about the Auto Repair Marketing Mastermind group and its supportive community.Setting SMART Goals (00:42:22) Emphasis on creating specific, measurable, attainable, realistic, and timely marketing goals. Choosing Campaigns Wisely (00:43:02) Advice on selecting manageable marketing campaigns to avoid overwhelm. Exploring National Days (00:43:39) Encouragement to utilize national observances for additional marketing ideas.Podcast Promotion and Sponsors (00:44:23) Acknowledgment of sponsors and encouragement to listen to future episodes for more insights.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire. Let’s jump in and stop playing small together!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/ Lagniappe (Books, Links, Other Podcasts, etc)https://en.wikipedia.org/wiki/Start_with_Why  - Start with Why by Simon Sinekhttps://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN https://shopmarketingpros.com/kim-and-brian-tell-their-story/  - Episode 2 : Kim and Brian Tell Their Story https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84Show Notes with TimestampsIntroduction and Welcome (00:00:10) Brian introduces the episode and welcomes co-host Kim back after her surgery.Theme of the Episode (00:00:23) Discussion on the importance of "thinking big" in business, particularly in auto repair.Challenges in the Auto Repair Industry (00:02:19) Brian outlines unique hiring challenges and industry stigma faced by auto repair businesses.The Role of Money in Business (00:04:10) Exploration of how money is important but not the sole factor for happiness in business.Personal Goals Beyond Financial Success (00:05:21) Kim shares her personal aspirations, emphasizing freedom over financial gain.The Importance of a "Why" (00:08:36) Discussion on understanding one's purpose and how it influences business decisions.Lifestyle Business vs. Thriving Business (00:09:17) Brian contrasts lifestyle businesses with thriving businesses that support growth and stability.Responsibility of Business Owners (00:11:07) The importance of being able to support clients and be generous as a successful business owner.Sponsor Message: RepairPal (00:12:11) Promotion of RepairPal, highlighting its benefits for auto repair shops.Sponsor Message: App Fueled (00:13:11) Introduction to App Fueled and its customer loyalty app for auto repair businesses.Building an Empire Business (00:14:31) Brian encourages listeners to build a business that goes beyond mere survival and thrives.The Stress of Mediocre Business (00:15:32) Discusses the challenges and stress associated with running a mediocre business compared to a successful one.Clarity Breaks (00:17:44) Emphasizes the importance of taking time away from work to think and strategize for business growth.Learning from Disney (00:18:48) Brian shares insights from a clarity break, comparing his business aspirations to Disney's customer experience.Processing Past Failures (00:21:15) Kim and Brian discuss the importance of learning from past failures without letting them hinder future growth.Finding Mentorship (00:22:51) Encourages seeking mentors and coaches to guide business owners in their journey toward success.The Power of Community (00:24:01) Highlights the importance of surrounding oneself with supportive and successful individuals in the industry.Success Leaves Clues (00:26:04) Encourages emulating successful behaviors and practices to achieve business success.Influence and Accountability (00:27:29) Discusses the importance of being mindful of who influences your thoughts and actions in business.Teaching and Mentoring Others (00:27:49) Stresses that teaching others can reinforce personal learning and growth in business.Impact on Family and Followers (00:30:02) Reflects on how one's actions and success can inspire and influence family and others around them.The Importance of Community Support (00:30:56) Discusses the impact of community and friends on personal and business growth.Personal Journey and Reflection (00:31:19) Kim shares her experiences and challenges in providing for her son during tough times.Transformative Decisions (00:34:06) Highlights the significant changes made in 2019 that led to a more fulfilling life.Redefining Success (00:35:02) Emphasizes the need to define personal success beyond societal standards and expectations.Coaching and Accountability (00:37:04) Encourages listeners to evaluate their coaches and ensure they promote significant business growth.Surrounding Yourself with the Right People (00:38:05) Discusses the importance of having supportive friends and a positive team for success.Closing Thoughts and Sponsors (00:39:13) Brian thanks sponsors and encourages listeners to engage with the podcast.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.Ready to elevate your shop’s networking game and drive more customers through your doors? Hit play now and unlock the potential of BNI for your business!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.bni.com/ How To Get In Touch With The Guesthttps://www.linkedin.com/in/shand/ https://trianglebni.com/en-US/index Show Notes with TimestampsIntroduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HEREAftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.Grab your headphones, hit play, and let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Aftermarket Radio Network: https://aftermarketradionetwork.com/ How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ Moz: https://moz.com/ The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ Semrush Link Building: https://www.semrush.com/blog/link-building/ Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you.If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/ McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/ Show Notes with TimestampsIntroduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception. Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement. Impact of Shop Aesthetics (00:20:35) Explains how the physical appearance of a shop affects customer impressions and overall branding.Importance of Business Name (00:23:10) Highlights the significance of a shop's name in representing its identity and differentiating from competitors.Examples of Effective Names (00:24:03) Provides examples of shop names that effectively convey their unique selling propositions.Role of Logos in Branding (00:27:47) Discusses how a logo serves as a visual representation of a shop and its differentiationLogo Importance (00:28:53) Discussion on effective logo design and its impact on brand representation.Color Theory in Branding (00:29:48) Exploration of how colors influence perceptions and emotions related to a brand.Crafting Your Brand Message (00:30:55) Advice on creating a brand message that resonates with client concerns rather than just shop credentials.Understanding Client Problems (00:31:52) Emphasis on identifying deeper client issues to tailor brand messaging effectively.Book Recommendation: Building a Story Brand (00:32:44) Recommendation of Donald Miller's book for crafting impactful brand messaging.Differentiation in a Competitive Market (00:33:39) Final thoughts on the necessity of standing out in the auto repair industry.Call to Action for Marketing Help (00:34:37) Invitation for listeners to seek marketing assistance from Shop Marketing Pros.Acknowledgment of Sponsors (00:35:36) Thanks to RepairPal for sponsoring the podcast and supporting the auto repair community.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cottonhttps://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com