The Auto Repair Marketing Podcast Preparing for April's Marketing [E138]
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.
Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.nationaldaycalendar.com/
https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
Show Notes with Timestamps
- Introduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.
- Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.
- Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.
- Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.
- Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.
- Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.
- Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds.
- April Fool's Day Marketing (00:10:48) Ideas for fun social media posts and jokes to engage customers on April Fool's Day.
- National Ride Your Horse to a Bar Day (00:14:09) Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it.
- National 4x4 Day (April 4) (00:14:45) Celebration ideas for off-road enthusiasts and engaging posts for customers.
- World Rat Day (April 4) (00:15:18) Discussion on celebrating the impact of rats on auto repairs.
- National Rita Roadmap Day (April 5) (00:16:12) A fun take on roadmap reading skills among staff.
- International Pillow Fight Day (April 5) (00:16:27) Humorous suggestions for a pillow fight as social media content.
- National Grilled Cheese Sandwich Day (April 12) (00:17:05) Ideas for a grilled cheese challenge at the shop.
- State Pride Days (April) (00:17:28) Encouragement to celebrate local state days and community engagement.
- Tax Day and National That Sucks Day (April 15) (00:18:08) Creative marketing ideas related to tax day and repairs.
- National Auctioneers Day (April 17) (00:19:08) Fun activities like staff auctioneering for customer engagement.
- Easter (April 20) (00:19:40) Ideas for Easter celebrations and community involvement.
- Girl Scout Leaders Day and Earth Day (April 22) (00:20:24) Promoting community ties with Girl Scouts and environmental awareness.
- Clean Comedy Day (April 28) (00:21:38) Encouraging clean jokes and humor among staff.
- Viral Video Day (April 29) (00:22:17) Encouragement to create engaging videos for social media.
- April Showers Bring May Flowers (00:23:38) Marketing strategies related to spring maintenance and vehicle care.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
Tune in for another episode next week. Until then, go fill those bays!
Talking Points
General Topics for April:
- April showers bring may flowers - wiper blades, Aquapel, tires
- Continuing the theme from March
- Spring maintenance and cleaning
- Pot holes - winter damage
- Change back to summer tires
- Continue with the tax refund talk
Days of the Year - Monthly Themes
- April is the first of the two National Car Care Months
- VEDA - Video Every Day in April
Days of the Year - Weekly Themes
- National EMS Week
Days of the Year - Daily Themes
- 4/1 April Fools Day
- 4/2 National Ride Your Horse to a Bar Day
- 4/3 National Burrito Day
- 4/4 World Rat Day
- ⅘ International Pllow Fight Day
- ⅘ National Read a Road Map Day
- 4/12 National Grilled Cheese Sandwich Day
- 4/15 National That Sucks Day
- 4/17 National Auctioneers Day
- 4/20 Easter
- 4/22 National Jelly Bean Day
- 4/28 Clean Comedy Day
- 4/29 Viral Video Day
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.