The Auto Repair Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledDecember comes faster than most of us expect, and if you’re not planning your shop’s holiday marketing now, you’ll be scrambling when the tinsel hits the floor. In this episode of The Auto Repair Marketing Podcast, Brian Walker and Caroline LeGrand break down how to finish the year strong with festive, community-driven content that actually connects.From shop Christmas parties and Operation Santa Paws to car giveaways and safety awareness campaigns, Brian and Caroline unpack creative, authentic ways to bring holiday cheer into your marketing. They even dive into clever spins on National Cookie Cutter Week, sharing your shop’s “naughty and nice” list, and the power of using year-end stats to celebrate your team and customers.Whether you’re highlighting your community involvement, promoting gift cards, or just sharing some lighthearted holiday fun (Hallmark movie talk included), this conversation will give you ideas that help your shop stand out while staying true to who you are.Listen now to learn how to plan December’s marketing with intention so your social media, promotions, and community efforts close out the year on a high note and set the tone for an even better new year.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast network and hosts, sponsor mentions.Reflecting on a Year of Podcasting (00:00:59) Hosts discuss recording for December, marking a full year of episodes.Holiday Community Events & Charity (00:01:43) Ideas for shop charity events: Wishes on Wheels, Toys for Tots, Angel Trees, and customer appreciation.Sharing Shop Holiday Activities (00:02:41) Encouraging shops to share Christmas parties, decorations, and holiday closure dates on social media.December Observances: Santa Paws & Car Donation Month (00:03:22) Highlighting National Operation Santa Paws Month and National Car Donation Month, including car giveaways.Drunk and Drugged Driving Prevention (00:04:30) Discussing National Drunk and Drugged Driving Prevention Month and partnering with local law enforcement.Older Driver Safety Awareness (00:05:14) Promoting Older Driver Safety Awareness Week and sharing personal stories about senior drivers.National Cookie Cutter Week (00:07:17) Joking about celebrating National Cookie Cutter Week with holiday cookies, not generic marketing.Fun December Days: Apples, Giving, Santa’s List (00:07:47) National Eat a Red Apple Day, National Day of Giving, and Santa List Day ideas for shop engagement.Non-Holiday December Observances (00:09:43) Mentioning National Miner's Day, International Civil Aviation Day, Pearl Harbor Remembrance Day, and Blue Collar Day.Holiday Sweets & Shop Competitions (00:11:11) Ideas for National Pastry Day, Gingerbread House Day, and National Cupcake Day competitions in the shop.Device Appreciation & Buddy the Elf Day (00:11:40) National Device Appreciation Day and answering the phone like Buddy the Elf for fun shop engagement.Favorite Christmas Movies Discussion (00:12:36) Hosts discuss favorite Christmas movies and suggest shops ask their teams about theirs.December 20th Onward: Ugly Sweaters & Flashlights (00:17:04) National Ugly Christmas Sweater Day, Caroling Day, and National Flashlight Day for shop participation.Winter Solstice (00:18:20) Explanation of the winter solstice and its significance for winter-themed marketing.Festivus and Christmas Eve/Day (00:19:56) Mentioning Festivus (Dec 23), Christmas Eve, and Christmas Day, with reminders about shop closures.Post-Christmas & Year-End Content (00:20:58) Ideas for 12 Days of Car Care, year-end recaps, and sharing shop statistics and highlights.National Winners Day & New Year’s Eve (00:23:53) Joking about National Winners Day (Dec 26) and using New Year’s Eve for wrap-ups and resolutions.General Holiday Marketing Ideas (00:25:10) 12 Days of Car Care, holiday discounts, gift cards, and community giving campaigns.Holiday Car Decorations & Customer Engagement (00:26:35) Encouraging sharing of customer car decorations and fun shop stories.Cultural Holiday Differences (00:28:47) Discussing how team members in the Philippines celebrate Christmas starting in September.Holiday Gift Guides & Show Notes (00:29:45) Suggesting holiday gift guides for car enthusiasts and promoting downloadable show notes.Thanksgiving Cards & Unexpected Holiday Greetings (00:31:00) Idea to send Thanksgiving or New Year cards instead of traditional Christmas cards.Encouraging Shop Holiday Enthusiasm (00:31:40) Motivating shops to find their holiday enthusiasts and let them lead festive activities.Year-End Resource Compilation Announcement (00:32:02) Announcing a future resource compiling all monthly marketing episodes and downloads.Podcast Wrap-Up (00:33:10) Thanking listeners, promoting other network podcasts, and closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)National Day CalendarDays Of The YearBuy Back Your TimeEP 164 - Car Giveaways and Community Involvement – with Chris LuomaDecember Social Media Content TopicsThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledLarry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering lost arts like manual machining and custom fabrication, Larry’s story is a masterclass in keeping your passion alive while running a successful auto repair business.We dig into how he balances work and hobby without burning out, the lessons he learned from turning wrenches to leading a thriving shop, and why separating business from personal projects might just be the secret to staying in love with what you do.If you’ve ever felt your business start to steal the joy from your craft, this conversation will hit home. Larry’s perspective is real, relatable, and packed with takeaways every shop owner needs to hear.🎧 Don’t miss this one, hit play and get inspired to keep your passion running strong while you fill those bays.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brian introduces the podcast, guest Larry Anderson, and thanks sponsors.Larry’s Background and Entry into Fabrication (00:02:00) Larry shares his early interest in cars, career path, and transition into fabrication and off-roading.Wife’s Influence and Family Off-Roading (00:02:46) Larry discusses his wife Cheryl’s role in getting him into off-roading and their shared experiences.Building and Evolving Off-Road Rigs (00:04:18) Larry describes Cheryl’s Toyota Tacoma, its evolution, and the custom work involved.Custom Jeep Commander Build (00:06:07) Larry details his own Jeep Commander project and its unique, custom-built features.Off-Roading Trails and Local Adventures (00:06:38) Discussion about Rubicon Trail, Fordyce Creek, and the local off-roading scene.Learning Fabrication and Machining Skills (00:08:16) Larry explains how he self-taught welding and machining, using resources like YouTube.Balancing Work and Hobby, Avoiding Burnout (00:10:05) Larry shares how he keeps his passion alive by separating work from hobby and not working on customer cars at home.Advice on Separating Work and Hobby (00:12:32) Brian and Larry discuss the importance of keeping personal projects separate from business to maintain passion.Current Favorite Project: 1975 F150 Diesel Build (00:16:13) Larry talks about his current project, a custom 1975 F150 with a diesel engine.3D Printing for Automotive Projects (00:17:27) Larry discusses his journey into 3D printing, its uses in his builds, and the technology’s evolution.3D Printing for Customer Cars and CAD Skills (00:19:22) Larry explains why 3D printing isn’t yet practical for customer cars and the importance of CAD skills.Advice for Shop Owners Who’ve Lost Passion (00:20:55) Larry offers advice on gratitude, balance, and not letting business consume your life.Closing Thoughts and Episode Wrap-Up (00:22:52) Brian and Larry reflect on the conversation, social media highlights, and thank listeners.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledKim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world auditing tips to skill-building strategies, Michael shares how shops can turn their advisors into trusted consultants instead of order takers. You’ll hear practical advice on improving communication, handling tough days like a pro, using body language that builds trust, and even his traffic light method for explaining repairs in a way customers actually understand.If you’re an auto repair shop owner or manager looking to strengthen your team, boost customer trust, and turn your service advisors into your strongest marketing asset, this episode is a must-listen.🎧 Tune in to this episode of the Auto Repair Marketing Podcast to learn how small mindset shifts at the service counter can lead to big results in your shop’s success.Show Notes with TimestampsIntroduction and Sponsor Message (00:00:01) Podcast introduction, host and guest introductions, and sponsor message from Shop Boss.Michael’s Transition to Remote Marketing Service Advisor (00:02:25) Michael discusses moving from in-shop service advisor to remote marketing service advisor, and the mindset and skills required.Service Advisor Auditing: First Impressions and Body Language (00:06:48) Explains how to audit service advisors, focusing on greeting, body language, and the importance of open, inviting gestures.The Service Advisor as the Marketing Front Line (00:09:35) Discusses the critical role of service advisors in converting marketing leads and the impact of their attitude and training.Phone Skills and Professionalism (00:12:04) Covers the importance of tone, professionalism, and being qualified to answer the phone as a service advisor.Skill Building: Managing Personal Challenges and Mindset (00:13:51) Advice for service advisors on handling personal issues, self-talk, and maintaining professionalism at work.Sponsor Messages (00:16:49) Additional sponsor messages for Shop Boss and App Fueled.Traffic Light Method for Explaining Repairs (00:18:46) Michael explains the “traffic light method” for communicating repairs to customers: green (good), yellow (caution), red (urgent).From Order Taker to Trusted Advisor (00:22:26) How to coach service advisors to move from being order takers to trusted consultants, emphasizing communication and empathy.High-Impact Behaviors for Service Advisors (00:25:23) Two key behaviors: making interactions less transactional and building genuine relationships with clients.Marketing and Service Advisor Communication (00:29:35) The importance of communication between marketing and service advisors to avoid surprises and ensure campaign alignment.Internal Shop Communication and Team Synergy (00:32:10) Discusses the need for strong communication between service advisors and technicians, and fostering a positive team environment.Adapting Communication Tools and Looking Ahead (00:36:18) Reflects on past communication challenges and the evolution of shop tools, with thoughts on future service advisor roles.Preparing for the Future: Proactivity and Continuous Learning (00:37:44) Advice for service advisors to be proactive, use new tools like ChatGPT, and prioritize ongoing education and industry networking.First Impressions: Dress and Professional Appearance (00:42:30) The impact of professional dress on client perception and team culture, and how it boosts confidence and performance.Closing Remarks and Podcast Information (00:48:13) Wrap-up, where to find Michael’s podcast, and final thanks to listeners.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Auto Fix Advisor CastThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledAI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo, and he’s breaking it all down so you can take action now. From getting your shop mentioned in AI overviews to the practical steps that help you get recommended by AI tools like ChatGPT and Google’s Gemini, Brian shares what you can do today to stay ahead of the curve.If you want your shop to show up when drivers ask AI for help finding trusted auto repair, you need to hear this one. Hit play and learn how to position your business for the next big wave in search. Show Notes with TimestampsPodcast Introduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast host, Brian Walker.AI Search Optimization Overview (00:00:10) Brian introduces the topic: how auto repair shops can get found and recommended by AI search tools.Asta Expo Recap & Class Mention (00:01:17) Brian discusses teaching a four-hour class on AI search optimization at the Asta Expo.Why AI Search Matters Now (00:02:28) Explains current AI search usage (5% of searches), its rapid growth, and why shops should prepare early.SEO vs. AI Search Optimization (00:03:46) Compares traditional SEO and AI search optimization, noting similarities and key differences.Defining AI Search Optimization Terms (00:05:14) Clarifies terminology: SEO, AIO, GEO, and the preferred term "Search Everywhere Optimization."Action Step 1: Reviews Everywhere (00:06:48) Emphasizes the importance of gathering reviews on multiple platforms, not just Google.Action Step 2: Schema Markup (00:10:59) Explains schema markup, its role in helping AI and search engines understand website content.Action Step 3: Deep Service Page Content (00:15:31) Advises updating service pages with detailed, unique content and using AI carefully for content creation.Action Step 4: Long-Form Content & Search Behavior (00:17:48) Discusses the value of long-form content for AI/search engines and how AI search queries differ from traditional ones.Action Step 5: Summaries and FAQs (00:20:57) Recommends starting pages with summaries and ending with FAQs to help AI generate overviews.Action Step 6: Team Member Visibility (00:23:06) Encourages showcasing staff bios, certifications, and training to build trust with AI and customers.Action Step 7: Directory Listing Consistency (00:25:31) Stresses the importance of consistent business information (NAP) across all online directories.Action Step 8: Memberships, Affiliations, and Media (00:26:33) Suggests creating a website page listing shop memberships, certifications, and media mentions to build trust.Action Step 9: Social Profiles & SameAs Schema (00:28:49) Advises linking to all social/web profiles and using SameAs schema to strengthen the business entity online.Action Step 10: Personal Branding & Content Creation (00:29:56) Highlights the value of building personal brands and creating content under personal names for AI recognition.Action Step 11: Book Recommendation (00:34:33) Recommends reading "Endless Customers" by Marcus Sheridan for AI-focused content strategy.Closing Remarks & Contact Info (00:35:38) Wraps up with ways to connect, encourages joining the Facebook group, and thanks listeners.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer - Marcus SheridanEndless Customers by Marcus Sheridan (They Ask, You Answer 3.0)Buy Back Your Time by Dan MartellThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledBrian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing and marketing, Wayne shares how his own journey and the stories along the way became the foundation for helping shop owners connect more meaningfully with their communities.This episode is a reminder that people don't connect with services; they connect with people. From emotional moments of vulnerability to the simple act of staying late to help a customer, Wayne breaks down how these everyday experiences are what truly set a shop apart. You’ll also learn his STORY framework and hear real-world examples that prove just how effective this approach can be.If you’ve ever wondered how to get your audience to know, like, and trust you before they ever set foot in your shop, this conversation will give you the blueprint. Hit play and start turning your story into your shop’s most powerful marketing tool.Lagniappe (Books, Links, Other Podcasts, etc)The Institute for Automotive Business ExcellenceWayne’s LinkedIn Building a StoryBrand - Donald MillerThe Best Yes - Lysa Terkeurst Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Wayne Marshall, thanks sponsors, and sets up the episode’s focus on storytelling in auto repair.Wayne’s Background in Automotive Marketing (00:02:39) Wayne shares his career journey from manufacturing to marketing, founding his own company, and becoming CEO of the Institute.The Power of Storytelling in Business (00:06:27) Discussion on how personal stories create connections, resonate more than facts, and the impact of storytelling in adult learning.Personal Connections Through Vulnerability (00:09:39) Kim and Brian share how personal stories, including Cecil’s, foster deep relationships and trust in the industry.Blending Personal and Professional Life (00:11:32) Wayne discusses the inseparability of personal and work life, the importance of empathy, and building genuine relationships.Every Shop Has a Unique Story (00:14:12) Kim emphasizes that every shop’s history and culture are unique, and the importance of retelling stories for connection.How to Start Telling Your Story (00:15:39) Wayne explains that every owner has a story, gives examples of hero stories, and encourages writing and sharing them.Blessings, Humility, and Paying It Forward (00:21:32) Conversation about the importance of accepting help, paying it forward, and the cycle of giving and receiving blessings.Community Involvement as Part of Your Story (00:24:11) Wayne shares examples of shops supporting their communities and how these actions humanize and differentiate businesses.Listening and Empathy in Customer Service (00:25:20) Wayne relates a football officiating story to illustrate the value of listening and empathy with customers.Standout Shop Story Example (00:28:46) Wayne shares Tom’s story of personal customer care, highlighting how authentic acts of kindness set shops apart.Storytelling Mistakes and Authenticity (00:32:18) Advice on avoiding overly polished or inauthentic stories; the importance of using your own voice and being genuine.A Tactical Framework for Storytelling (00:34:22) Wayne presents the STORY framework: Set the scene, Tension, Opportunity, Results, and Your next step/call to action.A and B Stories: Content Opportunities (00:37:27) Discussion on “A” (core) and “B” (everyday) stories, and how shops are content factories with endless stories to share.Consistency and Team Storytelling (00:39:18) Importance of consistently retelling your story and involving team members in sharing their own stories.Wayne’s BMW Story (00:42:00) Wayne shares his passion for BMWs, including a detailed story about restoring a 1973 BMW 2002.Industry Support and Paying It Forward (00:46:15) Wayne recounts how industry friends helped a shop owner in need, illustrating the supportive nature of the industry.The Institute: How to Connect (00:47:49) Wayne gives a brief overview of the Institute for Automotive Business Excellence and how listeners can get in touch.Closing Remarks (00:49:33) Brian thanks Wayne, wraps up the episode, and encourages listeners to tune in next week.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one’s tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that’s a thing), this episode is loaded with content prompts that actually make sense for your brand. You’ll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.If you’ve ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn’t know you needed.👉 Listen now and start mapping out your November content strategy with purpose, clarity, and confidence. Then go share your wins in the Auto Repair Marketing Mastermind Facebook group. We want to see how you’re showing up in your shop and your community.Lagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction and Episode Context (00:00:10) Overview of the episode’s focus: November social media topics for auto repair shops, planning ahead, and guest introduction.Sponsorship Message (00:00:45) Shop Boss sponsorship message and features highlighted.November Social Media Planning Overview (00:01:05) Host and guest discuss the importance of planning November content and general holiday season context.Military Family Month & Family Stories Month (00:02:03) Ideas for honoring military families and sharing veteran or military-related stories from staff.National Gratitude Month & Thanksgiving Tie-ins (00:03:19) Using gratitude as a theme, interviewing staff/customers, and connecting with National Hunger and Homelessness Awareness Week.Thanksgiving Food Drives & Community Giving (00:04:30) Ideas for food drives, Thanksgiving meal baskets, and promoting early participation.Dear Santa Letter Week (00:05:23) Engaging kids in the shop with Santa letters and sharing holiday spirit.National Deal Week & Holiday Promotions (00:07:23) Promoting pre-trip inspection packages and holiday travel safety during National Deal Week and Black Friday.Holiday Travel Safety & Community Partnerships (00:08:29) Promoting safe travel, designated driver options, and partnering with local law enforcement.National Stress Awareness Day (00:09:22) Highlighting how your shop reduces customer stress, especially during busy holiday periods.Sponsorship & App Promotion (00:10:45) Shop Boss and App Fueled sponsorship messages and features.American Football Day (00:12:43) Engaging with local football culture, team spirit, and staff participation.Veterans Day & Community Events (00:13:36) Honoring veterans with special events, services, and community engagement.Winterization & Car Safety Days (00:14:34) Promoting winter car care, tire changeovers, and educating customers on cold weather impacts.Small Business Saturday (00:16:36) Promoting your shop and other local businesses, collaborative content, and community support.Thanksgiving & Fun November Days (00:18:25) Creative ideas for Thanksgiving, quirky national days, and team-building activities.Entrepreneurs Day & Shop Storytelling (00:19:14) Sharing your shop’s origin story and connecting with followers through authentic storytelling.US Marine Corps Birthday (00:21:05) Recognizing the Marine Corps birthday, especially in military communities.Campaign Ideas Recap & Closing (00:21:57) Recap of campaign ideas: gratitude, veterans, winter safety, road trip tips, and customer appreciation.Outro and Next Episode Teaser (00:22:56) Thanking listeners, promoting the network, and previewing the next episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Thanks to our Partners, Shop Boss and AppFueledWondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention?Kim Walker connects with Betty Otero of Greg Smith Automotive in Belleview, Florida, a powerhouse shop owner who took a simple idea, a school backpack drive, and turned it into a ripple effect of community involvement, business partnerships, and real local impact.Betty didn’t just donate school supplies. She created momentum. What started with 100 backpacks became nearly 400, all filled through the power of connection, heart, and a whole lot of hustle. From coordinating with schools and local businesses to organizing a Founders Day car show that brought in 91 show cars and raised money for United Way, Betty shares the real-world “how” behind marketing through community service.She opens up about the fear of starting small, the magic of asking for help, and how sharing your efforts the right way without bragging can lead to more business, a stronger team culture, and deeper community ties.This episode is pure gold for any shop owner who wants to stand out in their town, do something that matters, and build a brand that’s trusted beyond the bays. Ready to turn your community involvement into real impact (and real marketing)?Hit play and hear how Betty Otero did it, then start building a shop that your town talks about for all the right reasons.Lagniappe (Books, Links, Other Podcasts, etc)Betty Otero, Gregg Smith Automotive Show Notes with TimestampsIntroduction and Sponsor Messages (00:00:01) Podcast and sponsors introduced; host welcomes guest Betty Otero from Greg Smith Automotive.Betty’s Background and Meeting the Host (00:02:23) Betty shares how she met the host and their ongoing connection through industry events.Inspiration for Community Outreach (00:03:25) Betty discusses the motivation behind starting the backpack drive and her commitment to community involvement.Organizing and Growing the Backpack Drive (00:04:09) Details on how Betty organized the backpack drive, involved the community, and expanded the initiative.School Needs and Community Impact (00:07:08) Betty describes the needs of local schools, the impact of donations, and the growth of community support.Making the Backpack Drive a Community Event (00:09:17) How the backpack drive became a larger community event, including volunteer involvement and local business support.Personal Motivation and “Why” (00:10:15) Betty reflects on her personal reasons for community work and the fulfillment it brings.School Uniforms and Supply Lists (00:11:15) Discussion about school uniforms, supply lists, and the challenges families face.Planning and Lessons Learned (00:13:15) Betty shares planning tips, lessons learned, and improvements made from the first to the second year of the drive.Organizing Supplies and Volunteer Coordination (00:14:16) How Betty improved organization and logistics for efficient distribution and volunteer management.Sponsor Messages (00:15:55) Additional sponsor messages for Shop Boss and App Fueled.Public Relations and Press Releases (00:17:57) Betty explains the importance of press releases and how PR amplified the impact of her efforts.Business Partnerships and Community Recognition (00:21:37) How local businesses, like Papa John’s and a chiropractor, got involved and the resulting community recognition.Building Momentum and Encouraging Others (00:24:16) The growing impact of Betty’s efforts and advice to start small and build from there.Founders Day Car Show Organization (00:25:04) Betty describes organizing a car show for Founders Day, including logistics, partnerships, and fundraising.Car Show Results and Lessons (00:29:07) Outcomes of the car show, feedback collection, and plans for future improvements.Team Culture and Employee Engagement (00:33:13) How community involvement has shaped company culture and inspired team participation.Recruiting and Attracting Talent (00:37:14) Betty shares how her shop’s reputation for community involvement attracts quality employees.Upcoming Projects and Partnerships (00:38:26) Plans for future partnerships, supporting school pantries, and organizing more community events.Advice for Getting Started with Outreach (00:41:10) Betty’s encouragement and practical advice for shop owners wanting to start community initiatives.Closing Remarks and Contact Information (00:42:49) Host wraps up, shares group info, upcoming events, and Betty provides her contact details.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Thanks to our Partners, Shop Boss and AppFueledIn this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking: Why does content need to be so long?They dig into how longer-form content is outperforming the old 500-word blog strategy, what Google and AI tools are favoring now, and why those extra words aren’t fluff; they’re fuel for better visibility, stronger trust signals, and showing up everywhere your potential customers are searching.You’ll also hear what’s changed in how blogs are built today, including things like TLDRs, FAQs, and comparison tables that hit both human readers and search engines alike. Whether you're skeptical or already sold on content marketing, this episode will help you see how deeper content connects directly to real-world results in your business.Lagniappe (Books, Links, Other Podcasts, etc)ChatGPTClaudeGrokWhat Makes A Great Auto Repair Shop Website?Your Google Business Profile + Mastering Local SEOShow Notes with TimestampsIntroduction and Sponsor Messages (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor acknowledgments.Why Google Prefers Long-Form Content (00:01:43) Discussion on Google's preference for authoritative, relevant, and expert-driven long-form content.Defining Content Lengths and Pillar Pages (00:02:44) Explains short vs. long-form content, ideal word counts, and the role of pillar pages.Performance of Pillar Pages and Blog Posts (00:03:30) Comparison of pillar page performance versus newer, more targeted blog posts.Benefits of Long-Form Content for SEO (00:05:15) How long-form content allows for keyword variation, FAQs, summaries, and better user engagement.Google’s Search Intent and Authority (00:07:02) Google’s goal to provide the best, most complete answers and how detailed content supports this.Addressing Client Concerns About Content Length (00:08:48) Responding to clients who feel content is too long and explaining user intent.Content for Humans vs. Search Engines (00:10:23) Clarifies that content is written for humans but optimized for search engines and AI understanding.AI’s Role in Content Discovery (00:12:40) How AI tools like ChatGPT use long-form content to recommend shops and answer user queries.Sponsor Messages (00:13:29) Mid-episode sponsor advertisements for Shop Boss and App Fueled.Personal Experience with AI Search (00:15:41) Brian shares how AI learns user preferences and recommends local shops based on detailed prompts.Summaries and TLDR in Content (00:18:23) Use of summaries and TLDR sections to quickly answer user questions and improve search visibility.Comparison Tables in Content (00:20:26) Adding comparison tables to break up content, aid skimmers, and establish authority.Structured Data and Schema Markup (00:21:27) Importance of schema data for search engines and AI to understand website information.Explaining Schema Data to Listeners (00:22:28) Simple explanation of schema data and its evolution for business websites.AI and Structured Data Preferences (00:25:45) Discussion on why AI and search engines favor structured, organized data.Impact of Summaries and FAQs on AI Search (00:27:12) How summaries, FAQs, and tables help clients appear in AI overviews and search results.Evolution of Blog Content Structure (00:29:55) Transition from short blogs to comprehensive articles with summaries, tables, FAQs, and schema.Search Everywhere Optimization (00:31:51) Shift from traditional SEO to “search everywhere optimization” for broader online visibility.Client Success Stories with AI Search (00:32:29) Examples of clients benefiting from AI referencing their website content in responses.Adoption of AI in Search and Click Search Discussion (00:33:45) Trends in AI replacing traditional search and the impact on website traffic and leads.Quality Over Quantity in Website Traffic (00:37:19) Emphasizing the importance of qualified leads over sheer website traffic numbers.Conclusion and Collaboration Importance (00:37:37) Encouragement to collaborate with marketing teams and adapt to evolving SEO and AI trends.Final Sponsor Message and Outro (00:40:39) Closing sponsor thanks, network promotion, and sign-off.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they’ve created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It’s about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)Pleasant Automotive Google Local Services AdsAuto Shop Owners Group (ASOG)SCORE MentorshipHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop’s professionalism.Whether it’s encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October’s national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social media.Fun and Unique October Days (00:14:12) Discussion of National Fire Pup Day, International Off-Road Day, Kick Butt Day, Motorcycle Ride Day, and more.National Gumbo Day & Regional Food Debates (00:15:08) Playful debate about National Gumbo Day and regional food preferences.Be Bold and Be Free Day & Tire Safety Content (00:16:37) Creative content ideas for Be Bold and Be Free Day, including trending tire safety videos.National No Beard Day & No Shave November (00:17:01) Ideas for shop participation in National No Beard Day and prepping for No Shave November.National Make a Dog's Day & Shop Pets (00:17:21) Ways to celebrate shop dogs and create fun pet-related content.Support Your Local Chamber & Get to Know Your Customers (00:17:57) Promoting involvement with local business groups and customer engagement days.National Make a Difference Day & Food Bank Week (00:18:29) Highlighting community service, car giveaways, and National Food Bank Week.Candy Corn Day, Halloween, and Divisive Treats (00:19:19) Discussing National Candy Corn Day, Halloween, and other divisive seasonal treats.October Conferences & Shop Training (00:20:03) Promoting shop participation in industry conferences and sharing training achievements.Holiday Planning and Announcements (00:22:37) Encouraging early promotion of holiday events, shop closures, and community drives.Seasonal Promotions & Fun Fall Ideas (00:25:19) Ideas for spooky savings, road trip tips, pumpkin carving contests, and seasonal coffee promotions.Wrap-Up and Closing Remarks (00:28:08) Summary, upcoming episodes, and closing thoughts from the hosts.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.