The Auto Repair Marketing Podcast

Join Hallie Wasinger, COO at Shop Marketing Pros, and Danni Marks, Lead CSM, as they navigate the ups and downs of Google Ads. They share insights on why recent algorithm shifts matter for ad performance and the peril of turning off ads during tough times. Discover how Local Service Ads bridge gaps and the growing necessity of online scheduling in the auto repair industry. Hallie and Danni highlight how both website content and communication can make or break marketing success, encouraging a long-term strategy for navigating this turbulent landscape.

August might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You’ll hear why now’s the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you’re looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one’s for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode’s focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students’ cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops to promote their websites, run scavenger hunts, or highlight online content.National Coast Guard Day & Purple Heart Day (00:18:02) Opportunities to honor military service members and veterans in the community.International Coworking Day (00:18:33) Spotlights teamwork within the shop, highlighting staff collaboration and camaraderie.National Nonprofit Day (00:18:54) Showcases shop involvement with local nonprofits and community engagement.National Vlogging Day (00:19:05) Encourages shops to create and share video content, leveraging video for marketing.National Delivery Driver Appreciation Day (00:19:28) Recognizes delivery drivers, both for parts and gig economy, with potential promotions or appreciation posts.National Tug of War Day & Rock Paper Scissors Day (00:20:15) Fun team-building activities and social media content ideas for shop staff.National Petroleum Day (00:21:12) Industry-relevant day to create engaging or educational content about petroleum and automotive services.Back-to-School Car Care Campaigns (00:21:29) Ideas for car care packages, safety checks, and promotions tied to back-to-school season.Hosts’ Favorite August Marketing Days (00:22:19) Brian and Caroline share which August days they’d choose for shop marketing, adding a personal touch.Closing & Outro (00:23:13) Thanks to sponsors, encouragement to listen to other podcasts, and final sign-off.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn’t fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you’re ready to stop being just another shop and start being the shop, this one’s your playbook. It’s about way more than fixing cars, it’s about building a brand, creating a connection, and delivering a customer experience that people can’t stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany’s Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father’s influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany’s Book & Super Approach (00:04:30) Introduction of Brittany’s book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany’s Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany’s branding, engaging presentations, and the importance of thoughtful design.Uranus Fudge Factory Marketing Example (00:11:15) Brittany recounts her visit to Uranus, Indiana, and its memorable marketing approach.Overcoming Customer Apathy (00:12:58) Brittany explains apathy as the biggest threat to shops and how to combat it with unique experiences.Learning from Other Industries (00:16:43): How auto shops can learn from remarkable experiences in other industries and tourist attractions.Sponsor Messages (00:18:03) Additional sponsor messages for RepairPal and App Fueled.SUPER Framework & Storytelling (00:20:09) Introduction to the SUPER framework, with emphasis on the importance of storytelling in branding.Customer Experience & Chewy.com Story (00:24:57) Brittany shares her Chewy.com experience, highlighting the power of personalization and customer care.Personalization & Memorable Touches (00:29:34) Examples of small gestures (like Hot Wheels cars) that create lasting customer loyalty.Avoiding Common Mistakes in Creating Superfans (00:35:47) Mistakes companies make, such as lack of personalization and misuse of AI, and how to avoid them.Final Thoughts & Resources (00:39:17) Brittany offers a free resource (slow elevator guide) and shares where to find her online.Podcast Closing (00:40:50) Kim wraps up the episode, thanks Brittany, and provides information on where to find the podcast.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it’s not always the fanciest place that leaves the biggest impact. It’s the people. The vibe. The way you're made to feel.This isn’t just vacation talk, it’s packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You’ll laugh, you’ll probably want to book a trip, but more importantly, you’ll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media Presence (00:08:41) Discussion about Sweet Ice Willy's strong social media presence and marketing strategies.Hog Heaven Restaurant Experience (00:09:29) The hosts mention their visit to Hog Heaven, where Sweet Ice Willy promoted his merchandise.Expansion of Sweet Ice Willy’s Business (00:10:12) They note Sweet Ice Willy's successful business expansion with multiple trucks.Tipsy Bar Experience (00:11:17) The hosts describe their experience at Tipsy Bar, highlighting Ann's entrepreneurial spirit and atmosphere.Personalized Service at Tipsy Bar (00:12:36) Kim shares how Ann remembered Brian's name, showcasing exceptional customer service.Recognition by Rinaldo (00:13:43) They recount another instance of personalized service from Rinaldo at Sydney's Peace and Love.Connection and Community Feel (00:14:41) The hosts reflect on the warm, family-like atmosphere created by local businesses during their trip.RepairPal's Pricing Insights (00:14:58) Discusses the importance of transparent pricing and how RepairPal helps build trust with consumers.App Fueled Customer Loyalty (00:15:51) Highlights the benefits of a custom loyalty app for auto service shops to enhance customer retention.Problem Solving in Paradise (00:16:59) Kim shares insights on local businesses creatively solving problems while providing unique experiences.The Rum Runner Experience (00:17:31) Describes a memorable encounter with a local boat vendor serving drinks, emphasizing the joy of the experience.Willingness to Pay for Experience (00:19:05) Discusses how customers often prioritize experiences over costs during their vacation.Local Business Adaptability (00:20:05) Shares examples of locals providing services like trash collection and food delivery to thrive in tourism.The Importance of Positive Interactions (00:21:10) Contrasts positive service experiences with negative ones, stressing the impact on customer satisfaction.Taxi Driver Experience (00:22:05) Recounts differing experiences with a taxi driver, illustrating the significance of consistent service quality.Hiring for Happiness (00:24:21) Emphasizes the importance of hiring happy employees to enhance customer experiences in businesses.First Impressions Matter (00:25:57) Highlights how initial customer interactions can significantly affect their overall experience and perception.Customer Journey Reflection (00:27:03) Encourages business owners to evaluate their service environment from the customer's perspective.First Impressions Checklist (00:28:52) offers a resource for businesses to assess and improve their customer interactions from the first contact.Plan with the Pros Conference (00:29:44) Promotes an upcoming conference aimed at helping businesses strategize their marketing for the coming year.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics 

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use.You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you’ve already got, this episode gives you a behind-the-scenes look at what to expect, what you’ll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10)  Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event.  Event Overview (00:02:19)  Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements.  Savannah's Experience (00:05:13)  Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role.  Networking Importance (00:06:09)  The value of networking with peers in the industry and sharing marketing strategies is emphasized.  Marketing Plans Discussion (00:09:19)  Savannah discusses her existing marketing plans and areas where she sought improvement during the event.  Collaboration Insights (00:12:14)  The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted.  Event Hosting Benefits (00:12:57)  Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation.  Camaraderie and Learning (00:15:08)   Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned.  Building Relationships (00:15:32)  Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04)  Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38)  Announcement of opening the "Plan with the Pros" event to all genders after a female-only event last year.West Point Venue Experience (00:21:03)  Insights on choosing West Point as a venue and its significance for the upcoming event.Unique Experience at West Point (00:24:05)  Personal reflections on the beauty and history of West Point, enhancing the event experience.Camaraderie in Unique Locations (00:25:06)  Discussion on how destination events foster deeper connections and meaningful conversations.Setting the Tone for Success (00:26:20)  The importance of the venue in creating an environment conducive to productivity and success.Personal Connection to West Point (00:28:36)  Sharing personal stories and connections to West Point, emphasizing its historical significance.Unexpected Takeaways (00:29:23)  Exploration of surprises and key insights from the event, particularly for new marketers.Marketing to Your Audience (00:30:39)  Savannah shares her biggest takeaway on the importance of targeting specific audiences in marketing.Understanding Customer Avatars (00:31:43)  Kim emphasizes the need for attendees to leave with a clear understanding of their customer profiles.Networking Benefits (00:33:11)  Discussion on the value of networking and maintaining connections post-event through a Facebook group.Flexibility in Marketing Plans (00:36:19)  Caroline discusses the importance of having a fluid marketing plan that adapts to changing circumstances.Evaluating Marketing Success (00:36:46)  The speakers highlight the need to assess what marketing strategies are effective and worth continuing.Event Logistics and Support (00:39:24)  Caroline outlines what attendees can expect from the "Plan with the Pros" event, including support and networking.Final Thoughts on Learning (00:41:01)  Savannah encourages attendees to stay open to learning, regardless of their current marketing expertise.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement.Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community.Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July.4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events.National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work.Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop.Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections.Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content.Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on.Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community.National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings.National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content.National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop.All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders.Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers.Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers.Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength. 👊Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)PromotiveShow Notes with TimestampsIntroduction to the Podcast (00:00:01)  The podcast is introduced as part of the aftermarket radio network.Guest Introduction (00:00:10)  Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.Personal Anecdote on Hiring (00:01:22)  Kim shares her first impression of Lisa at an industry event and their delayed connection.Marketing and Hiring Discussion (00:02:22)  Kim highlights the importance of marketing in attracting both customers and future team members.Childhood Reflections on Blue-Collar Work (00:03:31)  Kim reflects on societal views of blue-collar jobs and their financial misconceptions.Recruitment Challenges in the Industry (00:04:33)  Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.Understanding Headhunters vs. Recruiters (00:05:23)  Lisa explains the difference between headhunters and recruiters in the hiring process.Recruitment Process Overview (00:06:45)  Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.Common Hiring Problems for Shops (00:09:13)  Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.Importance of Speed in Hiring (00:09:41)  Lisa stresses the need for quick responses to applicants to secure top talent.Marketing's Role in Job Descriptions (00:12:10)  Discussion on how marketing strategies influence job titles and descriptions to attract candidates.Optimizing Job Listings for Mobile (00:13:04)  Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.Balancing Job Specificity and Attractiveness (00:15:28)  Lisa talks about the need to balance specificity in job titles without deterring potential applicants.Job Posting Strategies (00:18:28)  Discussion on effective places for shops to post job openings.Candidate Treatment (00:18:39)  Advice on treating job candidates like customers for better recruitment.Data Capture Importance (00:18:47)  Emphasis on capturing candidate data for future recruitment needs.Using Job Boards (00:19:55)  Recommendations on utilizing various job boards for recruitment.Applicant Tracking Systems (00:20:51)  Benefits of using applicant tracking systems for managing job applications.Building a Candidate Database (00:21:53)  The importance of maintaining a database of potential candidates over time.Social Media for Recruitment (00:22:46)  Using social media ads for recruitment and the challenges involved.Referral Programs (00:23:43)  Encouraging employee referrals as a strategy for finding candidates.Team Referral Incentives (00:25:27)  Impact of financial incentives on employee referrals for job candidates.Maintaining Candidate Connections (00:25:50)  Importance of staying in touch with candidates for future opportunities.LinkedIn for Hiring (00:27:15)  Discussion on the effectiveness of LinkedIn for hiring technicians.Marketing's Impact on Hiring (00:28:01)  How a shop's marketing affects their ability to attract good candidates.Consumer Reviews Influence (00:28:56)  The role of online reviews in shaping potential candidates' perceptions.Showcasing Company Culture (00:30:27)  The significance of showcasing company culture to attract talent.Careers Page Importance (00:32:55)  Discussion on the essential elements of a careers page for attracting talent.Website for Customers and Employees (00:33:44)  Lisa shares insights on designing websites for both consumers and potential employees.Showcasing Team Members (00:36:04)  Importance of displaying employees on the website to attract future talent.Training and Retention Strategies (00:37:12)  Discussion on the significance of training and retaining employees after hiring.Engagement During Transition (00:38:20)  Keeping candidates engaged between signing the offer and starting their new role.Making First Days Special (00:40:10)  Ideas for creating memorable first-day experiences for new hires.Responding to Negative Reviews (00:43:16)  Advice on handling negative feedback and its impact on employer branding.Reputation Management (00:45:24)  The importance of maintaining a positive reputation as an employer.Finding Pro Motive (00:48:28)  Information on how to connect with Pro Motive for hiring assistance.Closing Remarks (00:49:14)  Wrap-up of the episode and encouragement to listen to future shows.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.Hit play, grab a notebook, and get ready to become the marketer your shop needs! 🚀Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Clifton StrengthsFinder 2.0Tony Robbins DISCKim and Brian Tell Their StoryEd MylettStart with WHY by Simon SinekShow Notes with TimestampsIntroduction to Marketing Journey (00:00:10)  Kim Walker shares her background and transition into marketing for her husband's auto repair business.First Steps in Marketing (00:01:25) Kim recounts her initial reluctance and confusion about taking on marketing responsibilities.Support from Brian (00:02:47) Brian encourages Kim to join him in the auto repair world, emphasizing the need for marketing.Overcoming Initial Fears (00:05:03)  Kim discusses her feelings of inadequacy and the mental challenges she faced when starting.First Networking Experience (00:06:15)  Kim describes her first networking event and the nerves she felt as a newcomer.Lessons from Networking (00:08:28) Reflecting on her experience, Kim realizes the importance of networking relationships.Six Marketing Tips Introduction (00:09:41)  Kim introduces six tips for shop owners who need to handle marketing themselves.Know Thyself (00:11:01) Kim emphasizes the importance of understanding personal strengths through assessments.Strengths Assessments (00:12:04) She recommends taking the Clifton Strengths assessment to identify personal strengths.Start with the End in Mind (00:15:26)  Kim advises envisioning future marketing goals and building on existing strengths.Building a Network (00:16:34) She encourages listeners to connect with their community and industry for growth opportunities.Finding Your Tribe (00:18:13) Importance of networking and connecting with others to create a supportive community.Engaging with Local Organizations (00:19:29) Advice on joining local groups to enhance networking and marketing efforts.Navigating Marketing Responsibilities (00:20:43) Managing marketing tasks effectively while balancing other business responsibilities.Assessing Weaknesses (00:22:59) Encouragement to identify and improve personal weaknesses for better marketing.Setting Aside Time for Growth (00:25:28) Importance of dedicating time for learning and personal development in marketing.Utilizing Local Resources for Learning (00:26:31) Finding local classes and resources to enhance marketing skills.Asking for Help (00:28:59)  Encouragement to seek guidance and mentorship in marketing endeavors.Personal Growth Journey (00:30:05) Kim's transition from teaching to marketing and her growth through networking.Overcoming Imposter Syndrome (00:33:34) Kim's experience of feeling unqualified yet being recognized for her marketing expertise.Tips for Non-Marketers (00:35:58)  Kim shares actionable tips for those without marketing experience to effectively promote their businesses.Community Engagement (00:36:10) Suggestions on how to engage with local communities, including blogging, podcasting, and joining local organizations.Teaching and Mentoring (00:36:30)  Emphasizes the importance of mentoring and training team members as the business grows.Final Thoughts and Contact (00:36:50)  Kim encourages feedback and provides her email for listeners to share their thoughts on the episode.Next Episode Teaser (00:37:05)  Announcement of future episodes and encouragement to tune in for more insights.Podcast Promotion (00:37:26)  Encouragement to follow the podcast and engage with Kim and Brian for topic suggestions.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content.Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity.Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example.Big Dreams and Ambitions (00:15:45)  Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals.Vision, Mission, and Values (00:16:48)  He explains the significance of having a clear vision, mission, and values for a successful organization.Sponsor Message: RepairPal (00:17:48)  Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers.Sponsor Message: App Fuel (00:18:48)  Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention.Core Values and Their Importance (00:19:57)  Brian shares his realization of the value of core values in decision-making and company culture.Litmus Testing New Hires (00:20:59)  He describes how to evaluate potential hires against the company's vision, mission, and values.Understanding What You Want (00:21:55)  Brian emphasizes the importance of defining personal and business desires beyond just financial goals.Creating a Clear Vision (00:23:51)  Discussion on the necessity of a detailed, clear vision for a business to guide its direction.Proximity to Your Dreams (00:26:56)  Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations.Crafting Your Vision (00:28:50)  Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine. The Importance of a Clear Direction (00:29:46)  He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved.Creating a Target (00:30:41)  Discusses the importance of having a detailed vision as a target for business goals.Vision Details (00:31:37)  Explains the components of a business vision, including specifics about services and operational metrics.Dream Big (00:34:25)  Encourages thinking big without worrying about how to achieve those goals initially.Historical Example: JFK (00:35:32)  Uses JFK's moon landing vision as an example of effective goal-setting and inspiring leadership.Sharing the Vision (00:37:33)  Stresses the need to communicate the vision clearly to the entire team for buy-in.Selling Down the Ladder (00:38:27)  Describes the process of sharing the vision, starting with leadership and moving downwards.Feedback and Buy-In (00:39:19)  Highlights the importance of receiving feedback and fostering genuine buy-in from team members.Repetition of Vision (00:40:12)  Discusses the necessity of repeatedly communicating the vision to ensure team alignment.Crafting the Vision (00:42:20)  Brian reflects on his personal goal to create a detailed vision for his organization.Importance of Shared Vision (00:43:34)  Concludes with the significance of a shared vision for team alignment and achieving business goals.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don’t miss it, hit play and get inspired! 🚀Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops Revolutionize Your ShopWant to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Staying Humble While Promoting Your Community InvolvementJune Social Media Content TopicsShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Introduction to the podcast and thanks to sponsors RepairPal and App Fueled.Summer Marketing Discussion (00:01:06) Brian and Caroline discuss summer marketing strategies as temperatures rise.June Marketing Themes (00:02:54) Exploring common marketing themes for June, including summer trip preparations and cooling system maintenance.Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers.National Automotive Service Professionals Week (00:08:28) Celebrating automotive service professionals and promoting staff appreciation during the first week of June.Community Involvement (00:09:25) Encouraging shops to support local teams and share community involvement.Fun Days in June (00:11:20) Highlighting fun days in June, including International Volkswagen Bus Day and engaging customers with stories.Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.World Bicycle Day (00:14:25)  Discussing community goodwill by offering bicycle repairs for kids.National Donut Day (00:14:52)  Ideas for supporting local bakeries by providing donuts for team and customers.National Ice Cream Day (00:15:27)  Recalling a fun event with an ice cream truck at the shop.National Moonshine Day (00:16:05)  Linking moonshine history to NASCAR and performance work in shops.National Meal Prep Day (00:17:03)  Engaging staff and customers in fun meal prep conversations.National Movie Night (00:18:22)  Ideas for giveaways and community involvement around movie nights.Army's Birthday (00:19:02)  Honoring veterans and military personnel in the community.World Juggling Day (00:19:32)  Fun idea of technicians juggling car parts for social media engagement.National Splurge Day (00:19:45)  Encouraging customers to splurge on car upgrades and maintenance.Father's Day (00:20:12)  Creating special service packages for Father's Day promotions.National Dump the Pump Day (00:20:46)  Promoting fuel efficiency services while encouraging alternative commuting.Thank a Teacher Day (00:21:19)  Celebrating teachers with community posts and special offers.National Take Your Dog to Work Day (00:22:11)  Encouraging shops to test bringing pets to work.National HVAC Tech Day (00:23:11)  Educating customers on vehicle air conditioning services.Social Media Day (00:23:12)  Encouraging proactive social media marketing strategies.National Corvette Day (00:24:10)  Ideas for engaging customers with discussions about cool cars.Conclusion (00:25:11)  Summarizing June marketing themes and thanking sponsors.Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Panhandle EurotechShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/