The Auto Repair Marketing Podcast Preparing for November's Marketing [E172]
Thanks to our Partners, Shop Boss and AppFueled
Caroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one’s tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.
From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that’s a thing), this episode is loaded with content prompts that actually make sense for your brand. You’ll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.
If you’ve ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn’t know you needed.
👉 Listen now and start mapping out your November content strategy with purpose, clarity, and confidence. Then go share your wins in the Auto Repair Marketing Mastermind Facebook group. We want to see how you’re showing up in your shop and your community.
Lagniappe (Books, Links, Other Podcasts, etc)
Show Notes with Timestamps
- Introduction and Episode Context (00:00:10) Overview of the episode’s focus: November social media topics for auto repair shops, planning ahead, and guest introduction.
- Sponsorship Message (00:00:45) Shop Boss sponsorship message and features highlighted.
- November Social Media Planning Overview (00:01:05) Host and guest discuss the importance of planning November content and general holiday season context.
- Military Family Month & Family Stories Month (00:02:03) Ideas for honoring military families and sharing veteran or military-related stories from staff.
- National Gratitude Month & Thanksgiving Tie-ins (00:03:19) Using gratitude as a theme, interviewing staff/customers, and connecting with National Hunger and Homelessness Awareness Week.
- Thanksgiving Food Drives & Community Giving (00:04:30) Ideas for food drives, Thanksgiving meal baskets, and promoting early participation.
- Dear Santa Letter Week (00:05:23) Engaging kids in the shop with Santa letters and sharing holiday spirit.
- National Deal Week & Holiday Promotions (00:07:23) Promoting pre-trip inspection packages and holiday travel safety during National Deal Week and Black Friday.
- Holiday Travel Safety & Community Partnerships (00:08:29) Promoting safe travel, designated driver options, and partnering with local law enforcement.
- National Stress Awareness Day (00:09:22) Highlighting how your shop reduces customer stress, especially during busy holiday periods.
- Sponsorship & App Promotion (00:10:45) Shop Boss and App Fueled sponsorship messages and features.
- American Football Day (00:12:43) Engaging with local football culture, team spirit, and staff participation.
- Veterans Day & Community Events (00:13:36) Honoring veterans with special events, services, and community engagement.
- Winterization & Car Safety Days (00:14:34) Promoting winter car care, tire changeovers, and educating customers on cold weather impacts.
- Small Business Saturday (00:16:36) Promoting your shop and other local businesses, collaborative content, and community support.
- Thanksgiving & Fun November Days (00:18:25) Creative ideas for Thanksgiving, quirky national days, and team-building activities.
- Entrepreneurs Day & Shop Storytelling (00:19:14) Sharing your shop’s origin story and connecting with followers through authentic storytelling.
- US Marine Corps Birthday (00:21:05) Recognizing the Marine Corps birthday, especially in military communities.
- Campaign Ideas Recap & Closing (00:21:57) Recap of campaign ideas: gratitude, veterans, winter safety, road trip tips, and customer appreciation.
- Outro and Next Episode Teaser (00:22:56) Thanking listeners, promoting the network, and previewing the next episode.
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
Thanks to our Partners, Shop Boss and AppFueled
This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.
AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
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