The Auto Repair Marketing Podcast

The Roller Coaster That is Google Ads [E158]

Jun 25, 2025
Join Hallie Wasinger, COO at Shop Marketing Pros, and Danni Marks, Lead CSM, as they navigate the ups and downs of Google Ads. They share insights on why recent algorithm shifts matter for ad performance and the peril of turning off ads during tough times. Discover how Local Service Ads bridge gaps and the growing necessity of online scheduling in the auto repair industry. Hallie and Danni highlight how both website content and communication can make or break marketing success, encouraging a long-term strategy for navigating this turbulent landscape.
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INSIGHT

Google Ads Learning Phase

  • Google Ads is not simply on or off; performance fluctuates due to changes by users and Google itself.
  • Ads enter a learning phase after major adjustments where performance may dip before improving.
ADVICE

Avoid Constant Ad Changes

  • Avoid constant frequent changes to your Google Ads; it hinders performance optimization.
  • Trust your marketing team's expertise and allow time for ads to stabilize after changes.
ANECDOTE

2024 Google Ads Exodus

  • The "great ads exodus of 2024" saw widespread ad performance dips across industries.
  • An expert consultant found no critical errors, confirming the issue was external rather than client-specific.
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