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The Roller Coaster That is Google Ads [E158]

The Auto Repair Marketing Podcast

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Navigating Google Ads: From Search to Performance Max

This chapter explores the evolving landscape of Google Ads, focusing on the shift from traditional search ads to Performance Max campaigns enhanced by AI. It discusses the importance of high-quality website content and the impact of recent algorithm updates on ad performance. The segment also highlights the role of Local Service Ads and the necessity of maintaining consistent ad spending, especially during market fluctuations.

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