Lift Free And Diet Hard with Andrew Coates

Greg Nuckols joins our podcast to explain what he would like to look back and have changed and influenced over his career. We discuss the health implications of strength athletes who carry heavy body mass over their careers and beyond. Greg explains a why so many people kn our industry are so ineffectively communicating if their intent is to pursuade ohers to change their thinking. Greg dismembers the "train smarter, not harder" mantra. Plus Greg weighs in on the potential push to see greater regulation in the fitness industry. Special Guest: Greg Nuckols.

Louie Guarino brings his sense of style along with a ton of substance to the podcast. We hit on style without substance in our industry, fashion sense something our industry often lacks, fat loss success and tips from his work, and a no BS approach to marketing and working with clients. Special Guest: Louie Guarino.

Bryan Krahn follows up his roundtable apprarance with a solo episode and doesnt have to fight with two othe guests for the chance to thoroughly entertain and enlighten you. We address the fact that most everything in our industry boils down tk wanting to look better naked and Bryan isnt afraid to say it. We address the complex topic of alchol and lifting, ideas from the traditional bodybuilding world that work and ones that really just need to die. "It all begins by chasing vanity". Come chase some vanity with us. Special Guest: Bryan Krahn.

Josh Citron joins the podcast to share his experience and love with pro wrestling, vegan lifestyle(and how he isn’t militant), his passion for helping fitness professionals be better fitness professionals, and clients be better clients. Plus a better idea for BMI. Special Guest: Josh Citron.

I’m not sure who thought it was a good idea to invite Dr Spencer Nadolsky, Bryan Krahn, and Dr Mike Israetel onto the podcast all at the same time to talk about coach ownership over the client result and experience. We far too often see coaches in social media blame clients for not adhering to programs when in fact it’s on the coach to use whatever resources and attempts at communicating to work with the client to achieve success. We discuss in depth this issue. We also hit heavy on the topic of firing clients. Circumstances where it’s needed and how poor it appears when fitness professionals brag about doing it. Somehow the topic of “mansplaining” got loose in this episode. You will need to listen in to see how that turned out. And this charade then went deeper down the hole into the issue of having romantic relationships with clients. Tune in to this fantastic fiasco for the whole story. Special Guests: Bryan Krahn, Dr. Mike Israetel, and Dr. Spencer Nadolsky.

Dean and Andrew basically needed to record an episode. We travelled last week to the Kansas City Fitness Summit and through the business of it all we weren’t able to arrange one more episode guest to have in advance. But no worries as we return with 3 guests next week in a roundtable with Dr. Mike Israetel, Dr Spencer Nadolsky, and Bryan Krahn who isn’t a Dr. Meanwhile we this week went over some highlights of the previous 36 episodes. Various relevant Fitness topics, and Andrew may or may not have had a few scotch and shared some very unfiltered thoughts you might enjoy.

Welcome to the future of the fitness industry according to Brad Dieter, Andrew Coates, and Dean Guedo. But mostly according to Brad. We tackle artificial intelligence, Brad’s work in biomedical research, the validity or lack there of in current DNA testing and where it will develop, and a lot more. Brad also explains his hypothesis about intolerances and how people are “drawn to them”. Brad also explains how you can’t “hate yourself lean”, and we hammer at the pointlessness of Internet arguements, over concepts like burpees. Special Guest: Brad Dieter.

Nick Sorrell joins us for a blunt and vibrant conversation that should challenge some of the ways you think about your own mindset toward fitness and nutrition. Nick will provoke thinking as he tackles the fact that people don’t know what the fuck they actually want, how most misunderstanding what self love really means, a nuanced discussion of how “I’m doing it for my kids” may not be a good answer, and a lot of discussion about getting to a deeper why for your clients. Join us for a mind expanding discussion of a lot of important fitness mindset ideas. Special Guest: Nick Sorrell.

Sarah Ashman was so engaging in a shared episode that we had to bring her back on her own. We expand on our discussion with her about gut health and gut microbiome. Sarah explains germ theory in this context. Yes you have to listen to learn more. We explore why “people would rather take a pill or drink a tea than exercise”. Sarah also elaborates on her recent Masters of Business Administrarion and how end clients benefit when skilled fitness professionals compliment their training and nutrition knowledge with business skills. Find out why Sarah likes octopi and has an octopus tattoo. Special Guest: Sarah Ashman.

Joey Percia joins the podcast to shed some light on a part of the fitness industry that’s often undervalued and misunderstood. Joey hS written a great book, Why Do You Hate Money? That teaches trainers and anyone important skills within marketing, and writing copy, content, and key messages to potential clients. We discuss why this actually benefits the end consumer. Joey shares the significance of the fable of the good and bad wolf that we choose to feed, and the benefits or consequence of those choices. We hammer change mindset, some coaching ideas from Joey’s past as a fitness professional, and why you need to avoid over promising and underdelivering as a fit pro. Special Guest: Joey Percia.