Lift Free And Diet Hard with Andrew Coates

Mike Howard discusses mindset with us in depth. We tackle self forgiveness and negative self talk, cognitive biases that take people off track, the dangers of rigid dietary approaches, and some mindset strategies for overall health. Special Guest: Mike Howard.

Muscle building expert Jason Maxwell joins us to talk about building muscle. Jason discusses his simple but effective approach to putting lean muscle on people. Jason shares how he grew up in a small town, followed education on the road to being a real rocket scientist, only to walk away from that path to work with people and help them get fit. Jason has taken his straight forward approach to building muscle and combined it into a book, appopriately titled Muscle. We also discuss super hero bodies, the pursuit of aesthetic ideals, and how Jason's high quality social media presentation is still a reflection of a pretty normal day in the life of. Special Guest: Jason Maxwell (JMax) .Links:Muscle by Jason Maxwell : Free Book

Jon Goodman joins us and shares his recent professional focus. The challenge behind creating the Fitness Marketing Monthly and the upcoming class of The Online Trainer Academy. Jon's thoughts on how to approach the latest hottest marketing trends vs focusing on what works for you. Jon also shares how he hasn't ever formally hired a coach or mentor, somehow figuring it all out, yet understanding and explaining the true value of a coach and what to look for. Special Guest: Jonathan Goodman.Links:Settings - Fireside

Dean Somerset returns for our milestone #50 episode to talk about what he's been up to since becoming a private independant trainer. We talk about the differences between starting in the industry now vs when he began and what this means to potential clients, Dean's thoughts on emerging fitness industry trends and consumer wants, and good and bad gym policies. Add to this the apparwnt rush. Dean adds his perspective on handling the not so straight forward challenges with clients who are dealing with personal and emotional obstacles to their fitness goals. We also couldn't leave out some thoughts on Dean's love for all things pro wrestling.Special Guest: Dean Somerset.

Cressey Sports Performance is a legendary gym and atheltic training facility, most noted for working with Cy Young award winning MLB pitchers all the way to minor league and high school athletes. Pete Dupuis, co-founder and general manager of CSP has long enjoyed life away from the spotlight. Pete joins us to talk about his personal brand and work outside CSP, a committment to authenticity and how its driven success with CSP, and the pros and cons of putting your own name on a gym or fitness business. We explore why we appear to see more injuries among young athletes and a great discussion of balancing work with family time. Special Guest: Peter Dupuis.

Carter Good is back in his continued fight against the relentless liquid metal terminator that is obesity. Carter goes in depth about his succes growing a huge social media following and what its enabled him to do with his career and to help people. Carter's thoughts on the future of social media for our industry and how he stays creative with his message, his own obstacles and challenges to maintain his lifestyle and successfully keep the weight off, and more depth in the discussion about the psychological aspects of nutrition that go beyond just knowing to eat less and be more active. Special Guest: Carter Good.

Alex Viada joins us and tells us how things used to be before the fitness industry branded and repackaged old basic concepts and how he likes to reread old textbooks. He shares thoughts on his passion for being outdoors, the human psychological side to dealing with clients and their programs, and his thoughts on future trends that will be important. We bust some big cardio myths and we disuss how fitness pros write for the approval of their peers vs writing for the end user. How that can be valuable and how it can miss the ultimate audience. Special Guest: Alex Viada.

Ryan Ketchum joins the podcast to discuss his mission to help fitness professionals build their businesses to be able to reach and help more people. Being a business or social media coach is hot right now. Ryan discusses why its become popular and the dangers of choosing a coach without a track record of success. Ryan shares his insight as to what makes a truly successful trainer or fitness business owner, his thoughts on the rise of online coaching, its benefits and limitations, and for our enthusiasts, Ryan shares insight from his own weight loss journey as to how to succeed with transforming yourself. Special Guest: Ryan Ketchum.

Alberto Alvarez brings his kind and genial nature to the podcast in our most detailed nutrition epsiode to date. Alberto details his path from a young overweight man, searching for information, losing the weight, the pitfalls along the way, and transitioning into a coach who helps others. We explain just what macros are and other basic nutrition concepts, why some people are easily lured in by the unscientific promises in our industry, how Alberto helps people get started on a weight loss journey, thoughts on merging the science of nutrition with the emotional and psychological aspects, and some of the cultural nuances in the Spanish speaking world and how it affects his work differently. Special Guest: Alberto Alvarez.

Chad Landers could have been a movie star had he not chosen fitness a long time ago and had Robert Downey Jr not taken all his roles so Chad set out and somewhere along the way became more than just a good trainer. He won awards and become industry renowned as a world class trainer and person. Chad shares his thoughts on why what we do in the fitness industry is so important, the right reasons to work in fitness, the importance of happiness for ourselves and our clients, thoughts on owning his own facility, and delivering value in our work. Perhaps best of all, Chad sheds light on the sense of entitlement we now often see of personal trainers who frustrated having to work in commercial gyms, to gain experince and learn the business.