Lift Free And Diet Hard with Andrew Coates

Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you get from social media, the dopamine driven compulsion of having a large following, and changes to instagram. He also explains his adoption and potential within TikTok. This is the career horizon episode you don't want to miss.

My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness industry is better than you might think and how the stability of secure salaried jobs is more of an illusion than you believe. Lee shares why he values instagram and various thoughts about building a following. 

Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins training under legendary powerlifter Dan Green, our perspective on imposter syndrome, and Jordan’s attitude toward fitness influencers who don’t share great information.

Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry. Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We discuss starting a podcast and I push Matty to start one, and how you should approach the pressure to be on all platforms. We dive into a lot of ideas about content creation. Matty explains why you want other people to win, and the importance of sharing. “Just because someone else is doing well doesn’t mean that they’re taking anything away from you.”

Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also hammer on the value of your time and guarding it against people who rob you of it and your mental energy. We finish off with a big discussion on how we can expect a surge in demand for coaching in the coming months. Find Sam on Instagram at @dr.samspinelli plus @citizenathletics1 and @e3rehab and www.thestrengththerapist.com

Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, why he's so focused on teaching the fundamentals instead of a creative and curated social media brand, and the importance of building rapport and personal relationships. We also delve into how his speaking engagements began and how this launched into the brand that is today Tony Gentilcore. 

My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" instead of approaching people with what they can do for you. Gareth shares how to get started in writing, expanding your trainer toolbox, where his creative ideas come from, understanding body dysmorphia, and variety vs consistency in programming. We also discuss the pros and cons of showing a more ripped aesthetic physique on social media and the classic discussion around whether trainers need to be fit(nuance warning).

Where does Jordan Syatt want to take his career and life going forward? Gain some insight as he shares how life changed starting a serious relationship. He shares his upcoming plans, plus we discuss: Should you be looking to leave the fitness industry now, what type of content should you be focused on, are industry leaders annoyed if you share and tag their work, resources to be a better writer, and more.

Matthew Ibrahim is a breakout emerging star of the fitness industry and prolific content creator and educator. He joins me for an engaging discussion about training philosophy, active listening, communication skills, creating behaviour change, and how he approaches his career and media. Matthew explains how he approaches everything as a problem solver. This entire episode is a showcase of Matthew's skill in engaging and communicating.

Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking care of yourself first before you’re able to support others around you. Jonathan breaks down the 4 important aspects of his professional and personal life and how you can’t make great progress in all 4 simultaneously. We also explore why fit pros don’t want business advice and how to instead help by leading by example. Jonathan also details why he doesn’t love Instagram.