
No Hacks: The Mindset Behind Digital Optimization and Growth
Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts.In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences.No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape.If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences.No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences.Two Formats, One Mission:🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays.🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays.Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.
Latest episodes

Dec 7, 2021 • 50min
Using First Party Data to Drive Customer Retention with Juliana Jackson
Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?Jon Ivanco: Does AOV really matter, especially on the first purchase?Links in this episode:https://www.linkedin.com/in/theclvlady/https://cxl.com/institute/programs/foundations/https://twitter.com/theclvladyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Nov 30, 2021 • 34min
Key Insights From the 2021 State of Technical SEO
In this episode, we bring you the key insights from the 2021 State of Technical SEO report, a collaboration between Aira and Women in Tech SEO. We discussed the impact of technical SEO, the biggest risks, and the most influential signals that reveal how the industry measures performance.Links in this episode:https://aira.net/state-of-technical-seo/introduction/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Nov 23, 2021 • 33min
Experimentation as a Business Philosophy With Luka Nikolić
Luka Nikolić is a CRO analyst in the Danish iGaming company Better Collective where he is in charge of optimizing a number of the company's affiliate websites for higher conversions. In this episode, we talked about experimentation as a strategy as opposed to a tactic. Luka shares why it’s better to adopt a mindset of experimentation to make the right decisions and deliver value to customers.Links in this episode:https://www.linkedin.com/in/lukanikolic/ https://www.linkedin.com/posts/rgdeboer_decision-making-at-netflix-activity-6851129157179576321-90yGhttps://hbr.org/2020/03/building-a-culture-of-experimentationhttps://medium.com/disney-streaming/how-we-scaled-experimentation-at-hulu-82d62a4779behttps://medium.com/pinterest-engineering/demystifying-seo-with-experiments-a183b325cf4cIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Nov 16, 2021 • 37min
The ROI of SEO-driven Content With Maeva Cifuentes
Maeva Cifuentes, CEO of Flying Cat, has helped companies like Hotjar, Stonly, Operto, and Avantio reduce their dependence on paid ads and turn organic search into a leading revenue channel through scalable SEO content.In today’s episode, we tried to answer if it’s really possible to measure the ROI of SEO-driven content. Maeva shared her insights on how to handle common SEO objections and which specific KPIs to track to justify how impactful your SEO efforts are. Links in this episode:https://flyingcatmarketing.com/masterclass-keyword-stacking/https://www.linkedin.com/in/maevaeverywhere/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Nov 9, 2021 • 32min
Creating Landing Pages That Convert With Annie Maguire
Annie Maguire is a Conversion Copywriter who has worked with Fortune 500 companies such as Loreal, Samsung, Visa to help them understand their target customers better so they can make more money online. In this episode, we dove deep into the role of copy in CRO and the importance of customer research. Annie shared her proven 5-step process for creating landing pages that convert. Links in this episode:https://learn.anniemaguire.com/how-to-conduct-analyze-apply-customer-researchhttps://anniemaguire.com/https://marketingexamples.com/copywriting/rewriting-landing-pagesIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Nov 2, 2021 • 37min
Case Study: How We Fixed A Client’s Core Web Vitals and 3x Their Mobile PageSpeed Score
In this episode, we talked about an actual case study on how we fixed our client’s Core Web Vitals scores. We discussed the main issues we encountered, how we addressed them and our key wins. We shared how we achieved an LCP score of 2.4s (originally 19.8 sec) for one of their key pages.Links in this episode:https://www.nohacksmarketing.com/podcast/029-optimizing-your-core-web-vitals-with-googles-free-performance-focused-tools/https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/https://www.nohacksmarketing.com/podcast/012-how-to-prepare-your-e-commerce-website-for-core-web-vitals/https://www.nohacksmarketing.com/podcast/core-web-vitals/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Oct 26, 2021 • 24min
Reviewing Jon MacDonald’s Opting In To Optimization
Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!Links in this episode:https://thegood.com/opting-in-to-optimization/https://www.youtube.com/watch?v=AlAj3VxIKlQhttps://thegood.com/books/https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Oct 19, 2021 • 29min
How To Get Your B2B Brand Messaging Right With Sara Lattanzio
Sara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience.Links in this episode:https://www.linkedin.com/in/saralattanziohttps://www.gong.io/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Oct 12, 2021 • 24min
Why Digging Into Analytics Will Help Your Paid Media Strategy With Blake Strozyk
Blake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective.Links in this episode:https://www.linkedin.com/in/blake-strozyk/https://www.refinelabs.comhttps://analytics.google.comIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Oct 5, 2021 • 29min
Are Mobile Interstitials Acceptable in 2021?
In this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings.Links in this episode:https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-onhttps://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/https://www.nohacksmarketing.com/podcast/30-trust-the-cro-process-with-khalid-saleh/https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/https://www.nohacksmarketing.com/podcast/mobile-first-2021/https://www.youtube.com/watch?v=KAWn-A9xj7A&t=2101sIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram