Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.

In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:

Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?
Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
Jon Ivanco: Does AOV really matter, especially on the first purchase?

Links in this episode:

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Using First Party Data to Drive Customer Retention with Juliana Jackson