No Hacks: Optimising the Web for AI Agents

In this episode, we recapped the 3 things that happened in marketing that we cared about the most. We talked about the movement to a more privacy-focused world, the page experience update and the dramatic rise in demand for Technical SEO. And since it's the end of the year, we had a fun chat about our guests, why we started the podcast and a special year-end podcast! Links in this episode:https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/https://www.nohacksmarketing.com/podcast/032-can-privacy-and-personalization-co-exist-a-deep-dive-into-zero-party-data/https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/https://www.nohacksmarketing.com/podcast/042-key-insights-from-the-2021-state-of-technical-seo/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?Jon Ivanco: Does AOV really matter, especially on the first purchase?Links in this episode:https://www.linkedin.com/in/theclvlady/https://cxl.com/institute/programs/foundations/https://twitter.com/theclvladyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

In this episode, we bring you the key insights from the 2021 State of Technical SEO report, a collaboration between Aira and Women in Tech SEO.  We discussed the impact of technical SEO, the biggest risks, and the most influential signals that reveal how the industry measures performance.Links in this episode:https://aira.net/state-of-technical-seo/introduction/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Luka Nikolić is a CRO analyst in the Danish iGaming company Better Collective where he is in charge of optimizing a number of the company's affiliate websites for higher conversions. In this episode, we talked about experimentation as a strategy as opposed to a tactic. Luka shares why it’s better to adopt a mindset of experimentation to make the right decisions and deliver value to customers.Links in this episode:https://www.linkedin.com/in/lukanikolic/  https://www.linkedin.com/posts/rgdeboer_decision-making-at-netflix-activity-6851129157179576321-90yGhttps://hbr.org/2020/03/building-a-culture-of-experimentationhttps://medium.com/disney-streaming/how-we-scaled-experimentation-at-hulu-82d62a4779behttps://medium.com/pinterest-engineering/demystifying-seo-with-experiments-a183b325cf4cIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Maeva Cifuentes, CEO of Flying Cat, has helped companies like Hotjar, Stonly, Operto, and Avantio reduce their dependence on paid ads and turn organic search into a leading revenue channel through scalable SEO content.In today’s episode, we tried to answer if it’s really possible to measure the ROI of SEO-driven content. Maeva shared her insights on how to handle common SEO objections and which specific KPIs to track to justify how impactful your SEO efforts are. Links in this episode:https://flyingcatmarketing.com/masterclass-keyword-stacking/https://www.linkedin.com/in/maevaeverywhere/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Annie Maguire is a Conversion Copywriter who has worked with Fortune 500 companies such as Loreal, Samsung, Visa to help them understand their target customers better so they can make more money online. In this episode, we dove deep into the role of copy in CRO and the importance of customer research. Annie shared her proven 5-step process for creating landing pages that convert. Links in this episode:https://learn.anniemaguire.com/how-to-conduct-analyze-apply-customer-researchhttps://anniemaguire.com/https://marketingexamples.com/copywriting/rewriting-landing-pagesIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

In this episode, we talked about an actual case study on how we fixed our client’s Core Web Vitals scores. We discussed the main issues we encountered, how we addressed them and our key wins. We shared how we achieved an LCP score of 2.4s (originally 19.8 sec) for one of their key pages.Links in this episode:https://www.nohacksmarketing.com/podcast/029-optimizing-your-core-web-vitals-with-googles-free-performance-focused-tools/https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/https://www.nohacksmarketing.com/podcast/012-how-to-prepare-your-e-commerce-website-for-core-web-vitals/https://www.nohacksmarketing.com/podcast/core-web-vitals/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!Links in this episode:https://thegood.com/opting-in-to-optimization/https://www.youtube.com/watch?v=AlAj3VxIKlQhttps://thegood.com/books/https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Sara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience.Links in this episode:https://www.linkedin.com/in/saralattanziohttps://www.gong.io/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Blake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective.Links in this episode:https://www.linkedin.com/in/blake-strozyk/https://www.refinelabs.comhttps://analytics.google.comIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!