Practical Pivots

#010: Today we're joined by Nick Christou, renaissance king of the math nerds and also rock drummer. Nick is CEO of agency Helios Company LLC, which works as an "outsourced chief data scientist" for its clients, which means not only does Nick have the data of what's happening right now in real-time (across his whole client base), but he knows how to use it.We explore:What psychological reasons drove the first-wave of cost cutting?Why we're now entering a second phase with a new type of fear, and what to do about itThe unintended benefit of COVID on marketing messaging, and how to use micro-testing to get resultsThe basic math equation which is changing online advertising right now and that can lead to results for your business and customersHow businesses can avoid the analysis paralysis that is washing over us all right nowhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#009: Elizabeth Giorgi is a true force. She won an Emmy at 25. She’s founded two companies. She’s unapologetic about using her voice and platform to tackle big, important issues like race and gender equity in business, and her current endeavor as the CEO of soona is reshaping what is possible for small businesses to do with video.  Our conversation covered video marketing trends, like how to massively upgrade your own videos while on a budget, and more importantly, things like social justice and equity in the business realm because, as Liz says, “the business falls in line with our values, not the other way around.”https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#008: Ready for a unique insider view of how a major brand is navigating turbulent waters in a nimble and thoughtful way? Allison Lowrie, CMO of HomeAdvisor / Angie's List, and her team needed to figure out how to quickly adjust marketing in the complex and hard-hit home services space.We discuss:- Focusing on the product first: quick changes enabled her to quickly jump back into the market- How HomeAdvisor/Angie's changed up their advertising in the time of COVID-19- Tik Tok marketing: should you hire 13 year-olds?- Merging brands: how one merges two former competitors into one coherent brand- Two-sided marketplace business: how exactly do you match 75 million households and 250,000 service providers?https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#007: Joey Gilkey is hyper-focused on one thing: helping digital agencies scale their sales operations. Join us on this week’s episode of The Verblio Show to hear Joey share insights into:- Why agency founders and CEOs consistently think they're the best salesperson, how they can be both right and wrong about this- What agency CEOs should be doing to support sales that's not selling- The 3 D's of creating scalable salesJoey's talking about agencies specifically, but a ton of what we talk about applies to startups in general, too.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#006: Studying under the tutelage of visionary tech leader Jim Franklin kept us on our toes! The former CEO of SendGrid, multiple other venture-backed companies, investor and mentor hits maximum velocity of guidance per minute from his ample experience guiding companies through all market conditions.Some highlight guidance:· Keen marketers should compete on convenience!· Creating new growth markets is really hard work. Look to draft off of the growth already happening from new markets.· Rethink every aspect of your business – not just the obvious ones. Does your product even make sense anymore? Can you align your comp plan more closely to your company goals or your cost structure to your client’s financial needs?https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#004: Natalie Henley is CEO of leading digital agency Volume Nine and on a mission to save as many small businesses right now through the COVID-19 crisis as possible. She also holds a VERY contrarian view about what digital agencies should be focused on—and it's helping drive results for her clients.In Steve's interview with Natalie, she unpacks why she's so passionate about the need to be a broad marketer, how her agency achieves this challenging goal, and just why her approach on digital agencies have boosted Volume Nine in its efforts to respond to the current crisis.If you're an agency leader, you're passionate about small business America, or you're a CEO, you need to listen to this interview. As Natalie put it, we all were playing cards with a good hand and then the world shuffled the whole deck. We're learning how to play the hand we have today, and wondering when the world is going to reshuffle the deck again.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#005: Mark Organ, founder & CEO of category-creating companies Eloqua & Influitive as well as a CEO coach, shares invaluable insights from steering his marketing technology companies through the last two great recessions. We learned a ridiculous amount in a short discussion.Some highlights:· Removing risk is one of the highest value messages to clients that most marketers miss· The more of the CEO’s job you can take on, the more budget will open up· Content marketing is like an annuity that keeps paying off, and he increased his spend in the Great Recessionhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#003: Our guest today is John Winsor. To say John has had a storied career is a serious understatement. He's currently the founder/CEO of Open Assembly and a visiting executive at Harvard Business School. He also founded the open talent creative agency startup Victors & Spoils—which sold to global agency Havas, where he then served as Chief Innovation Officer. He has served in more cool jobs than we have time for.Want to guess what % of an FTE's salary is spent on training vs. what freelancers invest in training themselves?Did you guess only .3% for FTE training vs. 15% for a freelancer?! We sure didn't. John Winsor reels off these metrics, plus a fascinating barrage of anecdotes and trends to emphasize why the adoption of Open Talent platforms should be a critical part of every company's ecosystem in the near future. And why the COVID-19 crisis just put that adoption trend on steroids.If you are interested in the future of work and/or the future of marketing, or just great storytelling in general, tune into to this discussion with John.https://www.verblio.com/ The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#002: To kick off our series, Verblio CEO host Steve Pockross talks with renowned digital agency coach Jason Swenk. In this episode, Jason offers the guidance he’s sharing with his agencies in the current COVID-19 crisis based on his experience leading his own agency through the dot com bust, 9/11 and the Great Recession.In the coming weeks, we're sitting down with agency owners and thought leaders in the digital marketing space to ask a series of rapid-fire questions about how digital agencies can survive and thrive during this time, and beyond. The questions are focused on digital agencies, but we believe they’re relevant in many ways to all marketers navigating this crisis.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.

#001: The Verblio Show kicks off with host Steve Pockross, Verblio's CEO, taking to the mic solo to talk about what to look forward to on this new podcast. The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of other thought leaders. How do we know what we're talking about? Because we have a unique vantage point to see what’s going on in the world of content marketing, thanks to our 400+ digital marketing agency partners and over 1,000+ clients. Verblio produces 70,000 pieces of original content every year, so we get to observe how our clients are using content marketing in real-time. We see what they’re actually doing, boots-on-the-ground, and learn best practices and new innovative ideas. And then, we share it with you!https://www.verblio.com/What is rucking? What's in store for the future of marketing and the future of work? You’ll have to tune in to find out. It’s a little show with big ideas, and guest appearances from the Verblio team. Say hello to our new content baby.