Why to Increase Content Marketing Spend During Recessions with Mark Organ

#005: Mark Organ, founder & CEO of category-creating companies Eloqua & Influitive as well as a CEO coach, shares invaluable insights from steering his marketing technology companies through the last two great recessions. We learned a ridiculous amount in a short discussion.

Some highlights:
· Removing risk is one of the highest value messages to clients that most marketers miss
· The more of the CEO’s job you can take on, the more budget will open up
· Content marketing is like an annuity that keeps paying off, and he increased his spend in the Great Recession

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The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.