Finding Market Opportunity in Tough Times with Jim Franklin

#006: Studying under the tutelage of visionary tech leader Jim Franklin kept us on our toes! The former CEO of SendGrid, multiple other venture-backed companies, investor and mentor hits maximum velocity of guidance per minute from his ample experience guiding companies through all market conditions.

Some highlight guidance:
· Keen marketers should compete on convenience!
· Creating new growth markets is really hard work. Look to draft off of the growth already happening from new markets.
· Rethink every aspect of your business – not just the obvious ones. Does your product even make sense anymore? Can you align your comp plan more closely to your company goals or your cost structure to your client’s financial needs?

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The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.