Course Lab: Lessons from Successful Online Course Creators

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Susan Schramm is a consultant, marketing expert and the CEO of Go To Market Impact, LLC. She helps business leaders get faster results with their high-stakes strategies.     In this episode, Danny and Abe talk with Susan about formatting and structuring an online program suited for senior executives.In this episode we discuss:Structuring an online course for busy executives.How to turn asynchronous learning experiences from a drawback into a feature.Creating opportunities for all members of the program to participate more fully.New ideas to create higher engagement through accountability.Customizing features to cater to executive clients.Pairing consulting with your course as a value proposition.Blending online programs with in-person strategizing.“But the genius about all this is it's asynchronous. So my clients can be introduced to go to market and concepts and de-risk principles, apply them to their own initiative, brainstorm together and spar with each other, and even build a game plan together, but not exactly at the same time.”   – Susan SchrammSusan Schramm is Founder of Go to Market Impact LLC, a business consultancy that helps CEO's and boards get results faster when driving high-stakes strategies. She serves as a "strategy accelerator", an especially good ally for visionary senior leaders concerned their new strategy is going too slowly or worried it is getting off the rails.A certified Woman Owned Business, the firm serves global and nationwide clients including businesses, nonprofits, universities, communities, and diverse supply chain ecosystems. Go To Market Impact's proprietary De-Risk System for Impact ℠ helps leaders systematically uncover the hidden risks of new strategies and develop a game plan to manage those risks. Ten percent of gross revenues of the firm are invested in programs and scholarships to equip purpose-led leaders.Before starting her consultancy, Susan held executive roles with IBM, Siemens, Nokia, Viavi Networks. She has a proven record of accomplishment launching new products and services, innovative programs and brands, and new companies. Recent engagements include optimizing diverse industry supply chains, accelerating public safety innovation, implementing secure smart cities, readying the workforce of the future, and equipping purpose-led entrepreneurs around the globe to build sustainable businesses and create jobs.Susan currently serves as Vice Chairman of the Board of the Nehemiah Project International Ministries, and has served on the boards of the YMCA, the Alliance for Telecommunications Industry Solutions, and the Telecommunications Industry Association. Susan holds a BS in Management Sciences from Duke University.Though she is energized by her work with purpose-led organizations, Susan's real passion is her faith and family.Resources or websites mentioned in this episode:MiraseeSusan's websiteSusan's LinkedInSusan’s book Credits:Guest: Susan SchrammHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Courses for Executives (Susan Schramm) coming soon ~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Welcome to Soul Savvy Business. This podcast aims to help entrepreneurs find balance and harmony at the intersection of business and spirituality.Host Katy Valentine is a soul-minded spiritual entrepreneur. She empowers other entrepreneurs to thrive, creating a global ripple effect. Grab your free meditation at soulsavvybusiness.com.“One of the topics that I think a lot of my work involves is integration of different aspects of wisdom and tradition. And some of the dichotomies that we've been taught are false dichotomies, you know, there really is no separation.”  – Rebecca CuevasRebecca Cuevas is the CEO and founder of Learn and Get Smarter where she teaches busy creative experts and entrepreneurs how to create online courses. She’s been an educator her whole career and holds a BA in English from Harvard University, as well as two master’s degrees in education.Rebecca’s mission is to support you in fulfilling YOUR mission, through teaching online.Her research-based Course Design Formula® can help you design anything from an entire online academy to a single lesson, workshop, or course….while ensuring a great learning experience for your course participants.Her self-paced course, Streamlined Course Creation, will help you outline YOUR course and plan all your lessons, in as little as a weekend, using learning design best practices. You can enroll any time and work at your own pace.Her  Mastermind, The Course Design Formula® Master Course, is a community of practice for transformational online teaching. New cohorts start mid-January and mid-June. Admission is by invitation only… if interested, contact the instructor at Rebecca@learnandgetsmarter.com or schedule an enrollment interview.For private one-on-one course design coaching, you are welcome to schedule a free strategy session to discuss your unique course vision and goals.Rebecca recently co-hosted the Transformational Online Learning Summit. She and her co-host, Mary Nunaley, interviewed over 30 experts to create a state-of-the-art snapshot of where the transformational online learning space is today. You can learn about the summit and get an all-access pass, here.  Resources or websites mentioned in this episode:MiraseeKaty’s websiteRebecca's websiteRebecca's LinkedIn  Credits:Hosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Presenting Soul Savvy Business. Coming soon.~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Amy Whitney  is the creator of Expat Spanish Lessons. She teaches Spanish language courses for expats living in Mexico.In this episode we discuss:Creating a course in a well-served market.Developing your course with the end goal in mind.Innovating teaching methods to get better results for students. The importance of understanding the motivation of your students.Scaling and business model dynamics.Creative marketing and promotional ideas.Creating momentum by slimming down and honing content.“Really less is more is my philosophy, and only teaching things on an as-needed basis rather than just because it might be nice to know one day, maybe .” – Amy WhitneyAfter Amy's 14-year struggle to learn Spanish, she gave up on traditional methods and created her own approach to learning, which allowed her to reach an advanced level in less than a year. Now, an experienced language teacher and the creator of multiple courses, Amy is helping her students to discover the joy of learning and speaking Spanish to live the best version of their life in Mexico. To learn more about her programs visit expatspanishlessons.com.Resources or websites mentioned in this episode:MiraseeAmy’s websiteAmy’s YouTubeCredits:Guest: Amy WhitneyHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Outside the Box (Amy Whitney) coming soon ~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak. Chris Badget is the co-founder and CEO of LifterLMS. He is also the creator of several organic gardening, permaculture and beekeeping courses online.In this episode we discuss:Teaching outdoor, hands-on skills in an online environment.Working with experts in your niche cooperatively instead of competitively.How to be strategic to get the most return on your creative investment.Distinguishing between a passion project and a business.The importance of publishing over perfecting.Being bold in asking for what you want.Negotiating partnerships with co-creators.The importance of pairing support with content.“It was just such niche content that the people that wanted it really wanted it, so that the quality or the instructor style had some forgiveness in it.”   – Chris BadgettChris Badgett is the co-founder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the open source WordPress community.     As well as creating his own online courses, Chris also created a platform, OrganicLifeGuru.com, to connect experts in the fields of organic gardening and permaculture with students to make information in these areas more widely accessible. Resources or websites mentioned in this episode:Mirasee Chris’ instructional video (website under construction)Chris’ LinkedInCredits:Guest: Chris BadgettHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Bold Business Model (Chris Badgett) coming soon ~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Cybele is the creator of Cybele’s Well. Her courses guide students in using crystals and stones to cultivate embodied intuition and practice self healing. She brings her continued growth and training as a healer to her online community.In this episode, Danny and Abe talk with Cybele about her unique course structures. In this episode we discuss:The value of building a loyal community, regardless of size.How doing what you find meaningful can translate into a course and business.Why scaling just for the sake of scaling doesn’t serve any purpose.The power of leaning into your strengths and gifts.Creating a course that is tactile and experiential.Designing a course journey that is ongoing. Using a sliding scale payment structure. “It's about the creativity and the community and the healing that happens. I mean, most of the people in this group, I've known for 20 to 34 years.”  – CybeleCybele (AKA Suzette Rochat) is a Lomi Bodyworker, Jin Shin Jyutsu practitioner, and Intuitive Stone Healer, who has practiced hands-on healing & intuitive work since 1979.Over the past two decades, Cybele has taken her longtime practice of working with the body and dreaming into the earth-work of Stone Medicine.Her meditations & devotional study of stone-lore and geology led to the creation of a pair of 8-session monthly workshops that combine healing work with stones, color and the chakras - the 7 Gates Journeys.A long-time dream worker & ritual-maker, Cybele also offers birthday dream incubations with a stone for individuals. Find more info about Cybele at www.cybeleswell.com.Resources or websites mentioned in this episode:MiraseeCybele’s websiteCredits:Guest: Cybele (AKA Suzette Rochat)Hosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.    Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Tactile Learning Online (Cybele) coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak. Welcome to Course Lab. This podcast teaches course creators like you how to make effective and profitable online courses.       Linda Claire Puig is the founder of 6-Figure Newsletters and co-founder of Adventurous Life International. She helps her clients build profitable relationships and portable businesses.In this episode we discuss:Do you need to use social media to build an audience for your course?What does it mean to nurture your audience, and why is it important?How to structure your course for multiple learning experiences.How can group coaching be beneficial in your course?Price structures.Strategies and techniques to promote student success.How to use signposting to help students navigate and succeed in your course.The value of collaboration in audience building.Danny and Abe’s debrief.“Once you're attracting people to your list, then you start nurturing them, because without that important nurture piece, attracting all the people in the world doesn't mean much.”  – Linda Claire PuigRelationship marketing expert Linda Claire Puig teaches solopreneurs and service-based professionals how to attract just the right people to their online audience, develop loyal and engaged subscribers, and then turn those fans into clients and customers for life.      An award-winning former journalist, Linda is the author of FREE: Build an Online Following that Liberates You for Life's Adventures, and her popular Ready2Go Articles take the time and effort out of nurturing and keeping in touch with those valuable subscribers.      Linda is also co-founder of AdventurousLife.io, which brings groups of professionals and entrepreneurs ages 40+ to international destinations to live, work and travel in community. When she's not traveling, she lives in gorgeous Northern California with her dog Lulu.Resources or websites mentioned in this episode:MiraseeMichael’s websiteLinda’s websiteLinda’s LinkedInCredits:Guest: Linda Claire PuigHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Reiterate and Reframe (Linda C. Puig) coming soon ~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Michael Port is an author, speaker and course creator. His latest book is titled The Referable Speaker. He runs a business called Heroic Public Speaking and is the host of the popular podcast, Steal the Show.      In this episode, Danny and Abe talk with Michael about his wildly successful, high-ticket course on public speaking. In this episode we discuss:What is the difference between an expert and a visionary, and why is it important?The compounding nature of turning the flywheel and trusting the process.Ways to properly pilot a course.Progressing from piloting to high-ticket course.The power of referrals. When can offering services for free really pay off?Finding your unique approach that sets your course apart from others like it.“And if you can change the way people think, you can change what they do.”– Michael PortMichael Port has written nine books, including The Referable Speaker, Book Yourself Solid and Steal the Show, the latter which—according to the former President of Starbucks—“might be the most unique and practical book ever written on the topic of public speaking”.     He’s been called an “uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, a “sales guru” by the Financial Times, “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, “Michael Port is the best speaker I’ve ever seen”.     His books have been on the bestseller lists of the New York Times, Wall Street Journal, USA Today and Publisher’s Weekly. They have also been selected by Amazon and 800-CEO-READ as “best books of the year.”     He was once a professional actor, having received his MFA from NYU’s Graduate Acting Program, guest starring on shows like Sex & The City and Law & Order, and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen on MSNBC, CNBC and PBS as an on-air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port.Resources or websites mentioned in this episode:MiraseeMichael’s websiteMichael’s LinkedInMichael’s latest book - The Referable SpeakerCredits:Guest: Michael PortHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Expert or Visionary? (Michael Port)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.In this episode we discuss:Developing courses with shorter attention spans in mind.The benefits of using clear, bite-sized sections throughout the course.The benefits of having a course-building expert help build your course.Using research and analysis to inform the learning design for your course.Using a basic formulaic process for course building. Is it important to use a distributed learning option for your course?Using internal marketing throughout your course.Building courses for others.Danny and Abe’s debrief.“It is very worthwhile to create courses, because you really can change people's lives, their world and their experience of it with your unique knowledge, and I think that's becoming only more and more obvious.”– Dave LahaniDave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach,  a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.     Dave's background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.Resources or websites mentioned in this episode:MiraseeDave’s websiteDave’s LinkedInCredits:Guest: Dave LakhaniHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: A Course-Building Formula (Dave Lakhani)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.As someone with Inattentive ADHD, Aron Croft is on a mission to help other ADHD folks live happier, more productive lives. He runs a company called Hidden ADHD and created a course called the Productivity Academy Program.      In this episode, Danny and Abe talk with Aron about turning his one-on-one coaching for ADHDers into an even better product with a group program. In this episode we'll discuss:Why you don’t have to be an expert to be a teacher.Reasons to include one-on-one coaching.Ways to iterate and scale your course.Using teams and peer accountability to aid in successful completion of your course.What are effective platforms for course creators to communicate with students?Working with a challenging topic or niche.What is a consistency coach, and how can you use one in your program?How to incentivize returning students, and how it can help you scale your business.“I know there's a need for this program and that there's opportunity there. But how do I take that to the next level?”– Aron CroftAron Croft is the founder of Hidden ADHD. Aron is on a mission to raise awareness about Inattentive ADHD, how it goes under the radar, and how to rebuild your life post-diagnosis.      His work has been featured by ADDitude Magazine, ADDA, and more. Despite going to Harvard, by the age of 33, he was broke, divorced, and earning just above minimum wage. Then he was diagnosed with Inattentive ADD, and his whole life changed.     He has since built a thriving Fortune 500 career helping companies like Marriott, Deloitte, Johnson & Johnson, McDonald’s, KPMG and United Healthcare.Resources or websites mentioned in this episode:MiraseeAron’s websiteAron’s LinkedInCredits:Guest: Aron CroftHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript:  Challenge Accepted (Aron Croft)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Meghan Telpner is the founder of the Academy of Culinary Nutrition, a nutrition-based culinary certification course. When she was unable to keep up with demand for her in-person cooking classes, Meghan began offering video classes online. Despite the saturated fields of nutrition and cooking, she thrived by continually raising the bar in structure and support.      In this episode, Danny, Abe and Meghan discuss elements of course building that create real value for students—from enrollment to support to certification. If you’re willing to step up, you can succeed in any niche. In this episode we discuss:Why more content does not equal more value.High-conversion enrollment sessions.Assignment structures and accountability.Working with organic leads vs. social media ads.Structuring support for high success rates.Raising the bar by being adaptable, resourceful and creative.“But what I always say is that you're not buying a certificate, you're buying the education, and the certification has to be earned.”– Meghan TelpnerMeghan Telpner is a Toronto-based best-selling author, speaker, nutritionist, and founder of the Academy of Culinary Nutrition. Her humorous, engaging and real approach to living an awesome, healthy life has garnered her a world-wide audience.      Meghan’s Academy of Culinary Nutrition is growing a global community of vibrant living advocates, and her bestselling books, UnDiet: Eat Your Way to Vibrant Health and The UnDiet Cookbook, are creating a revolution in how people think about their health.      Meghan has been featured in Forbes, ranked as one of the top 100 female entrepreneurs in Canada and named Best Holistic Nutritionist in 2017 and 2018 by National Nutrition.      She lives in Toronto with her husband Josh Gitalis, a functional medicine practitioner, and their son Finley. For more visit MeghanTelpner.com.Resources or websites mentioned in this episode:MiraseeMeghan’s websiteMeghan’s LinkedInCredits:Guest: Meghan TelpnerHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Cooking Up Courses (Meghan Telpner)  coming soon~~~~~