Course Lab: Lessons from Successful Online Course Creators

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Corrie Melanson is the president of Sea Change CoLab, a company that ignites transformational learning and impact. As an instructional designer and process facilitator, she set out to develop meaningful dialogue processes that would invite greater participation and engagement.      In this episode, Danny, Abe and Corrie dive into instructional design practices and their impact on revenue and scalability. Corrie describes her course pricing and the models she’s put in place to ensure that her students can engage honestly and freely to get the most out of her course.In this episode we discuss:What is a blended or flipped classroom style?Corrie’s holistic approach to integrated learning.How a peer-based feedback system can save you time and actually help your students learn more.Ways to create and cultivate a safe culture for honesty and vulnerability.Creating models to increase student interaction and engagement.How to be economically savvy when providing a sliding scale or scholarships.How quality drives momentum.“ And they feel like this is the first time they could ask these kinds of questions and not be, you know, considered like they’re doing something wrong.”– Corrie MelansonCorrie Melanson  is an experienced process facilitator, trainer, and graphic recorder based in Halifax, Nova Scotia.  As a graphic recorder, Corrie listens intently to capture key messages and outcomes, propelling group work to a new level of understanding and action. Her work with participants maximizes group dynamics and validates different learning styles.  It’s her results-oriented approach that leads to innovative and tangible outcomes while focusing on key objectives.     Corrie excels at designing and facilitating dynamic change processes that build on individual and organizational strengths. As a process facilitator, she works with clients to develop effective learning and change processes that foster inclusion, collaboration and creativity.Resources or websites mentioned in this episode:MiraseeCorrie’s websiteCorrie’s LinkedInCredits:Guest: Corrie MelansonHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Beyond Structure (Corrie Melanson)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.We are just about ready to kick off season two of Course Lab. Our next season promises great behind-the-scenes insights from course creators who are doing very interesting course designs and getting really powerful results. We’ll also talk with course builders about business models and structures that are making their businesses more scalable and lucrative.      But before we do that, we thought it would be fun to compile some of the most frequently asked questions that come our way and answer them. If you have ever asked (or wanted to ask) Danny or Abe about course building, this might be your lucky day!       In this episode we discuss:What makes the difference between a successful course and one that is not?How can you know if your course will sell?How much time should you spend on making the course vs. marketing the course?Do you really need to add coaching or support as part of your course?How long does it take to go from zero to successful online course?What’s the one thing Danny and Abe would add to a course to make it better?…and more!“And many of the most effective courses that I've seen and participated in are very, very carefully focused and have a minimum amount of content to lead you forward into application and taking action.” – Abe CrystalDanny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift,  Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the co-host of the Course Lab podcast and executive producer of the Mirasee FM podcast network. Danny has developed innovative training programs that have raised the bar for online education. These include the Teach Your Gift Pro, ACES and Something From Scratch.     All of this grew out of humble beginnings. He started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns, but he’s fond of saying that failure isn’t the end of the story—it’s a “plot twist”.Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.     In just a few short years, he transformed Firepole Marketing into Mirasee and grew the business to multiple-seven figures in revenue. Together with his business partner and talented wife, Bhoomi, he now leads a team of 80+ people spread all over the world, who are on a mission to support a very special global community of 100,000+ loyal and inspired entrepreneurs.     Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer, and advisor to many of the top leaders in our industry.Abe Crystal is the CEO and co-founder of Ruzuku, an online course platform focused on student engagement. He’s also a strategic advisor to Mirasee.      Abe helps authors, coaches, speakers, and other independent experts create their own online courses and learning communities. He and his team at Ruzuku are on a mission to usher in a new wave of independent, authentic teachers around the world and invest them with the tools and support to succeed—everything the clients need to create, sell, and teach amazing courses.     Abe is also the author of The Business of Courses, about the process of adding online courses to your product and services offerings.     Abe is an adjunct professor in the School of Education at the University of North Carolina-Chapel Hill. He specializes in learning design and user experience research and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill.Credits:Guest: Danny InyHost: Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode ...

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Our featured guest today is Course Lab’s own co-host, Danny Iny, founder and CEO of Mirasee and executive producer of the Mirasee FM podcast network. At the age of 15, bored and disillusioned, Danny dropped out of high school to become an entrepreneur. He recounts his journey from hopeful teen business owner to successful CEO, sharing the valuable lessons he learned along the way.      In this episode, Abe and Danny deep dive into Danny’s expertise of industry trends, premium courses and student transformation. Danny gets down to brass tacks with course creators about when it’s time to plant and when it’s time to harvest. Today’s episode is like a mini-masterclass, so grab a pen and paper, and listen in!In this episode we discuss:How to predict industry trends.What are course buyers looking for?What constitutes a premium course now and going forward?What is a hybrid course, and how is it different?What are the three steps in every learning process?How can course creators learn how to build a premium hybrid course?“One season is planting, where you are investing in things that will become powerful and meaningful later on; the other season is harvesting, where you get all the benefits of all the stuff that you've planted in the past.” – Danny InyDanny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift,  Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the co-host of the Course Lab podcast and executive producer of the Mirasee FM podcast network. Danny has developed innovative training programs that have raised the bar for online education. These include the Teach Your Gift Pro, ACES and Something From Scratch.     All of this grew out of humble beginnings. He started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns, but he’s fond of saying that failure isn’t the end of the story—it’s a “plot twist”.     Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.     In just a few short years, he transformed Firepole Marketing into Mirasee and grew the business to multiple-seven figures in revenue. Together with his business partner and talented wife, Bhoomi, he now leads a team of 80+ people spread all over the world, who are on a mission to support a very special global community of 100,000+ loyal and inspired entrepreneurs.     Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer, and advisor to many of the top leaders in our industry.Resources or websites mentioned in this episode:Mirasee Credits:Guest: Danny InyHost: Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Planting or Harvesting? (Danny Iny)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Over the past few episodes, Course Lab has gone beyond the design of courses, diving deep into the platforms that host them. We’ve been talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, Course Lab features our own co-host, Abe Crystal, co-founder and CEO of Ruzuku, an online course platform focused on student engagement.In this episode, Danny and Abe talk about industry trends, increasing engagement and why  deeply connecting with students and potential students is paramount. We also get a sneak peek into some big news headed our way for Ruzuku, this week’s featured company!In this episode we discuss:The future of evergreen courses vs. more facilitated courses.Adding courses to an existing business.Offering additional products and services to an existing course.Broader trends in educational shifts to online learning.The importance of really knowing your students and what and how they want to learn.“I think what we're seeing is people are shifting their time and attention and their budgets from some of those formats to online experiences that are finally now proving that they can deliver as good or better results.”“The most important thing any course creator, or prospective course creator can do is just to get as close to your customers as possible.” – Abe CrystalAbe Crystal is the CEO and co-founder of Ruzuku, an online course platform focused on student engagement. He’s also a strategic advisor to Mirasee.Abe helps authors, coaches, speakers, and other independent experts create their own online courses and learning communities. He and his team at Ruzuku are on a mission to usher in a new wave of independent, authentic teachers around the world and invest them with the tools and support to succeed—everything the clients need to create, sell, and teach amazing courses.Abe is also the author of The Business of Courses, about the process of adding online courses to your product and services offerings.Abe is an adjunct professor in the School of Education at the University of North Carolina-Chapel Hill. He specializes in learning design and user experience research and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill.Resources or websites mentioned in this episode:Mirasee Abe’s websiteAbe’s LinkedInCredits:Guest: Abe CrystalHost: Danny Iny Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Know Your Audience (Abe Crystal)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.For the next few episodes, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. We are talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, we feature Greg Smith, co-founder and CEO of Thinkific, an all-in-one software platform designed to help people create online courses and memberships.In this episode, Danny, Abe and Greg discuss industry trends and incredible opportunities available for niche educators. The future of education seems to be trending in a way that puts the student at the helm, as opposed to standardized experts. That trend is creating enormous opportunities for those who have knowledge to share and a passion for sharing it.Thinkific has just released a trends report covering the creator economy titled Closing the Gap. This report features unprecedented insights about the creator economy—who is excelling within it, and what’s in store for the space. Here is your access to the free, full report, eLearning Trends | Thinkific. In this episode we discuss:How community integrates into the learning experience and how it can change the sales funnel.The future of diverse niches and the opportunities it presents.Opportunities available for serious course builders and hobbyists.Where is the market saturated and where are the still-golden opportunities?Danny and Abe’s debrief.“ You can go more and more narrow with a niche, or you can go deeper and deeper with the transformation, and in both cases, the shallow and wide is where it's very saturated.”– Danny Iny“I think more and more, we're seeing people niche down and be more comfortable teaching from their own perspective, from their own background, giving their own slant on a topic, or teaching it a certain way, and I think that helps move us away from any kind of saturation.” – Greg SmithGreg Smith is the Founder and CEO of Thinkific, the leading platform for creating, marketing and selling online courses and membership sites. Greg is passionate about helping entrepreneurs create or grow a business around their own passions, knowledge or skills.     Prior to launching Thinkific, Greg was a corporate lawyer for one of the largest law firms in the country. During this time, he launched an online course as a side project, which allowed him to share his passion and expertise with thousands around the world. Revenues from his course soon surpassed his salary as a lawyer.     Since then, Greg and his team at Thinkific have grown to power the courses for over tens of thousands of people in 190 countries, which have taught millions of students.     When he’s not empowering knowledge entrepreneurs, Greg can be found kiteboarding, sitting around a campfire, playing board games, and spending time with his wife, daughter and son.Resources or websites mentioned in this episode:Mirasee Greg’s websiteGreg’s LinkedIneLearning Trends | ThinkificCredits:Guest: Greg SmithHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMusic and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Limitless Opportunity (Greg Smith)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak. For the next few episodes, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. We are talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, we feature Gina Bianchini, co-founder and CEO of Mighty Networks, a community software platform designed to help businesses create online courses.      In this episode, Danny, Abe and Gina talk about Gina’s passion and expertise in creating online communities and how that led to the all-in-one, community-centered platform she runs today. The three discuss the impact that group interaction has on transformation and scaling opportunities as well as possible industry trends.  In this episode we discuss:The convergence of online courses and communities.Is there still room in the market for new course creators?Scaling your business on a single platform.Moving from content-only to transformational courses.The flywheel effect of adding layers and tools to an existing course.The importance of recognizing and playing to your own strengths when making decisions about what tools and platforms to use for your online business.Danny and Abe’s debrief.“I am both personally and professionally obsessed with how we create social experiences with communities and courses that enable people to achieve results and transformation in their lives that they simply can't get on their own.” – Gina Bianchini     Gina Bianchini is the Founder & CEO of Mighty Networks. Her mission at Mighty Networks is to usher in a new era of creative business built on community. Mighty serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand.     Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. Under her leadership, Ning grew to ~100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education.     Gina and Mighty Networks have been featured in Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, started her career in the nascent High Technology Group at Goldman, Sachs & Co., and received her M.B.A from Stanford Business School.Resources or websites mentioned in this episode:Mirasee Gina’s websiteGina’s LinkedInCredits:Guest: Gina BianchiniHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Courses & Community (Gina Bianchini)  coming soon ~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.     For the next few episodes, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. We’ll be talking with industry leaders about their vision of the future and what that means for you. Today, we feature Chris Badgett, founder and CEO of LifterLMS, a company that helps people create, launch and scale online courses.      In this episode, Danny, Abe and Chris discuss why Chris went from building custom learning management systems from scratch and began building solutions for WordPress®, and how he sees that playing out in the future. The three cover a lot of ground in our first of four special series episodes. In this episode we discuss:The value of hosted vs. self-hosted platforms.How do courses and platforms evolve as the bar for education gets higher?What is the five hats problem and how does that apply to you?What might the future of online course platforms look like?Danny and Abe’s debrief.“It's about having a vision for where the industry is headed, and then building the technology to enable that vision.”– Danny Iny“A big problem in our industry is Failure to Launch; people kind of get in the weeds.” – Chris Badgett     Chris Badgett is the co-founder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the open source WordPress community.Resources or websites mentioned in this episode:Mirasee Chris’ websiteChris’ LinkedInCredits:Guest: Chris BadgettHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Spooling Up (Chris Badgett)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.In this special series that starts tomorrow, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. Danny and Abe will be talking with industry leaders about their vision of the future and what that means for you, as course creators.These episodes are packed with so much information. How can you know what to do with it all? Listen to this quick bonus clip, in which Danny explains how to best apply this inside information to your own course business.   Resources or websites mentioned in this episode:Mirasee Credits:Excerpt by: Danny InyHosted and produced by: Cynthia LambExecutive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.    Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSEpisode transcript:  How to Profit From Course Lab (Danny Iny)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.    Patty Block is the founder of The Block Group, a company that provides consulting for women-owned businesses. She has created a system of online courses and group memberships that build on each other, creating momentum for her own business and spilling over into her client’s success.     In this episode, Danny, Abe and Patty discuss how, after a number of failed courses, Patty found relatively quick success with her new course-creation model. She combines a tight niche with a strong client connection and quick results. It’s all in the flywheel.  In this episode we discuss:The important difference between creating course content and having a good client connection.Shifting mindset to take different action for both course creators and their clients.  Using feedback from clients or potential clients to guide course-building. Having a tight filter for prospective clients to better tailor your program.Why hybrid courses result in higher engagement rates.The importance of market research and trusting the process.Danny and Abe’s debrief.“They don’t want the content; they want results, so the focus I bring is on helping them get results.”– Patty Block     In 2006, Patty Block created The Block Group to empower women business owners who are experts in their fields. As their trusted advisor, Patty brings a unique perspective, having experienced and solved many of the same complex issues women face in their professional and personal lives.     Having seen the same struggles time and again, she teaches women how to shift their mindset and build their confidence to generate more revenue with less stress by reimagining pricing and selling. Patty believes that when women earn more, everyone around them benefits - their staff, their family and their community. Clients often refer to her as their “business therapist” and “secret weapon” because she forms strong relationships, understands and refines their company’s internal workings, and serves as a strategic sounding board.Resources or websites mentioned in this episode:Mirasee Patty’s websitePatty’s LinkedInCredits:Guest: Patty BlockHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript:  The Flywheel Effect (Patty Block)  coming soon~~~~~

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.     Anke Herrmann is a tech professional and entrepreneur, but she also enjoys sewing and has a love for the world of flamenco. She went from blogging about her hobby to creating online courses to teach others how to do it as well. She founded Flamenco Dressmaking, an online company that features her courses.        In this episode, Danny, Abe and Anke give tips for thriving in a narrow niche. Anke shares how she built a community, pre-sold her course and learned why she should avoid underpricing her products. We are reminded that following our passions and teaching our gifts can be very rewarding and profitable, no matter how small the niche.  In this episode we discuss:The importance of an online community when course building in a narrow niche.Pre-selling a course to gauge profitability.  The role of social media in gaining exposure.The benefits of teaching your passion when it’s not your profession.Danny and Abe’s debrief.“Making something cheaper does not make it an easier sale.”“I actually sold it before I built it, because it was a giant piece of work.”– Anke HerrmannGuest Bio:Anke Herrmann is a dressmaker, teacher, coach and dog lover, with an addiction to learning. She is from Germany and has also lived in Australia and the UK. In 2004, she decided to leave the corporate world behind, move to Spain and turn a dream into reality: combining two passions – sewing and flamenco. She became a dressmaker for flamenco artists, creating made-to-measure costumes for professional flamenco dancers, singers and flamenco enthusiasts from Andalusia and all over the world. She created courses to teach others the incredible art of flamenco dressmaking and continues to enjoy this passion. Resources or websites mentioned in this episode:MiraseeAnke’s websiteAnke’s LinkedInCredits:Guest: Anke HerrmannHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.    Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript:  Über-Niche Success (Anke Herrmann)  coming soon~~~~~