Know Your Audience (Abe Crystal)

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Over the past few episodes, Course Lab has gone beyond the design of courses, diving deep into the platforms that host them. We’ve been talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, Course Lab features our own co-host, Abe Crystal, co-founder and CEO of Ruzuku, an online course platform focused on student engagement.

In this episode, Danny and Abe talk about industry trends, increasing engagement and why  deeply connecting with students and potential students is paramount. We also get a sneak peek into some big news headed our way for Ruzuku, this week’s featured company!

In this episode we discuss:

• The future of evergreen courses vs. more facilitated courses.
• Adding courses to an existing business.
• Offering additional products and services to an existing course.
• Broader trends in educational shifts to online learning.
• The importance of really knowing your students and what and how they want to learn.

“I think what we're seeing is people are shifting their time and attention and their budgets from some of those formats to online experiences that are finally now proving that they can deliver as good or better results.”

“The most important thing any course creator, or prospective course creator can do is just to get as close to your customers as possible.”

– Abe Crystal

Abe Crystal is the CEO and co-founder of Ruzuku, an online course platform focused on student engagement. He’s also a strategic advisor to Mirasee.

Abe helps authors, coaches, speakers, and other independent experts create their own online courses and learning communities. He and his team at Ruzuku are on a mission to usher in a new wave of independent, authentic teachers around the world and invest them with the tools and support to succeed—everything the clients need to create, sell, and teach amazing courses.

Abe is also the author of The Business of Courses, about the process of adding online courses to your product and services offerings.

Abe is an adjunct professor in the School of Education at the University of North Carolina-Chapel Hill. He specializes in learning design and user experience research and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill.

Resources or websites mentioned in this episode:

Mirasee 

Abe’s website

Abe’s LinkedIn

Credits:

• Guest: Abe Crystal
• Host: Danny Iny 
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely

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Music and SFX credits: 

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Know Your Audience (Abe Crystal)  coming soon

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