Course Lab: Lessons from Successful Online Course Creators Cooking Up Courses (Meghan Telpner)
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Meghan Telpner is the founder of the Academy of Culinary Nutrition, a nutrition-based culinary certification course. When she was unable to keep up with demand for her in-person cooking classes, Meghan began offering video classes online. Despite the saturated fields of nutrition and cooking, she thrived by continually raising the bar in structure and support.
In this episode, Danny, Abe and Meghan discuss elements of course building that create real value for students—from enrollment to support to certification. If you’re willing to step up, you can succeed in any niche.
In this episode we discuss:
- Why more content does not equal more value.
- High-conversion enrollment sessions.
- Assignment structures and accountability.
- Working with organic leads vs. social media ads.
- Structuring support for high success rates.
- Raising the bar by being adaptable, resourceful and creative.
“But what I always say is that you're not buying a certificate, you're buying the education, and the certification has to be earned.”
– Meghan Telpner
Meghan Telpner is a Toronto-based best-selling author, speaker, nutritionist, and founder of the Academy of Culinary Nutrition. Her humorous, engaging and real approach to living an awesome, healthy life has garnered her a world-wide audience.
Meghan’s Academy of Culinary Nutrition is growing a global community of vibrant living advocates, and her bestselling books, UnDiet: Eat Your Way to Vibrant Health and The UnDiet Cookbook, are creating a revolution in how people think about their health.
Meghan has been featured in Forbes, ranked as one of the top 100 female entrepreneurs in Canada and named Best Holistic Nutritionist in 2017 and 2018 by National Nutrition.
She lives in Toronto with her husband Josh Gitalis, a functional medicine practitioner, and their son Finley. For more visit MeghanTelpner.com.
Resources or websites mentioned in this episode:
Credits:
- Guest: Meghan Telpner
- Hosts: Danny Iny & Abe Crystal
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
- Making our hosts sound great: Home Brew Audio
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Music and SFX credits:
• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Cooking Up Courses (Meghan Telpner) coming soon
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