Course Lab: Lessons from Successful Online Course Creators

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.A career professional harpist and harp instructor, Cheryl Ann Fulton shares her inspiring journey of merging artistry with business to earn a higher income. Her path reveals how creative fulfillment and financial reward can coexist, offering valuable lessons for course creators and artists alike.Dr. Cheryl Ann Fulton is a world-class harpist, expert in historical harps, prolific recording artist, UC Berkeley faculty member, and online course creator.In this episode, Ari, Abe, and Cheryl discuss:Her journey to creating online courses and her initial experiences with Skype teachingThe process and challenges of developing her first big evergreen courseShifting her perspective on business and art through the ACES programDetails of her successful medieval music online course and its impactThe importance of understanding what students want and adjusting course content accordinglyLessons learned from teaching both individual and group lessons onlineChallenges of teaching instrument techniques in an online group settingThe evolution from one-on-one lessons to one-to-many group workshopsCheryl’s new courses and her approach to promoting through email lists and other channels“What I did was, I just went for it, because I was also trying to create a legacy.” — Cheryl Ann FultonGuest Bio:A world-class artist and leading pioneer of historical harps, Cheryl Ann Fulton has enjoyed a successful performing, recording, teaching, and scholarly research career since 1984. Recognized as a “genuine virtuosa of her instrument,” she performs on and teaches Medieval, Renaissance, Baroque (triple- and single-action pedal), contemporary "Celtic" lever, and pedal harps. She earned her BS (pedal harp), MM, and DM (performance/historical harp/musicology) degrees from the Indiana University Jacob’s School of Music. She received a Fulbright award for research and performance in Lisbon, Portugal, and became principal harpist for the Orchestre Gulbenkian.A versatile recording artist, Cheryl Ann can be heard on over forty recordings on many major labels, as well as on film scores and video game soundtracks in a broad range of musical styles from medieval, baroque, and classical to contemporary, Celtic, World, and orchestral music. In 2017 she produced the film The Harps in the Trees illustrating the connection between harps, music, and nature. Her 2023 recording with the Silicon Valley girl’s choir iSing, love & light, was put up for a Grammy nomination.Dr. Fulton is currently on the faculty of UC Berkeley, has a private studio in the San Francisco Bay Area and on Zoom, and offers online courses through her “Harp Secrets” programs. Her music can be heard on Spotify, Pandora, Apple Music, YouTube, and Magnatune. Besides music, she is a serious student of the Narrative Enneagram and Astrology. When she is not working, she is playing with and training her two Belgian Tervuren dogs or out riding her Arabian horse on the trails in the East Bay hills.Resources or websites mentioned in this episode:MiraseeRuzukuCheryl Ann Fulton’s websiteSpecial gift to podcast listeners:Download Cheryl Ann Fulton's performance of Toccata in d minor by J.S. BachTeach Your Gift (book)ACES Business Acceleration ProgramCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: From Music Mastery to Teaching Online (Cheryl Ann Fulton).

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.In this episode, Ari, Abe, and Kamila discuss:Kamila’s background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course idea and positioningThe evergreen business model and its misconceptionsUpdating course content and marketing based on market changesBuilding trust and credibility with the audienceCreating and selling micro offersUsing different content formats like webinars, videos, and podcastsA focused and deep-dive approach to marketing strategies“I think that’s a misconception people have. Because there’s a craze around passive income, people think that I make it once and never have to work again.” — Kamila GorniaGuest Bio:Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.Resources or websites mentioned in this episode:MiraseeRuzukuKamila’s websites: HeartBehindHustle.com and EvergreenIcon.comKamila’s Instagram: Instagram.com/HeartBehindHustleCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia).

In this engaging dialogue, leadership coach Paul Perez shares his journey from a naval officer to a transformative educator. He delves into combining interpersonal neurobiology and systems thinking to develop resilient leaders. Paul highlights the critical role of relationships in effective leadership while outlining a unique four-part organizational transformation process. He shares insights on designing experiential learning experiences and offers practical strategies to enhance course engagement, emphasizing the balance between coaching and teaching for impactful learning.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Susan O’Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.Susan O’Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.In this episode, Ari, Abe, and Susan discuss:Leaning into uncommon commonalities within niche communities in course creationThe importance of teaching assistants in student support and community structureConstant updates in teaching niche topics like video game storytellingInviting past graduates to discuss recent games for clear and communal learningThe implementation of peer feedback structures with small cohorts and buddy systemsIntroducing a “pro tier” with industry professionals providing feedback Stringent guidelines to ensure quality feedbackSusan’s successful transition from video game writer to game writing teacherThe role of a strong community in achieving significant financial successFuture plans to expand the program to include game design classes for writers“Creative people desperately need to be in community and often are not to the point where they just feel like, ‘Well, I don’t really need community. I’m just an oddball weirdo.’” — Susan O’ConnorGuest Bio:Susan O’Connor’s first job as a game writer was for “a slumber party game — for girls!” She was an award-winning game writer who has worked on over 25 projects, including titles in the BioShock, Far Cry, and Tomb Raider franchises. Titles in her portfolio have sold over 30 million copies and generated over $500 million in sales. She founded the Game Narrative Summit at GDC. Now, she partners with studios, publishers, and writers to help teams ship great games with great stories. She is dedicated to supporting creatives in the games industry so that they can do their best work.Resources or websites mentioned in this episode:MiraseeRuzukuSusan’s website: TheNarrativeDepartment.comSusan's previous episode: "Writing for Video Games"Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Creating Uncommon Commonalities (Susan O'Connor).

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Starting with a flexible, open-minded approach to course creation, Kevin Russell shares key lessons, including embracing mistakes, experimenting, and targeting the right audience. His integrative approach focuses on conscious awareness, mind training, and small action steps for lasting change.Kevin Russell is a pioneer in coaching with more than 20 years of experience in the natural healing arts.In this episode, Ari, Abe, and Kevin discuss:The importance of embracing mistakes, experimenting, and targeting the right audienceFocusing on a comprehensive client experience through diverse offeringsAddressing internal challenges for sustainable personal development resultsKevin’s integrative approach: conscious awareness, mind training, subconscious intervention, small actionsEvolving course formats based on experiences and feedback for lasting changeProviding remote support and teaching to a global audience via online courses and ZoomAddressing individual transformation within group settings using live guidanceIntegrating live events and accountability for better participant results and breakthroughsContinuously improving course structure and marketing to align with client needs“We weren’t moving the needle because of how powerful the subconscious is. And so we brought the other skills, tools, and processes we use with one-on-one clients into the courses.” — Kevin RussellGuest Bio:Kevin Russell is a pioneering Transformation Guide, Energy Worker, and Quantum Consciousness Coach with over 20 years of experience in the natural healing arts. He helps people accelerate their healing and expansion by removing the blocks that keep us from living from our highest self to experience more optimal health, intuition, peace, fulfillment, freedom, and enjoyment in life.Resources or websites mentioned in this episode:MiraseeRuzukuKevin’s website: KevinRussellGuide.comKevin’s academy: QCTAcademy.comAnother great episode with Kevin here at Mirasee FM: From Chaos to CoherenceCredits:Hosts: Ari Iny and Abe CrystalProducer and editing: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Unlocking an Integrative Course Approach (Kevin Russell).

Lawyer-turned-trainer Oliver Gleeson discusses developing early career professionals into C-level thinkers with B2B courses. Topics include marketing challenges, revenue potential, long-term engagement, course structure, pricing model, and transitioning from law to coaching.

Joachim Lépine, French-English translator, discusses his course for translators emphasizing support & community, interactive learning, & effective content organization. Topics include course evolution, Discord community, challenges in online course creation, & lessons learned.

Ali Shapiro, integrated health coach and top podcast host, discusses balancing short-term progress with long-term sustainable change in course creation. She emphasizes root-cause thinking, differentiation, and the importance of community. Strategies for dealing with obstacles, identifying triggers, and planning for behavior change are highlighted, focusing on flexible identity definitions and adaptive challenges.

Danny Ceballos, founder of Unleashed Consulting, shares insights on transitioning from live to online courses, targeting organizational cohorts, and the importance of relationship-building in B2B sales. He emphasizes strategies for engaging busy managers, tailoring course content, and showcasing program success to drive transformation in leaders and organizations.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience. Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity. In this episode, Ari, Abe, and Kay discuss: Kay’s journey starting in 1985 through becoming an expert in journal therapy Her transition from in-person workshops to online courses over several years Embracing video teaching despite initial fear and establishing an online presence with Ruzuku Current focus on 80% online teaching and creation of hybrid courses Distinguishing audiences: therapists needing continuing education units (CEUs) and the general public interested in journaling for self-improvement Adaptation during the pandemic: creating relevant courses and significant growth in mailing list and enrollments Key takeaways: overcoming personal discomfort, validating content through testing, continuous learning, and maintaining authenticity and integrity “I realized that even though I was introverted and it was really scary for me to talk to people, I had something to say that was more important than feeling comfortable.” — Kay Adams Guest Bio Kathleen (Kay) Adams LPC is a best-selling author, speaker, psychotherapist, visionary and founder of the Center for Journal Therapy. Her first book, Journal to the Self (1990), is a classic best-seller that helped define the field of personal writing as a tool for healing, growth, and change. She has written 13 more books (and one card deck), and her innovative work has led to a movement in writing and healing. Resources or websites mentioned in this episode: Mirasee Ruzuku Kay’s website: JournalTherapy.com Credits: Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Pioneering Journal Therapy (Kay Adams).