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What’s the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.
Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.
In this episode, Ari, Abe, and Ali discuss:
- Balancing between short-term progress and long-term sustainable change in marketing courses
- The importance of understanding time for meaningful change to build better client relationships
- Root-cause thinking in sustainable change courses, especially in healthy eating and weight loss
- Differentiation by going deeper and providing more value in courses
- The significance of community and listening to previous Course Lab episodes for insights
- Planning for obstacles and objections in course creation
- How to identify triggers and using a “second wind” exercise for real transformation
- The impact of past educational experiences on behavior and planning for those influences
- Adaptive versus technical change and recognizing adaptive challenges for effective courses
- Designing courses focusing on the why behind behavior change and flexible identity definitions
“You’re teaching them how to tune into themselves and become their own leader, and what the actual behavior needs to be in a situation, rather than focusing on: ‘Okay, here’s what you’re going to do every morning.’” —
Ali Shapiro
Guest Bio
Ali Shapiro is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause.
She's academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy.
Ali developed TRUCE while in graduate school at the University of Pennsylvania, where she drew from her 17+ years of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager.
Ali's work and clients' unique success has been featured in well + Good, mindbodygreen, Prevention, Women's Health and Forbes, as well as industry leading podcasts Being Boss, Tell Me Something True, and Food Heaven.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Ali’s website: AliShapiro.com
Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Sustainable Courses (Ali Shapiro).
Course Lab: Lessons from Successful Online Course Creators