Course Lab: Lessons from Successful Online Course Creators

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.From athlete to empowering modern shaman, Patricia Peters unveils her strategies for creators to foster online course success. She emphasizes a blend of spirituality and neuroscience, the impact of genuine client connections, and the importance of clear vision and self-honesty in entrepreneurship.Patricia Peters is a Leadership Alchemist for visionary women, former world-class athlete, and founder of Women Unlimited International.In this episode, Ari, Abe, and Patricia discuss:The importance of having a long-term vision for course creatorsPatricia’s transition from running a high-end gym to guiding women entrepreneurs in personal development and spiritualityHow her programs blend ancient wisdom and neuroscience for women's empowermentChallenges in reaching high-achieving women and marketing strategies like networking, JVs, and referrals are coveredPatricia emphasizes honesty and intuition in determining if a client is a good fitThe significance of understanding numbers and profitability is discussedCo-creating courses with clients through pop-up workshopsPatricia shares her approach to creating a safe space for clients to open up“You need to be crystal clear on what you provide, on your core values, on your red flags.” — Patricia PetersGuest Bio:Patricia Peters is a Leadership Alchemist for visionary women, former world-class athlete, and founder of Women Unlimited International. She is also a board-certified holistic psychotherapy practitioner in her home country and a Modern Shaman.Her ancestors are Huguenots, Scandinavians, and even some Vikings in her maternal lineage. Hence her passion for women's inner liberation, empowerment, and self-actualization.Since 1989, Patricia has guided more than 2,000 high-achieving visionary women to freedom and fulfillment beyond the material without sacrificing their success. Her method is rooted in ancient wisdom, is science backed, and helps women to rise above limitations and conditionings that reside in the individual and collective non-consciousness, having been imposed on women over millennia. She empowers women to follow their higher calling while enjoying meaningful abundance on all levels of being. When she’s not working you can most likely find her in the gym, in nature, studying, or enjoying life with loved ones.Resources or websites mentioned in this episode:MiraseeRuzukuPatricia’s website: WomenUnlimited.inCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Sacred Strategy: Even Intuition Needs a Spreadsheet (Patricia Peters).

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.A military veteran with 25 years of service, Penny van den Berg shares her journey to founding her courses and coaching business called Gottaminute, which focuses on empowering introverts. Key themes discussed include overcoming self-doubt, course iteration, and the importance of reflection.Penny van den Berg is a military veteran, experienced trainer, coach, and founder of Gottaminute.In this episode, Ari, Abe, and Penny discuss:The value of integrating a coaching perspective into course designPenny’s background and journey into course creationThe structure and focus of Penny’s course for introvertsHow Penny incorporates her coaching mindset into her coursesThe importance of practicing communication skills in safe environmentsPenny’s experience and approach to teaching assertive communicationThe concept of soft skills and their continuous practiceMethods for ensuring that course participants achieve behavior changeThe iterative process of course development based on feedback and new findingsChallenges related to teaching and applying soft skills“If we’re basing our behaviors on acquired values more than our core values, there’s going to be a misalignment.” — Penny van den BergGuest Bio:Penny van den Berg is a military veteran having served in various roles over her 25 years in uniform. Her final ten years of service left an indelible mark and were the impetus to continue her educational pursuit in coaching. She had the opportunity and privilege to be a Conflict Management Coach for both military members and Department of National Defence employees, and it was this experience that solidified her focus on coaching after military retirement. She experienced the profound positive impact coaching provided with feedback such as "transformative" and "the skills I’ve learned have even helped my marriage".Penny is an experienced trainer and coach with a Bachelor's degree in psychology and has specialized training in mediation, conflict management, conflict dynamic, and life coaching. She founded Gottaminute in 2023 and provides coaching and education services. Penny has worked separately with individuals in Europe and North America providing coaching services and product development.Her vision is for introverts to have a deeper connection with themselves and others through conversation. And with this deeper self-connection, they can experience an increase in confidence to make their presence, voice, and ideas heard and understood.Resources or websites mentioned in this episode:MiraseeRuzukuPenny’s website: GottaMinute.caFree downloadable resource for podcast listeners: Confident Conversations Success PathCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Speaking Up: Confidence and Communication for Course Creators (Penny van den Berg) coming soon.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.From reality TV casting to coaching in her program, “Star of your Own Story,” Bethany Yamawaki shares her career journey. She discusses her star framework, blending self-discovery with confidence-building tools, and her pivot to group coaching — all while offering key insights for course creators.Bethany Yamawaki is a Certified Relationship Coach and a Senior Casting Producer.In this episode, Ari, Abe, and Bethany discuss:Bethany’s background and career journey transitioning from casting producer to relationship coach and creating online coursesOverview of her program, “Star of Your Own Story,” focused on self-discovery tools, techniques, confidence-building, and action steps mixed with resonanceUnderstanding the challenges people face when enrolling and completing transformational programsCombining her work in casting with coaching techniques to help clients shine and connectWorking with different groups like coaches, creatives, and reality show aspirantsImportance of practicing on-camera confidence through daily recordings and affirmationsConsiderations for marketing a program with less concrete outcomesNeed for a hybrid online and community-based approach for effective support and feedbackBlending Bethany's reality TV experience with broader life and business coaching lessons“I think a lot of people want to do this, but they don’t know how. So I don’t just say, ‘Fix your mindset.’ You need to break that down for people and give them specific tools, specific techniques.” — Bethany YamawakiGuest Bio:Bethany Yamawaki combines TV casting with relationship coaching, and brings more than two decades of experience and insight into transforming lives with confidence and clarity. With a Bachelor's degree in Drama and Theatre Arts from Northwestern University, as well as certifications from the Life Coach Institute of Orange County and the prestigious Relationship Coaching Institute, Bethany has successfully merged her passion for unscripted casting with a profound commitment to helping others.As a seasoned Casting Producer, Bethany has been integral to the success of major reality shows, including The Bachelor, Big Brother Canada, The Amazing Race, and Love Island. Her ability to identify and nurture talent has seen her interview more than 10,000 individuals, providing a unique lens on human relationships and the patterns that shape them.In her "Star of Your Own Story" program, Bethany casts women into roles featuring on & off camera confidence and empowerment, guiding them to reclaim their narratives and magnetize opportunities. Her mission extends beyond confidence coaching; she facilitates life-altering transformations for those navigating transitions, from breakup recovery to rebuilding relationships with self and others.Through one-on-one coaching and specialized group programs, Bethany offers a supportive space for individuals to use their authentic voice, find their power, and achieve life and business goals. Her teachings blend action with strategy, empowering clients to move forward creatively and courageously.Bethany's personal journey — rooted in a biracial upbringing and enriched by a multicultural family life — fuels her advocacy for diversity and inclusion. Her coaching focuses on empowering underrepresented groups and those in interracial/intercultural relationships, drawing from her extensive experience in both personal and professional realms. She enjoys family life with her husband of 20+ years and their teenage daughter, a sophomore at USC. In her free time, she indulges in continued learning, live music & theatre, travel, and pilates, which all contribute to her grounded approach to life and coaching.Resources or websites mentioned in this episode:MiraseeRuzukuBethany’s Website: StarofYourOwnStory.comBethany’s Instagram page: @starofyourownstoryCredits:Hosts: Ari Iny and Abe CrystalProducer and Editor: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Star Power: Building Confidence On and Off Camera (Bethany Yamawaki) coming soon.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Carole Mahoney redefines sales as a collaborative process rooted in mutual trust. She reveals how aligning personal goals drives behavior change in courses and shares actionable insights on blending marketing with sales. Discover innovative strategies to forge genuine, lasting buyer relationships.Carole Mahoney is a coach, sales influencer, and the founder of Unbound Growth.In this episode, Ari, Abe, and Carole discuss:Rethinking sales as a collaborative process built on trustShifting mindsets to align sales conversations with buyer needsUsing cognitive-behavioral techniques to overcome sales fear and resistanceAligning marketing and sales messaging for buyer-focused communicationCreating courses that prioritize the learner’s goals and behavior changeLeveraging referrals and personal networks to build trust and grow sales“Selling is [...] a collaboration. If you look at the definition of sales, it’s the exchange of value, meaning it’s not just a one-way street.” — Carole MahoneyGuest Bio:Carole Mahoney has been called the “Sales Therapist” by a Harvard Business School professor where she coaches for the Entrepreneurial MBA program. The president of the AA-ISP Boston Chapter, Mahoney has been named a top sales influencer by LinkedIn. As the founder of Unbound Growth, Mahoney collects data from 2.2 million sales professionals to coach others on what makes a great seller. Mahoney holds a BA in Marketing and Business Management from Franklin Pierce University and lives in Maine.Resources or websites mentioned in this episode:MiraseeRuzukuCarole’s website: CaroleMahoney.comCarole’s courses website: Unbound GrowthCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: The Collaborative Sale: Building Trust (Carole Mahoney) coming soon.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Steve Kamb shares how — from humble and geeky beginnings — he built Nerd Fitness into an online empire of learning for tens of thousands of students. His insights include the importance of community, having accountability, and avoiding the trap of perfection.Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of the site’s content and coursesShifting from online courses to building a larger communityThe challenges of implementing accountabilityNot waiting for perfection before you launch your course“I'm just a huge dork who happens to love helping people not make all the mistakes I did.” — Steve KambSteve Kamb is the nerd who founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives. He started the site to help people NOT make the same mistakes he made when he started his own journey.Since then, he has bootstrapped Nerd Fitness and transformed it from a one-man blog into a passionate "rebellion" of 5 million annual visitors, 150,000 dedicated subscribers, and a full-time team of 25 humans. The site is best known for Nerd Fitness Coaching, its online program that has coached more than 10,000 one-on-one clients over the past five years. The site also boasts the most supportive and welcoming online community in the known universe.Steve is also the author of Level Up Your Life, a book about turning life into a video game to reach your goals, and he has guest lectured at Google, Facebook, and Vanderbilt University. He lives in Nashville, Tennessee.Resources or websites mentioned in this episode:MiraseeRuzukuSteve’s website: NerdFitness.comSteve’s Instagram: Instagram.com/stevekambSteve’s Twitter (X): Twitter.com/stevekambCredits:Hosts: Ari Iny and Abe CrystalProducer: Cynthia LambAssembled by: Fatima FojasExecutive Producer: Danny InyAudio Editor: Marvin del RosarioAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revenge of the Nerd (Steve Kamb)

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Discover the importance of finding passion and purpose in aiding small-medium businesses with cost-effective strategies. Leslie Sim introduces “crisortunity” (crisis opportunity) and emphasizes aligning activities with core competencies, the benefits of partnerships, and diverse revenue streams.Leslie Sim is a visionary executive, coach, and co-creator of the Transformadox Methodology.In this episode, Ari, Abe, and Leslie discuss:Finding purpose and passion for business ownersListening to target audience needs“Crisortunity”: turning crises into opportunitiesDeciding between being a specialist or generalistAligning business activities with core competenciesBuilding partnerships with referral partnersFree discovery and coaching callsCertification programs for business expansionAdapting programs for certification and licensingExploring pilot programs and expansion strategies“We have a term inside our methodology. We call it a ‘crisortunity’. A ‘crisortunity’ is taking a crisis and flipping it into an opportunity.” — Leslie SimGuest Bio:Leslie Sim is a visionary executive and co-creator of the Transformadox Methodology, whose career has been devoted to helping individuals and organizations unlock growth and achieve transformative results. With expertise in personal development and business transformation, she offers a range of services, including business and IT consulting, customized training, and leadership coaching. Leslie's approach empowers organizations through operational efficiencies, strategic planning, and innovation while fostering high-performing teams through servant leadership and systems thinking.For individuals, Leslie provides personalized coaching and peer masterclass development courses, focusing on productivity, leadership, and personal growth. Her flagship Transformadox program combines assessment, strategic planning, and practical training to drive measurable results. Over the years, Leslie has interacted with and been mentored by thought leaders such as Bill Gates, Deepak Chopra, and Jean Houston, while her experience advising public and private sector leaders speaks to her forward-thinking approach that challenges the status quo and emphasizes efficiency and client experience​.Resources or websites mentioned in this episode:MiraseeRuzukuLeslie’s website: Out of the Box CIOCredits:Hosts: Ari Iny and Abe CrystalProducer and editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Transformadox Method: Simplifying Business Growth (Leslie Sim) coming soon.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Explore transforming education through coaching with Quinn Simpson. Sharing her journey in pioneering online courses at scale, Quinn offers insights on learner-centered design, the importance of emotional connection, and the balance between personal growth and professional development.Quinn Simpson is one of the co-founders of Graydin and a certified Co-active Coach and NLP Coach Practitioner.In this episode, Ari, Abe, and Quinn discuss:Quinn’s background and journey into online course creationGraydin and its mission to support students and educatorsDifferent formats of learning offered by Graydin: live in-person, live online, and self-paced coursesThe process of transitioning from in-person to online learning during the pandemicMarketing and reaching different audiences, including individual teachers and organizational leadersScholarship and pricing strategies for scaling and accessibilityDiscussion on creating engaging and effective online learning experiencesThe importance of a learner-centered and outcome-based perspective in course designDifferences and alignment between curriculum building and coaching“One of the biggest lessons we've learned about helping people learn well online is you want them to feel connected to the work, you want them to be saying yes and wanting to do it.” – Quinn SimpsonGuest Bio:Quinn Simpson is one of the co-founders of Graydin, an organization working to revolutionize the ways we support, empower, and connect with our next generations so they can thrive at school and at home. Together with more than 300 schools and universities worldwide, Graydin has been at the forefront of the coaching movement in education since 2011.Quinn has 18 years of experience in coaching, teacher-training, and learning content creation for teachers, students, and parents. She is a certified Co-active Coach and NLP Coach Practitioner, and at the age of 24, she co-founded a small charity called Akosia that operated for 10 years using coaching as a facilitation technique in filmmaking projects for underprivileged children and women. With a deep passion to break down the silos within education, Quinn has recently founded Gedi Village Foundation. As the acting chair, she aims to position Toronto as a hub for world-class education by establishing a cutting-edge K-8 school, a professional development center for educators and parents, as well as a philanthropic arm that promotes research and innovation in social-emotional learning (SEL). Living in the west end of Toronto with her family, she enjoys walking through High Park and showing her sons Theo and Bowie how coaching skills are for everyone.Resources or websites mentioned in this episode:MiraseeRuzukuQuinn’s website: Graydin.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson) coming soon.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.In this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to geographical limitations and COVID-19Details about the two types of online courses offered by AquaMermaidChallenges and strategies for teaching a physical skill like mermaiding onlineFeedback and community engagement in the online course settingsPromotion and marketing strategies for niche coursesThe business model, focusing on booking mermaid performers and its integration with the trainingAdvice for other course creators, including conducting pilot versions and gathering feedbackThe importance of finding and engaging with niche communities for client acquisition“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.” — Marielle Chartier HenaultGuest Bio:Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids’ parties, real estate showings, and pool parties.Under Marielle’s leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her innovative training methods empower both aspiring and professional mermaids to master the art of underwater performance. Beyond her entrepreneurial achievements, Marielle champions water safety, body positivity, and creative self-expression through aquatic arts. Her expertise and influence continue to shape the future of mermaid entertainment on a global scale.Resources or websites mentioned in this episode:MiraseeRuzukuMarielle’s website: AquaMermaidMarielle’s Instagram account: @aquamermaidschoolMarielle’s TikTok account: @mermaid.marielleAquaMermaid’s YouTube Channel: AquaMermaidCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Expanding a Global Mermaid Brand Online (Marielle Chartier Henault).

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.In this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable outcomesCo-creating and iterating educational content based on client needsThe distinction between online courses and extended programs"Done with you" models that integrate teaching, coaching, and consultingEffective uses of piloting and early feedback in course creationChallenges and strategies for maintaining client motivation and engagement“It's far more effective if you have the conversation with individuals and you say 'what's your one problem?'...Let's build your lead gen funnel.” — Ross O'LochlainnGuest bio:Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He's a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”Resources or websites mentioned in this episode:MiraseeRuzukuRoss’s website: Conversion EngineeringHis book: Open Every DayHis previous episode on Making It: On the Level (Ross O’Lochlainn)His previous episode on Blowing Up: Open Every Day (Ross O’Lochlainn)Giveaway for listeners: Client Studio CourseCoupon Code: MRSENote: The coupon will only apply to the regular price version of the program, not the VIP option.Checkout Page: Join Client Studio. Mirasee and Mirasee FM have no affiliate relationship to this courseCredits:Hosts: Ari Iny and Abe CrystalProducer and editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Transform Course Success Without Launches (Ross O'Lochlainn) coming soon.

Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Transitioning from software engineering to dreamwork, Michael Sheridan had an unexpected business journey. Despite financial challenges, his strategic pivots and focus on business coaching drove significant growth. His story highlights the importance of passion, resilience, and continuous learning.Michael Sheridan is “Ireland’s favorite dream expert,” author of two books, and a radio host.In this episode, Ari, Abe, and Michael discuss:His transition from software engineering to dreamwork and initial income expectationsFacing challenges in business, leading to strategic changesMichael’s realization of business coaching’s importance and its impact on growth and marketing strategiesHis mindset shift regarding financial success and making a significant impactAdvice for course creators to seek guidance and embrace the learning curvePersonal development through launching a membership program and refining skillsDevelopment of new event strategies to engage audiencesInsights into customer interactions and scaling challenges including team elevation and hiring practicesThe impact of automation and streamlining on business processes The financial implications, growth trajectory, and the necessity of patience in business scaling“If you really feel what you're doing is so important, make the biggest splash you can.” – Michael SheridanGuest Bio:Michael Sheridan is Ireland’s favorite dream expert. He was a regular on the #1 TV talk show in Ireland — Ireland AM — as well as a regular on Ireland’s most popular radio shows, including “The Inbox” on 98FM, sharing the stage with both metaphysical and movie stars such as Paddy McMahon and Frank Vincent. He’s appeared on the BBC and countless other premier media outlets, interpreting dreams for his wide audience.He’s the author of two books as well as a radio host with his own show on KKNW. His passion is to see people become all they came here to be and to live their life to its fullest potential. He does this by interpreting dreams. From reading your dreams, he can give clear direction on your life purpose, reveal the gifts that you brought with you to help achieve that purpose, and uncover the blocks you need to overcome to step into alignment.With a focus on helping clients heal childhood trauma, Michael launched his first course in 1992. In 2012, he added online courses to his offerings and by 2015, after much experimentation, he switched entirely to an online hybrid model using the Ruzuku LMS. The hybrid model greatly increased course reach, course efficiency, and course effectiveness — and laid the framework for many later courses.Resources or websites mentioned in this episode:MiraseeRuzukuMichael’s website: Aisling Dream InterpretationMichael’s previous episode: Hybrid Courses Are a Dream Come True (Michael Sheridan)Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: How to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan).