Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.
After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike.
Danny Ceballos is the founder and principal of Unleashed Consulting.
In this episode, Ari, Abe, and Danny discuss:
- Danny’s transition from corporate healthcare to focusing on leadership and training through online courses
- Shifting to targeting organizational cohorts instead of individual participants
- The current structure of the Best Boss Bootcamp and sales strategy
- The importance of relationship-building in B2B sales
- Strategies used to engage participants in the course and maintain their commitment
- Tailoring course content to meet the specific needs of different organizations
- The importance of tracking and demonstrating results to clients
“When I fly my freak flag a little bit… there's a lot more engagement, and I distinguish myself from other folks that are doing this work.” —
Danny Ceballos
Guest Bio:
Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Danny’s website: UnleashedConsult.com
Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Better Bosses (Danny Ceballos).
Course Lab: Lessons from Successful Online Course Creators