The Email Marketing Show

It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales.But are there going to be any changes to how email marketing works and performs this year?More importantly, how can you ensure that your own email marketing is as effective as possible?In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021.Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change?(02:48) One of the biggest things we talk about and are continuing to talk about.(04:33) Is your big list actually paying your bills?(05:22) The people who actually LOVE receiving your emails.(06:38) Why should people open your emails in the first place?(08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”  (09:33) Marks and Spencer do this very well (and we’re not just talking about their food).(10:15) If you’re not already doing this, you need to start this year…or right now. (12:27) The reason people stop opening your awesome emails.(13:01) One of the very best things you can do with this strategy. (14:29) We think this next thing is going to increase, so make sure you jump onboard. (15:59) If you do the above thing, it’s going to solve something BIG.(17:43) We think this acronym is going to really catch on!(18:08) OK, but how can you actually apply all of this?(18:39) This week’s subject line of the week is bit of a naughty one.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.  He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content(02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?(04:38) So, how do you come up with things to say in your emails?(05:50) The main reason why the 5 subjects work so well in every industry.(06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.  (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.(08:25) Subject number 3 - have you done your due diligence?(09:22) Subject number 4 is something we are all obsessed with. Yes, even you!(09:59) Subject number 5 and it’s "simply the best."(10:47) OK, but where and when should you use these 5 subjects within your emails? (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.(15:14) Very few business do this, which is exactly why you should.(15:54) Assignment selling and what Marcus does differently.(17:48) How to stop wasting your valuable time by using assignment selling.(20:31) What sort of questions should you be asking?(21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?(22:55) Being more demanding and closing more sales? We’re in.(24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Let’s get real for a minute. The main reason we all do email marketing is to make sales, right?Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months.Maybe you’re struggling to make any sales at all.If either of these are the case and you want to figure out how you can not only make more sales, but make sales faster, we’ve got you covered.Making Sales With Email Marketing, FasterEpisode Content(02:52) Are your new subscribers that friend who has shown up late to the party?(04:00) What you don’t want to do with your email marketing. (06:12) The main goal with lead magnets and why you might be doing it wrong. (06:57) The reason why you might be getting spam reports and unsubscribes.(07:35) OK, but how can we fix this?(08:55) What you need to do and how you can do it.(10:16) How we like to teach this.(12:55) Seeing this in action with one of our members. It was so powerful! (13:59) This is the fastest way to make sure you get sales.(14:44) When the day to day emails work well.(15:54) Fear not. We’re not leaving you high and dry on this.(15:50) Rob’s David and Goliath subject line of the week.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales.Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins?But, what if changing your emails from the current layout you’re currently using could help to bring you more click through and more sales?Even better, what if you could make your emails much more visually appealing and effective without having killer design skills? Working with the likes of MIT, Seth Godin and Gates Foundation (to name a few), our latest guest, Matthew Smith of Really Good Emails is here to tell us how putting a little more thought into our email design could help us yield even better results.We’re all ears!...Beautiful Email Design That Make Sales - Matthew Smith from Really Good EmailsEpisode Content(02:16) It’s two lies and a truth about Matthew and Rob really didn’t want it to be this one.(03:32) Just how important are visuals in an email? (05:08) Graphic-design-heavy - do we have to?(07:05) Matthew’s face-palm moments with terrible emails.(09:02) What should a game of golf and your emails have in common? (10:10) Should we be fearful of emails not loading properly?(12:26) But Kennedy’s not a designer, god dammit!(14:05) Why you don’t have to be a Picasso of emails to have awesome emails. (16:01) Does this all apply to coaches and course creators?(17:32) Cheap dirty pizzas don’t need fancy flyers. But what about your emails? (20:22) Find out how graphics can further your conversion rate.(22:26) Some people just need a little push. (24:43) This week’s subject line of the week and the hidden treasure within your junk folder. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

In this podcast, they discuss common issues with email marketing, such as low open rates and lack of sales. They emphasize the importance of analyzing individual business metrics and offer tips for improvement. They also discuss the significance of clearing out dead subscribers and running a revival campaign for unengaged subscribers.

Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content.A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effective!) “I want all of the sales” campaign.So, if you’re looking for a quick cash injection in your business at any time of the year and you want to nail it through your email campaigns, you do not want to miss this episode…Apryl BeverlyEpisode Content(02:45) Kennedy has really set the bar with this week’s two lies and a truth. Rob is totally stumped!(05:27) So what exactly is the “I want all of the sales campaign” and how could it be perfect for you?(06:40) When is the best time to use this campaign?(08:29) The general set up. This is quite different to our own campaign….but we like it.(09:45) What should you be looking to achieve with the very first email?(11:19) It’s email number two or as Apryl likes to call it… ‘Club Day’(13:26) It’s email three and you can do one of three things…(16:17) Email number four is straight up no fluff, and this approach is sometimes exactly what is needed to get results. (17:29) The last two nudge emails can have people pouring in if you do these correctly. (19:07) What is the angle of the magical last email? (19:53) Countdown timers – yay or nay? Apryl gives her view.(21:04) The most effective subject line for Apryl. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Email Marketing HeroesConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Will email marketing work for you or does it only work for certain businesses?If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you?If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you!The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right.So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do.Is email marketing right for me?Episode Content(01:56) Is email marketing really worth the effort?(03:46) “OMG, I’m your first subscriber!”(04:23) Are you talking to me, or the whole world?(06:14) The one platform where almost ALL audiences in the world gather.(09:02) How the most polar-opposite businesses make email work for them.(10:30) How to send killer emails when you sell knowledge.(12:46) How to send killer emails when you sell products.(14:20) “Yah but, isn’t this going to take up waaaaay too much time?”(16:26) One of the main reasons we LOVE to do our emails each day.(17:28) A bit of advice if you’re worried about being a crap writer.  (19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way.We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-important $$$$ we’re all aiming for.FYI, if you already have a Facebook group and you realise half-way through that you haven’t been following any of Arne’s advice, don’t panic…it’s not the end of the world and we’ll explain why during the episode.Build a Facebook Group to Build Your Email List with Arne Giske from Group FunnelsEpisode Content(02:41) It’s two lies and a truth time and these ones are bloody tough.(04:11) The importance of building communities….is it really that important?(05:30) So…why Facebook groups? What’s so special about this platform?(06:20) The main advantages of using Facebook groups….we couldn’t agree with Arne more.(08:18) This by far is our favourite benefit to having your own group. (9:29) OK, so this is all great, but…how do you actually get your audience from your group to your email list?(11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now!(12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email.(13:51) What are active and passive types of opt ins and more importantly, which ones should you choose?(15:54) Arne’s 20% rule will keep you right.(17:15) Should you post your offers in your group or is that too much ? (20:01) OK, but what if you already have a group and you’ve done none of the above?(22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more!(23:20) This week’s subject line pissed a lot of people off…we love it.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Do you like to write your emails as you go, or are you a die-hard batcher? Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing.Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business. However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up…..The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.  (03:12) What’s the deal with all the copy-cats? (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right?(07:56) Another big benefit to batching and it’s all in the structure.(09:28) The biggest downside to batching….which WILL happen to you at some point. (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy? (13:13) This downside to batching is one of the reasons why we tend not to do it.(14:27) The main reason we like to write as we go.   (16:42) Something HUGE has just happened in the world. What do you do?(19:26) Happy Birthday to us! (21:11) Are you a lover of routines?  (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad?(28:44) A hybrid approach…how could that work well?(31:50) How we like to use the hybrid approach. (34:44) What are YOU going to do? Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Free email list growth from scratch seems like such a long, hard slog, doesn’t it? And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right? Well, not necessarily…Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here to tell us all about their incredible new project GrowGetters which documents everything they’re doing to grow their email list organically by 1000 subscribers a week. The greatest thing about this? Anyone can do it....yes even you over there with 2 subscribers.Audience Hacking for Free List Growth with Codie Sanchez and Ilona and Olman from AppSumoEpisode Content(02:42) It’s two lies and a truth time with Codie.(03:50) The main behind why they started documenting the whole process of growing their email list. Can you relate?   (05:10) What realistically is possible for someone who is just starting out with their list?(06:22) This Google Gmail contacts hack is AWESOME. (09:10) OK, but what would you do next, after this hack?(11:08) The power of giving testimonials and how you can use them to amplify your OWN project.(11:56) How do you know which communities to get involved in to grow your list further? (14:03) How to get involved in Facebook groups without pissing the group owner off. (17:09) Reddit and Quora or as Codie like to call it….the 7th circle of hell.(18:30) Contacting BIG names - surely you’re just gonna get ignored? (21:23) What’s next in this epic project? (24:31) This week’s subject line was an email for proposal software that got some great engagement……Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.