The Email Marketing Show

Sending your standard weekly or daily email is fine…BUT it’s certainly not the best or easiest way to get sales more sales in your business. That’s what email marketing automation is for. With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded with ads and sales pitches on a daily basis, it’s more important now than ever that we allow our audience to see the real people behind our business. Trouble is, there are a billion automations you could have in your email marketing, but the thought of that makes many people feel so overwhelmed that they end up with none at all. Can you relate? If so, what if we could help you cut through all of the noise and share with you just SIX automations that could make a huge difference to your business? Best bit, you only have to create these once and then you just let them work their magic…6 Automations You Should Have In Your BusinessEpisode Content(02:20) Sure, email marketing can be very overwhelming… but it doesn’t have to be. (03:43) Even when you’re feeling like sh**, you can make a good impression. (05:23) What is the minimum viable system you need for your email marketing?(06:20) The first automation you need….and a LOT of people drop the ball on this. (08:54) This automation doesn’t just work for free stuff either.(09:32) The important of the second sequence should never be underestimated. (12:51) We are showing our age with this next one! (15:42) This next campaign has another music theme to it, but it just works so well so we’re gonna stick with it.  (17:30) The 5thautomation has a bit of a stalker-vibe….but in a non-creepy way (we promise!).(20:18) But what happens when people stop replying to or clicking on your emails? (22:55) “Help! I don’t have any of this set up yet” - is your email marketing doomed?(24:21) This awesome performing subject line is a trick question…Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet.With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t cut it nowadays if you’re serious about building your list and building it fast. So, what makes Lisa’s lead magnet so exceptional and why are people falling over themselves to give her their email address?More to the point, is this something you could do? Lisa JohnsonEpisode Content(02:39) It’s two lies and a truth time and Rob isn’t messing around!  (03:38) OK, so how did Lisa grow her list so god damn fast? (04:24) How did Lisa go about making sure this was the perfect lead magnet for her ideal clients? (07:00) Why we LOVE these types of lead magnets.(09:28) Not getting the person’s email right away is actually pretty genius. How and why does Lisa do it? (12:02) The magic behind segmenting. Do you do this?  (14:39) How to make sure you use Facebook Ads like a BOSS. (16:18) Getting in front of audiences when you’re still new to the game - how the heck do you do it? Lisa shares exactly how she did it.(19:03) Oops, we did it again - It’s subject line of the week time.  Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

By now, you know what you should be doing when it comes to email marketing, but are you doing it? There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.Now, these are things that you should ALL be doing all of the time. However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. Just remember - information without implementation is well…pretty damn pointless. How Often Should You Email - Emailing More OftenEpisode Content(02:18) Why unsubscribing doesn’t have to mean the end of your relationship. (04:28) Why might your audience disengage all of a sudden? (05:37) The wonderful world of segmenting. We LOVE it.(07:03) Because monitoring your engagement isn’t just about checking your open rates. (09:43) Making a smaller list? Why on EARTH would anyone do that?!(10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.(12:44) Why making sure your audience remembers you, isn’t enough these days.(13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?(15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Someone’s just bought your online course…yay! But now what? Do you just leave them to it and never speak to them again, after your generic “thank you” email? Well, that’s what most people do…But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought from you, wouldn’t you want that? Well DUH…of course you would. BUT, you need to be looking after them more.   Working with some of the biggest brands in the world including ebay, Uber and Airbnb, Erik Stafford of Aim Clear has absolutely mastered the art of using email to get people to consume your programmes, actually use your membership content and keep coming back for more. And lucky for us lot, he’s been kind enough to join us and what share what are frankly some utterly mind blowing tips and tricks. Use Email To Boost Consumption with Erik StaffordEpisode Content(02:02) Two lies and a truth about Erick - it’s Rob’s turn and this one’s not easy!(03:45) Selling to people who have already bought from you - why do so many people neglect to do this? (05:47) Looking after your customers…because it’s not just a “nice” thing to do.(06:18) What do most of us tend to do once someone has bought from us?(08:34) Let’s get personal…(10:08) How many emails should we be sending people after they subscribe?  (11:46) Data…like Erik, you may hate it but unfortunately, you can’t ignore it.(14:10) The 3 types of email Erik suggests you should use for both cold and warm lists.(17:05) Hold up! Rob has just had a lightbulb moment.(19:03) Which subject line of the week is rarely used but has always worked very well for Erik? This one is classic!Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

This is the question we get asked more than anything - “How often should I send my emails?”Chances are, you’re probably still wondering this yourself and if you are, you’re definitely not alone! With all of the conflicting advice out there, it can be really difficult to know the "perfect" frequency for your email marketing audience.After all, if you get it wrong, you could risk losing all of your subscribers, right?So, should you be sending your emails weekly, monthly...how about daily?Whatever you’re currently wondering, fear not because we’re going to clear this right up for you in today’s episode.Just be aware, our answer is a tad controversial….How Often Should You Email - Emailing More OftenEpisode Content(02:05) How often do we email our audience? (02:59) Go and listen to this episode from a few weeks ago, if you haven't already.(03:22) The difference between emails and social media.(05:05) Remember the days of printed newsletters? Well…email is not that. (07:01) How many people even see all of your content anyways?  (08:44) Aaaaah, dating a new person is exciting, isn’t it? But, what the hell does this have to do with email marketing?   (09:45) Here’s an awesome tip to help you get more bang for your buck….and it’s super simple to do!(12:23) The best way to avoid annoying your audience. (13:25) Are you worried about losing lots of subscribers? Here’s a simple solution.(15:51) This week’s subject line of the week is on a hot topic which we made even hotter!  Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers?I wonder if you might be wearing the wrong hat in your campaigns?Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best approach.In fact, you could actually be pissing a lot of people off….which we’re guessing probably isn’t what you’re aiming to do?  In this episode, we’re super excited to be joined by the Nate Wright of Inbox Attack. Having written more than 10k campaigns as well as being the highest rated company for email marketing on the whole of Upwork, Nate knows a thing or two about email marketing and the different kinds of archetypes you could be adopting to ensure your campaigns hit all of the right spots.Cue many awesome movie references that are going to have you feeling all nostalgic….Nate WrightEpisode Content(02:26) We put Kennedy’s mind reading skills to the test again with two lies and a truth. He's definitely got to be due to get one wrong soon.....hasn't he?(04:30) Many email marketers tend to stick to a certain archetype, but it doesn’t always mean it’s the best one. Nate knows this it's why he’s had so much success. Let’s dig deeper...(06:31) The main archetype email marketers use can actually really rub people up the wrong way. Could you be guilty of this?  (08:18) What happened when we tested the same campaign under two different angles?  (9:07) How do you know where your audience are at in their journey?(12:00) The alternative to the usual archetype.(15:05) See how a certain scene in the movie ‘Never Ending Story’ relates to this next super interesting archetype.(17:02) Should you pick one archetype and stick to it across all of your campaigns? (18:43) Are you amazing at everything?  We call Bulls***!(21:41) Blending of the archetypes…so how does that work?  (24:10) It’s subject line of the week time - Everyone hates a namedropper….or do they? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Wish you could write emails like a boss but you're worried you're not the world's best or most interesting writer?Did your grumpy English teacher used to give you a hard time because you just couldn’t get the hang of ‘they’re, their and there’?  So many people put off email marketing because they think their writing isn’t good enough. But do you wanna know a secret?Being a poor writer doesn’t mean you can't totally boss your email marketing.In fact, it could actually help make it more successful. How? We’re glad you asked….we're on the case in this week's episode of the show.Give your ears a good time with this ep of the show!Write Emails Like A Boss - Even If You Think You're A Crap WriterEpisode Content(02:15) Not good at something? You can do one of two things...(03:45) Why being bad can actually be good.(04:37) AVOID doing this… (05:21) The best types of emails we send probably aren’t what you’d expect.(06:32) A new bit of AI is almost upon us. It’s a bit freaky to be honest! (07:59) Two AWESOME tips to remember when writing your emails. (09:27) GrAmMaR & SpeLlInG - What to do when yours sucks.(11:00) “We are very much looking forward to seeing you”….says the one-man band.(12:44) This next tip may sound like a p*** take…but we can assure you, it’s not.(12:20) Rules were made to be broken….but how can you use this to your advantage? (14:44) it’s actually more powerful to write in your own tone (16:09) What are you gonna learn with this week’s SLOTW? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

So you’ve got a podcast. Great! But how the hell do you go about getting your listeners onto your podcast email list?  When much of your audience might be listening to your podcast when at the gym or on the way to work, it can be tricky getting them to go to all the effort to join your list, or even remember to do so.But you’ll be pleased to know that there are ways to make this so much easier for yourself.And this is exactly why we’ve brought the fantastic Charley Valher from Valher media on the show. Charley discusses some incredible tips and insights when it comes to podcast marketing and growing your email list, so much so that we're looking forward to stealing lots of them for The Email Marketing Heroes show..Charley ValherEpisode Content(2:29) It’s two lies and a truth time. This one really has Kennedy scratching his head.(4:17) Getting listeners onto your email list. Mission impossible?(6:32) When should you mention your all-important links in the shows?(7:47) The drop off rates of podcasts may surprise you.(10:24) Charley structure his podcasts in a very unique yet effective way. Get your pens and paper ready!(11:43) Is there a rule for how many CTAs you should have in a single episode?  (13:04) We want to know the best opt in bribes.(15:26) I there a way to promote case study opt-ins without sounding like a total show off? (16:35) How to promote your resources without boring your audience.(19:02) The interview with your guest is over, it’s now time to promote the sh** out of your opt in again….or is it?  (21:44) Separate segments in an episode. Yay or nay?  (23:22) Charley’s most successful subject line ever- luckily, none of his audience members had an actual heart attack….but it probably came very close. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Marketing emails can actually contain value that your subscribers enjoy. What what kinds of things do we mean by 'value'?These seven different 'types' we use are a great source of inspiration when you're sitting down to write a new email to your subscribers.Like most of the world, you’re probably bombarded with emails every single day.But out of all the crap you receive, are there any emails that you actually look forward to getting? Chances are, you can probably only think of one or two people that really stand out in your inbox.But what makes them so special?Even better, how can YOU be that person who stands out in your subscribers’ inboxes. In this episode, we’re going to give you 7 easy ways to deliver massive value in your emails, which people will actually love and look forward to receiving. 7 Ways To Deliver Value In Your Marketing Emails (So People Love Receiving Them)Episode Content(01:59) Why do people join your list in the first place? (05:15) So many people do this way of marketing, but it just DOES NOT work.(06:14) What would happen if you took out your call to actions?(07:20) When it’s ok NOT to add value in your marketing emails.(09:02) Listen up, because Kennedy gives you one of our absolute core mantras.(10:41) What we are not going to be suggesting you do.(11:15) The first type of value you can give - it’s a really obvious one but it’s incredibly effective.(12:42) Once upon a time, the second type of value came galloping along.(13:52) The third type is related to the first, only a little stealthier.(14:59 This one will really increase your status.(17:56) In times of doom and gloom, can you be the light?(18:26) How to make your audience feel like they’re not alone.(19:35) OK, so we admit - we rely on this one a bit too much. (20:56) Find out why we just had to give you this bonus tip!(22.42) When Kennedy received this subject line of the week from Rob, he was a tad nervous, to say the least.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

There is SO much work that goes into a new product launch it can be a right bloody nightmare!There’s all the promo videos, the sales pages, the social media content…..it’s just never ending. BUT, what if there was a way to bypass ALL of that stuff and still successfully sell your new product?In this episode we’re joined by Chris Orzechowski of The Email Copywriter who has been able to find a way of selling his products without all of the faff that usually goes into a launch.His flagship course generated £16k in just 2.5 weeks and he didn’t create a single sales page or promo video. In fact, he hadn’t even created the actual course before launching!We wanted to know the secrets to his success so we decide to kidnap him for the afternoon and get him on this latest episode:Chris OrzechowskiEpisode Content(02:03) Before we get started, we have a SUPER awesome gift for you. (02:53) It’s two lies and a truth time - Can Kennedy start up his winning streak again?(04:32) Are all of the bells and whistles to a launch always necessary?(06:02) Chris flagship course was a great success, but how the heck did he do it? (08:40) The difference between emails and sales pages.(10:05) So how did Chris actually “launch” his course? It certainly wasn’t done the traditional way, that’s for sure. (12:30) OK, we need to know the stages of emails in this type of promo that make this method work.(15:14) Could this quite possibly be one of the best strategies we’ve ever heard of?(16:10) An incredible tip you can use to minimize the process even further but still create a huge buzz.(18:09) OK, OK…but how many emails did Chris send over the 2.5 weeks of his “launch”?(18:53) Found out why Chris’ email frequency has changed over the years. (20:21) This week’s subject LINE of the week will have you hooked.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.