The Email Marketing Show

Events can be an amazing way of building your email list, but are you taking full advantage of them?If you’re taking part in any sort of event from a virtual summit to someone else’s Facebook Live, to speaking on stage, you should be using these as opportunities to build your own audience.But how can you do this successfully and more importantly, authentically? In today’s episode, we’re going to go through many of the effective ways you could be using these events to build those all-important email lists of yours.How To Use Speaking To Build Your Email ListEpisode Content(01:59) Find out why this is absolutely one of our all-time favourite ways of getting new subscribers - and no, it’s not just because we love being the center of attention (well….that’s not the main reason.)(03:07) Using events to build your list can be so powerful…but only if you make sure to not do the following annoying thing that we’ve seen so many people do. (04:38) A very basic but utterly crucial point that you need to remember if you’re serious about building your list at events.(06:17) How do you make these people actually WANT to sign up to your list? People don’t like to give their emails away to just anyone these days.(08:44) Who doesn’t love a shortcut? This one is a winner. (09:43) A super simple way of letting people access your information.(12:08) Another great tip to keep things as simple as possible that Rob hilariously tried doing before it even existed. He’s well ahead of his time, this one!(13:09) In our opinion, this is one of the very best usages of Facebook messenger that’s out there. (14:15) Kennedy goes old school but this one is still a very popular method.(14:49) How to make very clever use of email auto responders.(16:02) Make sure you always do this at EVERY. SINGLE. EVENT.(17:20) What’s one of Kennedy’s favourite things to do at live in-person events?(18:44) Kill two birds with one stone with this one. (19:35) Our final tip that audiences always love. And this one doesn’t have to be saved for in-person events only.  (20:06) Our biggest take away of this episode.(22:10) This week’s subject line of the week is a brilliant way of creating curiosity.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

The future of email marketing is here ladies and gentlemen, and it's called email AMP.And we wanted to get someone very special on the show to tell you all about it.Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month. Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.Are you ready? Hold on to your keyboards because you're in for a treat....Email AMP and the future of email marketing with Aweber CEO Tom KulzerEpisode Content(02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?(04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us….Yes, we know it might come as a bit of a shock!(05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?(07:14) What is AMP for email and how is it going to revolutionize email marketing?(10:02) How is email AMP going to reach us? (11:32) Tom gives examples of just some of the awesome things you can do with email AMP.(12:35) That all sounds great…. but what about email file size?(13:20) Let’s talk engagement rates. Will they increase or decrease? (14:32) User friendliness. Yay or nay?(16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails. (17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”(20:31) And the most ironic subject line of the week this show have ever seen goes to…..Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?We’ve all had those types of emails…“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”OK, maybe they’re not that extreme but you know the ones. The ones that don’t just create urgency but they actually play on your emotions in a pretty brutal way in order to get you to buy their stuff.Well, in today’s episode, we’re going to show you how to use two ways to create urgency that are not only super effective, but will get you sales without coming across like those annoying (and downright immoral!) marketers you’ve had in your inbox in the past.How To Get People To Buy Your Product Now- 2 Ways To Create UrgencyEpisode Content(01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!(03:30) What's this got to do with the DFS Sofa store?(4:12) How are you always training your email list?(05:03) When this way works best.(06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!(09:39) The second way to create urgency that you NEED to know about.(11:50) Here’s an example of how we use this type of urgency.(13:40) Learn how you can dig even further into this way.(14:45) Why you need to be careful with this method.(15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.(16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!(17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

It’s simple. Start a podcast, build thousands of new email subscribers and make a fortune, all in time for dinner….right? Is podcast email list building that easy?Well… like us, if you’ve started a podcast you’ve probably realised by now that’s it’s not always that quick and simple.However, there is a way in which you can build your email list and make money, all through your podcast alone, and our latest guest Matt Wolf (from the Hustle and Flowchart podcast) is here to show you how it’s done. Matt's Podcast Email List Building FrameworkEpisode Content(02:18) So people have opted in for your freebie but haven’t bothered to buy anything from you. Cheeky buggers! Fear not, we’ve got something for you that will solve this problem in no time.  (03:06) Is Matt into some strange sort of fetish? Let’s find out what it is in this episode’s two lies and one truth. (04:17) So how exactly did Matt (and his co-host Joe) manage to make their podcast their main list builder and money maker? (07:51) What is the main reasoning behind this strategy and how does it help his listener’s?(09.29) Want to grow your podcast FAST? This is one of the most effective ways to do just that.(11:28) Matt gives another great (still relatively unknown) trick to grow your podcast.(15:02) An alternative to the typical lead magnet…how it works and why you should think about doing it too.(17:53) What else does Matt offer his paying members?  (18:56) We want to find out how many listens on average Matt gets before people start coughing up the money.(20:26) This week’s subject line of the week is certainly not the sexiest you’ve ever heard of, but it led to the most opened and click through rate ever for Matt.Episode ResourcesCheck out Matt's podcast - Evergreen Profits - HEREDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Because there's nothing more self-aggrandising than calling them Commandments...Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs.  Today we thought we'd share three of them with you.Want to know what they are? Lucky for you, it’s what this episode is all about. 3 Commandments Of Email MarketingEpisode Content(02:20) The First Commandment is so unbelievably simple, yet many people don’t do this, causing Kennedy to regularly fly into a fit of white-haired rage.(06:14) We’ve only recently started to use The Second Commandment across all of our emails ourselves but we love it so much, we want everyone to start using this (if you aren’t already).(06:52) Are you holding your audience hostage? We'll explain.(09:29) Why you should stop asking yourself this question and start asking yourself these instead, with The Third Commandment.(12:14) Let’s get more specific with the last Commandment.(14:39) How fast can NASA get people to the moon and how on earth (see what we did there?) does this relate to email marketing?(15:53) Can your email marketing performance ever be “mind over matter”?   (18:10) Which of the Three Commandments are you going to implement first? (18:56) Remember when your mam and dad would tell you off? This is what this week’s subject line of the week reminds us of! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list? Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK…maybe not that top secret) strategies to get the absolute best out of these virtual expos.So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.Episode Content:(02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.(03:12) As technology advances, so have online summits. So how did they start out?    (03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one. (04:42) How niche is too niche? (07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.(08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.(10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.(13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.(14:00) Find out why we are all about “getting your Judie Dench” on board.(16:28) How can you ensure that your speakers become the ultimate key to your summit success?(18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.Episode ResourcesLeeAnn Marie Webster's WebsiteDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Have you ever realized you’ve made a HUGE mistake in your email after you’ve pressed ‘send’ to your entire audience? This is why you need an e newsletter template.Most of us have received an email at some point such as Hello [fullname,fallback=]! But it can get even worse than that…Imagine the absolute terror when you realize you totally forgot to update the subject line from last week’s super positive post and instead still had “The most amazing thing happened last week!...”but in this week’s email you are describing how your nan got hit by a bus!?Yes. These things happen EVERY. SINGLE. DAY. The good news? There is a way to fix this and save major embarrassment, even if you do mess up and hit ‘send’ too early! Here’s how:(02:17) Free preset templates - help or hindrance?(05:12) You’re not the only one who has made the mistake of pressing ‘send’ too early. (05:53) The first thing to do to set up an email template that won’t embarrass you.(08:16) What default subject line can you insert that will save you from spontaneous combustion due to sheer humiliation if you forget to change it?(10:57) How we avoid sending the embarrassing Hello [FIRST NAME} Email.(11:10) We share an amazing BONUS TIP to help reduce the number of you emails that get sent to people’s spam folders!(13:11) The default email body copy to have in your templates that’ll save you blushing (or crying…or both)(15:19) Do you have any default email tips? We’d love to hear about it.(15:50) We tripled our email open rate with this weeks’ subject line of the week (wait til you hear it!)

We entrepreneurs just LOVE to overcomplicate everything, don’t we? Think about it, imagine you’re wanting to start a new online business. You’ve got the new landing page, upsell pages, blog, social media channels and tonnes of other pages, process and systems to put in place before you can even launchyour idea!But do we really need all of this stuff or is there way in which we could simplify…and we mean reallysimplify the entire process and stillhave a successful business?In this episode we’re joined by the awesome Michael Greenberg of Call For Content, and we talk about an incredibly specific (and perhaps revolutionary?!) strategy for those of us who don’t have the time, energy or resources to manage an omnichannel (we love that word) content strategy.(1:30) Two lies and one truth about Michael. Will Kennedy get this correct yet again or are his mindreading days finally behind him?(3:54) Let’s dive right into who this simplified strategy is for and what it helps us to do. (5:51) Some of the fastest growing companies in the world are based purely off a strategy just like this. Let’s find out how you can emulate them.  (8:15) What is the actual structure of this campaign and how can you implement it into your own business? More importantly, where does the monetization happen? (10:42) Practical tips of the strategy. (11:53) More people than ever listen to podcasts embedded on blogs. Does this new strategy mean we have to get rid of this? (12:38) What should the frequency of your emails be and what should you actually put in them?  (15:01) Entrepreneurs love messing around as it means we get to avoid doing the most important stuff. Now we won’t have an excuse! (17:21) What is Michael’s go-to formula for the perfect subject line?Episode Resources Website: https://www.callforcontent.com/LinkedIn: https://www.linkedin.com/in/gentoftech/Twitter: @gentoftech 

Have you ever wondered how some people are able to charge thousands for their products and others are charging much less? Are you stuck wondering how to increase your prices?It all comes down to one thing really, and that is status.The better your perceived status is in your marketplace, the less resistance you’ll feel when you start charging more for your higher priced products and services.In this episode we’re chatting about some strategies you can use to build up your status with emails so you can sell higher priced programs.Episode Content(1:49) Could you sell a dump in a Tupperware box? 😂(3:00) You know your worth, but does anybody care?(5:10) Strategy one: Friends in high places(7:00) Say ‘cheeeeeese’!(9:12) Be our guest, literally (take a screenshot).(11:42) How do you weave this into your emails?(14:26) Bonus media opportunity.(16:18) You won’t believe what we did to get someone’s attention.(18:01) Did someone say customised training?(20:33) Getting friendly with a guru in your market.(22:12) Subject line of the week.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

How clean is your email list?No, we’re not talking about how often your clean your laptop screen! We mean, do you know how many people on your email list are potential threats to your email reputation?And do you know how to identify them?This episode we’re chatting to Steve Wagner of Webbula to find out the best and most effective ways of checking out your email hygiene and how to find any fraud and reputation threats on your list, then kick their butts!Episode Content(1:45) Funny fact with Steve Wagner(3:00) Who is really behind that keyboard?(4:10) Are you a quality subscriber or actually a threat?(5:21) The first (and most important) step to catch out the bad guys.(6:15) Is double opt-in enough?(8:10) Some super simple steps and tools to give your list a good old scrub.(10:12) How disengaged are you? Let’s find out! (12:00) The different levels of problem subscribers…(17:03) Size really doesn’t matter!(19:02) Subject line of the week with Steve WagnerEpisode ResourcesWebbulaSteve’s TwitterThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content