The Email Marketing Show

Live video is where it’s at right now, guys.But how can you use it to gain tonnes of new fans and build your email list?Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?(05:27) The first reason why live streams could be great for your business.  (06:53) If it works for the Kardashians……(07:19) The third reason lives are great and this one is super important(07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?(08:29) How to help the good ole’ algorithm and get shown to more people(09:59) What are the best types of engagement for live streams?(11:55) How and when can you send people to your list using the live streams?(13:19) This tip is genius, yet super simple(14:08) Wait…there’s a way to automate this next tip? We’re all ears!(14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well(15:20) Do longer lives perform better than shorter lives? (17:21) Do NOT try to do this(17:45) Adding outbound links…good or bad? (19:15) Why anyone can now do awesome live streams (20:00) How a horrific typo in a subject line created an incredible open rateSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Imagine being able to get viral growth of your email list?That would be pretty kick-ass, wouldn’t it?The best thing about this, is that you don’t even have to have a huge list to begin with.All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!)We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely.How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you!(03:24) Rob’s random fleeting comment was pretty spot on.(04:15) This guy did it SO. DAMN. WELL.(06:48) The simplicity of this is incredible. (07:53) What most people would do if they created this, and why it wouldn’t work.(08:58) Why did this do so well?(09:37) Where people go wrong with lead magnets.(10:19) The first thing you need to do to get people to join your list.(11:22) The only reason Rob heard about this guy in the first place.(12:03) Why the reason to join your list should not just be your lead magnet.(13:31) OK, but how do you get people to actually forward your emails?(14:19) We’re going to assume that your emails aren’t sh** for a moment.(15:20) There is no secret handshake or big secret about this.(16:33) You need to do this in every single email. (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY(17:32) This is how we actually do this with our own emails.(19:13) This is subtle…and it works. (20:53) What are you thinking ?(21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it?Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right?After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks.So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best?Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome!(03:45) No one wants to end up in the bin. How do we avoid it?(05:16) Like most things in life, it’s not always that straight-forward, but why?(06:39) If someone tells you this one thing….run away from them.(07:20) What has changed in the last few years with deliverability?(08:24) The “good old days” of email marketing.(09:13) What should we be doing to increase engagement?(10:49) Adrian can double your open rate in 3 seconds.(12:28) You really need to keep on top of this if you want your engagement to stay tip-top.(13:00) Replies and forwards are nice…but how much do they really help?(15:07) Do you email everyone in your list? If so, you need to listen to this. (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately.(18:17) The power of segmenting, but not in the way you may be doing it already.(19:42) One of the things we do in our first email to help with engagement.(20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works.Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Feeling disheartened because you’ve been sending emails and you’re not making any sales?Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think.Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business.The only problem is, many businesses get this wrong and then give up.But what if we could tell you how to get it right?If you’re ready to make your email marketing work for you and get you more of those beautiful $$$$, fasten your seat belts and tune in.Why Sending An Email Will NOT Make You SalesEpisode Content(03:18) So, you’ve emailed your list and no one has bought anything…what’s gone wrong?(04:15) One of our clients experienced this problem with his own customers (and they weren’t even free subscribers).(05:00) What was the one thing Rob told this guy to do, to turn this around?(07:03) Remember that movies CATS? Yes, it was awful. But there’s a great point to this story, we promise.(08:04) Yeah but, what the hell has this got to do with emails?(08:57) What is reeeeeally beautiful about email marketing.(10:12) You must remember this when you send your emails.(11:27) Evidence that this strategy really WORKS.(12:39) Another thing you have to contend with when sending out your emails. (13:22) How do you avoid annoying your audience?  (14:46) What about the good old “snow ball” emails”(16:33) Where people go wrong with this and how to fix it.(17:19) Why do we even call them “snow ball” emails in the first place?(18:13) Writing your emails in less than 5 minutes? YES PLEASE.(19:33) The day Kennedy forgot to send an email. It was a dark day for him….but it made an awesome subject line.Episode ResourcesThe Complete Daily Email StrategySend high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.JOIN The League Of Extraordinary Email MarketersThe League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.Connect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

We all love winning free stuff, I am right?!Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales. That said, there are definitely right ways and (very) wrong ways to go about this.Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob!(04:20) The great thing about running a contest…when run it properly.(05:40) This is how you make the contest super effective.(07:24) Which prize should you giveaway? You need to get this right.(08:45) One of Travis’ old clients got this very wrong.(10:28) OK, but what about all the people who didn’t win? Won't they hate you now?(12:50) Kennedy’s mind is BLOWN by this.(14:08) The power of the consolation prize.(14:42) What if you only sell one thing…should that be your prize?(18:10) Making the shift to selling a new product? Keep listening. (19:18) One of the biggest mistake coaches and gurus make when running a contest.(21:30) This is an easy mistake to make, but you don’t need to make it.(23:26) This subject line of the week is ridiculously simple…. it’s genius.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Memberships sites are HUGE right now and new ones continue to pop up every day.Some aren’t great…and some are insanely successful raking in millions.Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing.We’ve built up a great community of members and we’ve loved watching it grow over the last year.However, it certainly hasn’t all been plain sailing and there were definitely some lessons learnt along the way which would cause us to do some things differently, if we were ever to create another membership site.So, if you’re thinking about starting your own membership site, we want to share with you six of the major lessons we’ve learnt while creating and growing The League.6 Lessons We Learned From Launching and Growing Our Membership SiteEpisode Content(02:32) We launched our own membership site last year...and have learnt a LOT.(03:11) One of the biggest challenges we all have in our own businesses.(04:47) How we started our site…it probably wasn’t how you’d imagine, but it worked a treat.(05:13) And this right here is one of the biggest reasons why we love email so much.(06:27) Don’t make the same mistake so many other membership site creators make.(08:06) This tip is so simple to execute, and you new members will love you for it.(10:15) Because sometimes, less is more.(11:16) We were guilty of this third lesson and know plenty others who have done this too. (13:34) This next lesson will help you sell to non-members without having to reinvent the wheel each week. (15:04) Ever heard the phrase “don’t tar everyone with the same brush”?(16:42) Emailing on Christmas day? Say whaaaaat?!(18:47) Let’s do a quick recap for those of you with terrible memories.(19:36) Want to discuss this further? Here’s how to do it!(20:08) This subject line of the week is from one of our very own member’s and it’s purrrfect.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Offer a discount and the sales will always come flooding in, right?But what happens when you put your course back up to its full price?In many cases….tumble weed.Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something.But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your courses or products back up to their full price…the price you deserve to sell it at.Sandler Training’s Global Head of Content and co-writer of LinkedIn: The Sandler Way, Mike Montague joins us in this episode to tell us how to sell effectively, without using discounts.So if you’re sick of only selling your stuff when you offer it for peanuts….tune in.How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler TrainingEpisode Content(02:26) This week’s two lies and a truth has some big names in it. (03:49) One of the things many of us really struggle with when it comes to selling.(06:19) The problem with discounted offers…have you done this?(06:55) The four magic words that can transform the way you sell…without discounts.  (08:24) How can you get people to stop comparing your price to others?(10:21) The lazy way might be easier, but it isn’t always the best way.(10:54) How to get people to buy without having the scary count-down timer. (11:57) Is there ever a time and place for discounting your stuff?(13:49) Having the right “qualification”.(14:54) The power of the invitation. And no, we don’t mean to your birthday party.(15:54) The power of gifts, because who doesn’t love gifts?!(18:27) Even more great options instead of offering a discount. Do you do any of these?(19:25) This option sounds a tad scary, but we’ve seen it work amazingly for some people. (22:49) It’s subject line of the week time and Mike has chosen THREE...because he can.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales.But are there going to be any changes to how email marketing works and performs this year?More importantly, how can you ensure that your own email marketing is as effective as possible?In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021.Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change?(02:48) One of the biggest things we talk about and are continuing to talk about.(04:33) Is your big list actually paying your bills?(05:22) The people who actually LOVE receiving your emails.(06:38) Why should people open your emails in the first place?(08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”  (09:33) Marks and Spencer do this very well (and we’re not just talking about their food).(10:15) If you’re not already doing this, you need to start this year…or right now. (12:27) The reason people stop opening your awesome emails.(13:01) One of the very best things you can do with this strategy. (14:29) We think this next thing is going to increase, so make sure you jump onboard. (15:59) If you do the above thing, it’s going to solve something BIG.(17:43) We think this acronym is going to really catch on!(18:08) OK, but how can you actually apply all of this?(18:39) This week’s subject line of the week is bit of a naughty one.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.  He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content(02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?(04:38) So, how do you come up with things to say in your emails?(05:50) The main reason why the 5 subjects work so well in every industry.(06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.  (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.(08:25) Subject number 3 - have you done your due diligence?(09:22) Subject number 4 is something we are all obsessed with. Yes, even you!(09:59) Subject number 5 and it’s "simply the best."(10:47) OK, but where and when should you use these 5 subjects within your emails? (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.(15:14) Very few business do this, which is exactly why you should.(15:54) Assignment selling and what Marcus does differently.(17:48) How to stop wasting your valuable time by using assignment selling.(20:31) What sort of questions should you be asking?(21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?(22:55) Being more demanding and closing more sales? We’re in.(24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Let’s get real for a minute. The main reason we all do email marketing is to make sales, right?Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months.Maybe you’re struggling to make any sales at all.If either of these are the case and you want to figure out how you can not only make more sales, but make sales faster, we’ve got you covered.Making Sales With Email Marketing, FasterEpisode Content(02:52) Are your new subscribers that friend who has shown up late to the party?(04:00) What you don’t want to do with your email marketing. (06:12) The main goal with lead magnets and why you might be doing it wrong. (06:57) The reason why you might be getting spam reports and unsubscribes.(07:35) OK, but how can we fix this?(08:55) What you need to do and how you can do it.(10:16) How we like to teach this.(12:55) Seeing this in action with one of our members. It was so powerful! (13:59) This is the fastest way to make sure you get sales.(14:44) When the day to day emails work well.(15:54) Fear not. We’re not leaving you high and dry on this.(15:50) Rob’s David and Goliath subject line of the week.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.