Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way?Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right?We’ve caught up with Neil Kristianson of Email Splat to talk about tags and custom fields, and what we should be doing inside our email marketing platform to get our contacts organised and make a lot more sense of it all.How To Use Email Tags And Custom FieldsEpisode Content(2:25) Funny fact with Neil Kristianson(4:01) The majority of email accounts are a bit of a mess inside after people get ’tag-happy’, Neil explains.(5:28) ‘Tags are temporary, and fields are forever’. The difference between the two and what the benefits are.(6:06) Looking at an example usage of when to use tags and when to use custom fields within a campaign.(9:08) Using custom fields instead of tags to record the stages of a campaign or sales funnel a person is and why that is so beneficial.(11:09) The practical stages of updating fields and applying tags, an example of how (and why) to do it.(13:32) How to use tags and categories to segment people based on their interests.(16:14) Setting up triggers to enter subscribers into specific email automations.(19:24) Subject line of the week with Neil KristiansonEpisode Resourcesemailsplat.comemailsplat.com/tagsThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true!Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too.In fact, we think that they can both work together in harmony to create the perfect blend of content marketing.

One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions.If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income stream – sounds nice, right?You might have a wonderful email list just packed full of engaged subscribers, but you just don’t have enough products to promote to them all the time. So, why not promote other people’s products to them instead and make a little profit from it too?If you know your list (and we know you do), then you will know exactly the type of products and services they want and need. Promoting affiliate products gives you the opportunity to send deals and offers their way that you know they’ll love!This episode we’ve teamed up with Ryan Phillips, affiliate extraordinaire, to find out how he nails his promotions every single time…Make More Sales With Affiliate Email PromotionsEpisode Content(1:29) Funny fact with Ryan Phillips.(3:37) How to get a head start in the affiliate game if you’re a total newbie, or just jumping back in.(5:00) Sending that first promotion email, including a review video, and what that should look like.(6:22) The bonus email – the second promotion email, when you should send it and what you should include.(7:50) Going above and beyond will always make the difference with affiliate email marketing.(9:45) Seeing your email subscribers as people and customers rather than just dollar signs.(10:18) What are the key elements to include in the pre-launch review that make a big impact?(13:43) P.S we’re offering an early bird deal – how to promote the early bird affiliate discounts and why it’s such a good idea!(14:33) How closely you should work with the product creator/vendor to make the most of the promotion.(15:13) Two extra email campaigns to run – the hyped email template, and the normal email template.(16:32) Overcoming the challenge of knowing exactly where you should be sending your email traffic and avoiding any link confusion.(17:25) How to send 3-4 promotional emails per day without annoying people, what to include, how to add value, and when to send.(20:21) Subject line of the week with Ryan Phillips.

We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that!But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what should you do with all that super-powerful information?In this episode, we’re talking about when you should send out those questions, what you should be asking, and how to use the information you get to make more sales.

How do you even know if your email marketing is working and getting the outcome you really want if you can’t track your email sales?Unless you put some sort of tracking in place to monitor it, how do you know that the sales you’re generating are coming from your email efforts rather than other traffic methods?It’s all well and good looking at your open rates and click-through rates, but sometimes that just doesn’t cut it. Don’t you want to know exactly which email made you a particular sale?This episode we’re talking to the brilliant Tatiana Belim who is sharing her techniques for making tracking your emails less scary and complicated, so you can better understand your email marketing results.How To Track Your Email SalesEpisode Content(2:10) Fun fact with Tatiana Belim(4:25) What are we currently missing from our email marketing that will help us understand which emails are generating sales?(5:05) Using Google Analytics and UTM tracking – when and why to use it.(7:26) Let’s talk about how to structure UTM tracking in your emails the easy way.(9:45) An example of how to use tracking on an email sequence – an abandoned cart sequence.(11:15) Where does Google analytics fit in and where do you find the information you need?(12:55) Using tracking to figure out why certain emails aren’t converting and where to find that information.(14:50) Just how detailed and granular can we get with this tracking?(16:20) Now it’s time to look at your tracking data and make some changes to your email campaigns based on that data – email content and timelines.(18:00) How often should you be checking on your tracking so that you can accurately see the data trends for your emails?(19:20) Subject line of the week with Tatiana Belim.Episode ResourcesTatianaBelim.comTatiana’s FREE BlueprintsThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one!Rather than asking people to enter their email address to receive a bland bit of free content, make it something interactive, something they really care about, and something that will actually qualify them as someone who should be on your list.In this episode we’re going through 6 unusual lead magnet ideas that we’ve used ourselves to get great results. Let’s dive in…6 Unusual Lead Magnet IdeasEpisode Content(0:57) Rob and Kennedy’s funny fact.(2:18) Let’s talk about lead magnet blindness.(3:20) We’re giving you 6 unusual lead magnet ideas (+ a little bonus one).(4:10) Bonus: Building a list of customers, people who you know are willing to buy from you.(6:05) Lead magnet one: Giving away free content.(7:33) Lead magnet two: Simply getting people to sign up to receive your emails.(8:55) Lead magnet three: Joining your list after participating in a competition or giveaway.(11:27) Lead magnet four: get people to vote for something or give their opinion on something.(13:55) Lead magnet five: It’s time for a challenge, literally!(18:25) Lead magnet six: Offering a free trial of a membership or even a paid webinar.(20:55) Listeners question(24:50) Subject line of the weekEpisode ResourcesFirst 5KUpViralThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Email marketing is an amazing way for you to speak directly to your subscribers, and sending personalised emails is how you build real relationships with your customers.But how do you send real personal emails to a list of sometimes thousands of people?Mike Filsaime is on The Email Marketing Show talking about the techniques he uses to write authentic emails in a voice that sells without being ‘sales-ey’!Episode Content(1:50) Fun fact with Mike Filsaime(3:28) How to write emails in a conversational style.(5:20) Why the ‘cocktail party’ email copy test should replace your customer avatar.(7:57) Lose the hyped-up language and show your list some respect.(9:35) What are the main horror stories to avoid when writing your emails?(11:43) What’s the process for eliminating the hype?(13:19) How do you stay conversational without totally losing the idea of making sales?(15:21) How many links can you put in your emails while sticking with the ‘cocktail party’ style?(15:45) Your subject line needs to fall in line with the style and content of the body of your email.(18:30) Subject line of the week with Mike FilsaimeEpisode ResourcesThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

What is the best subject line to use that will get people to actually open my emails?That’s the big question!But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails.There are dozens of reasons that you might be sending out emails to your list that you desperately want them to open, but one of the biggest reasons is that you want to make some juicy sales.If that sounds like you then you’re in luck! This episode we’re walking through the nine steps of a sales email campaign and the best subject lines you can use for each of those steps.Subject Lines For Sales EmailsEpisode Content(3:30) Blind or curious: You’re about to send your first promotional sales email, this is our favourite subject line to get you started.(5:20) The thing: It’s time to give them a hint about what you’re selling, or just outright tell them the name of your product.(7:04) The details: The purpose of this email is usually to tell them the details of what your product does, so your subject line will include something that will let people know what the product is.(8:19) The solution: This subject line is going to dive into the benefits or the problem it will solve for people.(9:00) Back it up: This is the email where you can provide reviews or testimonials or case studies to back up just how great your product or service is. A subject line that has worked well for us is ‘brutal reviews’.(10:34) Readers question: This is a chance for you to show that you’re building a community and overcoming objections by answering customer questions, and the subject line we like to use is ‘Question answered’.(11:15) Scarcity and urgency: The point of this one is to let people know that they have a limited time to grab themselves a deal. The subject line needs to give them a reason to act now!(13:05) Something juicy: If you’re going to be adding in a bonus then this is the time to do it and using a subject line that is going to appeal to the ‘deal grabber’ in them will help. Something juicy like FREE webinar or BONUS material.(13:55) The close: You actually need to tell people when your deal is going to close. The last thing you want is for people to go to an empty sales page because they’ve missed the deal!(14:45) Moving people from point A to point B of the sales process with your subject lines.(17:11) Listeners question(20:33) Subject line of the weekEpisode ResourcesThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be!A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach out to somebody they don’t know and actually sell stuff.Jason Bay, Co-Founder of Blissful Prospecting, has come up with an amazing method to make outreach more comfortable and get actual replies from people who are actually interested in what you have to offer. Sound good, huh?How To Warm Up Your Email OutreachEpisode Content(3:43) What is the REPLY Method?(5:28) How do you figure out who to contact when you’re doing outbound email outreach?(7:31) Are there any circumstances where you might be doing warm outreach instead of ice-cold?(9:55) How to use your LinkedIn engagement to find warm leads.(11:31) Let’s get into the details of the REPLY Method.(12:41) R – results(13:40) E – empathy(15:07) P – personalisation(17:44) L – laser focus(19:29) Y – you(21:30) Subject line of the week with Jason BayEpisode ResourcesFind out more about Jason at blissfulprospecting.comGrab the REPLY Method cheat sheetThe Absolute Best Time To Send Emails – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post7.5 Types Of Email Call To Action You’ll Actually Use – Podcast EpisodeResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

We talk a lot about email content but how much time do you spend thinking about your email marketing design?It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case.What people find attractive and appealing when it comes to design can be very subjective, so it can be tricky deciding how your emails should look.We could sit and argue over what colour your links should be, or if your email signature should show your face, but one of the biggest debates in email marketing is whether to go graphic-heavy or whether to stick to good old text-only emails.Let’s hash it out…Email Marketing DesignEpisode Content(3:02) The research and results behind graphic vs. text only emails(4:10) How graphics in email can affect your deliverability(5:35) Does email intent and call to action change how you should format your email design?(6:30) Rob tells a terrible joke!(7:31) How ‘text only’ should your text-only email be?(9:32) Where should your brand logo fit?(10:54) How you can mix graphics/text-only to spice up your content(12:14) Fun alternatives to using brand graphics in your emails (17:52) How including graphics in an email can increase your open ratesEpisode ResourcesNiftyImagesGiphyYouTubeActiveCampaignResponseSuiteThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content