The Email Marketing Show

Have you ever wondered how some people are able to charge thousands for their products and others are charging much less? Are you stuck wondering how to increase your prices?It all comes down to one thing really, and that is status.The better your perceived status is in your marketplace, the less resistance you’ll feel when you start charging more for your higher priced products and services.In this episode we’re chatting about some strategies you can use to build up your status with emails so you can sell higher priced programs.Episode Content(1:49) Could you sell a dump in a Tupperware box? 😂(3:00) You know your worth, but does anybody care?(5:10) Strategy one: Friends in high places(7:00) Say ‘cheeeeeese’!(9:12) Be our guest, literally (take a screenshot).(11:42) How do you weave this into your emails?(14:26) Bonus media opportunity.(16:18) You won’t believe what we did to get someone’s attention.(18:01) Did someone say customised training?(20:33) Getting friendly with a guru in your market.(22:12) Subject line of the week.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

How clean is your email list?No, we’re not talking about how often your clean your laptop screen! We mean, do you know how many people on your email list are potential threats to your email reputation?And do you know how to identify them?This episode we’re chatting to Steve Wagner of Webbula to find out the best and most effective ways of checking out your email hygiene and how to find any fraud and reputation threats on your list, then kick their butts!Episode Content(1:45) Funny fact with Steve Wagner(3:00) Who is really behind that keyboard?(4:10) Are you a quality subscriber or actually a threat?(5:21) The first (and most important) step to catch out the bad guys.(6:15) Is double opt-in enough?(8:10) Some super simple steps and tools to give your list a good old scrub.(10:12) How disengaged are you? Let’s find out! (12:00) The different levels of problem subscribers…(17:03) Size really doesn’t matter!(19:02) Subject line of the week with Steve WagnerEpisode ResourcesWebbulaSteve’s TwitterThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Wouldn’t it be nice to never ever run out of new ways to promote your courses and programs?Do you find it hard to come up with emailing your list more often without being repetitive and boring?We’re sharing some awesome strategies you can use to promote your memberships and courses almost every day with effortless email content. That’s right, we’re making your life easier and your emails more effective!Let’s dig in…Episode Content(2:01) Do you feel the same way as Nic?(3:12) Is this standing in the way of your progress?(4:02) The alternative way to implement the daily email strategy.(5:54) Let’s talk about YOUR membership program!(6:55) How to brag about your membership to the non-members on your list.(8:15) An effortless way to send 3-4 emails per week.(9:23) Bonus call to action, without the need for a shoehorn.(10:05) Time to apply this to your courses…(12:24) If it’s interesting on social media, then it’s interesting in the inbox.(14:12) Subject line of the weekEpisode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Ever wondered how to sell to your new subscribers?You’ve spent money and worked hard to acquire that person into your business, now it’s time to offer them anything and everything you have that might be relevant to them.But how do you find out what they want and need? Do you risk losing them if you send too many irrelevant offers?Find out in this episode with Steve Rosenbaum as he talks us through his method for selling the right thing, to the right people, at the perfect time!Episode Content(3:49) Fun fact with Steve Rosenbaum(4:45) Making sure you send the right email at the right time.(5:30) Buy, die, or unsubscribe.(7:21) It’s time to ignite that relationship.(8:08) Follow up, forever, and ever, and ever…(8:57) Are you qualified to buy from me?(9:34) It can take up to 14 days of getting to know someone before you should send them an offer.(11:21) Low pressure, high credibility works best.(12:00) Push my big orange button!(16:10) The funnel that made me $5k without having to sell anything.(17:06) Subject line of the week with Steve Rosenbaum.Episode ResourcesSteveRosenbaum.comThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Should you try to sell to your subscribers as soon as they join your list?When someone opts in for your freebie and joins your list, should you try to sell them something right away or is there a better route to take in order to get that first sale?We’re sharing some strategies you can use to make sales from your new subscribers without making them regret they joined your list and actually build a better long-term relationship.Now that’s what we like to hear!Episode Content(4:51) What can you sell in 15 minutes?(6:11) It’s dangerous to assume that people will want your offer.(7:04) The concept of becoming 3D.(8:00) Would you go on a date with me?(8:52) Successful email marketing sometimes means spending more time on Twitter!(13:15) Sometimes adding tiny steps can get your further.(15:02) Take personalisation to a whole new level.(16:22) Listeners question(20:46) Subject line of the week from Janet MurrayEpisode ResourcesThe 4-Day ‘Flash Sale’ Email Campaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing contentFacebook Twitter Pinterest LinkedIn 

What makes a successful email launch?Well, paying customers of course!When you’re preparing to launch your next course, or brand new product, to your email list you want to make sure there is going to a flood of eager customers chomping at the bit to hit the ‘buy’ button on day one.This episode we’re catching up with copywriter extraordinaire Abraham Kallon to hear about his method for building up desire and curiosity around a launch.Episode Content(2:00) Funny fact with Abraham Khallon(4:33) Building up all the desire for a movie premier style email launch.(6:05) How to create enough buzz and attention to make sales.(7:00) Emails are like short skirts.(8:03) The perfect amount of time to hype up your launch.(9:57) Content that will get mouth’s watering for your offer.(11:45) Stage one of creating desire.(12:21) Stage two of creating desire.(13:42) Taking double opt-in to the next level.(16:21) Things are always changing, so promote it again!(17:54) Summary of the four stages of creating email desire.(21:42) Subject line of the week with Abraham KhallonEpisode Resourceswww.overachievercopy.comThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

It’s the question we all ask when we think about our email marketing strategy, is it okay to sell in every email?How do you ensure there’s a really good balance of sales and value in your emails without taking away from your ability to sell?What if we told you that you can use every single email you send as a sales opportunity without being pitchy and p*ssing your list off…This episode we’re going into some of the strategies that we use to make selling with email easy and natural, and at the same time dish out plenty of awesome content for your list to devour.Episode Content(2:48) You’re wasting a huge opportunity!(4:25) Are you pushing people away from you?(5:15) People have a better relationship with a character on tv than they do with you.(6:15) Receiving your emails brightens people’s day!(7:47) Are you ready for your close-up?(10:25) Open a loop in the mind and get people to lean into it.(12:15) Do you have hyper-responders?(13:10) Fancy a cup of tea? Sure, just head down to the butchers 😂(14:16) How to send value in emails 365 days a year, and make people love you.(16:20) You’re my hero!(18:02) Big people up and leverage that for sales content, without being pitchy.(19:40) Turn email content into social engagement, then turn that into sales!(23:42) Listener’s question(27:35) Subject line of the week from Ryan DeissListeners QuestionFor me, curiosity-based subject lines work really well for eCommerce but when trying to nurture and build a genuine relationship with your list would you agree that curiosity-based subject lines are a little bit sneaky, and do more harm than good in the long run?Alex Thompson – ACT CopywritingRob: I actually love really blind curiosity-based subject lines. And I find that generally for opens, clicks, and sales they typically out-perform the really benefit-driven subject lines. For me, if I can use a subject line like ‘Llama for sale’ that gets better reactions, even though the thing in the email is nothing to do with llamas. The truth is because people coming into my list know that my subject lines are going to be a little bit different, and they are going to be a little crude and crazy they come to expect that from me. So, if your style is a little more professional and strait-laced and you suddenly start using whacky curiosity-based subject lines then that may harm your results.Kennedy: I actually prefer to mix it up. One of the things we can all get trapped into is using the same methodology across everything and becoming too formulaic. It is important to learn how to stand out in the inbox, so if you only ever use curiosity-driven subject lines then your list will become blind to them, so it’s important to mix it up. Curiosity is just one tool, and you should be using all the tools in your tool belt.If you have an email marketing question you would love us to answer you can submit it right here.Episode ResourcesThe 4-Day ‘Flash Sale’ Email Campaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing contentFacebook Twitter Pinterest LinkedIn 

How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate?In this special episode of the show, we're joined by 3 of the best marketing minds in the whole of the UK in a frank and open roundtable discussion about what we should be doing in our email marketing during these types of events.Tune in now to learn:How do you 'sell' during a crisis like this?How do you (or should you) create links between crisis and your messaging?What about 'back to normal' or recovery messaging, what does that even look like?

We all love having the opportunity to talk about ourselves, right?Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah!In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s going on in his everyday life, turning his every day experiences and stories into lessons and value.This episode we’re chatting with Roy Furr about how one insane incident in his life changed his entire outlook on email marketing, and made him a bunch of sales.Hit the play button to hear how you can apply these strategies to your own email marketing!

Can you build your email list without throwing loads of money and advertising budget at it?A lot of the list building training out there basically says, in a very convincing way, that you can just throw a few thousand dollars on ads and boom, you’ll have a huge list full of ideal customers.But what if you don’t have a huge ad budget? Can you still build a quality list as a small business?You might think it’s impossible, but we’re here to blow your minds, and reveal how it can be done!Episode Content(0:32) Funny fact(3:19) Show it off! A few kick-ass ways of getting your content in front of other people’s audiences.(4:05) How many times can Kennedy say YouTube channel?(5:00) It’s time for a takeover.(6:30) You’ve got something that their members will love.(8:50) Just ask Quora. No seriously, ask Quora!(10:45) Get involved in the biggest online communities you can.(13:21) Are you a groupie? If not, here’s why you should be.(15:10) TikTok isn’t just for videos of your Gran dancing with the neighbor’s parrot.(17:30) Networking isn’t just about bad coffee and wobbly handshakes, we promise.(19:48) I’ll show you mine if you show me yours!(21:38) Listener’s question.(25:33) Subject line of the week from Scott Oldford.Episode ResourcesThe 4-Day ‘Flash Sale’ Email Campaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content