The Email Marketing Show

Someone’s just bought your online course…yay! But now what? Do you just leave them to it and never speak to them again, after your generic “thank you” email? Well, that’s what most people do…But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought from you, wouldn’t you want that? Well DUH…of course you would. BUT, you need to be looking after them more.   Working with some of the biggest brands in the world including ebay, Uber and Airbnb, Erik Stafford of Aim Clear has absolutely mastered the art of using email to get people to consume your programmes, actually use your membership content and keep coming back for more. And lucky for us lot, he’s been kind enough to join us and what share what are frankly some utterly mind blowing tips and tricks. Use Email To Boost Consumption with Erik StaffordEpisode Content(02:02) Two lies and a truth about Erick - it’s Rob’s turn and this one’s not easy!(03:45) Selling to people who have already bought from you - why do so many people neglect to do this? (05:47) Looking after your customers…because it’s not just a “nice” thing to do.(06:18) What do most of us tend to do once someone has bought from us?(08:34) Let’s get personal…(10:08) How many emails should we be sending people after they subscribe?  (11:46) Data…like Erik, you may hate it but unfortunately, you can’t ignore it.(14:10) The 3 types of email Erik suggests you should use for both cold and warm lists.(17:05) Hold up! Rob has just had a lightbulb moment.(19:03) Which subject line of the week is rarely used but has always worked very well for Erik? This one is classic!Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

This is the question we get asked more than anything - “How often should I send my emails?”Chances are, you’re probably still wondering this yourself and if you are, you’re definitely not alone! With all of the conflicting advice out there, it can be really difficult to know the "perfect" frequency for your email marketing audience.After all, if you get it wrong, you could risk losing all of your subscribers, right?So, should you be sending your emails weekly, monthly...how about daily?Whatever you’re currently wondering, fear not because we’re going to clear this right up for you in today’s episode.Just be aware, our answer is a tad controversial….How Often Should You Email - Emailing More OftenEpisode Content(02:05) How often do we email our audience? (02:59) Go and listen to this episode from a few weeks ago, if you haven't already.(03:22) The difference between emails and social media.(05:05) Remember the days of printed newsletters? Well…email is not that. (07:01) How many people even see all of your content anyways?  (08:44) Aaaaah, dating a new person is exciting, isn’t it? But, what the hell does this have to do with email marketing?   (09:45) Here’s an awesome tip to help you get more bang for your buck….and it’s super simple to do!(12:23) The best way to avoid annoying your audience. (13:25) Are you worried about losing lots of subscribers? Here’s a simple solution.(15:51) This week’s subject line of the week is on a hot topic which we made even hotter!  Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers?I wonder if you might be wearing the wrong hat in your campaigns?Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best approach.In fact, you could actually be pissing a lot of people off….which we’re guessing probably isn’t what you’re aiming to do?  In this episode, we’re super excited to be joined by the Nate Wright of Inbox Attack. Having written more than 10k campaigns as well as being the highest rated company for email marketing on the whole of Upwork, Nate knows a thing or two about email marketing and the different kinds of archetypes you could be adopting to ensure your campaigns hit all of the right spots.Cue many awesome movie references that are going to have you feeling all nostalgic….Nate WrightEpisode Content(02:26) We put Kennedy’s mind reading skills to the test again with two lies and a truth. He's definitely got to be due to get one wrong soon.....hasn't he?(04:30) Many email marketers tend to stick to a certain archetype, but it doesn’t always mean it’s the best one. Nate knows this it's why he’s had so much success. Let’s dig deeper...(06:31) The main archetype email marketers use can actually really rub people up the wrong way. Could you be guilty of this?  (08:18) What happened when we tested the same campaign under two different angles?  (9:07) How do you know where your audience are at in their journey?(12:00) The alternative to the usual archetype.(15:05) See how a certain scene in the movie ‘Never Ending Story’ relates to this next super interesting archetype.(17:02) Should you pick one archetype and stick to it across all of your campaigns? (18:43) Are you amazing at everything?  We call Bulls***!(21:41) Blending of the archetypes…so how does that work?  (24:10) It’s subject line of the week time - Everyone hates a namedropper….or do they? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Wish you could write emails like a boss but you're worried you're not the world's best or most interesting writer?Did your grumpy English teacher used to give you a hard time because you just couldn’t get the hang of ‘they’re, their and there’?  So many people put off email marketing because they think their writing isn’t good enough. But do you wanna know a secret?Being a poor writer doesn’t mean you can't totally boss your email marketing.In fact, it could actually help make it more successful. How? We’re glad you asked….we're on the case in this week's episode of the show.Give your ears a good time with this ep of the show!Write Emails Like A Boss - Even If You Think You're A Crap WriterEpisode Content(02:15) Not good at something? You can do one of two things...(03:45) Why being bad can actually be good.(04:37) AVOID doing this… (05:21) The best types of emails we send probably aren’t what you’d expect.(06:32) A new bit of AI is almost upon us. It’s a bit freaky to be honest! (07:59) Two AWESOME tips to remember when writing your emails. (09:27) GrAmMaR & SpeLlInG - What to do when yours sucks.(11:00) “We are very much looking forward to seeing you”….says the one-man band.(12:44) This next tip may sound like a p*** take…but we can assure you, it’s not.(12:20) Rules were made to be broken….but how can you use this to your advantage? (14:44) it’s actually more powerful to write in your own tone (16:09) What are you gonna learn with this week’s SLOTW? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

So you’ve got a podcast. Great! But how the hell do you go about getting your listeners onto your podcast email list?  When much of your audience might be listening to your podcast when at the gym or on the way to work, it can be tricky getting them to go to all the effort to join your list, or even remember to do so.But you’ll be pleased to know that there are ways to make this so much easier for yourself.And this is exactly why we’ve brought the fantastic Charley Valher from Valher media on the show. Charley discusses some incredible tips and insights when it comes to podcast marketing and growing your email list, so much so that we're looking forward to stealing lots of them for The Email Marketing Heroes show..Charley ValherEpisode Content(2:29) It’s two lies and a truth time. This one really has Kennedy scratching his head.(4:17) Getting listeners onto your email list. Mission impossible?(6:32) When should you mention your all-important links in the shows?(7:47) The drop off rates of podcasts may surprise you.(10:24) Charley structure his podcasts in a very unique yet effective way. Get your pens and paper ready!(11:43) Is there a rule for how many CTAs you should have in a single episode?  (13:04) We want to know the best opt in bribes.(15:26) I there a way to promote case study opt-ins without sounding like a total show off? (16:35) How to promote your resources without boring your audience.(19:02) The interview with your guest is over, it’s now time to promote the sh** out of your opt in again….or is it?  (21:44) Separate segments in an episode. Yay or nay?  (23:22) Charley’s most successful subject line ever- luckily, none of his audience members had an actual heart attack….but it probably came very close. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Marketing emails can actually contain value that your subscribers enjoy. What what kinds of things do we mean by 'value'?These seven different 'types' we use are a great source of inspiration when you're sitting down to write a new email to your subscribers.Like most of the world, you’re probably bombarded with emails every single day.But out of all the crap you receive, are there any emails that you actually look forward to getting? Chances are, you can probably only think of one or two people that really stand out in your inbox.But what makes them so special?Even better, how can YOU be that person who stands out in your subscribers’ inboxes. In this episode, we’re going to give you 7 easy ways to deliver massive value in your emails, which people will actually love and look forward to receiving. 7 Ways To Deliver Value In Your Marketing Emails (So People Love Receiving Them)Episode Content(01:59) Why do people join your list in the first place? (05:15) So many people do this way of marketing, but it just DOES NOT work.(06:14) What would happen if you took out your call to actions?(07:20) When it’s ok NOT to add value in your marketing emails.(09:02) Listen up, because Kennedy gives you one of our absolute core mantras.(10:41) What we are not going to be suggesting you do.(11:15) The first type of value you can give - it’s a really obvious one but it’s incredibly effective.(12:42) Once upon a time, the second type of value came galloping along.(13:52) The third type is related to the first, only a little stealthier.(14:59 This one will really increase your status.(17:56) In times of doom and gloom, can you be the light?(18:26) How to make your audience feel like they’re not alone.(19:35) OK, so we admit - we rely on this one a bit too much. (20:56) Find out why we just had to give you this bonus tip!(22.42) When Kennedy received this subject line of the week from Rob, he was a tad nervous, to say the least.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

There is SO much work that goes into a new product launch it can be a right bloody nightmare!There’s all the promo videos, the sales pages, the social media content…..it’s just never ending. BUT, what if there was a way to bypass ALL of that stuff and still successfully sell your new product?In this episode we’re joined by Chris Orzechowski of The Email Copywriter who has been able to find a way of selling his products without all of the faff that usually goes into a launch.His flagship course generated £16k in just 2.5 weeks and he didn’t create a single sales page or promo video. In fact, he hadn’t even created the actual course before launching!We wanted to know the secrets to his success so we decide to kidnap him for the afternoon and get him on this latest episode:Chris OrzechowskiEpisode Content(02:03) Before we get started, we have a SUPER awesome gift for you. (02:53) It’s two lies and a truth time - Can Kennedy start up his winning streak again?(04:32) Are all of the bells and whistles to a launch always necessary?(06:02) Chris flagship course was a great success, but how the heck did he do it? (08:40) The difference between emails and sales pages.(10:05) So how did Chris actually “launch” his course? It certainly wasn’t done the traditional way, that’s for sure. (12:30) OK, we need to know the stages of emails in this type of promo that make this method work.(15:14) Could this quite possibly be one of the best strategies we’ve ever heard of?(16:10) An incredible tip you can use to minimize the process even further but still create a huge buzz.(18:09) OK, OK…but how many emails did Chris send over the 2.5 weeks of his “launch”?(18:53) Found out why Chris’ email frequency has changed over the years. (20:21) This week’s subject LINE of the week will have you hooked.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Events can be an amazing way of building your email list, but are you taking full advantage of them?If you’re taking part in any sort of event from a virtual summit to someone else’s Facebook Live, to speaking on stage, you should be using these as opportunities to build your own audience.But how can you do this successfully and more importantly, authentically? In today’s episode, we’re going to go through many of the effective ways you could be using these events to build those all-important email lists of yours.How To Use Speaking To Build Your Email ListEpisode Content(01:59) Find out why this is absolutely one of our all-time favourite ways of getting new subscribers - and no, it’s not just because we love being the center of attention (well….that’s not the main reason.)(03:07) Using events to build your list can be so powerful…but only if you make sure to not do the following annoying thing that we’ve seen so many people do. (04:38) A very basic but utterly crucial point that you need to remember if you’re serious about building your list at events.(06:17) How do you make these people actually WANT to sign up to your list? People don’t like to give their emails away to just anyone these days.(08:44) Who doesn’t love a shortcut? This one is a winner. (09:43) A super simple way of letting people access your information.(12:08) Another great tip to keep things as simple as possible that Rob hilariously tried doing before it even existed. He’s well ahead of his time, this one!(13:09) In our opinion, this is one of the very best usages of Facebook messenger that’s out there. (14:15) Kennedy goes old school but this one is still a very popular method.(14:49) How to make very clever use of email auto responders.(16:02) Make sure you always do this at EVERY. SINGLE. EVENT.(17:20) What’s one of Kennedy’s favourite things to do at live in-person events?(18:44) Kill two birds with one stone with this one. (19:35) Our final tip that audiences always love. And this one doesn’t have to be saved for in-person events only.  (20:06) Our biggest take away of this episode.(22:10) This week’s subject line of the week is a brilliant way of creating curiosity.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

The future of email marketing is here ladies and gentlemen, and it's called email AMP.And we wanted to get someone very special on the show to tell you all about it.Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month. Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.Are you ready? Hold on to your keyboards because you're in for a treat....Email AMP and the future of email marketing with Aweber CEO Tom KulzerEpisode Content(02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?(04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us….Yes, we know it might come as a bit of a shock!(05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?(07:14) What is AMP for email and how is it going to revolutionize email marketing?(10:02) How is email AMP going to reach us? (11:32) Tom gives examples of just some of the awesome things you can do with email AMP.(12:35) That all sounds great…. but what about email file size?(13:20) Let’s talk engagement rates. Will they increase or decrease? (14:32) User friendliness. Yay or nay?(16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails. (17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”(20:31) And the most ironic subject line of the week this show have ever seen goes to…..Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?We’ve all had those types of emails…“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”OK, maybe they’re not that extreme but you know the ones. The ones that don’t just create urgency but they actually play on your emotions in a pretty brutal way in order to get you to buy their stuff.Well, in today’s episode, we’re going to show you how to use two ways to create urgency that are not only super effective, but will get you sales without coming across like those annoying (and downright immoral!) marketers you’ve had in your inbox in the past.How To Get People To Buy Your Product Now- 2 Ways To Create UrgencyEpisode Content(01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!(03:30) What's this got to do with the DFS Sofa store?(4:12) How are you always training your email list?(05:03) When this way works best.(06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!(09:39) The second way to create urgency that you NEED to know about.(11:50) Here’s an example of how we use this type of urgency.(13:40) Learn how you can dig even further into this way.(14:45) Why you need to be careful with this method.(15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.(16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!(17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.