The Email Marketing Show

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it?Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers.Making that effort with subscribers could turn them into customers (yay) or it could turn one-time customers into raving fans!Joe Fier is with us sharing all his top tips and strategies for building and maintaining amazing relationships with your subscribers – without being clingy!Episode Content(1:45) Funny fact with Joe Fier(3:23) ‘It’s in my DNA’.(5:00) It’s about that deeper connection, like know how they take their coffee deep.(6:18) Email is always the one that kicks it off for us!(7:16) The over-automation of relationships.(8:55) Get personal the Joe Fier way, the strategy he uses to build those relationships.(10:45) How to get the personalisation wheels turning.(13:25) Are you the kind of person who needs to be pulled away from the party?(14:52) IMPORTANT: These are your top targets.(17:00) Just send the damn text!(19:21) Subject line of the week with Joe Fier.Episode ResourcesHustleandflowchart.comFREE Traffic StrategiesLoomAsanaMailplaneBoomerangGmassThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Do you wish you could plan 3 months worth of email content in just one afternoon?It’s the dream, right? And we’re here to make that dream come true, hell yeah!This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers excited for a full 3 months.It does involve some careful planning, thought and effort, but once you figure out the secret sauce you’ll be creating insane email content in your sleep!Episode Content(4:00) Consistency is key! The single most important reason you should be batch producing your content.(6:40) Get shit done! And how to actually do that.(7:42) Which of these two categories do you fit into?(10:00) The exact calendar system we use to organise 3 months’ worth of top content.(11:20) The main reason people cock it up!(12:19) Can you do this if you already have promotions planned? Oh, hell yeah!(15:42) Paint by numbers or email content planning?(18:00) Come up with 30-40 different angles for email content in minutes.(22:18) Listeners question.(25:30) Subject line of the week from Stu McLaren.Episode ResourcesGoogle CalendarWishlist MemberTribe7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Would you love to know the perfect email campaign to book the very best top podcast guests to appear on your podcast?Even if you don’t have a podcast, it can sometimes be tough knowing how to do cold email outreach to an expert in your field.There’s a careful balance you need to find between bombarding people with email after email and annoying them, and just not sending enough of the right emails to get on their radar. You need to work out how to send the best emails that will grab people’s attention enough to make them want to work with you.Well, we’ve made it nice and easy for you in this episode where we’re chatting with James Carbary of Sweet Fish Media and finding out how he manages to book top guests for podcasts time and time again.James shares the exact emails he sends, his strategy for finding the decision makers, and his best performing subject line.Episode Content(1:35) Funny fact with James Carbary.(4:11) Why is it so damn hard to get good guests on your podcast?(5:02) Stop chasing influencers!(5:58) Use this trick to find the contact details of your future guests (no stalking allowed 😂).(7:26) Feels a bit too pitchy? Try this.(8:50 )The best kind of rejection.(10:45) The exact email that James sends to book the best podcast guests.(12:35) When should you just give up? And does no really mean no?(16:50) A face will get you further than your name.(20:10) Subject line of the week with James Carbary.Episode ResourcesSweetFishMedia.comBombBombJames’s TwitterJames’s InstagramThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Are you really the best person to be doing your email marketing?When you start a business one of the first things you do is figure out what you’re good at, and what you’re not so good at.So if you absolutely love writing email copy but working out the technical side of things makes you want to put your head in a blender, then that’s okay.If you’re a long-time listener then you’ll know that there’s more to email marketing than just writing emails, and there are plenty of people out there jumping with excitement at the thought of helping you out with the bits that you aren’t keen on, or don’t have the time for.This episode we’re diving into how you can outsource your email marketing, who you should trust with your emails, and the systems to help you along the way.Episode Content(0:35) Funny fact with Rob and Kennedy(2:35) The way we like to make our voices heard.(3:00) The big question you need to ask yourself before going any further.(5:49) If you’re going to outsource your email marketing, you should definitely outsource this bit first.(7:55) Who’s got the final piece of the strategy puzzle?(9:29) The magic of skill transference!(13:42) This could be the thing that motivates you to kick it off.(15:38) Listeners question with @MayKingTea(19:29) Subject line of the week.Episode ResourcesConvertKitInfusionsoftActiveCampaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails!If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single email you send.We were asked by marketing queen Janet Murray to speak about this exact topic at her live #2020 Sorted event in Nottingham, and now we get to share the recording of that in this episode.So, if you want your subscribers begging you for your next email newsletter instalment then listen to our practical tips and strategies and start implementing them right now.Episode Content(5:21) The secret to fitting email into your marketing strategy.(6:07) The number one method for growing your email list.(7:12) You should never send another email without this one thing!(12:01) Crank up these two elements to get more opens and clicks in your newsletters.(13:41) Personality, personality, personality!(20:30) Seven ways to get people addicted to opening your emails.(25:37) You sell in your emails how often?!(27:04) The one thing you should always do in your emails.(27:47) Your customers are your most important asset, that’s why you should always…(28:17) How to turn your email storytelling into a pitch without p*ssing people off.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

When is the very best time to send promotional emails?When it comes to selling your products and services you want to make sure that your emails are landing in inboxes at exactly the right time!Send them too early and people will simply snooze through them, send them too late and people have already had their fill of promo emails for the day.We’ve caught up with email genius Paul Counts to find out the two best times of day to send out your promotional emails that will get people opening, clicking, and buying!Episode Content(2:40) Funny fact with Paul Counts (4:23) The first of two, best time of day to send an email – and why!(5:57) The second, and all-time BEST, time of day to send an email – the ultimate 1-hour window.(7:52) How flexible are you?!(8:33) Should your emails be night owls or early risers?(10:05) Paul Counts is a dirty spammer (in a good way)!(12:30) How do you manage to think of enough email content to hit your subscribers with an email double-whammy every single day?(14:47) You won’t believe how many emails you can actually send in one day without p*ssing off your list and you’ll make more sales!(18:40) Subject line of the week with Paul CountsEpisode Resourcesmarketingcounts.comPaul’s TwitterPaul’s InstagramThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them?It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, guide them in the right direction, and get them consuming your goods.This episode we’re diving into how to keep your members super-engaged, keep retention high, and your members loving you, all using email marketing.Episode Content(0:33) Funny fact with Rob and Kennedy(2:24) It’s not about hoping they’ll forget they subscribed, it’s about being transparent.(5:11) What should you do as soon as someone joins your membership?(7:15) Keep reminding people of the value that your membership or subscription is delivering.(7:46) The email sequence to put people through when they join, to encourage people to consume your content and engage with your product.(10:18) Now that they’re logged in for the first time, how do you get them to form the habit of logging in regularly?(12:44) A sneaky trick to get people to log in to access special content.(15:31) How to use your monthly membership content to fuel your emails.(19:22) Selling membership with the daily email method.(21:29) Listener’s question.(24:30) Subject line of the week.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Join the Facebook group to watch the live 24hr broadcast here:https://www.emailmarketingheroes.com/24In a world where we may be physically isolated, it's more important than ever that we do are not emotionally or mentally isolated. So on the most foolish day of them all, Wednesday 1st April (April Fool's Day) we're doing a crazy thing - we're doing a 24hr live podcast. And we'd love you to join us as we hang out, chat marketing and are joined by marketing and business friends from around the world who''ll be popping by.Join, it's totally free and broadcasting live into our special Facebook group - no registration needed: https://www.emailmarketingheroes.com/24

Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way?Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right?We’ve caught up with Neil Kristianson of Email Splat to talk about tags and custom fields, and what we should be doing inside our email marketing platform to get our contacts organised and make a lot more sense of it all.How To Use Email Tags And Custom FieldsEpisode Content(2:25) Funny fact with Neil Kristianson(4:01) The majority of email accounts are a bit of a mess inside after people get ’tag-happy’, Neil explains.(5:28) ‘Tags are temporary, and fields are forever’. The difference between the two and what the benefits are.(6:06) Looking at an example usage of when to use tags and when to use custom fields within a campaign.(9:08) Using custom fields instead of tags to record the stages of a campaign or sales funnel a person is and why that is so beneficial.(11:09) The practical stages of updating fields and applying tags, an example of how (and why) to do it.(13:32) How to use tags and categories to segment people based on their interests.(16:14) Setting up triggers to enter subscribers into specific email automations.(19:24) Subject line of the week with Neil KristiansonEpisode Resourcesemailsplat.comemailsplat.com/tagsThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true!Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too.In fact, we think that they can both work together in harmony to create the perfect blend of content marketing.