One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better!Imagine checking your email stats and finding that your emails are getting a whopping 60% open rate, it’s a marketer’s dream, right?Well, our guest this week Amy Perkins knows exactly how that feels, and she’s here on The Email Marketing Show to share her tips on absolutely smashing your email open rates…How To Get A 60% Email Open RateEpisode Content(3:27) What is the average email open rate?(3:52) We ask Amy: Why do you think you’re getting such high open rates? How are you doing it?(4:20) How do you encourage people to join your email list?(5:27) People should join your list because they actually want to hear from you, not to grab your latest freebie.(6:35) Once someone joins your list, what do you do to keep pushing that high open rate?(8:32) How having a deep understanding of your audience and list and being authentic will massively bump your open rate.(9:58) How to add a call to action to your emails while still delivering value and being authentic.(12:21) Having the right mindset when sending sales emails and how your style of call to action can affect your open rates and engagement.(14:46) Broadcasts vs. email campaigns: what’s the best combination for higher email open rates.(16:10) Subject line of the week with Amy Perkins.Episode ResourcesFind out more about Amy at keystocourage.comListen to Amy’s podcast here.Connect with Amy on LinkedIn and Instagram.The Absolute Best Time To Send Emails – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post7.5 Types Of Email Call To Action You’ll Actually Use – Podcast EpisodeResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren't opening your emails anymore… do you really need them on your list?We hear a lot of people talk about firing customers, but how many times have you heard someone talk about firing subscribers?That’s right, in this episode we’re talking about cleaning up your email list and actually removing your subscribers. It sounds terrifying, but stick with us, it has SO many benefits!Email List CleaningEpisode Content(2:23) Why would you want to delete your email subscribers?(3:50) What are the main reasons that people wouldn’t be opening and engaging with your emails?(4:42) The financial and tactical costs to you and your business of keeping disengaged subscribers.(6:25) How your email marketing platform responds to a disengaged list (hint: they don’t like it).(6:55) How to start tracking who is engaging with your emails and who is dropping off, and when you should delete them from your list.(8:18) Let’s talk about deliverability, and what it REALLY means.(9:20) How to instantly increase your email open rates and click-through rates.(10:04) The strategy to help you decide which of your subscribers you should delete.(12:50) Exceptions to the rule – people you definitely should not delete!(15:05) It’s not goodbye forever. Backing up data and the possibility of re-engaging.Sometimes you can’t help sending an email to a cold audience, is there any way for your emails to be more successful and less likely to be ignored?Sarah McDowell – LikeMind MediaKennedy: One of the most important things, when we do any kind of cold email, is to move people very quickly from cold to permission-based email. In that very first email, you have to acknowledge the fact that this is a new relationship and ask if they would like to hear more from you. All you’re doing is asking for permission. Be as specific and personal as you possibly can so that you get that reply and permission to continue emailing them with updates and information.Rob: If you could get a physical mailing address for the people on this cold email list then you can actually pop a simple letter in the post to them (nice right?) and leverage that to actually get them to go to a web page and opt-in, and join your list that way. For us, this whole thing is about getting permission.Episode ResourcesThe Absolute Best Time To Send Emails – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers' GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested?There's no point in having people on your list who simply aren't interested in what you're dishing up and who will never EVER buy anything from you.That's where the brilliant idea of behavioural marketing comes in! Instead of just assuming everyone is engaged at the point of opting-in, you can respond to people's behaviours (like opens and clicks) and trigger things off the back of that. That will allow you to make some interesting decisions about what you send them in future emails, or whether to just clean them out from your list!We're here with the brilliant Mike Capuzzi to find out his tips and strategies…Episode Content(5:00) What is behavioural marketing?(6:30) Different types of behavioural marketing and triggers.(7:12) What behavioural marketing looks like in a real email campaign.(10:42) The value of quality over quantity when it comes to your email list.(11:32) How behavioural email marketing helps you clean up your list.(13:41) Using tags to level-up your email segmentation during a download consumption sequence.(15:05) Which parts of an email campaign can behavioural marketing have a big impact on?(17:34) Using surveys and quizzes to boost your behavioural marketing efforts.(18:25) Subject line of the week with Mike Capuzzi.Episode ResourcesTurn Customer Feedback Emails Into Sales [Part 1] – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeMikeCapuzzi.comCopyDoodlesResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers' GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started talking about the emails that they send to you.We quickly realised that we have a ton more to say on the topic and some super practical tips for converting email replies into sales, so we decided to record part 2 – you're welcome!When you send out a broadcast email, or even when a campaign is triggered, and a subscriber replies to your email it can quickly turn into an awkward conversation if you're not sure how you should handle it.It's always nice to build a relationship and deeper connection with your list, I mean we all like making new friends, but what if you could actually turn those conversations into sales?Episode Content(3:24) The reasons why your subscribers and customers might reply to your emails.(5:47) Figuring out why your subscribers might be engaging in conversation.(6:39) The best way to deal with a reply that looks more like a support query.(7:41) What to do when someone replies asking for help or for more information.(8:19) How to look for buying signals in the email reply so that you can move towards a sale.(9:20) What to do if there are no buying signals and how to keep the conversation flowing.(10:16) How to sign-post subscribers to the perfect product for them.(11:40) Encouraging replies as a call to action in your emails.(14:20) How to turn an email complaint into a sales opportunity, in a nice way.(16:19) Handling positive feedback and how to turn that into a social proof opportunity – yay!(18:31) Listeners question submitted by Paul Healey.(22:00) The subject line of the week from Pete Vargas.Every time someone replies to one of your emails it's an opportunity to educate and promote, moving someone further along in their journey to purchasing the perfect product for them, faster!Episode ResourcesTurn Customer Feedback Emails Into Sales [Part 1] – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign.There’s not much point in banging your subscribers over the head with the same email every day trying to get them to buy something, it’s just not going to work! That’s why we’ve caught up with Ron Douglas to find out the secret to moving people forward and get them closer to a purchase.

The world of email marketing has almost gone full circle when it comes to email broadcast replies. When we started out in online marketing over ten years ago, you could send a reply to someone’s broadcast email and you would actually get a personal reply back.Then there was the phase when productivity was at the top of everyone’s list and suddenly everyone had an assistant, and as a result of that, a lot of people became very distant from their own emails.Now we’re back in that place of being encouraged to get connected with our subscribers again, and what a warm and friendly place it is!

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing.After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to their own strategy and rarely know what the other is working on.This means that a lot of the time departments are potentially duplicating their retargeting and spending money on ads that might not be needed if you let your email marketing do the hard work first!

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course!Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are falling through the cracks and receiving irrelevant emails, which means one thing – they lose interest!You might be thinking that segmenting your email subscribers is complicated and time-consuming, but we’ve got a few techniques to share with you that will make it a doddle…

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity?

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland.When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and hosting your email list.Good job we've put together a list of ways to format your call to action (plus a nifty freebie)…