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The Email Marketing Show
Why Is My Email Marketing Not Working?
Dec 23, 2020
In this podcast, they discuss common issues with email marketing, such as low open rates and lack of sales. They emphasize the importance of analyzing individual business metrics and offer tips for improvement. They also discuss the significance of clearing out dead subscribers and running a revival campaign for unengaged subscribers.
22:00
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Quick takeaways
- Focus on earnings per subscriber per month as a more accurate metric, rather than just open rates.
- Revive inactive subscribers and continually train your list to take action for improved email marketing.
Deep dives
Importance of Email Automation Builder
Finding an email marketing platform that can automate sales and bring in new customers is crucial. Keep, with its flexible and intuitive email automation builder, has been our go-to platform since 2010 across multiple businesses. Many successful online salespeople also use Keep because of its affordability and ease of use.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode