Why Is My Email Marketing Not Working?

Dec 23, 2020

In this podcast, they discuss common issues with email marketing, such as low open rates and lack of sales. They emphasize the importance of analyzing individual business metrics and offer tips for improvement. They also discuss the significance of clearing out dead subscribers and running a revival campaign for unengaged subscribers.

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Episode notes

Introduction

00:00 • 2min

Discussion on 'Murder She Wrote' and Introduction to Email Marketing Show

01:54 • 2min

Email Marketing: Why It May Not Be Working

03:28 • 9min

Improving Email Marketing by Clearing Out Dead Subscribers

12:01 • 2min

Revival Campaign and Training Subscribers

13:36 • 9min

So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off…

Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all.

You might be starting to wonder if there is even any point to email marketing.

Should you give up? Is your business just not made for email? Would you be better off using homing pigeons to send your mail?

Well, don't go throwing in the towel just yet...

What you should be focusing on is how you can fix your email marketing issues and lucky for you, we’re going to help you to do just that…

Why Is My Email Marketing Not Working?

Episode Content

(02:29) First things first, what does “it’s not working” actually mean?
(03:10) The biggest problem with open rates.
(04:36) What is working for YOU?
(05:30) Why your results might actually be a lot better than you think.
(06:38) The main metric we really look for to measure success.
(08:07) The other factor you really need to consider when measuring your email success.
(09:09) The flip side of this super important factor. Feeling a little better?
(11:33) OK, so your email definitely isn’t working. How can you improve it?
(12:32) Do you have your own dickhead@dickhead.com? Kennedy loves him.
(14:17) What are you training your subscribers to do?
(16:29) The ‘getting to know you’ sequence and why you absolutely should have this.
(17:24) How often are you emailing your subscribers?
(19:10) The one insanely-incredible-undeniable fact about email marketing.
(20:24) The little dude stroking his goatee and this week’s subject line of the week.

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