The Email Marketing Show

So, you’ve just created the best lead magnet ever known to mankind.Awesome! But now what?Lead magnets (good ones) are a great way of getting people to join your email list.But getting people to join your list is only a teeny tiny part of the email marketing puzzle.When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all.In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers.You've Got a Lead Magnet, Now What?Episode Content(03:19) This is only the beginning…(04:50) We all had that day(05:59) You need to remember this (07:06) The difference between emails and social media(07:58) How you need to treat your list…no matter what size it is (10:41) Jay Leno’s private comedy club and how this will work for your emails too(12:22) The critical elements you need to take care of(13:05) You want to build this…no, you need to build this(15:52) Is your only audience your email? (17:14) How to turn your audience into customers(19:59) This doesn’t have to be difficult, but it can make all the difference(20:41) How we get our audience to trust us(21:47) What is the life-time value of a customer?(23:33) A mistake we see a lot of people make(25:31) Quick re-cap!(26:00) It’s subject line of the week time, and we have TWO for youSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Forget Instagram, Facebook and Clubhouse for the next 20 minutes…..Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list.Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, Madalyn Sklar on the show to tell us exactly how we can utilise the platform in the most effective ways possible.From annoying drunks guys, to famous people and weekly “meet ups”, find out why Twitter is still the place to be in 2021.Twitter for List Building with Madalyn SklarEpisode Content(02:49) Two truths and a lie. Could this be the third time ever that Rob gets it right?(04:37) So, why does Madalyn love Twitter so damn much?(06:41) Is Twitter the place to build a personal brand or a business brand?(07:24) Nothing moves at a snail’s pace where this platform is concerned(08:09) How to we even begin to shift people from Twitter to our list?(09:37) How not to be like that annoying drunk guy at a party(10:43) More than one link in your bio? Surely not?!(12:29) What’s the deal with Twitter chats and why does Madalyn think they’re so powerful?(14:33) The best way to leverage chats to build your email list(16:22) How do you find the best chats that are in your niche and relevant to you?(18:43) Want to start your own Twitter chat? Here’s how….(20:09) The instant results epidemic(23:04) The power of deepening your relationship (24:04) The right way to promote your products via your content (25:15) This re-launch’s subject line worked very well for MadalynSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Want to know how to write incredible subject lines without using formulas?Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all.So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read?We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now.Writing Subject Lines Without Using FormulasEpisode Content(03:37) The problem with formulas (06:05) There is a chance this might happen…so be careful(07:16) How to get inspired!(08:08) So, how do you actually come up with the subject line?(10:21) You can also do this…but it might be harder(12:01) Make sure you focus on this element(12:58) We see people doing this poorly, a lot. Don’t be that guy.(14:08) Imagine that you’re doing this…it’s a game changer(15:09) How “click-baity” are you allowed to go?(17:58) Open rates or click rates….which one should you be looking at?(18:38) This is what’s really going to drive people to open your emails.(20:59) This subject line may make you squeal, especially if you’re a dudeSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Live video is where it’s at right now, guys.But how can you use it to gain tonnes of new fans and build your email list?Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?(05:27) The first reason why live streams could be great for your business.  (06:53) If it works for the Kardashians……(07:19) The third reason lives are great and this one is super important(07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?(08:29) How to help the good ole’ algorithm and get shown to more people(09:59) What are the best types of engagement for live streams?(11:55) How and when can you send people to your list using the live streams?(13:19) This tip is genius, yet super simple(14:08) Wait…there’s a way to automate this next tip? We’re all ears!(14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well(15:20) Do longer lives perform better than shorter lives? (17:21) Do NOT try to do this(17:45) Adding outbound links…good or bad? (19:15) Why anyone can now do awesome live streams (20:00) How a horrific typo in a subject line created an incredible open rateSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Imagine being able to get viral growth of your email list?That would be pretty kick-ass, wouldn’t it?The best thing about this, is that you don’t even have to have a huge list to begin with.All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!)We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely.How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you!(03:24) Rob’s random fleeting comment was pretty spot on.(04:15) This guy did it SO. DAMN. WELL.(06:48) The simplicity of this is incredible. (07:53) What most people would do if they created this, and why it wouldn’t work.(08:58) Why did this do so well?(09:37) Where people go wrong with lead magnets.(10:19) The first thing you need to do to get people to join your list.(11:22) The only reason Rob heard about this guy in the first place.(12:03) Why the reason to join your list should not just be your lead magnet.(13:31) OK, but how do you get people to actually forward your emails?(14:19) We’re going to assume that your emails aren’t sh** for a moment.(15:20) There is no secret handshake or big secret about this.(16:33) You need to do this in every single email. (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY(17:32) This is how we actually do this with our own emails.(19:13) This is subtle…and it works. (20:53) What are you thinking ?(21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it?Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right?After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks.So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best?Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome!(03:45) No one wants to end up in the bin. How do we avoid it?(05:16) Like most things in life, it’s not always that straight-forward, but why?(06:39) If someone tells you this one thing….run away from them.(07:20) What has changed in the last few years with deliverability?(08:24) The “good old days” of email marketing.(09:13) What should we be doing to increase engagement?(10:49) Adrian can double your open rate in 3 seconds.(12:28) You really need to keep on top of this if you want your engagement to stay tip-top.(13:00) Replies and forwards are nice…but how much do they really help?(15:07) Do you email everyone in your list? If so, you need to listen to this. (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately.(18:17) The power of segmenting, but not in the way you may be doing it already.(19:42) One of the things we do in our first email to help with engagement.(20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works.Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Feeling disheartened because you’ve been sending emails and you’re not making any sales?Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think.Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business.The only problem is, many businesses get this wrong and then give up.But what if we could tell you how to get it right?If you’re ready to make your email marketing work for you and get you more of those beautiful $$$$, fasten your seat belts and tune in.Why Sending An Email Will NOT Make You SalesEpisode Content(03:18) So, you’ve emailed your list and no one has bought anything…what’s gone wrong?(04:15) One of our clients experienced this problem with his own customers (and they weren’t even free subscribers).(05:00) What was the one thing Rob told this guy to do, to turn this around?(07:03) Remember that movies CATS? Yes, it was awful. But there’s a great point to this story, we promise.(08:04) Yeah but, what the hell has this got to do with emails?(08:57) What is reeeeeally beautiful about email marketing.(10:12) You must remember this when you send your emails.(11:27) Evidence that this strategy really WORKS.(12:39) Another thing you have to contend with when sending out your emails. (13:22) How do you avoid annoying your audience?  (14:46) What about the good old “snow ball” emails”(16:33) Where people go wrong with this and how to fix it.(17:19) Why do we even call them “snow ball” emails in the first place?(18:13) Writing your emails in less than 5 minutes? YES PLEASE.(19:33) The day Kennedy forgot to send an email. It was a dark day for him….but it made an awesome subject line.Episode ResourcesThe Complete Daily Email StrategySend high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.JOIN The League Of Extraordinary Email MarketersThe League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.Connect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

We all love winning free stuff, I am right?!Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales. That said, there are definitely right ways and (very) wrong ways to go about this.Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob!(04:20) The great thing about running a contest…when run it properly.(05:40) This is how you make the contest super effective.(07:24) Which prize should you giveaway? You need to get this right.(08:45) One of Travis’ old clients got this very wrong.(10:28) OK, but what about all the people who didn’t win? Won't they hate you now?(12:50) Kennedy’s mind is BLOWN by this.(14:08) The power of the consolation prize.(14:42) What if you only sell one thing…should that be your prize?(18:10) Making the shift to selling a new product? Keep listening. (19:18) One of the biggest mistake coaches and gurus make when running a contest.(21:30) This is an easy mistake to make, but you don’t need to make it.(23:26) This subject line of the week is ridiculously simple…. it’s genius.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Memberships sites are HUGE right now and new ones continue to pop up every day.Some aren’t great…and some are insanely successful raking in millions.Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing.We’ve built up a great community of members and we’ve loved watching it grow over the last year.However, it certainly hasn’t all been plain sailing and there were definitely some lessons learnt along the way which would cause us to do some things differently, if we were ever to create another membership site.So, if you’re thinking about starting your own membership site, we want to share with you six of the major lessons we’ve learnt while creating and growing The League.6 Lessons We Learned From Launching and Growing Our Membership SiteEpisode Content(02:32) We launched our own membership site last year...and have learnt a LOT.(03:11) One of the biggest challenges we all have in our own businesses.(04:47) How we started our site…it probably wasn’t how you’d imagine, but it worked a treat.(05:13) And this right here is one of the biggest reasons why we love email so much.(06:27) Don’t make the same mistake so many other membership site creators make.(08:06) This tip is so simple to execute, and you new members will love you for it.(10:15) Because sometimes, less is more.(11:16) We were guilty of this third lesson and know plenty others who have done this too. (13:34) This next lesson will help you sell to non-members without having to reinvent the wheel each week. (15:04) Ever heard the phrase “don’t tar everyone with the same brush”?(16:42) Emailing on Christmas day? Say whaaaaat?!(18:47) Let’s do a quick recap for those of you with terrible memories.(19:36) Want to discuss this further? Here’s how to do it!(20:08) This subject line of the week is from one of our very own member’s and it’s purrrfect.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Offer a discount and the sales will always come flooding in, right?But what happens when you put your course back up to its full price?In many cases….tumble weed.Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something.But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your courses or products back up to their full price…the price you deserve to sell it at.Sandler Training’s Global Head of Content and co-writer of LinkedIn: The Sandler Way, Mike Montague joins us in this episode to tell us how to sell effectively, without using discounts.So if you’re sick of only selling your stuff when you offer it for peanuts….tune in.How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler TrainingEpisode Content(02:26) This week’s two lies and a truth has some big names in it. (03:49) One of the things many of us really struggle with when it comes to selling.(06:19) The problem with discounted offers…have you done this?(06:55) The four magic words that can transform the way you sell…without discounts.  (08:24) How can you get people to stop comparing your price to others?(10:21) The lazy way might be easier, but it isn’t always the best way.(10:54) How to get people to buy without having the scary count-down timer. (11:57) Is there ever a time and place for discounting your stuff?(13:49) Having the right “qualification”.(14:54) The power of the invitation. And no, we don’t mean to your birthday party.(15:54) The power of gifts, because who doesn’t love gifts?!(18:27) Even more great options instead of offering a discount. Do you do any of these?(19:25) This option sounds a tad scary, but we’ve seen it work amazingly for some people. (22:49) It’s subject line of the week time and Mike has chosen THREE...because he can.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.