Will email marketing work for you or does it only work for certain businesses?If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you?If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you!The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right.So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do.Is email marketing right for me?Episode Content(01:56) Is email marketing really worth the effort?(03:46) “OMG, I’m your first subscriber!”(04:23) Are you talking to me, or the whole world?(06:14) The one platform where almost ALL audiences in the world gather.(09:02) How the most polar-opposite businesses make email work for them.(10:30) How to send killer emails when you sell knowledge.(12:46) How to send killer emails when you sell products.(14:20) “Yah but, isn’t this going to take up waaaaay too much time?”(16:26) One of the main reasons we LOVE to do our emails each day.(17:28) A bit of advice if you’re worried about being a crap writer.  (19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way.We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-important $$$$ we’re all aiming for.FYI, if you already have a Facebook group and you realise half-way through that you haven’t been following any of Arne’s advice, don’t panic…it’s not the end of the world and we’ll explain why during the episode.Build a Facebook Group to Build Your Email List with Arne Giske from Group FunnelsEpisode Content(02:41) It’s two lies and a truth time and these ones are bloody tough.(04:11) The importance of building communities….is it really that important?(05:30) So…why Facebook groups? What’s so special about this platform?(06:20) The main advantages of using Facebook groups….we couldn’t agree with Arne more.(08:18) This by far is our favourite benefit to having your own group. (9:29) OK, so this is all great, but…how do you actually get your audience from your group to your email list?(11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now!(12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email.(13:51) What are active and passive types of opt ins and more importantly, which ones should you choose?(15:54) Arne’s 20% rule will keep you right.(17:15) Should you post your offers in your group or is that too much ? (20:01) OK, but what if you already have a group and you’ve done none of the above?(22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more!(23:20) This week’s subject line pissed a lot of people off…we love it.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Do you like to write your emails as you go, or are you a die-hard batcher? Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing.Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business. However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up…..The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.  (03:12) What’s the deal with all the copy-cats? (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right?(07:56) Another big benefit to batching and it’s all in the structure.(09:28) The biggest downside to batching….which WILL happen to you at some point. (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy? (13:13) This downside to batching is one of the reasons why we tend not to do it.(14:27) The main reason we like to write as we go.   (16:42) Something HUGE has just happened in the world. What do you do?(19:26) Happy Birthday to us! (21:11) Are you a lover of routines?  (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad?(28:44) A hybrid approach…how could that work well?(31:50) How we like to use the hybrid approach. (34:44) What are YOU going to do? Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Free email list growth from scratch seems like such a long, hard slog, doesn’t it? And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right? Well, not necessarily…Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here to tell us all about their incredible new project GrowGetters which documents everything they’re doing to grow their email list organically by 1000 subscribers a week. The greatest thing about this? Anyone can do it....yes even you over there with 2 subscribers.Audience Hacking for Free List Growth with Codie Sanchez and Ilona and Olman from AppSumoEpisode Content(02:42) It’s two lies and a truth time with Codie.(03:50) The main behind why they started documenting the whole process of growing their email list. Can you relate?   (05:10) What realistically is possible for someone who is just starting out with their list?(06:22) This Google Gmail contacts hack is AWESOME. (09:10) OK, but what would you do next, after this hack?(11:08) The power of giving testimonials and how you can use them to amplify your OWN project.(11:56) How do you know which communities to get involved in to grow your list further? (14:03) How to get involved in Facebook groups without pissing the group owner off. (17:09) Reddit and Quora or as Codie like to call it….the 7th circle of hell.(18:30) Contacting BIG names - surely you’re just gonna get ignored? (21:23) What’s next in this epic project? (24:31) This week’s subject line was an email for proposal software that got some great engagement……Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Sending your standard weekly or daily email is fine…BUT it’s certainly not the best or easiest way to get sales more sales in your business. That’s what email marketing automation is for. With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded with ads and sales pitches on a daily basis, it’s more important now than ever that we allow our audience to see the real people behind our business. Trouble is, there are a billion automations you could have in your email marketing, but the thought of that makes many people feel so overwhelmed that they end up with none at all. Can you relate? If so, what if we could help you cut through all of the noise and share with you just SIX automations that could make a huge difference to your business? Best bit, you only have to create these once and then you just let them work their magic…6 Automations You Should Have In Your BusinessEpisode Content(02:20) Sure, email marketing can be very overwhelming… but it doesn’t have to be. (03:43) Even when you’re feeling like sh**, you can make a good impression. (05:23) What is the minimum viable system you need for your email marketing?(06:20) The first automation you need….and a LOT of people drop the ball on this. (08:54) This automation doesn’t just work for free stuff either.(09:32) The important of the second sequence should never be underestimated. (12:51) We are showing our age with this next one! (15:42) This next campaign has another music theme to it, but it just works so well so we’re gonna stick with it.  (17:30) The 5thautomation has a bit of a stalker-vibe….but in a non-creepy way (we promise!).(20:18) But what happens when people stop replying to or clicking on your emails? (22:55) “Help! I don’t have any of this set up yet” - is your email marketing doomed?(24:21) This awesome performing subject line is a trick question…Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet.With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t cut it nowadays if you’re serious about building your list and building it fast. So, what makes Lisa’s lead magnet so exceptional and why are people falling over themselves to give her their email address?More to the point, is this something you could do? Lisa JohnsonEpisode Content(02:39) It’s two lies and a truth time and Rob isn’t messing around!  (03:38) OK, so how did Lisa grow her list so god damn fast? (04:24) How did Lisa go about making sure this was the perfect lead magnet for her ideal clients? (07:00) Why we LOVE these types of lead magnets.(09:28) Not getting the person’s email right away is actually pretty genius. How and why does Lisa do it? (12:02) The magic behind segmenting. Do you do this?  (14:39) How to make sure you use Facebook Ads like a BOSS. (16:18) Getting in front of audiences when you’re still new to the game - how the heck do you do it? Lisa shares exactly how she did it.(19:03) Oops, we did it again - It’s subject line of the week time.  Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

By now, you know what you should be doing when it comes to email marketing, but are you doing it? There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.Now, these are things that you should ALL be doing all of the time. However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. Just remember - information without implementation is well…pretty damn pointless. How Often Should You Email - Emailing More OftenEpisode Content(02:18) Why unsubscribing doesn’t have to mean the end of your relationship. (04:28) Why might your audience disengage all of a sudden? (05:37) The wonderful world of segmenting. We LOVE it.(07:03) Because monitoring your engagement isn’t just about checking your open rates. (09:43) Making a smaller list? Why on EARTH would anyone do that?!(10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.(12:44) Why making sure your audience remembers you, isn’t enough these days.(13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?(15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Someone’s just bought your online course…yay! But now what? Do you just leave them to it and never speak to them again, after your generic “thank you” email? Well, that’s what most people do…But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought from you, wouldn’t you want that? Well DUH…of course you would. BUT, you need to be looking after them more.   Working with some of the biggest brands in the world including ebay, Uber and Airbnb, Erik Stafford of Aim Clear has absolutely mastered the art of using email to get people to consume your programmes, actually use your membership content and keep coming back for more. And lucky for us lot, he’s been kind enough to join us and what share what are frankly some utterly mind blowing tips and tricks. Use Email To Boost Consumption with Erik StaffordEpisode Content(02:02) Two lies and a truth about Erick - it’s Rob’s turn and this one’s not easy!(03:45) Selling to people who have already bought from you - why do so many people neglect to do this? (05:47) Looking after your customers…because it’s not just a “nice” thing to do.(06:18) What do most of us tend to do once someone has bought from us?(08:34) Let’s get personal…(10:08) How many emails should we be sending people after they subscribe?  (11:46) Data…like Erik, you may hate it but unfortunately, you can’t ignore it.(14:10) The 3 types of email Erik suggests you should use for both cold and warm lists.(17:05) Hold up! Rob has just had a lightbulb moment.(19:03) Which subject line of the week is rarely used but has always worked very well for Erik? This one is classic!Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

This is the question we get asked more than anything - “How often should I send my emails?”Chances are, you’re probably still wondering this yourself and if you are, you’re definitely not alone! With all of the conflicting advice out there, it can be really difficult to know the "perfect" frequency for your email marketing audience.After all, if you get it wrong, you could risk losing all of your subscribers, right?So, should you be sending your emails weekly, monthly...how about daily?Whatever you’re currently wondering, fear not because we’re going to clear this right up for you in today’s episode.Just be aware, our answer is a tad controversial….How Often Should You Email - Emailing More OftenEpisode Content(02:05) How often do we email our audience? (02:59) Go and listen to this episode from a few weeks ago, if you haven't already.(03:22) The difference between emails and social media.(05:05) Remember the days of printed newsletters? Well…email is not that. (07:01) How many people even see all of your content anyways?  (08:44) Aaaaah, dating a new person is exciting, isn’t it? But, what the hell does this have to do with email marketing?   (09:45) Here’s an awesome tip to help you get more bang for your buck….and it’s super simple to do!(12:23) The best way to avoid annoying your audience. (13:25) Are you worried about losing lots of subscribers? Here’s a simple solution.(15:51) This week’s subject line of the week is on a hot topic which we made even hotter!  Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers?I wonder if you might be wearing the wrong hat in your campaigns?Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best approach.In fact, you could actually be pissing a lot of people off….which we’re guessing probably isn’t what you’re aiming to do?  In this episode, we’re super excited to be joined by the Nate Wright of Inbox Attack. Having written more than 10k campaigns as well as being the highest rated company for email marketing on the whole of Upwork, Nate knows a thing or two about email marketing and the different kinds of archetypes you could be adopting to ensure your campaigns hit all of the right spots.Cue many awesome movie references that are going to have you feeling all nostalgic….Nate WrightEpisode Content(02:26) We put Kennedy’s mind reading skills to the test again with two lies and a truth. He's definitely got to be due to get one wrong soon.....hasn't he?(04:30) Many email marketers tend to stick to a certain archetype, but it doesn’t always mean it’s the best one. Nate knows this it's why he’s had so much success. Let’s dig deeper...(06:31) The main archetype email marketers use can actually really rub people up the wrong way. Could you be guilty of this?  (08:18) What happened when we tested the same campaign under two different angles?  (9:07) How do you know where your audience are at in their journey?(12:00) The alternative to the usual archetype.(15:05) See how a certain scene in the movie ‘Never Ending Story’ relates to this next super interesting archetype.(17:02) Should you pick one archetype and stick to it across all of your campaigns? (18:43) Are you amazing at everything?  We call Bulls***!(21:41) Blending of the archetypes…so how does that work?  (24:10) It’s subject line of the week time - Everyone hates a namedropper….or do they? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.