The Email Marketing Show

This week we're telling you all about how to make money from your email list. So if you have a small list (or you think you have a small list), don't despair! We're going to tell you exactly what you can do to make money from that. Because guess what?We were rubbish at growing our list. Most things that email marketing gurus out there teach didn't work for us. But we figured it out, and we continue to make 6 figures from our lists, so buckle up and read (or listen) on. SOME EPISODE HIGHLIGHTS: (2:30) So how about this #EmailMarketingWednesday that Kennedy loves so much?(3:33) Is your list really small?(4:29) The things that really matter with your email list (and it's not size!)(5:57) Why there's no point in building a ginormous list with the wrong people on it.(6:55) Why a small list isn't actually such a bad thing after all.(7:58) How we did a rubbish job of growing our own email list (and how we got really good at making money from it).(10:14) Why you should email your subscribers more often.(12:28) Why you should create email campaigns that are designed to sell.(14:59) Why you should regularly clean your list. (17:25) Subject line of the week.Is there such thing as a 'small email list'?We see this all the time. People with lists of 20,000 subscribers who think they've got a small list. And equally, people who only have a few hundred or a few thousand subscribers and worry that their lists are too small to make any money from them. Want the honest truth? It's not the size of your list that matters. It's what you do with it. So the great news is that if you have a small list with only a few hundred people on it, you can still get a really great income from that.Because it's all about the relationship you have with your subscribers.See, we genuinely have no idea how many people are on our list. We don't check that number. And that's because it doesn't do anything for us. You can't pay the bills with email subscribers!The numbers we care about are the ones in our bank balance. We look at how our campaigns perform - how much we make from every subscriber. Because that's what matters!Should you spend time and money growing your list?We come across lots of people who don't have a list or who panic about the size of their email list. And typically these people think they'll need to spend a lot of time, money, and energy building and growing their list.But what they should be doing instead is to first test that they have the right type of people on their email list. You want subscribers you can sell to - people who want the offers you have. People who will buy from you.The truth is that you can build a profitable business with a few hundred or a few thousand subscribers on your email list. But if you waste time building a massive list without first checking that the people you have on your list are the right people for your business, then growing that list might not be profitable at all! The advantages of having a small listWe get that people are nervous when starting out. But then again, isn't it easier to test the waters and try out ideas when you have a smaller list? If you get it a little wrong, you're doing it in front of a smaller audience at least!Having a small list allows you to dial it in and then grow. But focusing on growth without doing any testing isn't the answer!So one thing you can do while your list is really small is to figure out how much each subscriber is worth to you. Because a lot of people don't know that. And that's a key piece of information to help you decide how much to invest in ads or lots of other things in your business. See, when we started out, we didn't have a lot of money to invest in advertising, and we were a bit rubbish at growing our list. We paid for courses and tried to learn from all the email marketing gurus out there, but their methods didn't work for us. So we had to learn from the trenches. And the thing we quickly figured out was how to make the most from what we had. And here's how we did it (and how you can do it too).Email your subscribers more oftenThe first thing you have to do to make the maximum amount of money from your list is to email people more often. That's right. Because that's what allows you to help as many people as possible and deliver as much value as possible. Now, a lot of people tell us they can't possibly email more often because their subscribers are going to hate them and unsubscribe. But...Say you've got a list of 1,000 people and 25% of them see your emails. That's 250 people who've seen one email you sent. If you stop there, that's potentially 250 people who've seen your email this week or this month. But what if you email again tomorrow? Because if you hit a 25% open rate again, that's another 250 people seeing your stuff. And, granted, some of them (shall we say 10%?) will the same people - your super loyal fans. But a lot of people (15%?) will be new. So potentially, that's another 150 people who see your emails.If you carry on like that every day, can you see how things start to really build up? Over the course of a week, if you email 5 or even 7 days, you'll be able to reach a lot more people on your list than if you'd only sent one email that week. And when you have a small list, that really starts to help fast. If you want to put your message in front of more people, emailing more often is the way to do it. Create email campaignsThe second thing we recommend you do if you want to make money from your email list is to build email campaigns, rather than sending individual emails.Single emails don't work.You have to have a series of different emails structured together and designed to make sales. Please stop trying to impress people with your emails - structure them for sales instead! To do that, remember to stay focused on the outcome you want. What's the reason people are on your email list? You want to make sales, for but for them, it's about the value you offer.Regularly clean up your email list and keep it smallThe third thing we recommend you do is to clean your email list regularly. We intentionally keep our list small. As small as we possibly can.We do that through our LOL revival campaign, which helps us segment out the people who are not engaging anymore. We run our subscribers through regular re-engagement campaigns and bring the ones who re-engage back into the fold. But then we send the rest of them their way and delete them. It may sound harsh, but if you pay your email marketing platform per subscriber, by cleaning your list regularly you can pay them less. But also, the delivery of your emails is easier. The people who remain on your list are more engaged, and you feel like you're closer to them. It's a lot easier to maintain a relationship with fewer people and stay connected to them. So keep your list small and clean it out of all the people who aren't going to buy from you. You can definitely make a good living from a small list. The key is to focus on giving people things that are genuinely going to help them solve their problems and give them value they're going to enjoy. Subject line of the week This week's subject line of the week is, "Are you cabbage, peas, or carrots?" This is an actual subject line that Kennedy used in one of his emails.  And there's a bit of a story behind that (isn't there always?!). One day Kennedy was on the phone with his sister, and he got so distracted he managed to allow the cabbage, peas, and carrots he was cooking to steam dry and burn. From there, he went into a lesson around how you can be distracted by things.But the subject line worked because it used a few curiosity principles. Kennedy put some unusual stuff in there (cabbages, peas, and carrot), made the email very personal by sharing a story, and then turned it into a question to the audience. And the subject line did very well! Useful Episode ResourcesRelated episodesHow To Clean Your Email List – List Hygiene With Steve Wagner.Email List Cleaning: When You Should Delete Your Subscribers.Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage.FREE list of the top 10 books to improve your email marketingWant to write better emails? Come up with better content? Influence and move your readers to click and buy? Well, you can do that with this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode - all about how to make money from your email list - and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

Struggling to get results with your email marketing? Tried all the tactics but not getting the sales you want? Then let's hear about holistic email marketing - Kath Pay is here to share all her best-kept secrets...And you'll want to hear them all!SOME EPISODE HIGHLIGHTS: (2:30) Two lies a truth. Did Kath really get sunburnt from falling asleep in the garden?(4:05) What is customer centricity?(7:14) Why focus on the customer journey?(9:00) How email impacts sales on other channels.(13:04) Why you should name things for what they are!(14:40) How being customer-centric changes how you write your content.(15:40) Why you always need to convert facts into benefits.(17:30) The reason behind the names of our email campaigns.(19:00) How to create an email marketing strategy for your business. (22:25) Subject line of the week with Kath Pay.What is customer-centricity? Kath Pay has 23 years of experience in email marketing and is the author of the fantastic book, "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers." In this mega interesting interview, Kath told us all about customer-centric email marketing. The phrase might sound scary, but all it means is having the customer at the heart of your email programme. Your customer has to be top of mind at all times!When doing email marketing, however, a lot of businesses tend to become very brand-centric - we focus on what we want to say to our customers and on what we want them to do. But according to Kath, we should be flipping things around.Start from the customer. Why are they on your list? What did we promise them when they signed up? What is going to be meaningful to them?As a brand, we have an objective, and that's generally to sell. But our subscribers have one too - they have a reason for being on your list. So how can you deliver on your promise and help them achieve that objective?This thing about goals is like a double-sided coin. On the one side, you have your business goal. On the other side, you have your subscribers' goals. So instead of approaching email marketing with your own agenda and focusing on selling and pushing, walk to the other side of the coin. Grab your customers by the figurative hands and work out how you're going to help them achieve their objective. And by default, you'll achieve yours too.Awesome, right?Why do you need a holistic approach to email marketing?When we run our businesses we tend to focus on the various channels (organic search, PPC, social media, etc.). Then we try and get the channels to talk to each other and connect. But really, the angle we should be considering instead is how to help our customers throughout their journey.Ask yourself - what channels are going to be best at what particular points? Having a holistic approach to email marketing means focusing on the customer journey, not the channels.Kath shared a story about a client who noticed an unexplained dip in sales in one of their channels on a particular day. After further investigation, it turned out the dip was due to an email not being sent out on that day. And that impacted sales in other channels! This proves that email marketing doesn't act in isolation - email pushes conversion in other channels.Customer-centric email marketing in actionReady to switch to customer-centric email marketing? Then the first thing you want to do is to start calling things for what they are. For example, your welcome sequence does a lot more than just welcoming your subscribers. It's also about onboarding and nurturing. So why not refer to your welcome sequence as your 'First Purchase Programme' instead? Because that's your aim, right?Once you're super clear on your aims and your customers' goals, coming up with copy for your emails is a lot easier. Because you are definitely welcoming your customers, but you are also educating them on the solutions that your product and services offer.And when you focus on this, you give your emails a different feel and focus. And ultimately, a better success rate too. Being customer-centric changes how we write things. According to Kath, we should never just talk about facts. Instead, we should be explicit in talking about the benefits we're offering our customers.If you've won an award, for example, (like Kath has) how is that of interest to your customers? How is it going to help them? Your job is to expand on it. You're the director of the customer journey, so spell it all out for them. If you're talking to a client or a prospective client, the fact you've won an award tells them they're in good hands.So share the facts but always convert them into benefits. Have the consumer in your mind at all times. It's a subtle psychological shift, but it puts you in the right frame of mind to write the right type of content for your emails.It's why we have a 'Tell Me More' campaign, which we send out to anyone who clicks three times on the same sales page. And our welcome sequence is called 'Getting to Know You' because it's about us getting to know our subscribers and our subscribers getting to know us. We agonise over the names of our campaigns, but it puts us into the right mindset to nail what the campaign is all about and what is there to do.How to create an email marketing strategy for your businessA lot of people jump straight to tactics - programmes, forms, landing pages, etc. We tend to latch on to them because it's easier to learn how to implement tactics - it sounds less overwhelming than having a strategy. But unless they map back to an overarching, solid, thought-out email marketing strategy, they're not going to be as effective. They just don't work well in isolation!So, to create your email marketing strategy, start with your business goals. What is it that you want to achieve? What is important to you? Then map your marketing objectives to the business goal. From there, define your email marketing objectives - for acquisition, conversion, retention, and win back. Then break down each of these objectives and come up with multiple tactics for each.This way, you're working from the top down, rather than upwards, which is a lot harder and less effective. If you start in the right place (with your objectives) and then work downwards, you'll find that everything leads naturally to the next step. Put it all together and boom! You have a blueprint for success!Subject line of the week with Kath PayKath's subject line of the week comes from a company called Colon Broom, whose strapline is 'Poop Like a Winner, Lose Weight the Easy Way'. We love them already. Don't you?So they sent an email out with the subject line "We have a shit-uation here". It was sent to subscribers who had abandoned carts to let them know that their special offer was going to expire soon.Genius, isn't it?Useful Episode ResourcesAbout KathWant to connect with the awesome Kath Pay? You can find her on her website, where you can also watch her "Email & More: A Q&A with…" series of online Q&A panels. And if you're interested in reading Kath's book, it's called "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers."Related episodesThe Email Marketing Strategy Every Business Should Steal.How To Use Email In Your Content Marketing Strategy.How To Do Better Email Marketing In 2020: Your Questions Answered.FREE list of the top 10 books to improve your email marketingWant to write better emails? Come up with better content? Influence and move your readers to click and buy? Well, you can do that with this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to. Will you embrace holistic email marketing - Kath Pay style?Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode about holistic email marketing with Kath Pay and love the show, we'd really appreciate you subscribing and leaving us a review on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends... If you're wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune into this episode to help you make a decision. (2:25) Are you as excited about Email Marketing Wednesday as Kennedy is?(3:40) What does segmenting your list even mean? (5:50) When and how you segment your list depends on what you sell (with examples!) (7:52) List segmentation when you sell products with a broad range.(8:24) What does 'segmenting by interest' mean? (10:12) Three types of segments you need - Segment Number One. (10:49) Three types of segments you need - Segment Number Two. (11:25) Three types of segments you need - Segment Number Three. (12:20) How to segment your subscribers. (14:10) Subject line of the week. What is email segmentation? What even is email segmentation? All it means, effectively, is taking your list and dividing it into parts - or segments - a bit like an orange.So if you have different people on your list with different needs, hopes, desires, and interests, splitting them into segments allows you to give each of these groups the best possible service. Because if they have different needs and interests when it comes to your business, saying the same things in the same order and using the same angle and approach isn't really going to work, is it? If they're the same type of people, by all means, treat them in the same way. But if they're not, then you need to communicate to these people in different ways. And that's where segmentation comes in. When should you start to segment email subscribers?Want to know the truth? Email segmentation freaks a lot of people out. And it's understandable.You're probably wondering whether it's too early or too late for you to get started. Is your list too small? Too big? When is it just right?You see, email segmentation is a very powerful tactic to make sure you're constantly putting the right messaging in front of the right people.If you've ever heard anyone say that you don't need any type of email segmentation until you reach 20,000 subscribers, well, that's a really broad and arbitrary statement to make. Because potentially, you could be in a situation where you have just a handful of subscribers, but they are different types of people with different needs.And if that's the case, then you need segmentation from day one. So the right time to segment your list depends on the type of people you serve and the products or services you offer.  Why you need to segment email subscribers based on their interestsIf you sell a product with a broad range, you might want to segment people based on their interests. Let's say you sell baby gifts and keepsakes. You can segment your subscribers depending on whether they have a boy or a girl or how old their baby is, for example.In this context, interest means more than hobbies. It means knowing who your subscribers are and what they're going to be interested in when it comes to what you sell.So if you offer salsa dancing, you might have products or services tailored to beginners, intermediate, or advanced dancers. There is zero point in telling the beginners about stuff that's really complicated because they're not going to be interested!If that's you - if your business works a bit like that - then you can start segmenting your list on day one. And if you don't, you're potentially doing your audience a disservice. When you think about it, if you try and sell them something that isn't at their level or doesn't match their needs, they won't be interested.In other words, if you tell people about the wrong stuff, you're going to alienate them. But on the other hand, segmenting your list will help you identify people and serve them the best. Three email segments you should have in your listSo here are three segments we think you should have: People who have already bought what you're selling. For example, if someone buys our Complete Daily Email Strategy Course, we don't want them to continue receiving promotional emails about it, so we have a specific segment for people who have already bought that product.Anyone who told you they're not interested in a specific product or service. We add a link to our emails where we ask people to click if they're not interested in a particular product. If they click on the link and choose to proactively tell us they no longer want to hear about something, we don't email them about that anymore! Simple as that. And finally, people who have shown an interest. Inside our membership, The League, we teach and share about a campaign called the Tell Me More campaign. It's an email sequence that kicks off automatically when someone shows significant interest in one of our products. These people are in what's called the 'consideration phase' of the buyer's journey. They've checked your product out but haven't made a decision yet. So it's always worth following up by answering questions, sharing testimonials, and overcoming objections. If you want to find out how you can start segmenting your subscribers today, check out our episode, 6 Techniques To Segment Your Email Subscribers. Subject line of the week This week's subject line of the week is "Your free account". We used this subject line for an email we sent out to our existing subscribers to let them know we've created a private area on our website where they can access our free resources, including our Top 10 Books to Power Up Your Email Marketing.Whenever a new subscriber wants to download our free resources, we create a free account for them to access that private area - hence the subject line! And even though we weren't selling anything, the email had a great open rate and click-through rate. Useful Episode ResourcesRelated episodes6 Techniques To Segment Your Email Subscribers.Email List Cleaning: When You Should Delete Your Subscribers.Why Is My Email Marketing Not Working?FREE list of the top 10 books to improve your email marketingWant to write better emails? Come up with better content? Influence and move your readers to click and buy? Well, you can do that with this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode - all about how to segment email subscribers - and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you're clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the secrets for us today.You just don't want to miss this episode (and Kennedy's mind explosion!).Ready to become Insta famous?Well, we are!SOME EPISODE HIGHLIGHTS: (2:45) Two lies a truth. Did someone say something about STIs? (4:50) Is Instagram still a place where you can grow an engaged audience? (6:32) Why you can't afford to 'abdicate' on your audience. (9:50) Where and how you should tell your audience on about your email list. (10:48) The type of Instagram content that gets people's attention. (12:28) The mindblowing truth about the Question Sticker. (14:17) How to properly use your link in bio to grow your email list. (15:30) How to create urgency for people to join your email list (and Kennedy's mind explosion!) (17:28) How often you should ask for people's email address on Instagram. (19:22) Subject line of the week - Helen style!Are Instagram and email marketing a match made in sales heaven?With close to 14k Instagram followers, former BBC Radio One Helen Perry helps people build an Instagram following and make money from social media. Because guys, it's really not just about looking lovely and having your ego stroked. It's about selling, right?The great news is that if you have an Instagram audience it's absolutely possible to leverage it to support your business. But, Helen says, you've got to be intentional about what you do and have realistic expectations. Because the platform has its limitations when it comes to how well people are going to get to know, like, and trust you, and how much of your content they're going to see.But the place where you can really get your audience's attention is their inbox. Once people give you their email address, they're more committed to you than someone who just follows you on Instagram. These are the people who will spend money in your business.So drive your Instagram audience to your email list. And keep plugging on and working on this because the minute you start neglecting your Instagram community, your engagement will drop. And you don't want to undo all your hard work, do you? We love that Helen even has a name for this - 'social media abdication'.How to use your Instagram profile to grow your email list, Helen Perry styleFirst thing first, create a great offer for your audience.Simple, right?What does your audience love about what you do? What are they interested in? And what do they want more of?For Helen, it's her weekly newsletter, which she sends out every Friday, packed with tips and inspiration for people who want to build an online profile to promote their business. And because the newsletter goes out every week without a fail, Helen gets the chance to talk about it all the time - to create that sense of urgency that prompts people to join before Friday so they can get all the good stuff in their inbox.Isn't that pretty great?So create a lead magnet or some sort of incentive to encourage people to give you their email address. But remember - it has to be valuable to them!How to drive your Instagram audience to your email listSo how and where do you ask your Instagram audience to give your their email address?The best place to do this, according to Helen, is Instagram Stories. Here's where you can share a few slides about it is that you're offering and talk people through it, rather than making them read lots of text. Be fully transparent about what people are signing up for and invite them to DM you and give you their email address with their permission to add them to your email list.You can also do this with a feature called Question Sticker. And of course, once you reach 10k followers, you unlock the Swipe Up feature, which allows you to send people directly to your email sign-up form. Brilliant!But another obvious and easily accessible place to promote your email list is the link in bio. So use it wisely! Don't just dump your website address in there. Don't make people do the hard work of navigating around your website to find out where they sign up! Instead, change your link in bio often and have your email sign-up form link in there.How often should you ask for people's email addresses on Instagram?Helen says we could probably ask more than we do because at the end of the day only a small proportion of our audience sees the content we share. So ask people to join your email list at least 2 or 3 times a week, and if you're selling things all the time, then every day.But don't forget to alternate that with behind-the-scenes content, storytelling-type content, and news update on what's going on with your business and what you're offering, for example.Oh, and if you want to check out how we'll be implementing Helen's advice, come and follow us on Instagram!Subject line of the week with Helen PerryHelen's subject line of the week is about being the opposite of a perfectionist.That's right. Helen shared the story of when she sent out a really rubbish email telling her audience she was launching a course but didn't give them any of the information they needed to make a decision.In Helen's words, it was a truly useless email. But lots of people replied asking for details and expressing an interest. The next day, Helen sent out a message apologising for her rubbish email and gave people what they needed. She sold more courses at the back of that email than she did with any others.So there you go - honesty for the win. Again! Useful Episode ResourcesAbout HelenWant to find out more about the awesome Helen Perry? Go and connect with her on Instagram (obvs!)Related episodesTwitter for List Building with Madalyn Sklar.17 No Cost Ways To Build Your Email List.How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!FREE list of the top 10 books to improve your email marketingWant to write better emails? Come up with better content? Influence and move your readers to click and buy? Well, you can do that with this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode, which was all about how to grow your email list with Helen Perry, and love the show, we'd really appreciate you subscribing and leaving us a review on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

How on Earth do you grow an online business? And where does email marketing fit in?This week on the show we talk about the 5 different things you need to do to grow your business. So if you've got this awesome product or service, you put together an offer, you've been telling people about it, but you don't quite manage to sell as many as you thought you were going to sell, this will help you work out which piece of the puzzle you're missing. But there's a bit of a twist at the end...  SOME EPISODE HIGHLIGHTS: (1:03) What's the deal with Kennedy and tomatoes?(3:12) Where does email fit it in your online business and why are things not working?(5:21) Why you need a platform to grow your business. (8:21) How do you even pick your platform?(8:50) Why you need to start email marketing. Yesterday. (12:30) Why a conversion mechanism is the third piece of the puzzle. (14:17) Have you thought about how you're going to deliver 'the thing'?(16:45) The last piece of the puzzle - the resell phase.(17:44) Why launch a referral affiliate scheme. (20:49) Subject line of the week. 1. Choose a platform to grow your small business onlineThe first thing you're going to need to grow your online business is a platform. This is the place where you find people who could potentially buy from you, engage in your services, or hire you. Your platform is where people are gathering - where they find out about you. It could be your podcast, Twitter, Instagram, YouTube, Pinterest, your Facebook group, an event, you being a guest speaker somewhere - you name it. But if you haven't got a platform yet (and you're not leveraging someone else's), then you don't have an audience who will buy your products or services. Take us, for example. We started things off with the podcast and then created a Facebook group that we linked back to the podcast. Now we're also on Twitter and various other channels. But like everyone, we had to start somewhere.So where should you be? Whichever platform you pick for your business is up to you. None of them are better than any others. Just pick the platform that you work best with, get good at it, do it consistently, and build your audience there. Nothing works or doesn't work in and of itself - it's about what people do to make stuff work for them. 2. Start doing email marketingEmail marketing is the next piece of the puzzle. Once you've grabbed your audience's attention, you want them to give your their email address and give you permission to get in touch more often. It's through email that you build a deeper connection with people. Plus, email is the highest return on investment marketing activity you can do as a business. You can sell more stuff with email than anything else you do. And there's no equivalent - unless you count the very expensive messenger bots or SMS marketing. Email marketing is simply more efficient, more effective, deeper, and more personal than any of the other business growth strategies you could ever think of employing. Fact. And let's not forget that email works in a two-way direction. Because you can move people from your original platform onto your email list, but you can also use your email list to send people to more platforms. We do that. People go from our podcast to our email list, and from there we send them to our Facebook group, for example. Another benefit of building an email list is that, unlike with other platforms, you own the data. If you want to switch email providers, you can just download your list and upload it elsewhere. You can also do clever stuff like segmentation, which pretty handy when you want to sell more of your stuff. 3. Build a conversion mechanism to grow your business online presenceThe third piece of the puzzle is your conversion mechanism. How do you actually make the sale? Do you get people on the phone or a Zoom call? Do you convert them from a webinar? Or maybe you send out a proposal? There are lots of different ways to convert. Often, we send people to a sales page with a cool video on it. But you've got to build this three-dimensional relationship with your audience where your email subscribers see you popping up on your Facebook, get to visit your sales page, or join a webinar you're hosting - whatever it might be, it's about having a strong conversion mechanism in place. 4. Deliver your product or service and do it wellSo now you've sold 'the thing', you've got to deliver it, right? And no matter what you sell, you're probably going to deliver your product or service by email. You're going to email someone their login, or the details to book a call with you or send the email that says you've received their order, and their lovely product is now on its way. People want and need delivery to be done right. To be done well. Because we know it, and you know it - there's nothing more frustrating than submitting an order for anything and never getting a confirmation, or even worse, getting an error page and wondering whether you've just thrown your money down the drain. That's not cool. So think about how you deliver your thing. 5. Focus on the re-sell to increase your online salesAnd finally, the last piece of the puzzle is the re-sell phase. We all have to look at how we make more offers, supply more value, and ultimately make more sales from every single customer. If you sell a membership, how do you make your members stick around for years? If you sell an online course or one-off product, can you upsell or cross-sell something else? Another way to do this is by offering referrals. That's right - you can tell your customers how great they are and how you'd love to work with someone just like them. It's as easy as, "Hey, do you know somebody else who could do with my help?" You can even turn your customers into referral affiliate partners and pay them to send you more clients just like them. And guess what? You can do this by email too. In fact, you should! You can use email to grow your audience on more platforms, push them to your conversion mechanism, deliver your product or service, and even encourage them to buy more from you. We may have just given you 5 different elements, but they all have email marketing in common. Email marketing is the one thing that will help you grow your business!Subject line of the week "Kennedy's to-do list. 🖊️"That's it. It's *First Name*, followed by "to-do list", followed by the pen emoji. And we used it for an email that had a list of things you should do to make your email marketing better. It got a massively high open rate and worked really well. Useful Episode ResourcesRelated episodesThe One Page Digital Marketing Funnel – Simplify To Monetise with Michael Greenberg.Email Marketing for Small Businesses with Steffen Schebesta from SendInBlue.Use Live Streaming to Build Your Email List with StreamYard’s Head of Marketing, Daniel Glickman.FREE list of the top 10 books to improve your email marketingWant to write better emails? Come up with better content? Influence and move your readers to click and buy? Well, you can do that with this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode about how to grow your online business and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way. That's right. Bet you wouldn't even know it's a discount if it smacked you in the face. It's simple. It's mind-boggling. And it works. Care to find out what the magic trick is? SOME EPISODE HIGHLIGHTS: (2:44) Two lies and a truth. Does John's wife Gail really drink blue cocktails and touch her nose with her tongue? (4:37) The mind-boggling way John uses to frame his discounts. (7:28) The reason why people spend more this way. (11:26) How to ask your subscribers for their physical address. (13:30) How to create gorgeous digital gift cards that will wow your subscribers. (15:54) How to kick off your 3-7 day email campaign. (18:15) How to encourage your subscribers to buy. (19:03) How to give your subscribers social proof. (22:15) The two emails you need to send your subscribers on the last day. (23:30) Subject line of the week - John style!Ditch the discounts and give your subscribers a gift card insteadJohn Hutchison's trialed and tested method is simple. Just don't give your subscribers a discount. Nope. Not at all. Give them a gift card instead.Now, this can be either a physical card, which you can get designed and printed and can send over to your subscribers' physical address. Much like a store card, it's something tangible they can use and keep. It makes you feel connected to the brand, and that's quite powerful. Awesome. Your other option is to create a digital gift card. If you go down this route, make sure your gift card looks sexy and gorgeous! Add your branding to it, put the value on it, and personalise it with the recipient's name. Have a nice image made (you can use a tool called Nifty Images) and send it to your subscribers with a dynamic voucher code and a great subject line. Something like, "Hey, we've got a $20 store card. Open up!"Who should you offer your gift card to? Well, your subscribers, obvs. But is it all of them? Some of them? People who bought from you before? People who haven't made their first purchase yet? Which one is it? John Hutchison advises to segment your subscribers based on value and identify your most recent high-value purchasers.Why? Because these are the people on your list who love to spend. And the more people spend, the more giving them money on a gift card will encourage them to spend. Magic, right? The psychology behind offering a gift cardSo what the trick to get your subscribers to spend money with you? Put money in their hands.And the reason why is simple. Because if they don't spend it, they'll lose it. And who in their right mind wants to flush free money down the toilet?!The other reason why this works so well is that it makes people go and take a look at your website. When you offer a discount, if they didn't intend on buying anything, they still won't! They won't even go to your website.But now that they have free money to spend... well that's a different ball game, isn't it? Now their buyer intent is different - they're heading to your website to see what their money can get them! The loss factor of missing out on a discount versus giving up the chance to spend free money is completely different!The practicalities of sending out physical gift cards [thrive_leads id='8854'] So let's say you've decided to send out physical gift cards. What happens when you don't hold the postal addresses of your subscribers? Most online or service-based businesses don't. John explains you can run a 'requester letter campaign'. You basically tell your subscribers you have this cool thing you want to send them via snail mail and ask them to give you their physical address. And do you know what's super awesome about that? That those people are coming in with an even higher intent because they've literally raised their hand and asked for whatever you're sending them! How to build an email campaign sequence around your gift cardsSo once you've worked out who you're going to send your gift cards to, it's time to build an email campaign around it. John recommends a 3-7 day campaign to create urgency and scarcity.The first thing you need to do is to tell your subscribers why they're getting this reward. Is it because they bought something over the last 7 days? Because they spend a certain amount of money with you over time? Because they made their first purchase with your company? Whatever it is, tell me what they did to earn this reward. In your first email, send them the gift card (if it's digital) and tell them how to redeem it. The next piece of the sequence is to let them know what they can buy with their gift card. If you use segmentation software and know what your customers have been buying or whether they've been looking at a particular product, you can target the email specifically to them. And once you've done that, you move on to giving them social proof. This is where you show them what people just like them bought with their gift cards. Tell them a story! Show them how someone else turned their money into a product or an experience and make sure they can see the benefit they'll get if they use their card. Make sure you build on that scarcity too! Let them know that they'll lose out if they don't use their money by a certain date and time and that they should take advantage before the offer slips away. And last but not least, on the last day of the offer, send two more emails a few hours apart. Let them know how many hours they've got left to spend their money before their chances go up in smoke. Subject line of the week with John HutchisonCan you believe this subject line is getting John an incredible 84% open rate and an 11% reply rate?And the line is (drumroll please!)... "Coming in ice-cold and hoping to help." So why does this work? Quite simply, because it's honest. Useful Episode ResourcesAbout John Want to connect with the amazing John Hutchison? You can find him over at whyemailworks.com.Related episodesHow To Sell Without Price Cutting or Pushing with Mike Montague from Sandler TrainingHow To Nail Your Affiliate Email Promotions – Getting Hyped With Ryan PhillipsJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode with John Hutchison and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

Email subject lines.What do they really do?Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened.Ready to have your mind blown by our little experiment?SOME EPISODE HIGHLIGHTS: (3:37) The job of email subject lines is not to get the email opened!(4:32) The email subject line is the first bit of sales propaganda.(6:56) How your email subject lines set up the sale.(7:58) Can email subject lines really impact sales? Our split test experiment.(9:43) Email subject lines don't just get emails opened - they help you get clicks.(11:31) Email subject lines can help influence someone's mindset so they become customers.(12:32) Come and share your best email subject lines in our FREE Facebook group.(13:10) Subject line of the week.What is the job of email subject lines?Why do people obsess over subject lines?Because it's the thing that's going to get our email opened, right? Well, that's what we've been told since the days of Email Marketing 101 - that you have to write something that's going to get your email opened, and that's its only job.Bullshit.Email subject lines do a lot of other things too.Email subject lines are first impressionsYour email subject line is the first impression someone's going to get about your email.You know when you get some post through the letterbox, and you look at the thing, and you think it's going to be a bill? Chances are, you'll open that last. Because you don't want to deal with it right now. Of course, if you do open the thing, and it's not a bill, you're going to be pleasantly surprised.But the opposite is also true (and really not cool). If something doesn't look like a bill and then turns out to be one, you're not going to like it. Not one bit. So remember this. Because your email subject line helps with first impressions, and it needs to set up your email correctly.If the email is disconnected from the subject line, that's going to damage your chances at making sales in that email (= bad), but it's also going to harm your entire reputation for every email going forward (= even worse!).So we're not going to do that, are we?Your email subject lines should set up your saleIf you want someone to buy from you in an email (which you do) the subject line has to start that process. It has to make sure that your subscribers come into that email in the right mindset. Call it the first bit of sales propaganda.You don't want people to just click on the link to open your attachment or visit your website or your Facebook page. You want them to hit the order button, find their credit or debit card, put in their details, and ultimately become a customer.Selling is the ultimate objective, and you want your email subject lines to help you make those sales.Email subject lines don't affect open rates - they make salesDo you believe email subject lines impact sales?We do.But we don't want you to just take our word for it. So we've gone and tested this theory for you, and here's what we found. (Drumroll, please!).We did a split test of our emails, and for a whole month, we sent out the same exact email but with two different subject lines. We then tracked them to see which subject line was generating the most sales.Sometimes we used completely different email subject lines; other times, we just swapped a word out for an emoji. We made sure that the two emails (let's call them Email A and Email B) sent people to different sales pages so we could see which email the sale came from.In a couple of cases, we found that both our Email A and our Email B got the same open rate - the same number of people opened that email. But actually, when we dug a little deeper, we noticed that one had a significantly higher click-through rate, even though the email itself looked exactly the same.So this started to confirm our hypothesis that your email subject lines don't just do the job of getting the email opened, but they do the job of getting it clicked.What we also started to see is that a higher number of people would click on the link in the email that had a lower open rate. Madness! But if you believe that email subject lines can do a lot more than help your subscribers open your emails, that makes sense. Because subject lines can frame people in such a way that they are more likely to actually become your customers. Pretty awesome, right?Subject line of the weekscreenshot.That is it.One word - all in lowercase with a full stop at the end.Why does it work? Because it's so much closer to a lot of the email subject lines that people send in real life.Think about it. When you're sending a quick email to a friend, you'll just use one or two words. Short, snappy, and to the point. You've got to put something in the subject line, so you just use the least amount of words to let them know what's in the email. It's as simple as that!But do you know why it also works? Because you imply there's something in that email. In this case, a screenshot! (Elementary, Watson!) People are curious. They want to know what kind of screenshot is included - a screenshot of what? The minute you imply there's something inside the email, people will want to know what that thing is and click through.And remember what we said about first impressions - if you promise a screenshot, make sure you deliver one!Useful Episode ResourcesRelated episodesHow To Write Email Subject Lines For Sales Emails (That Actually Work)Writing Subject Lines Without Using FormulasWhat should I talk about in my emails? Email marketing content ideas you’ll useJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where (aside from planting images of us in spandex in your mind), we help you become the email marketing hero of your business. We also get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to level up your email marketing, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed it, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you. So if you enjoyed this episode - and we know you have - make sure you smash that subscribe button!

Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow their Facebook pages.Bet you can't wait to hear what Rachel has to say about using Facebook to grow your email list, huh?SOME EPISODE HIGHLIGHTS: (3:05) Two lies and a truth. Did Rachel really record two albums?(4:13) Are Facebook pages still a thing?(5:12) Why driving traffic organically to your list from your Facebook page is as easy as pie.(6:27) If your Facebook page isn't growing, it's really not Facebook's fault...(8:52) How to build an email list from your Facebook page.(12:18) How to keep people on Facebook and build trust first.(14:46) The 4 types of posts you should regularly share on your Facebook page to grow your audience.(16:15) Where on Facebook should you include a link to your email list?(17:18) How often should you post on your Facebook page?(18:54) Subject line of the week (and an epic template) - Rachel style!Is it still possible to build an email list on Facebook?According to Rachel (and she's the expert here!) Facebook pages aren't dead. Far from it. We tried telling her that, and we cracked her up, so there!We learnt from Rachel that Facebook pages are very much still a thing. People are still using Facebook, and the platform is most definitely driving traffic through pages. And in fact, with changes coming to iOS and Google Privacy, organic Facebook pages are going to be even more important than before. And that's because getting leads from ads is going to cost more while re-targeting capabilities are going to be reduced.If you've optimised your Facebook page correctly, you can still drive organic traffic to your email list. That's awesome news, right?But my Facebook page is not converting!If you've tried to grow your email list using Facebook and got crickets, you're not alone.But that's the problem.According to our friend Rachel, if your Facebook page isn't converting, it's not the algorithm's fault. It's probably because you're not looking at solutions to fix it. Rachel regularly helps her clients create vibrant Facebook pages that grow, so if they can do it, can't we all?Turns out we can! All it takes is to switch our mindset around and find a solution to make our content work.So what are the easy peasy steps that Rachel suggests we take?How to collect email addresses from a Facebook pageRachel shared that one of the main traps people seem to fall into is to be too keen and ask for that email address too soon. We've all been there, haven't we?People want to join our email lists when they're ready to find out more about who we are. But why would they want to know who we are if they don't know us from Adam in the first place?The secret, according to Rachel, is to hold off that pitch. Make the time to build a relationship with your audience, help them relate to you, chat back and forth. It's about making them feel connected to you, part of the community, and building trust with them. Makes sense, right?So by the time they decide to join your list, it's because they want to hear from you - because they feel like they know you. Not because you've bribed them with a freebie that promises to solve all their problems before even giving them the time of day.Want to know how Rachel does it?She connects with people personally on her Facebook page, then invites them to join her Facebook group, and at that point, she asks them if they want her to follow up on email. And 75%-50% of her Facebook group members give her their email addresses. Just. Like. That! Crazy, right?What's even better is that she has an engaged list with high open rates and great interaction because she delivers the freebies and all that amazing value to her email list. They sign up for a follow-up from Rachel, and they stay for the value. Pretty sweet.What type of content with help you to grow your email list using Facebook? So what kind of content should you put out there, on your Facebook page, to get the sort of crazy results that Rachel and her clients get? Well, Rachel has this neat little formula that she calls 'engagement stacking'.And it goes like this. You post:A photo.A video.Then a conversation starter (i.e. a question that gets your audience talking).And then you post your offer.Repeat the cycle and in this order, and you've got yourself the perfect formula for growth.Where should you include links to collect email addresses from Facebook?The first thing Rachel told us is where you don't put your link. And that's in your cover. Because that's a bit too fast, too soon, and too heavy. No one likes that, right? We don't want to be sold to too soon - when we like a page, we want the chance to participate and engage first.So include your email list sign-up link in your profile About section, your Page Description, and your Page About. And when it comes to Facebook groups, you can add it to your Group Description, the pinned post in your Facebook group, and, of course, on every fourth post.Subject line of the week - Rachel style!Rachel shared an epic template she uses to create all her subject lines. And it goes like this:Open with a promise or proof (and stick a number to it).Use an emotional word or two.And then deliver the actual promise.So here are some examples:3 super simple video hacks.5 freaking brilliant Facebook post ideas.Or 10 totally amazing podcast shows.Super easy, right?Rachel's extra tip for growing your email list with FacebookAnd just like that, at the end of this awesome interview, Rachel dropped this value bomb on us.Turns out Rachel uses Facebook to test out her audience's reaction to her content. Once she knows something is performing well on Facebook, she uses that content in her emails. Every year she also removes or updates the worst-performing emails on her list, which leaves her with an amazing email sequence that lands every single time.And isn't that just the best thing?!Useful Episode ResourcesAbout RachelWant to connect with the awesome Rachel? You can find her on her website, and, of course, rocking it on Facebook. And here's the link to Rachel's Post Deck App we mentioned in the episode.Related episodesBuild a Facebook Group To Build Your Email List With Arne Giske From Group FunnelsHow To Write Email Subject Lines For Sales Emails (That Actually Work)How To Grow Your Email List – 6 Unusual Lead Magnet IdeasJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to level up your email marketing, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed it, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas to help you work out exactly what you should email about. Ready to find out?SOME EPISODE HIGHLIGHTS: 3:00 Why don't we email more often? I"m a hairdresser, undertaker, an accountant 4:33 Changing the way we think about email 4:45 Busting the biggest lie You're emails aren't about you 5:45 The 2 reasons why people subscribe to your list 6:15 Email as just another content marketing channel 7:20 How to write what your audience actually cares about 9:07 Your products/Services are mechanism for deeper human experiences 13:09 How to stay top of mind WITHOUT selling everyday 14:30 The key to get your audience deeply connected to you 16:05 Subject line of the week... WHO's an asshole?! Your business is different so what should you send in your email marketing?Sure, your business is different. Every business is different. And you might think it's easy for us to email our subscribers every single day of the year (yes, 365 days a year, if not more!) because we teach email marketing.Maybe you teach something different, or maybe you don't teach anything at all.And that's fine. But that doesn't mean you can't email every single day too.You just need to start thinking about your content a little differently. And that's fine too because, as we always say, 99% of email marketing out there is done wrong! And we're here to fix it - to change the way we all do email marketing.So the first myth we need to bust is this...Want to write effective email marketing content? Your emails shouldn't be about what you do.Come again?Yes, you read that right.Guess what? We don't email every single day about email marketing. And you shouldn't email every single day about what it is that you do either. That isn't the point.Sure, you're going to weave that in. You're going to let your audience know about your product or service and about how they can buy from you. But people are on your email list because they want to find out more about the things they care about.So your emails need to serve two purposes:They need to sell your stuff.They need to deliver value.And you do this by showing up and providing content to your audience.Email marketing is just another platform to reach your audience so use it!When you think about it, if you share any content at all - on social media, via a blog, a podcast, etc. - you're using different channels. You're taking advantage of different ways to reach your audience.Email is just another way. It's just another channel.So why not use it as often as you use the other channels?People check their emails through apps on their phones, just like they check Instagram or Facebook. They might even have push notifications on.So all you're doing by sending out emails is delivering content to them in a different way. Nothing wrong with that, right?Email marketing content ideas that work!If you're not emailing about what you sell, then what on Earth are we asking you to email about?Well, that's up to you to figure out. You need to work out what your audience cares about. What do you and your audience have in common?For example, if you're a photographer specialising in family portraits, your service is a tool to deliver connection, strengthen family bonds, and create memories.So there are lots of ways you can deliver value to your subscribers, even when they're not ready to hire you just yet. You can talk about days out with the kids or activities to do at home with the family. What your audience cares about is stuff to do with the family, so think about delivering value around that. Because these are the email marketing ideas that will make ALL the difference! Now, let's say you're a corporate headshot photographer or a product photographer. What you're delivering is branding, marketing, positioning. Your expertise is around making someone or something look as good as they possibly can. So show up every day talking about the importance of aesthetics, share cool tips or studies - whatever works.Best thing is? These are the things your audience cares about, but they're probably the things you love too. So this should be a total doddle for you!How to be front of mind when someone's ready to buySo we've established you don't email people every day talking about what you're selling. You're emailing people about stuff they care about. Now, this doesn't mean they will buy from you every day. Far from it. What if you sell products or services people only need once? Should you not email every day?Oh, you definitely should.Because your job is to stay front of mind. So when someone is ready to buy from you, either for themselves or for someone else, you're there. Top. Of. Mind.Turn your email marketing content ideas into storiesOnce you've figured out what you can share with your audience, turn that stuff into stories. Because the minute you start telling stories, people put themselves into it - they see that story in the first person. They start to emote with it. They start to feel emotions, rather than just seeing a list of instructions or a bunch of facts that, frankly, no one is going to remember.So, no matter what you sell, how often people need to buy it from you, or how much it costs, figure out what your audience cares about, show up in their inboxes as often as possible, deliver value, and people will love you for it.Subject line of the weekThis week's subject line of the week is "This guy is an asshole".The reason why this works?Well, obviously because we want to know who's been bad. We want to know who it is, what they've done, and whether we agree with you. You can see that a lot of questions are being evoked through these simple 5 words.Related episodesWriting Subject Lines Without Using Formulas5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus SheridanWrite Emails Like A Boss - Even If You Think You're A Crap WriterJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to level up your email marketing, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode with cool email marketing content ideas and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

Is it possible for your small business to compete with huge companies in terms of email marketing?Hell yeah it is.In fact, you can have even more of an advantage over the big players.And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how.Twitter for List Building with Madalyn SklarEpisode Content(02:44) Two lies and a truth. Kennedy aims for a record winning streak.(04:16) So what advantages do we have as small businesses over the big players?(05:40) There has been an interesting shift in the world….(07:41) What techniques should we be tapping into?(09:29) The power of using the tools already at your fingertips….(11:15) How to create the best automations.(12:38) Are there any automations Steffen thinks small businesses miss out on?(14:19) What are the other tools you can use to create the best email marketing experience? (16:25) Integrating live chat? What’s all that about?!(19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing!Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.