Email subject lines.What do they really do?Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened.Ready to have your mind blown by our little experiment?SOME EPISODE HIGHLIGHTS: (3:37) The job of email subject lines is not to get the email opened!(4:32) The email subject line is the first bit of sales propaganda.(6:56) How your email subject lines set up the sale.(7:58) Can email subject lines really impact sales? Our split test experiment.(9:43) Email subject lines don't just get emails opened - they help you get clicks.(11:31) Email subject lines can help influence someone's mindset so they become customers.(12:32) Come and share your best email subject lines in our FREE Facebook group.(13:10) Subject line of the week.What is the job of email subject lines?Why do people obsess over subject lines?Because it's the thing that's going to get our email opened, right? Well, that's what we've been told since the days of Email Marketing 101 - that you have to write something that's going to get your email opened, and that's its only job.Bullshit.Email subject lines do a lot of other things too.Email subject lines are first impressionsYour email subject line is the first impression someone's going to get about your email.You know when you get some post through the letterbox, and you look at the thing, and you think it's going to be a bill? Chances are, you'll open that last. Because you don't want to deal with it right now. Of course, if you do open the thing, and it's not a bill, you're going to be pleasantly surprised.But the opposite is also true (and really not cool). If something doesn't look like a bill and then turns out to be one, you're not going to like it. Not one bit. So remember this. Because your email subject line helps with first impressions, and it needs to set up your email correctly.If the email is disconnected from the subject line, that's going to damage your chances at making sales in that email (= bad), but it's also going to harm your entire reputation for every email going forward (= even worse!).So we're not going to do that, are we?Your email subject lines should set up your saleIf you want someone to buy from you in an email (which you do) the subject line has to start that process. It has to make sure that your subscribers come into that email in the right mindset. Call it the first bit of sales propaganda.You don't want people to just click on the link to open your attachment or visit your website or your Facebook page. You want them to hit the order button, find their credit or debit card, put in their details, and ultimately become a customer.Selling is the ultimate objective, and you want your email subject lines to help you make those sales.Email subject lines don't affect open rates - they make salesDo you believe email subject lines impact sales?We do.But we don't want you to just take our word for it. So we've gone and tested this theory for you, and here's what we found. (Drumroll, please!).We did a split test of our emails, and for a whole month, we sent out the same exact email but with two different subject lines. We then tracked them to see which subject line was generating the most sales.Sometimes we used completely different email subject lines; other times, we just swapped a word out for an emoji. We made sure that the two emails (let's call them Email A and Email B) sent people to different sales pages so we could see which email the sale came from.In a couple of cases, we found that both our Email A and our Email B got the same open rate - the same number of people opened that email. But actually, when we dug a little deeper, we noticed that one had a significantly higher click-through rate, even though the email itself looked exactly the same.So this started to confirm our hypothesis that your email subject lines don't just do the job of getting the email opened, but they do the job of getting it clicked.What we also started to see is that a higher number of people would click on the link in the email that had a lower open rate. Madness! But if you believe that email subject lines can do a lot more than help your subscribers open your emails, that makes sense. Because subject lines can frame people in such a way that they are more likely to actually become your customers. Pretty awesome, right?Subject line of the weekscreenshot.That is it.One word - all in lowercase with a full stop at the end.Why does it work? Because it's so much closer to a lot of the email subject lines that people send in real life.Think about it. When you're sending a quick email to a friend, you'll just use one or two words. Short, snappy, and to the point. You've got to put something in the subject line, so you just use the least amount of words to let them know what's in the email. It's as simple as that!But do you know why it also works? Because you imply there's something in that email. In this case, a screenshot! (Elementary, Watson!) People are curious. They want to know what kind of screenshot is included - a screenshot of what? The minute you imply there's something inside the email, people will want to know what that thing is and click through.And remember what we said about first impressions - if you promise a screenshot, make sure you deliver one!Useful Episode ResourcesRelated episodesHow To Write Email Subject Lines For Sales Emails (That Actually Work)Writing Subject Lines Without Using FormulasWhat should I talk about in my emails? Email marketing content ideas you’ll useJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where (aside from planting images of us in spandex in your mind), we help you become the email marketing hero of your business. We also get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to level up your email marketing, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed it, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you. So if you enjoyed this episode - and we know you have - make sure you smash that subscribe button!

Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow their Facebook pages.Bet you can't wait to hear what Rachel has to say about using Facebook to grow your email list, huh?SOME EPISODE HIGHLIGHTS: (3:05) Two lies and a truth. Did Rachel really record two albums?(4:13) Are Facebook pages still a thing?(5:12) Why driving traffic organically to your list from your Facebook page is as easy as pie.(6:27) If your Facebook page isn't growing, it's really not Facebook's fault...(8:52) How to build an email list from your Facebook page.(12:18) How to keep people on Facebook and build trust first.(14:46) The 4 types of posts you should regularly share on your Facebook page to grow your audience.(16:15) Where on Facebook should you include a link to your email list?(17:18) How often should you post on your Facebook page?(18:54) Subject line of the week (and an epic template) - Rachel style!Is it still possible to build an email list on Facebook?According to Rachel (and she's the expert here!) Facebook pages aren't dead. Far from it. We tried telling her that, and we cracked her up, so there!We learnt from Rachel that Facebook pages are very much still a thing. People are still using Facebook, and the platform is most definitely driving traffic through pages. And in fact, with changes coming to iOS and Google Privacy, organic Facebook pages are going to be even more important than before. And that's because getting leads from ads is going to cost more while re-targeting capabilities are going to be reduced.If you've optimised your Facebook page correctly, you can still drive organic traffic to your email list. That's awesome news, right?But my Facebook page is not converting!If you've tried to grow your email list using Facebook and got crickets, you're not alone.But that's the problem.According to our friend Rachel, if your Facebook page isn't converting, it's not the algorithm's fault. It's probably because you're not looking at solutions to fix it. Rachel regularly helps her clients create vibrant Facebook pages that grow, so if they can do it, can't we all?Turns out we can! All it takes is to switch our mindset around and find a solution to make our content work.So what are the easy peasy steps that Rachel suggests we take?How to collect email addresses from a Facebook pageRachel shared that one of the main traps people seem to fall into is to be too keen and ask for that email address too soon. We've all been there, haven't we?People want to join our email lists when they're ready to find out more about who we are. But why would they want to know who we are if they don't know us from Adam in the first place?The secret, according to Rachel, is to hold off that pitch. Make the time to build a relationship with your audience, help them relate to you, chat back and forth. It's about making them feel connected to you, part of the community, and building trust with them. Makes sense, right?So by the time they decide to join your list, it's because they want to hear from you - because they feel like they know you. Not because you've bribed them with a freebie that promises to solve all their problems before even giving them the time of day.Want to know how Rachel does it?She connects with people personally on her Facebook page, then invites them to join her Facebook group, and at that point, she asks them if they want her to follow up on email. And 75%-50% of her Facebook group members give her their email addresses. Just. Like. That! Crazy, right?What's even better is that she has an engaged list with high open rates and great interaction because she delivers the freebies and all that amazing value to her email list. They sign up for a follow-up from Rachel, and they stay for the value. Pretty sweet.What type of content with help you to grow your email list using Facebook? So what kind of content should you put out there, on your Facebook page, to get the sort of crazy results that Rachel and her clients get? Well, Rachel has this neat little formula that she calls 'engagement stacking'.And it goes like this. You post:A photo.A video.Then a conversation starter (i.e. a question that gets your audience talking).And then you post your offer.Repeat the cycle and in this order, and you've got yourself the perfect formula for growth.Where should you include links to collect email addresses from Facebook?The first thing Rachel told us is where you don't put your link. And that's in your cover. Because that's a bit too fast, too soon, and too heavy. No one likes that, right? We don't want to be sold to too soon - when we like a page, we want the chance to participate and engage first.So include your email list sign-up link in your profile About section, your Page Description, and your Page About. And when it comes to Facebook groups, you can add it to your Group Description, the pinned post in your Facebook group, and, of course, on every fourth post.Subject line of the week - Rachel style!Rachel shared an epic template she uses to create all her subject lines. And it goes like this:Open with a promise or proof (and stick a number to it).Use an emotional word or two.And then deliver the actual promise.So here are some examples:3 super simple video hacks.5 freaking brilliant Facebook post ideas.Or 10 totally amazing podcast shows.Super easy, right?Rachel's extra tip for growing your email list with FacebookAnd just like that, at the end of this awesome interview, Rachel dropped this value bomb on us.Turns out Rachel uses Facebook to test out her audience's reaction to her content. Once she knows something is performing well on Facebook, she uses that content in her emails. Every year she also removes or updates the worst-performing emails on her list, which leaves her with an amazing email sequence that lands every single time.And isn't that just the best thing?!Useful Episode ResourcesAbout RachelWant to connect with the awesome Rachel? You can find her on her website, and, of course, rocking it on Facebook. And here's the link to Rachel's Post Deck App we mentioned in the episode.Related episodesBuild a Facebook Group To Build Your Email List With Arne Giske From Group FunnelsHow To Write Email Subject Lines For Sales Emails (That Actually Work)How To Grow Your Email List – 6 Unusual Lead Magnet IdeasJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to level up your email marketing, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed it, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas to help you work out exactly what you should email about. Ready to find out?SOME EPISODE HIGHLIGHTS: 3:00 Why don't we email more often? I"m a hairdresser, undertaker, an accountant 4:33 Changing the way we think about email 4:45 Busting the biggest lie You're emails aren't about you 5:45 The 2 reasons why people subscribe to your list 6:15 Email as just another content marketing channel 7:20 How to write what your audience actually cares about 9:07 Your products/Services are mechanism for deeper human experiences 13:09 How to stay top of mind WITHOUT selling everyday 14:30 The key to get your audience deeply connected to you 16:05 Subject line of the week... WHO's an asshole?! Your business is different so what should you send in your email marketing?Sure, your business is different. Every business is different. And you might think it's easy for us to email our subscribers every single day of the year (yes, 365 days a year, if not more!) because we teach email marketing.Maybe you teach something different, or maybe you don't teach anything at all.And that's fine. But that doesn't mean you can't email every single day too.You just need to start thinking about your content a little differently. And that's fine too because, as we always say, 99% of email marketing out there is done wrong! And we're here to fix it - to change the way we all do email marketing.So the first myth we need to bust is this...Want to write effective email marketing content? Your emails shouldn't be about what you do.Come again?Yes, you read that right.Guess what? We don't email every single day about email marketing. And you shouldn't email every single day about what it is that you do either. That isn't the point.Sure, you're going to weave that in. You're going to let your audience know about your product or service and about how they can buy from you. But people are on your email list because they want to find out more about the things they care about.So your emails need to serve two purposes:They need to sell your stuff.They need to deliver value.And you do this by showing up and providing content to your audience.Email marketing is just another platform to reach your audience so use it!When you think about it, if you share any content at all - on social media, via a blog, a podcast, etc. - you're using different channels. You're taking advantage of different ways to reach your audience.Email is just another way. It's just another channel.So why not use it as often as you use the other channels?People check their emails through apps on their phones, just like they check Instagram or Facebook. They might even have push notifications on.So all you're doing by sending out emails is delivering content to them in a different way. Nothing wrong with that, right?Email marketing content ideas that work!If you're not emailing about what you sell, then what on Earth are we asking you to email about?Well, that's up to you to figure out. You need to work out what your audience cares about. What do you and your audience have in common?For example, if you're a photographer specialising in family portraits, your service is a tool to deliver connection, strengthen family bonds, and create memories.So there are lots of ways you can deliver value to your subscribers, even when they're not ready to hire you just yet. You can talk about days out with the kids or activities to do at home with the family. What your audience cares about is stuff to do with the family, so think about delivering value around that. Because these are the email marketing ideas that will make ALL the difference! Now, let's say you're a corporate headshot photographer or a product photographer. What you're delivering is branding, marketing, positioning. Your expertise is around making someone or something look as good as they possibly can. So show up every day talking about the importance of aesthetics, share cool tips or studies - whatever works.Best thing is? These are the things your audience cares about, but they're probably the things you love too. So this should be a total doddle for you!How to be front of mind when someone's ready to buySo we've established you don't email people every day talking about what you're selling. You're emailing people about stuff they care about. Now, this doesn't mean they will buy from you every day. Far from it. What if you sell products or services people only need once? Should you not email every day?Oh, you definitely should.Because your job is to stay front of mind. So when someone is ready to buy from you, either for themselves or for someone else, you're there. Top. Of. Mind.Turn your email marketing content ideas into storiesOnce you've figured out what you can share with your audience, turn that stuff into stories. Because the minute you start telling stories, people put themselves into it - they see that story in the first person. They start to emote with it. They start to feel emotions, rather than just seeing a list of instructions or a bunch of facts that, frankly, no one is going to remember.So, no matter what you sell, how often people need to buy it from you, or how much it costs, figure out what your audience cares about, show up in their inboxes as often as possible, deliver value, and people will love you for it.Subject line of the weekThis week's subject line of the week is "This guy is an asshole".The reason why this works?Well, obviously because we want to know who's been bad. We want to know who it is, what they've done, and whether we agree with you. You can see that a lot of questions are being evoked through these simple 5 words.Related episodesWriting Subject Lines Without Using Formulas5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus SheridanWrite Emails Like A Boss - Even If You Think You're A Crap WriterJoin our FREE Facebook groupWe know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes, where we get to share all of our training and campaigns and a whole bunch of other stuff. If you're looking to level up your email marketing, come and check out The League Membership. It's the number one place to hang out and grow your email marketing by applying everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode with cool email marketing content ideas and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes and get discovered by more awesome people like you.

Is it possible for your small business to compete with huge companies in terms of email marketing?Hell yeah it is.In fact, you can have even more of an advantage over the big players.And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how.Twitter for List Building with Madalyn SklarEpisode Content(02:44) Two lies and a truth. Kennedy aims for a record winning streak.(04:16) So what advantages do we have as small businesses over the big players?(05:40) There has been an interesting shift in the world….(07:41) What techniques should we be tapping into?(09:29) The power of using the tools already at your fingertips….(11:15) How to create the best automations.(12:38) Are there any automations Steffen thinks small businesses miss out on?(14:19) What are the other tools you can use to create the best email marketing experience? (16:25) Integrating live chat? What’s all that about?!(19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing!Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

So, you’ve just created the best lead magnet ever known to mankind.Awesome! But now what?Lead magnets (good ones) are a great way of getting people to join your email list.But getting people to join your list is only a teeny tiny part of the email marketing puzzle.When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all.In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers.You've Got a Lead Magnet, Now What?Episode Content(03:19) This is only the beginning…(04:50) We all had that day(05:59) You need to remember this (07:06) The difference between emails and social media(07:58) How you need to treat your list…no matter what size it is (10:41) Jay Leno’s private comedy club and how this will work for your emails too(12:22) The critical elements you need to take care of(13:05) You want to build this…no, you need to build this(15:52) Is your only audience your email? (17:14) How to turn your audience into customers(19:59) This doesn’t have to be difficult, but it can make all the difference(20:41) How we get our audience to trust us(21:47) What is the life-time value of a customer?(23:33) A mistake we see a lot of people make(25:31) Quick re-cap!(26:00) It’s subject line of the week time, and we have TWO for youSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Forget Instagram, Facebook and Clubhouse for the next 20 minutes…..Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list.Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, Madalyn Sklar on the show to tell us exactly how we can utilise the platform in the most effective ways possible.From annoying drunks guys, to famous people and weekly “meet ups”, find out why Twitter is still the place to be in 2021.Twitter for List Building with Madalyn SklarEpisode Content(02:49) Two truths and a lie. Could this be the third time ever that Rob gets it right?(04:37) So, why does Madalyn love Twitter so damn much?(06:41) Is Twitter the place to build a personal brand or a business brand?(07:24) Nothing moves at a snail’s pace where this platform is concerned(08:09) How to we even begin to shift people from Twitter to our list?(09:37) How not to be like that annoying drunk guy at a party(10:43) More than one link in your bio? Surely not?!(12:29) What’s the deal with Twitter chats and why does Madalyn think they’re so powerful?(14:33) The best way to leverage chats to build your email list(16:22) How do you find the best chats that are in your niche and relevant to you?(18:43) Want to start your own Twitter chat? Here’s how….(20:09) The instant results epidemic(23:04) The power of deepening your relationship (24:04) The right way to promote your products via your content (25:15) This re-launch’s subject line worked very well for MadalynSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Want to know how to write incredible subject lines without using formulas?Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all.So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read?We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now.Writing Subject Lines Without Using FormulasEpisode Content(03:37) The problem with formulas (06:05) There is a chance this might happen…so be careful(07:16) How to get inspired!(08:08) So, how do you actually come up with the subject line?(10:21) You can also do this…but it might be harder(12:01) Make sure you focus on this element(12:58) We see people doing this poorly, a lot. Don’t be that guy.(14:08) Imagine that you’re doing this…it’s a game changer(15:09) How “click-baity” are you allowed to go?(17:58) Open rates or click rates….which one should you be looking at?(18:38) This is what’s really going to drive people to open your emails.(20:59) This subject line may make you squeal, especially if you’re a dudeSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Live video is where it’s at right now, guys.But how can you use it to gain tonnes of new fans and build your email list?Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?(05:27) The first reason why live streams could be great for your business.  (06:53) If it works for the Kardashians……(07:19) The third reason lives are great and this one is super important(07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?(08:29) How to help the good ole’ algorithm and get shown to more people(09:59) What are the best types of engagement for live streams?(11:55) How and when can you send people to your list using the live streams?(13:19) This tip is genius, yet super simple(14:08) Wait…there’s a way to automate this next tip? We’re all ears!(14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well(15:20) Do longer lives perform better than shorter lives? (17:21) Do NOT try to do this(17:45) Adding outbound links…good or bad? (19:15) Why anyone can now do awesome live streams (20:00) How a horrific typo in a subject line created an incredible open rateSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Imagine being able to get viral growth of your email list?That would be pretty kick-ass, wouldn’t it?The best thing about this, is that you don’t even have to have a huge list to begin with.All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!)We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely.How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you!(03:24) Rob’s random fleeting comment was pretty spot on.(04:15) This guy did it SO. DAMN. WELL.(06:48) The simplicity of this is incredible. (07:53) What most people would do if they created this, and why it wouldn’t work.(08:58) Why did this do so well?(09:37) Where people go wrong with lead magnets.(10:19) The first thing you need to do to get people to join your list.(11:22) The only reason Rob heard about this guy in the first place.(12:03) Why the reason to join your list should not just be your lead magnet.(13:31) OK, but how do you get people to actually forward your emails?(14:19) We’re going to assume that your emails aren’t sh** for a moment.(15:20) There is no secret handshake or big secret about this.(16:33) You need to do this in every single email. (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY(17:32) This is how we actually do this with our own emails.(19:13) This is subtle…and it works. (20:53) What are you thinking ?(21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it?Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right?After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks.So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best?Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome!(03:45) No one wants to end up in the bin. How do we avoid it?(05:16) Like most things in life, it’s not always that straight-forward, but why?(06:39) If someone tells you this one thing….run away from them.(07:20) What has changed in the last few years with deliverability?(08:24) The “good old days” of email marketing.(09:13) What should we be doing to increase engagement?(10:49) Adrian can double your open rate in 3 seconds.(12:28) You really need to keep on top of this if you want your engagement to stay tip-top.(13:00) Replies and forwards are nice…but how much do they really help?(15:07) Do you email everyone in your list? If so, you need to listen to this. (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately.(18:17) The power of segmenting, but not in the way you may be doing it already.(19:42) One of the things we do in our first email to help with engagement.(20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works.Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.