Is there a link between Facebook Groups, webinars, and email marketing? Can they all work together? We asked League member Matthew Huntington from the Behaviorist Book Club how he used his Facebook group to welcome new members and convert them into paying customers following our advice. Matthew's story is phenomenal. He went from hardly being able to afford a monthly membership to hiring his first member of staff. After joining The League, he made some simple changes to his business that created a massive wave in results. (And in case you're wondering, we're talking about money and sales here!) You're going to want to take notes here! SOME EPISODE HIGHLIGHTS: (0:24) Check out our brand new course - Group Loops. (4:03) Why did Matthew decide to join The League?(7:50) Matthew's mind-blowing results with his Facebook group from using Group Loops.(11:20) When did Matthew first get started with email marketing?(12:24) How does Matthew feel about his Facebook group compared to how he felt before?(14:44) The ONE action Matthew recommends you take in your business.(16:31) What are the next steps for Matthew in his email marketing?(20:10) Does Matthew feel like email marketing has taken over?(22:11) Grab our new course - Group Loops. (23:23) Subject line of the week.Check out our brand-new course Group LoopsBefore we get into Matthew's story, we want to tell you about the course he used that was directly responsible for his success. It's called Group Loops, and it's our brand new programme. It’s a full multi-module course that gives you everything you need and allows you to build an incredible Facebook community to help you grow your email list and make more sales.In this course, you'll find everything we’ve learnt, honed, and refined over time to build our own Facebook group with thousands of members, make six figures in sales, and gain thousands of subscribers on our list. The programme includes everything that works and cuts out everything that might be conventional wisdom but just doesn’t work. It’s available right now, so if you want to check out the details and build a Facebook group without having to pay for ads, here's the link. Why did Matthew decide to join The League? Matthew Harrington has been in our membership for about six months. After trying out a few other memberships, he decided to stick around with us, and he's now in for the long haul! Matthew educates behavioural analysts and therapy professionals to continue their education. His primary product is a membership (a research library with resources, in fact), but he also has courses that funnel into his membership.We remember a post that Matthew shared in our private community to say that he'd only been a member of The League for a couple of months (after initially thinking he couldn't afford it) and had already had some amazing results. Before joining us, Matthew had a revenue of $400-$500 per month from his membership. Understandably, he didn’t feel like he had a lot to spare, so when he joined our membership (based on our credibility alone), he took a huge risk by practically erasing his monthly profit!And did it pay off? For sure! Within three weeks, Matthew implemented our webinar campaign and made multiple times his initial investment, and fixed his cash flow issue. Matthew's mind-blowing results with his Facebook group from using Group LoopsOne of the things that Matthew did was switch things around in his Facebook group after being one of the beta testers for our new programme Group Loops. Matthew remembers watching the entire course in one sitting in the middle of the night when we first released it. And the next morning he got up early and changed the whole direction of his Facebook group.Before our course, Matthew was treating his Facebook group like you would a blog – people would come in, read something, and then leave. There was no community aspect to it, and Matthew was only sharing research articles but not encouraging any conversation.Our course, however, gave Matthew permission to change things up and shift the focus from something that resembled a blog to something that looked like a community. And Matthew credits a lot of that to the 20+ post examples we shared in the course. The idea behind these is to make it fun and generate engagement and comments. As a result, Matthew's Facebook group started growing, and it's never stopped - he's now at 3,600 members!Getting to his first 1,000 members before implementing our programme had felt like a slow, long grind for Matthew. There was no easy transition from Facebook group to sales for him. The fact he had a group of that size felt significant to him, but he wasn't able to tap into it. It was only when he adopted our tips that he started collecting more and more members. Moving people from your Facebook group to your email listAnd what's even better is that Matthew is now able to add people from his Facebook group to his email list and direct them to his sales pages. He not only uses different types of posts in the group, but he's also automated the system that allows him to add people to his list when they first join the Facebook group and opt-in to download his lead magnet.When did Matthew first get started with email marketing?Before he joined The League, Matthew had come across another membership where daily email marketing was encouraged. So that's all that Matthew did – send regular emails with a sale in the PS. He had a nurture sequence, but he wasn't sure what he was doing with it.When he heard about our campaigns, the concept appealed to Matthew. It felt like he could use email sequences to make move people along the customer journey and direct them from his email list to his sales page. Before working with us, Matthew had no method for doing that. But now email marketing is a significant part of his business.How does Matthew feel about his Facebook group compared to how he felt before?Since following the advice from Group Loops, Matthew started to allow his personality to show up more and share stories about his personal life. His posts turned from copying and pasting a research article and sharing a quick summary of it to telling stories about his life that he would then link to relevant research articles. His posts became more enjoyable.Plus, Matthew started seeing more and more people move from his Facebook group to his email list and then convert. And the fun never stops when people convert! Everything Matthew's done in his Facebook group has had a knock-on effect on his email and his business revenue, which has continued to increase. Since implementing our tips, Matthew's business has been growing significantly, and he feels his audience is growing at probably double the rate it would do if the different processes in his business weren't connected like they now are. The ONE action Matthew recommends you take in your businessThe one thing that had the most impact for Matthew was thinking through the connection between the different parts of the business. He was good at creating content, but he had no link between the Facebook group, the email list, and the blog, for example. There was no general flow.As a result, he felt he would convert some people here and there, but there was no data, no measurement, or no real way of being able to say if one piece was working better than others. Now Matthew has found specific indicators that he can track to understand where he's converting. And this allows him to spot the strongest and weakest links in his business. Because of this, Matthew has gone from a place where he could barely afford to join a membership to hiring a member of staff! His Facebook group has been growing exponentially, his sales are more consistent, and he’s growing the business.What are the next steps for Matthew in his email marketing?Matthew is now working on creating a higher-ticket price course that he can upsell to his members. He also wants to create a consistent downstream where he collects more people from his lead magnets.While growing his audience is still a focus, Matthew no longer buys into the false belief that you need X amount of people to make X amount of money. It's no longer about the size of his email list because he understands that there are more than enough people who are looking to buy his products and support his business. Now it's more about showing value and focusing on how he can help people and convert them. It’s about making the most of the list he has. And when you have good systems in place and turn every subscriber into the most valuable subscriber they can be, you’re in a great spot.How does Matthew feel about the growth he experienced since joining The League?Before he implemented the first webinar campaign from The League, Matthew had never experienced that much success with a webinar. He went into it expecting to make enough to have a celebratory pizza with his wife, but he unexpectedly made $200 instead! And since then, he's experienced consistent growth.So now he's all about designing campaigns and systems and building his email engine to allow people to continue to convert.Does Matthew feel like email marketing has taken over?Matthew now feels that email marketing is addicting. Because you're always thinking about building your next campaign, putting people through it, and analysing the results. Email marketing for Matthew has gone from an afterthought to a habit. It's something he does regularly every day, just like Kennedy when he writes his emails while his kettle boils, but it's not taken over his life. Having said that, Matthew admits that he’ll get itchy if a whole month has passed and he hasn’t implemented another campaign. And that's simply because he feels he’s leaving money on the table! In other words, seeing the results you can get from email marketing is what makes you prioritise it over something else because it's the one thing that gets you the best results! Grab our new course Group LoopsIf you want to get your hands on the same resources that Matthew used to create incredible growth in his Facebook group (with more engagement and sales), check out our new course Group Loops. The course breaks down our entire formula and all the different types of posts that Matthew talked about as well as the engagement strategy, when to post, how to grow the group, and a lot more. All this is included in massive detail inside this phenomenal course. If you want to leverage your Facebook group without having to pay the increasing and constantly leaping prices of ads and grow an email list with people who already love you, this course tells you how. Subject line of the weekThis week’s subject line is “Your marketing is undercooked.” Rob can’t even remember what the email was about, but the subject line worked because you’re taking an expression that people know and understand and applying it to something different.The idea of undercooked food here has an undercurrent of something dangerous or unhealthy for you. So the fact that your marketing may be undercooked paints an interesting picture and generates curiosity. Try it out!Useful Episode ResourcesRelated episodesFacebook Groups Marketing – Content That Makes Sales with Christina Jandali.How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how League member Matthew Harrington uses his Facebook group to welcome new members and convert them into paying customers) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

What does the future hold for email marketing? What's going to happen in the next year and beyond? As we crack open this brand-new 2023, let's go and find out. Here are our predictions for email marketing in 2023.  Be warned - some of these things might change the way you view your marketing. Ready to get planning for an explosive 2023?SOME EPISODE HIGHLIGHTS: (0:13) Come and talk to us inside our FREE Facebook group.(4:07) The importance of having a direct line with your customers.(8:32) The tech in email is going to improve.(10:07) AI writing tools will get smarter.(14:17) Readership of email on mobile devices is going to continue to grow.(15:10) More businesses will make email marketing their top priority.(17:38) The introduction of algorithms for individual inboxes.(19:38) People who don't take email marketing seriously will be left behind.(21:04 ) Want to learn how to make email marketing work for you in 2023 and beyond?(21:38) Subject line of the week.The importance of having a direct line with your customersThe first shift we see happening when it comes to email marketing in 2023 is the fact that having a direct line with your customers is going to become more important than ever. Why? Because the social media algorithms are going to continue to throttle organic reach in favour of ads, which are getting a lot more real estate on those platforms. Advertising costs continue to increase because social media platforms have limited space and inventory to display ads. With more and more businesses advertising and usership going down as people switch to other platforms, we've definitely seen a huge shift over the past few years. Take Facebook, for example. We all used to see a lot more posts from our friends and only a few ads from big companies. But now the balance has tipped in favour of ads because that's how the platforms make their money. And the reach for organic social posting is pitifully low.  We knew it was tough before, but if you put great value out there, back then you could go viral. And if you decided to run ads, the return was a lot higher. Still, not as high as the return for email marketing, which is about $80-$90 for every $1 you spend. So having that direct line where you can talk to your customers through a channel that you own (email) and lands directly onto their phones is going to be super important.  There is no scalability issue with email marketingIn a nutshell, with demand for advertising being at an all-time high, social media has become an unpredictably unscalable business. But there's no scalability issue with email because every single person who is on your list can have a one-way conversation with you. You have as much space in their inbox as they’re willing to give you. At any point, they can choose to unsubscribe, but until then, you can have a back-and-forth conversation with your audience.  The tech in email is going to improve Another prediction for email marketing in 2023 is to do with tech. In the next few years, technology is going to allow us to put more and more interactive elements into emails, such as surveys and videos. And it's going to become more accessible too.As a result, more people are going to be attracted to the world of email marketing because of the Shiny Object Syndrome phenomenon. In fairness, email hasn't evolved much from a tech perspective for a long time - not much has changed in terms of what's possible. So the changes will come in. But we're not convinced that the advancement in tech is going to be a phenomenal idea. Because email has one job to do. And that's to deepen the relationship with your customers and get them to click on the links in your emails to take some sort of action (either to register for something or to buy from you).And we're not sure that the ability to put more into your emails is going to help you make more sales. In fact, it might become a form of distraction for both marketers and their subscribers. In other words, just because we can do more, should we? Artificial Intelligence (AI) writing tools will get smarterOne of the things that are going to improve in the tech space is Artificial Intelligence - AI writing tools are definitely going to become smarter. We did some testing of existing tools earlier this year, and the results weren't great. But as the software does get better, more people will start to use AI tools and automate more of their email marketing. Introducing more automation is obviously an attractive proposition, but is it really going to serve you? Because, in a world where algorithms are writing emails, your personality is what's going to stand out. Things written by an algorithm are going pale in comparison to a human-written email that has your personality. When people get our emails, they often tell us they can hear our voices in their heads as they read - it's a psychological thing called subvocalization. People read things and 'hear voices in their heads' (not in a bad way). But no one wants to hear the voice of a robot when they read your emails! If you want to find out more about what we have to say about AI, go check out the episode Write Emails Using Artificial Intelligence (AI).Nothing can beat your personality!We can’t argue with the fact that AI software is going to get better. But the one thing we can’t see happening in the next 5 years or so is for it to be able to completely emulate your personality. Because we can't train an AI tool to know your personality! One of the most effective techniques in our email marketing philosophy is to base your emails around stories of quirky things that have happened to you in the last 24 hours or around interesting facts about you. You can't train an AI tool to know these stories and anecdotes about you! Also, while these tools can write individual emails for you, they're struggling to connect them into sequences to build a campaign. In a nutshell, if you want to stand out in someone's inbox and want people to resonate with you and buy from you, you want your personality to shine through your emails. And that means not having AI tools write emails for you. Readership of email on mobile devices is going to continue to growAnother thing we predict is going to happen is that readership of email on mobile devices is going to continue to grow. There used to be a time when people would read emails on desktop and use their phones more for social media, but that's no longer the case. People check their emails when they're connected to their mobile devices. So what does that mean for us as email marketers? It means we need to be conscious of the fact that when people click on a link, they'll view the page on their device. That's also where the shopping cart will be. So we need to focus on the mobile consumption of email because people are on the move and are busier than ever. Email must be treated like another social media channel. More businesses will make email marketing their top priorityWe also predict that in 2023, people who had previously made email marketing a low priority (or no priority at all) will make it their highest priority. This is something we've already noticed over the last year or so. Having started email marketing about 18 years ago, we probably have an unfair advantage. But back then, there was no other way of creating an audience - social media platforms didn't even exist! When they did appear on the market, they distracted people from email marketing, which, in comparison, seemed complicated and difficult. Facebook, Instagram, and Twitter certainly seemed a lot more user-friendly!But now that organic reach has taken a nose dive in favour of advertising, we've started to see a shift in people realising that email is important. So they want a way to make it work. And rather than it being something they ignore, email marketing is going to be something to focus on.And this is phenomenal for those who choose to prioritise email marketing and do it the right way. Because with email marketing (as opposed to social media) you own the data. And the insight you can get can have a hugely positive impact on your business. The introduction of algorithms for individual inboxesAnother thing we see happening in 2023 and beyond is the introduction of algorithms for individual inboxes. At the moment, the way your emails are placed in someone’s inbox (in the Primary folder, the Promotion one, Spam, or the Socials tab) is done on a reputational level. This means that if you're doing things right and have a good reputation as a sender, you'll get better placement in people's inboxes.But Gmail and other platforms will be looking at an individual level at the interaction and engagement that a user has with the emails you send. So how your emails are placed in someone's inbox is going to be based on a one-to-one relationship. This means you might be getting primary placement in someone's inbox but never in someone else's. And it all depends on their engagement with you (based on the algorithm for that inbox). This means we need to pay extra attention to deepening the relationship with our readers. And this becomes easier to do when you build a list of people who want to be there, so they want to hear from you and be part of your world. This also means you don't have to worry about unsubscribes or having the biggest list in the world anymore. You don’t even have to worry about whether you’re emailing your list too much. You're not bombarding them because those people want to be there. So within the confines of that relationship, you can send as many emails as you want. People who don't take email marketing seriously will be left behindIn a nutshell, people who don't take email marketing seriously in 2023 and beyond are going to be left behind. Because sales rely on email marketing. And while we've all come across a handful of people who managed to build a massive audience on social media, there aren't many of those!Plus, while they built that audience on social media (and that's what they teach), they most probably also use email marketing to sell to them. Because email marketing and social media work together and amplify the effects of each. In other words, you want to get people to your social media from your list and from your list to your social media. Because as a business, being 3D and being everywhere really helps. So the harsh reality is that people will be left behind unless they jump onto the email marketing wagon. Want to learn how to make email marketing work for you in 2023 and beyond? If you’re not already a member of The League and want access to all the resources, campaigns, and training you need in order to turn your email marketing into an engine that produces sales for you day in and day out, go and check out the details and make email marketing work for you in 2023 and beyond.Subject line of the weekThis week’s subject line is “The right way to make more money from every customer.” And it’s not a brilliant subject line, but it works.At first, you might think it’s good, and that's because it has a benefit in it. It also has intrigue and curiosity because it uses the phrase “the right way”. So instantly people have questions about what the right or wrong way might be. It definitely makes people wonder.But at the same time, it’s not a great subject line because (as we always say) we tend to avoid benefit-driven subject lines. And in a way, that's probably why this one worked well for us. Because it was just one benefit-driven subject line we use in a sea of other types of subject lines.If anything, this proves that when you get into too much of a routine, your subscribers become used to it. So when you suddenly do something differently, it’s like a pattern interrupt that grabs their attention. Normally, our subject lines are more abstract and quirky – they’re different. So when you use something more traditional, it works. In other words, we did everything opposite to what we normally do for one or two emails, and that's what helped us get more attention from people.Useful Episode ResourcesRelated episodesWhat to do if you have a high unsubscribe rate.Why You Shouldn’t Worry About Your Unsubscribe Rate.Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about our predictions for email marketing in 2023) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year. There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet). Enjoy! (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(1:23) 12 Things That We Use On Stage That Help Our Email Marketing.(2:32) Grab people's attention and generate engagement to keep people's attention.(4:59) Tell stories and paint pictures in people's brains.(6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)(12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).(15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.(17:50) The joke formula in comedy (and marketing).(21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.(22:52) They have fresh ideas, templates, and an automated email engine. (23:52) They get excited about Email Marketing Wednesday. (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 12 Things That We Use On Stage That Help Our Email MarketingWe opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. Here are some snippets from the episode.Grab people's attentionWith your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have to always deliver on is your name – it needs to be the same whose list people subscribed to. We see that mistake a lot with business owners using a different name in their emails compared to what they have on their website.Generate engagement and keep people's attentionAnother tip we have for you is to grab and keep attention through subject lines. They set an expectation, they grab someone's attention right from the start, and they help you keep it. When it comes to our shows, for example, we keep people’s attention by making sure our events are fast-paced and interesting. If we used a boring, corporate voice with no personality, people’s attention would immediately drop.So keep it pacey, get to the point, stop waffling, and don’t give people too many things to think about at once. That’s why we suggest  you don’t put too many points or offers in one email – one email is one offer, just like on stage you give one instruction at the time. Otherwise, it gets confusing and people can’t keep up or remember, so they don’t do anything. It's about being clear in your instructions to keep people engaged.Tell stories and paint pictures in people's brainsWe talk about this a lot. On stage, Rob, for example, will paint a picture and create a story to give people suggestions about what he's asking them to do. He talks them through the narrative of a story so they can paint that picture in their brain. And he does it that way because stories allow people to make connections that are emotional, real, and interesting.So you could build stories around how your product or service was created, how it can be used, or how it should never be used (that would be interesting!). Or maybe you could create a story around why your business is more credible than others.As entertainers, we use stories to get people to emotionally buy into what we’re about to demonstrate on stage. So if you want to do the same, show them something or let them see something in your business.How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)Another favourite episode is one we aired in September 2022 called How To Get Back On The Email Wagon When You Fall Off (Back To School Edition). It's one full of laughter and failed analogies (we mention diets, pencil cases, "the Dreaded Dentist", tax returns - you name it). But if you want to find out why Rob is not a psychopath (who still ends up pear-shaped) and why Kennedy is crying and his glasses are falling off his face, it's one to fully enjoy. And yes, there was some actual value in that episode too. Here it goes...Why you need to get back to your email marketingHave you fallen off the email marketing wagon lately? We all start with the best intentions – and not just with email marketing. But often life gets in the way, and it's easy to drop the ball. Now it's time to get back to it though – just like children are heading back to school!You see, we call this “the Dreaded Dentist”. Because we've all been there – you go to the dentist, and you're told you haven't been in too long, you've left things too late, and now there's a lot that needs fixing.And that's just how it is with most things – the longer you put something off, the more you dread re-starting it and the harder it's going to feel. Getting back to your email marketing feels hard today because you've already left it for too long. But keep leaving it, and it'll be even harder! And while you're not sending emails, your list is eroding. So you need to get back into the game. And the good news is that the thought of doing it is probably scarier than the thing itself – this feeling you're sitting in right now is the worst you're going to experience. But you can escape this and feel in control again. Because if you don't, you're keeping yourself stuck. So don't wait until the job on the dentist chair becomes huge – get on top of this now. Comedian’s Secrets to Storytelling - With Kevin RogersHere's another favourite episode of ours - Comedian’s Secrets to Storytelling – With Kevin Rogers. If you want to find out what happens when you add another showman to the equation - and someone who also uses his skills and experience to write compelling content, this episode is the one. And it's definitely one of those full of laughter AND amazing value. Does your origin story matter? Should you share your origin story? Do people even care? Kevin Rogers tells us that our audience cares about our origin story more than we think! Just because we've heard it or shared it a million times, and we now think it's irrelevant, it's far from it! As marketers, we need to share our origin stories, go deep into them, and find different angles and places to tell them (or different parts of them). Marketing is storytelling, so this is crucial! Is your origin story really about YOU? We've all heard that your marketing and copy always have to be about the customer and not about you. So how do you strike this balance between telling your story and making it interesting and relevant to your audience?When you're writing copy, imagine almost having a two-way conversation with your audience. You hold one side of it and can almost picture your readers nodding along on the other side. Focus on the thoughts they'll have about themselves as they’re reading. If you're sharing things that are relatable, people will inject themselves into the story.Use a lot of “you” to make your copy about your readers, but there are plenty of ways you can involve your readers while telling your own story and not have people think you're some egocentric jerk who can’t think of anyone else. If the story is done right, no one will think that.  Take the famous sitcom Friends, for example. People laugh at the jokes because they imagine themselves in the situations the characters are experiencing. We laugh because we live vicariously through the characters. And that's what a good origin story is about – this shared feeling is what makes us want to create and tell our own stories. It's the heartbeat of every communication.The joke formula in comedySo here's the joke formula Kevin identified and shared with us:Identity.Struggle.Discovery. And surprise, which is what makes people laugh. One of Kevin’s favourite opening jokes on a national TV spot is from a comedian named Karen Ronkowski. She opened with this joke where she said that her kids were so bad in Walmart that she pulled a flyswatter off the shelves and smacked them with it. And as soon as she did that, she realised she doesn’t have kids!It’s a great joke, and in only a few seconds she tells so much about herself (that's the identity element of the joke). We know she's annoyed by children, and she's willing to beat them (that's the struggle). The discovery is the flyswatter, and at the end, you have the surprise, which is that she isn't beating her own kids!Plus, when it comes to identity, she talks about going to Walmart, and just from that fact you're getting a lot of information about the type of person she is. In a few seconds, she also manages to identify with and relate to the mums or parents in the audience. Setting the joke in Walmart also adds specificity. We imagine what the store looks like, for example, and this drives the story and makes it three-dimensional. This works in comedy and in marketing copy too!The 60-second Sales Hook formula in marketingObviously in marketing, we’re not trying to get people to laugh – that’s not the goal. The goal is to build trust. So to use the joke formula in our marketing, we change the last part from surprise to result. What is the result that you have helped other people achieve through your discovery?The formula for marketing is:Identity.Struggle.Discovery.Result.Once you know these four elements of your business, you can write a story on the spot. Kevin’s story, for example, is that he’s a former stand-up comedian who turned copywriter (identity). For years, he struggled with sharing his story in a way that was relevant to people (struggle). Then he discovered how he could take a joke formula and change the last element of it and turn it into a hook formula (discovery). And he has since grown his business by 50% (result). All you have to do now is to add a call to action. So for Kevin, it's something along the lines of: “To see this joke formula that I turned into a marketing formula, click the link below, and I’ll give you my free book”. So that’s super quick. And it's pretty cool, right?Kevin also pointed out that once you know about this formula, you'll start seeing it everywhere – from TV commercials to ad campaigns. It's a proven, go-to formula – try it out! Tell Me You're A Member Of The League Without Telling Me You're A Member Of The LeagueAnd last but not least (but we could have chosen so many more episodes for this medley), is the episode Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League, where we jump on a TikTok trend and tell you what most of our League members have in common. If you're not a member of The League yet, we bet you'll feel pure FOMO at the back of this episode!You always have new and fresh ideas to talk about your productsThe first thing we noticed that all our members have in common is that they always have fresh ways to talk to their subscribers about their products. With the right templates, you can try out a new offer for your product super quickly. And members of The League all have access to all those shortcuts – we have templates for more than 30 different ways of presenting the same product to keep things interesting for your audience.You have an automated email engineAn automated email engine is something that turns new subscribers into paying customers every single day, even when you're taking time off. We are still turning people into paying customers quickly, efficiently, and completely hands-off. And this is all happening from content that we set up in our email engine weeks, months, or even years ago, in some cases. And one of the reasons why it works so well is that we’ve taken our highest-performing campaigns and automated them inside the engine.Because let’s face it – every email you send isn’t going to be your best-performing one. Can you imagine the pressure if that was the case? So we’ve taken our best campaigns – the ones that gave us the most customers when we first run them live – and automated them. You get excited about Email Marketing WednesdayWhen Kennedy first presented the idea of Email Marketing Wednesday, Rob thought nobody would ever jump on board. Because surely people don’t want to do their email marketing on a Wednesday, right? What if they already do Webinar Wednesday, for example?But to Kennedy, none of it mattered. Just because we do our email marketing on Wednesdays, it doesn’t mean everyone else has to. The key is for people to buy into the idea of dedicating one day a week to their email marketing.And now? People inside The League will post about Email Marketing Wednesday even before Kennedy has opened his eyes at 5 am on a Wednesday morning! And that’s a bit hilarious.You use our internal terminology outside of The LeagueWe have all sorts of phrases and language we use internally. We have Hotline Calls, Snowball Emails, an Interrogator campaign, and the list goes on and on. That’s because we’ve given names to our frameworks, campaigns, and the strategies we use and teach inside our business. In our businesses, we needed quick ways of doing different things, so we created frameworks, and for quick ease and reference, we gave them names.But what’s happening now is that members of The League get in touch with the various email marketing platforms asking for technical support and use our internal terminology with them. In other words, they assume that the phrases we use are globally known. But they’re not. And there are probably technical support operators out there scratching their heads around some of the questions they receive – certainly from some of our members. And that’s just funny.So that's a thing we do – we've created our own language and shared it with our awesome tribe. It's super useful, especially because we named our campaigns by using metaphors for how they work, how they feel, and what they do. And it means we can just quickly identify them with a name without having to describe or explain them all the time.You’re probably in a love square with Rob and KennedyWe hear this all the time. Our members are always mentioning us at the dinner table, much to the annoyance of their partners. And the reason why they do is that once people understand the value of email, and how it genuinely impacts your business and your life, they become obsessed with how they can do email better and up their game.League members want to know how to increase their effectiveness and improve their skills at email marketing, so they start talking about email at home instead of making small talk about what shows they’re watching on Netflix. And can you blame them? They love doing their email marketing, and that’s just a fact!  You get told off if you say you have a small email listInitially, we’d be the ones telling people off when anyone said they had a small email list. But now some members of The League will tell people off on our behalf, which is hilarious!Why do we do that? Because if you have more than one subscriber, then you...

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business?We're Kennedy and Carrie, and you're about to find out how planning your email marketing activities can be super simple and effective.Ready?SOME EPISODE HIGHLIGHTS: (0:32) Want to carry on with the conversation? Join our FREE Facebook group. (3:23) How do you create an email marketing strategy? (6:23) Why is having an email marketing strategy effective? (9:55) What to look out for when building your email marketing strategy. (14:07) Why plan your strategy quarterly. (18:25) What if you only have ONE product?  (23:31) Think of your subscribers as 3 separate segments. (26:23) Link your promotions to your financial goals. (29:21) Join The Email Hero Blueprint. (29:46) Subject line of the week.Useful Episode ResourcesRelated episodesThe 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business.Mistakes You’re Making With Your Email Marketing Automation Strategy.7 New Ideas To Build Your Email List In 2024 (With Extra Tips!)FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to build an impactful email marketing strategy plan) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Bonus: Stupid Festive Quiz

Did you know there are only THREE email marketing campaign types you'll ever need to know about and use in your business?That's right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these three main types. And once you understand these, you'll see your emails in a completely new way. Ready to find out more? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(4:48) The only THREE types of email marketing campaigns.(6:13) Examples of functional campaigns.(7:30) Collect testimonials and get paid on time. (9:33) Direct sales campaigns.(10:44) How to sell in a valuable way.(12:19) The advantage of running different direct sales campaigns.(13:06) Content-led campaigns.(15:31) Want access to all our email marketing campaigns? Join The League.(17:31) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The only THREE types of email marketing campaignsRunning email marketing campaigns can seem overwhelming and complicated. But at a basic level, there are only THREE types of campaigns you'll ever need in your business.And they are: Functional campaigns.Direct sales campaigns.Content-led campaigns.Examples of functional campaignsFunctional email marketing campaigns are those that relate to the core functions that need to take place in your business.For example, you'll need some sort of funnel campaign that delivers your lead magnet when someone opts in to download it. When you run a campaign of this type, you don't just want to deliver the product - you want to do it with purpose. You want to remind your subscribers about the value they're going to get from your download. They were so excited to get your lead magnet that they gave your their email address. Now your job is to remind them of that excitement and that value - tell them how implementing your teachings will help them solve the problem they might have, for example. This email delivery sequence marks the start of building a relationship with people, and that's super important. Collect testimonials and get paid on timeAnother functional email marketing campaign you can have in your business is one that helps you collect testimonials. Why have a campaign for this? Because you want to systemise and automate the process of reaching out and getting testimonials that you can then use to sell your product to other people. Doing manually isn't very efficient - you might forget to ask, or too much time will have passed. So you need to have an automated process to reach out to your existing customers to ask for testimonials, and a campaign will help you do that. You also want to have systems in place to make sure you get paid on time. If you're invoicing your customers, you want to email them a bill. And if that bill is overdue or if someone's payment has failed, you need a system in place to remind them or let them know. And that doesn't mean these (functional) emails can't be valuable or interesting!So these are examples of functional campaigns you might want to implement. They will vary from business to business, which is why we have a whole range of them available inside our membership. Direct sales campaignsThe second type we want to cover are direct sales email marketing campaigns. As the name suggests, in these emails, you'll have a link that someone's going to click to get to a sales page. While reading the email, people know that when they click on the link they'll be taken to an offer. And of course, you have different categories of subscribers, i.e. people who are at different stages of their journey with you and who need different offers. Some people are ready to buy (we call them 'high-interest') - they already know what they want and just need the link. So when you put an offer in front of these types of subscribers, you don't need to do a great deal of marketing. In fact, you want to make sure you don’t do anything that gets in the way of this person buying from you!How to sell in a valuable wayA lot of marketing advice you'll find 'out there' will give you the idea that if someone joins your list today, you have to then nurture them for ages without selling them anything. At some point, 'reciprocity laws' will kick in, and they’ll buy. But we don't think that's how it works at all! What you want to do instead is to sell in a valuable way. You want to run direct sales campaigns that are valuable. And once you do that, you can reach out directly to the people who aren’t ready to buy right now and get them over the line when the time comes.Direct sales campaigns rely on ensuring that your offer is tightly dialled in. In other words, a direct sales campaign will never convert unless your offer is strong. So running a direct sales campaign is actually a great way of testing your offer. If it sells, then your offer is a winning one. Because no one has an inherent inability to make sales. And that's why inside The League we have a range of direct sales and flash sales campaigns (like Columbo, the Overture campaign, or The Escalator) that you can use for existing products but also to test brand-new offers. The advantage of running different direct sale campaignsWhat all direct sales campaigns have in common is the fact that your subscribers know they're being offered something. But the campaigns are framed in different ways because you can still have variety! That's why we have so many of them. And we see this as a big downfall for a lot of email marketers. They'll just show up with the same direct sales campaign every single time and never try and wrap their offer up in different ways. As a result, their audience switches off and gets bored. They become blind to those campaigns and stop engaging. Even if you've changed some of the nuances, they won't notice.So here's why we have so many different campaigns. And of course, you could also have hybrid campaigns that are both functional and about direct sales. An example are campaigns that help you win back past customers. Content-led campaignsThe third type of email marketing campaigns you need in your business are content-led ones. These are the email sequences you use when you're cloaking your offer behind a piece of content, such as a teaching video or a webinar. If your offer sits behind a video, for example, you only trigger it once people have watched that piece of content. Our Golden Cloak campaign works just like that. And if people don't watch the video, then you want to trigger a different email campaign entirely (and then another one after that), and the whole process is streamlined. Another example is our Daisy Chain campaign, where you put someone into a different email sequence as long as they've watched up to a certain point of your video. You pick a particular point in your video because it's only after reaching that bit that you think the campaign that follows has a good chance of making the sale for you. And our Video Hero technology (available to all our members) helps you do just that. Another content-led campaign we have is the Phantom campaign, which uses a survey. We ask people to fill in the survey, and on the back of that, we do different things. For example, we might send them to our webinar campaign to register for a webinar. Signing up for the webinar is the call to action - the whole campaign builds urgency around getting people to register. And then at the end of the webinar, there will be a pitch for the actual offer. In other words, the campaign does the job to sell the webinar, and the webinar (the piece of content) does the job of selling the product. Want access to all our email marketing campaigns? Join The LeagueAs you can tell, your emails can do a lot of different jobs depending on what type of campaign they fall under. It’s easy to think that all emails need to tell someone to go and buy something, but that’s not how it works! There are different stages to the process that you must take into account. The one thing that all these emails have in common is that they all ask for a click – they ask someone to take an action. And sometimes it’s functional (i.e. you're asking them to do something that’s free), sometimes it’s about direct sales, and other times it's about consuming a piece of content that has an offer somewhere down the line.You need all these types of campaigns to keep your audience involved and engaged and make the maximum amount of sales. All members inside The League know that the 30+ campaigns we teach fall under these three different categories. And by using them, you can build your own email automation engine, which runs day and night and fills up your email inbox with payment notifications - no matter where you are or what you’re doing.If you're not already a member and want to check it out, here's the link again. Are you ready to literally grab and deploy these campaigns in your business in your own voice? Subject line of the weekThis week’s subject line is “SKIP module 01.” The story here was about the fact that if there’s ever a course that teaches about customer avatars, we will skip that module because we think it’s mostly nonsense. And we talked about that in the podcast episode What We Really Think About Customer Avatars. The subject line links to the story we told in that episode, rather than simply saying what the episode was about (which would be the boring and dull option). In other words, this subject line works because it's interesting. People want to know which module we're telling them to skip. And it sounds counterintuitive - why would you skip module one when it's normally the one you start from? It almost sounds like an ‘anti-consumption’ email, which is why it generates curiosity. Try it out! Useful Episode ResourcesRelated episodes7 Essential Email Campaigns Examples For Your Business.9 Psychological Things That We Use In All Of Our Campaigns.Template For Email Marketing Campaigns.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the only email marketing campaign types you'll ever need in your business) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Want to know how to increase the open rate of your emails? We talked about open rates before. And you'll probably already know that we believe they're wrong. But regardless of what the data says (and whether it's right or wrong), you still want people to open your emails.So how do you do that? Here you go.You're welcome! SOME EPISODE HIGHLIGHTS: (0:11) Want to make your sales from your email marketing? Grab our Click Tricks.(5:23) Why your open rates are wrong.(10:12) Your reputation is what gets people to open your emails.(15:00) Create compound curiosity and use open loops.(18:54) Write shorter emails.(20:15) Be regular and become a habit in someone's life. (25:48) Remove benefits from your subject lines.(28:41) Build a list of people who want to read your emails.(31:12) Vary the lenght of your subject lines and break patterns.(35:36) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why your open rates are wrong We’ve been talking for years about the fact that open rates are wrong, and now we're telling you how to improve them? Don't worry - we haven’t changed our minds. Generally speaking, open rates are wrong - they might be higher or lower than whatever number you see in your email marketing platform. It's probably lower, but it's hard to tell.And you certainly should never make any decisions at the back of an individual subscriber opening (or not opening) an email. Because the technology used to track open rates is flawed. Some platforms (like Apple) tend to mark all emails as open and others (like Android) mark them all as unopened. So you can't trust that number.But what you can do is look at the overarching number of emails sent over a certain period of time and work out whether the open rate was up or down relative to the previous day. Open rates are consistently inaccurate, but they're incorrect relative to one another. Having said that, if you notice your open rates have gone up over the last few months, it may not mean you're doing something brilliantly. It could be because everyone's open rates have gone up in the reporting over the past few months. This is simply a change in the number displayed by your email platform - it doesn't mean more people are opening your emails.But while we don't want to pay too much attention to that number, we do need people to open our emails. So let's talk about the strategies to your subscribers to do just that, regardless of what your open rates say.  Your reputation is what gets people to open your emailsThe first thing we want you to realise is that what gets your emails opened is not your subject line – it’s your reputation. And the evidence of that is in the fact that if you get an email from a friend or family, you’ll open it – regardless of what’s in the subject line (or even if that’s empty). But if the email comes from a source that doesn’t sound trustworthy or beneficial to you, you'll leave it (and might even hit the spam button) - no matter what the subject line is.This proves that what counts is your reputation - that's what gets your emails opened. Seeing your name in their inbox triggers a deep, subconscious, reflex response to make someone open your email and read it. And they'll do that because they know you're not a spammy person and because they'll get value or entertainment out of your email. So don't trick people with your subject lines by saying it's going to be about something and then make it about something else! That will ruin your reputation, and people won't trust you again. How to improve your reputationTo improve your reputation, make sure you send good emails that aren't predictable. What is the emotion people experience when they read your emails? Do they feel let down? Or are they left feeling like what they read was good, interesting, and valuable? Did they learn something or get something out of it?If you trick someone into opening your emails today, you might get a better open rate tomorrow. But your overall open rate will be hugely damaged. So think about your subject lines as a tool that gives people a reason to read today's email as opposed to yesterday's or tomorrow's. Always try to come up with more interesting ones, but also be aware that your subject lines aren't going to be the best every single day - you may have days when you send very factual ones and not see a spike in open rates, compared to the days when you send really witty ones. And that's okay. Because your reputation is what gets your emails opened - not your subject lines. Create compound curiosityWhen you do write your subject lines, you want to give people a reason to open your emails. And we see a lot of people trying to do this but getting it a bit wrong. For example, if you use the subject line “How I made $20,000 last month using a free Facebook group”, it sounds like you’re triggering curiosity. But this subject line already answers all the questions someone might have. We now know that you can make a bunch of money using a free Facebook group, so we now have no reason to open that email.  Instead, you want to create compound curiosity, a technique where you include more than one curious element in your subject line. We covered this before, so go and check out the episode here.Use open loopsAnother thing we do is to use open loops either within our emails or at the end of them to boost open rates for our following emails. We have two ways of doing this - one more overt and one more subtle. The overt way of doing it is to raise a thought or a question that doesn’t get answered, acknowledged or completed until the next email. It’s a bit like when you’re walking down the street and see someone whose face you recognise but you can’t think where you know them from. It nags at you all day until you remember. Because we can’t deal with the idea of an open, unfinished thought or loop. So to tap into this, tell your subscribers that you were going to say something in an email, but you'll tell them tomorrow instead.The more subtle way of doing this is to tell a story. And at the end of it, you casually say you'll carry on another time. You wave that bit of information into the middle of a story and continue the story the next day - that's an open loop.  Write shorter emailsIn our membership The League, we get results for people because we teach you how to flip logic around and use psychology, which is not so logical. We think we're logical beings, but we're really not. So always think about non-logical ways to go about things.And something you can do to go against the grain and be different is to make your emails shorter. This saves you time when writing but also allows you to share emails that are more to the point. So when someone sees your name in their inbox, they'll find time to read it. If they know your emails are very long, they might leave them for another day. And then before they know it, you've sent more, and they have a backlog they aren't likely to clear.So don't do that. Keep your emails shorter, build a reputation for being someone who sends shorter emails, and you'll get more of your subscribers to consume your message. Be regular The next thing you can do is to be regular with your emails, so you become a habit in someone’s life. If your emails are sporadic, that's very difficult to do.  In fact, you’re more likely to be an interruption. Your emails don’t necessarily have to be daily (although we believe they should be), but the more regular you are, the better. When you send out emails regularly, people know when to expect them and when to go and read them. Ideally, what you want to do is to link existing behaviours and habits that people already have with reading your emails. If you send your emails every day first thing in the morning, for example, people are likely to read them when they're having their cup of tea and coffee. You're helping them link an existing habit with reading your emails, which means your subscribers are more likely to proactively go to their inbox to look for your email. So tell them what you're going to do. When will you send your emails out? What can they expect from you? What are you committing to do? Be open about that because it’s that repetition that ingrains the habit and then links habits together.By the way, you may have noticed that none of the strategies we mentioned are 'tricks' or 'hacks' – they’re not quick, and they’re not loopholes. They involve building a list of people who want to receive your emails and hear from you every day – that’s the real secret. Because those are the people who will open your emails. This is how a psychology-based approach to email marketing works. It’s not about shortcuts - it's about the beliefs you build and the behaviours you display that make you a more influential person.Remove benefits from your subject lines Another tip we have for you is to remove benefits from your subject lines. Because there are only so many ways you can send a subject line about “How to increase your open rates”, for example. And this works for any topic. Sooner or later, your audience will get bored of that approach. Benefit-driven subject lines remove a lot of the mystery from an email, and they actually reduce the reasons to open it.  Instead, you want your emails to include something interesting or valuable so that if people aren’t ready to buy from you yet, they can still get something out of your emails. And knowing that is what will make them decide to open your emails and read them. So don't talk about what the email is going to do for them. Instead, make it curiosity-driven and interesting - tell a story.Most of our emails are story-driven, so the majority of our subject lines are plucked directly from the story and are riddled with curiosity - people can't glean anything from them. If they want to find out what the email is about, they have to open it and read it.If you use the subject line, “How to grow your list with a Facebook group”, for example, people will assume what it's all about, and a lot of them won't even open it. You're also alienating people who don't have or want a Facebook group. That's because often, with benefit-driven subject lines, people make their minds up about what they're about and don't open them.  Build a list of people who want to read your emails Also, because you want to attract people to your list who want to receive your emails, you need to make sure there's a strong link between the reason they're joining your list and what you talk about in your emails on a day-to-day basis. So if we were to create a lead magnet to help people build an email list using a Facebook group, we might attract someone who is more interested in social media marketing than email marketing. And they wouldn't be right for our list.So make your daily emails one of the reasons why people want to join your list. And once they do, be very brutal. Remove those who aren't engaging, and you'll see your open rate go up. It sounds like a false economy, but the people who aren’t opening your emails are damaging your ability to deliver. You tend to end up in a vicious circle with fewer people opening your emails because your emails aren’t even getting delivered!So make sure you do some form of engagement monitoring. You also want to run re-engagement sequences regularly, just like our LOL Revival campaign. This is something we always encourage our members to make a priority. And that's because it positively impacts your ability to be effective in your email marketing. Vary the length of your subject linesAnother tip we have on how to increase your open rates is to vary the length of your subject lines to keep them varied. For example, you could have a subject line that’s just one word. Or a short subject line where every word starts with a capital letter. Or you could use an emoji or a full stop at the end of your subject line. In other words, vary the look and feel, style, and length of your subject lines, so they’re all different. Think about scanning down your own email inbox and looking at subject lines. The ones that stand out to you are probably those that are a bit different. Most subject lines are quite long, so they tend to be cut and not fully displayed. But if you see one that's really short, you’re drawn to that.  Break patterns! And finally, based on everything we covered here, think about breaking patterns. Observe the behaviours and patterns that you and your competitors are building, and find ways to break them. We always advise you to subscribe to your competitors' emails, for example. And it's not because you want to copy them, but because you want to be different! If they email at a certain time of day, pick a different time. That means you aren't competing for people’s attention. Break the patterns – even within your own routine if necessary. For example, if you send an email every morning and suddenly you email a second time in the afternoon or the evening, that will grab your audience's attention. Because that's not what you normally do. So notice your own patterns, and from time to time, break them. That's what we do.Subject Lines That Make SalesIf you want to find out more and go deeper into this topic, we have a whole training inside The League (called Subject Lines That Make Sales), so if you’re not already a member go and check it out. You can also have a look at the campaigns we have in there. With more than 30 email sequences and frameworks available, you'll be able to build a reputation and an arc across all your campaigns. And, in turn, that will help you increase your open rates. Every strategy we mentioned here is already baked inside our campaigns so you can use these techniques to get people to open your emails and take the next action to click and buy from you.  Subject line of the weekThis week’s subject line is “Message from Orlando.” We’ve done variations of this quite a lot, like “Postcard from…” or "Letter from...” for example. Typically, we use these subject lines when one of us is away (or both of us are), and we’ve got something to say from that place.It works because it’s full of compound curiosity. People will be wondering what the message is, who’s in Orlando, or, in this case, which Orlando is sending the message (is it Orlando Bloom??) So if you’re in an unusual place or somewhere different, this is a great one to try out.Useful Episode ResourcesRelated episodesThe Surprising Thing That REALLY Impacts Your Email Deliverability.What to do if you have a high unsubscribe rate.Why You Shouldn’t Worry About Your Unsubscribe Rate.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out

Want to find out how League member Aiden O'Sullivan made over $10,000 using our price increase email template? That's right - Aidan, who is an entertainer magician by trade and also supports other entertainers, implemented our Price Hike campaign and made £9,000 in just a few days. Want to know how email marketing changed his business and his life? If you're stuck in the hustle and the day-to-day grind and want a more predictable, automated way of getting leads and sales in your business, check this out! SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook group.(4:07) When did Aidan start using email marketing in his business?(7:28) The first change Aidan made when he joined The League.(9:34) What gap was Aidan trying to fix with email marketing?(12:00) The first thing Aidan implemented when he started email marketing.(14:02) Implementing systems to support his email campaigns.(16:14) The amazing impact of running the Price Hike campaign.(20:20) The ONE action that had the most impact on Aidan's business.(21:48) Aidan's future plans with email marketing.(24:23) Subject line of the week.When did Aidan start using email marketing in his business?Aidan started doing email marketing just over 18 months ago. Before that, he had an email list but had never done anything with it. In fact, at the time, Aidan thought that email marketing was spammy! Plus, being a magician and entertainer, it'd never occurred to him that he could use email as part of his marketing strategy as a tool to help him book more gigs. At that point, his biggest barrier to getting started with email marketing was working out what to say to his subscribers other than just asking people to book his gigs. He didn't know how to come up with interesting topics that wouldn't annoy people. He was far from thinking that people could actually enjoy receiving emails, so he was mainly using social media. The first change Aidan made when he joined The LeagueWhen he first joined The League, Aidan started sending emails out to his list regularly. The switch for him was understanding how he can provide entertainment to his audience even when he doesn't have anything to sell. And that's something Aidan didn't even think was possible - being in 'entertainment mode', wasn't something he associated with email marketing. But he managed to overcome the mindset hurdle that made him believe that emails were spammy and annoyed people. Once he joined our membership, Aidan realised that email marketing could be done in many different ways. And it's not about sending an email and hoping for the best! Now Aidan enjoys experimenting and playing with new ideas and seeing things work from different angles. This is what got Aidan's attention and curiosity at first. He knew that email marketing was something he wanted to try and make work for his business - he appealed to Aidan as a project he could get involved with. What gap was Aidan trying to fix with email marketing? Before he started using email marketing, Aidan didn't have enough leads coming through in his business. He had people on his list who had opted in to hear from him, but no one was booking him. So at first, Aidan started exploring email marketing as a way to be more productive, rather than simply sitting back and hoping sales would come through. With a coaching side to his business, he wanted a way to make sales more consistently as he was relying heavily on social media and felt trapped in that rat race where he was plastering content on every platform and working over 100 hours every week just to make ends meet! He was stuck in the hustle mentality and thought that was the only way to grow a new business. But that meant he nearly worked himself into the ground! And in retrospect, he now knows that mindset was ridiculous and a waste of his time and energy.The emphasis was on working harder rather than smarter in a way that was sustainable. Instead of working so many hours, Aidan wished he'd just focused on what was working well in his business. The first thing Aidan implemented when he started email marketingWhen he started sending emails out regularly, Aidan decided to focus on building campaigns, rather than sending individual emails and hoping to make some money.Campaigns allowed him to build an argument (email after email) that helped him sell the master classes and one-off products he was offering at the time. Email templates and automation have a beginning, middle, and end and all lead to the direction of selling a particular offer. So rather than focusing on individual emails, Aidan started putting his efforts into tweaking and improving his campaigns. And the immediate effect of running more email sequences was that he started making more sales. Also, over time, his click- and open rates increased and stayed high. As an effect of implementing email campaigns, Aidan now has people paying attention to what's being offered and has been able to build a deeper relationship with his audience.Implementing systems to support his email campaignsThe next thing Aidan did was to put the systems in place so that his email campaigns would run on autopilot. That way he wouldn't have to implement a new campaign every week, which is something Aidan did when he first joined The League. He'd launch a new campaign for a new product every week or a new campaign for the same product to try and sell it in a different way. It was exciting and fun, but it meant he kept changing things and moving away from what was working. So Aidan switched approaches. Instead of creating more campaigns, he invested time in creating a system that would work like an asset for him - an investment that was reaping rewards. That meant he could do the things he enjoyed the most in his business without feeling guilty. As an entertainer, Aidan thrives on doing presentations and speaking to people in groups - it's about having a physical audience for him. And he can do that now because his sales are taken care of - they're automated and happen in the background. Thanks to email marketing automation, Aidan has more freedom and more revenue too! The amazing impact of running the Price Hike campaign The Price Hike campaign, which is the email template we put together for those who want to inform their audience that prices are going up, is the most successful campaign Aidan has implemented to date. When he used the campaign to tell his subscribers that the price of his membership was going up, he made £9,000 (over $10,000). And that's just in the space of a few days! Of course, it didn't feel like hustling. Because Aidan was able to use a framework to create the emails, schedule them, and let the automation run. This goes to show there's value in telling your audience that you're about to increase your prices. We see a lot of business owners who put their prices up without telling anyone! But warning your audience in advance allows those who haven't yet bought to go and buy before the price increase kicks in. It gives them an incentive. And for you, it's an opportunity to make more sales. How does Aidan feel about his email marketing now?Now Aidan thinks that email marketing is fun and interesting – he loves it. Plus, he finds it reliable. Far from thinking that email marketing is only for people who have a huge list, now Aidan considers it the go-to activity to help him generate more leads and sales. He resorts to email first. And then, he'll look at what else will fit into that structure.The ONE action that had the most impact on Aidan's business Aidan thinks that what’s key is to send more useful emails. You don't just want to send out an email once in a while with a long list of everything that’s happened. It’s about sending more emails with interesting stories and hooks. And this is what helped Aidan the most.He also became more accountable – every day he sits and writes an email, and that builds up over time. In the space of 12-18 months, you’ll be able to write emails in a short amount of time. The emails are useful and practical, and people love them. And that’s been the biggest shift for Aidan.Plus, this crosses over to social content too. Because being able to follow simple frameworks and structures to write good emails translates perfectly to what you post on social media. You follow the same approach, which makes posting on social media quicker and more useful to your audience. Aidan’s future plans with email marketingAt the moment, Aidan is focusing on doing more of what works and putting the systems in place to take care of the rest, so he can focus on what he enjoys while leads and sales are happening without him being actively involved. His main objective is to do as much as possible to avoid ever going anywhere near massive volumes of working hours.While he’s not sure exactly where he’s headed with email marketing, for Aidan it’s definitely about building systems and being able to rely on the automated element to take care of what’s most time-consuming.Want to join The League?If you want to know more about the campaign Aidan used to make £9,000 (over $10,000) in a few days, check out The League. We have more than 30 email sequences that are psychologically stacked to move people to understand, want, and buy your products and services.Subject line of the weekThis week’s subject line is “What was she TALKING about?” followed by the mind-blown emoji. The email was telling an interesting story about Kennedy, who got into a conversation with a waitress on his way to London, and she was convinced something had happened, but it hadn't.This subject line worked because it triggers lots of curiosity. People want to know who the person is and what she was talking about. So there are lots of questions being asked. Try it out!Useful Episode ResourcesRelated episodesHow Sheila Went from the Starting Blocks to Total Clarity – an Email Marketing Case Study.How Cody Burch Increased Sales by Exactly 1,000% in 1 Month with Just 10 Emails.And How Dan Greef Made £9k in just 1 Day, Sending Simple Emails.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how our member Aidan made over $10,000 by using our price increase email template) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

How do you run a business with profit? Because let's face it - a business is there to make you money. And yet, there's so much 'advice' out there that we think is probably holding you back from making a profit. Basically, you've been lied to. And we're here to expose these lies and tell you exactly what's stopping you from making money in your business. Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:14) Check out our Black Friday sale here (offer valid between Black Friday and Cyber Monday 2022).(3:53) Lie 1: The job of your business is to make SALES.(7:21) Lie 2: You need to stop being salesy.(11:36) Why you should sell hard.(14:25) Lie 3: Bro marketing is the way forward.(16:47) Why deadlines, bonuses, and novelty work.(18:33) Lie 4: It's too salesy!(20:50) Measure your EPSPM.(22:50) Lie 5: People leaving your list is a bad, bad thing!(25:51) Subject line of the week.Check out our Black Friday deal!If you're reading this between Black Friday and Cyber Monday 2022, go and check out our amazing Black Friday deal! Lie 1: The job of your business is to make SALESWe know a lot of people who start their online businesses based on a hobby or passion they have. The intention is maybe to be able to work less and spend more time with family or retire early. But what a lot of people don't anticipate is that once you start the business, you actually have to run it. That means ensuring your business makes a profit, which is the one and only job your business has. And the only way you can make a profit is by offering products or services to your marketplace of higher value than what they’ll pay. In other words, you have to offer something really valuable.Because your business needs to make a profit sustainably. And to do that, you need customers who love buying from you. They know that every time they spend money with you, they’re going to feel good and have a great outcome. And if at any point that stops happening, they’ll stop buying. So your job is to treat your customers well and give them value.But the key thing to remember here is that the job of a business is not to make sales – it’s to make a profit, which means you have to sell things for more than they cost.Lie 2: You need to stop being salesyWe see this piece of advice all the time – stop being salesy! But if you’re not selling, what are you doing? Because everything you share (your content, your emails, etc.) needs to always be moving people towards buying.Of course, you don't want to send the same emails over and over asking people to buy your stuff. But what you do say in your emails needs to move your audience towards the product you're selling. Otherwise, it means your emails are just a distraction - a shiny object that’s distracting people from buying from you. And if you’re a business (and not a hobby) you need to sell.Take us, for example. We truly believe that what we offer inside our membership The League works. If you stopped doing anything else and only used what we teach you, we're confident you’d make more sales more predictably and generate more income. That’s the reason we sell – because we believe that our product makes a difference.And this is important. Because you definitely shouldn’t do any selling or marketing until you’re confident that what you’re selling is good. But once you know that your product or service solves a problem and is more valuable than the price you're asking people to pay, then sell and market as aggressively as possible. If you believe you have the answer to someone’s problem, then sell!We know that people who buy from us value our products more than those who download our free lead magnets, for example. Because when people pay for a product, they hold it in higher regard and think it’s going to be better and of higher quality.Why you should sell hardWe believe that often the unwillingness to sell comes from the fear that your product isn’t that good - it's a lack of confidence in what you’re doing. If implementing our campaigns can earn you as much as $50,000 in sales in three months (this happened to real people inside our membership!), and you only spend a few hundred dollars to have access to our resources, then it's a no-brainer. We know that you’re better off being a League member than not, and that’s why we sell as hard as we do. Because if didn’t, people wouldn’t take a chance on us.And it's the same for you. If you put your heart and soul into something and know it's the best it can possibly be (that it'll help people in their journey) then you have to show up and use every ounce of enthusiasm to passionately tell people about it. Because if anyone's telling you to stop being salesy, they're stopping you from growing your business. Selling is the thing your audience is trusting you to do because a business without a profit won't be around to help people for long.Lie 3: Bro marketing is the way forwardHave you ever seen business owners sharing photos of themselves in front of their Lamborghini or private jet? That's known as 'bro marketing', and you'll never see us do any of that.But we do use screenshots of our students making thousands of dollars from implementing our campaigns. And we do that because we don’t think it’s grubby, filthy, or weird, but because it works! We use the genuine psychology of what excites people and causes them to make decisions. And as long as your product does what it says on the tin, and you’re selling to the right people, then you’re good.We don’t want to use this hype marketing to sell to the wrong people - people who, for whatever reason, shouldn't buy from us. That would be a waste of their time and money, and wouldn't work in our favour. We just want to sell the right products to the right people. So instead of using these bro marketing tactics, you want to tap into the psychology of what genuinely helps people make decisions. Because if people don't buy, you end up with no business. Why deadlines, bonuses, and novelty workWe know that telling people there’s a deadline on an offer (just like our Black Friday offer) works because it means you have to buy before that day. Adding bonuses also works because psychologically speaking, we all want to get a bit more for the same amount of money. Plus, different people respond to different hooks - some more direct and others more subtle. What grabs people's attention and imagination can vary. So we always test different hooks to see what makes our prospective customers pay attention. People also respond well to novelty, so always think about unique angles and different strategies (such as bonuses, deadlines, or different hooks) to share your offers. Because these are the strategies that get people to your side, especially with email. We use subject lines that some people might be uncomfortable with, for example, but they do get attention and amuse the right people – they reel the right people in. And anyone who doesn’t like those subject lines is wrong for us.Lie 4: It's too salesy! We’ve had examples of people joining our membership and trying to run a particular campaign but telling us it feels too salesy for them. And yet, when we look at what made those people buy from us in the first place, it tends to be either that exact campaign or something very similar to it!This is to say that we use the same campaign we teach our clients. And sometimes when our members look at them in the context of their own business, they can feel a bit uncomfortable implementing them at first. But they work! Also, people love our products. We very quickly turn subscribers into not just customers but fans – people who love the way we do email marketing and want to learn it from us. And the reason for that is that if you do all of this in the way we teach, you'll soon realise that none of it is hyping, pushy, or over the top. There's no need for bro marketing here!Yes, some people will always be offended by what you do, but that's going to happen regardless. So make the offer you’re going to make. If you run a discount that ends on a specific date, for example, people will buy because they’re excited about your product. And they will want to buy it right now before it disappears. So if you’re not embarrassed by what you sell and the price you sell it at, just sell it!  Measure your EPSPMLet's say as an example that it costs you $10 to get someone on your list, but they don’t spend $10 in the first 30 days of being in your world. That means you're down $10. Multiply that by the number of subscribers that join your list every day or every week, and you’re not going to be around for long unless you sell! In order for your business to make a profit, you need to get your money back quickly by providing something of high value so you can continue serving more people. You can tell we’re proud and passionate about showing up every day and telling everyone about The League and encouraging people to join because we know the types of results our members get when they use our teachings. That’s why we can proudly say this and know it’s true.We also measure our business, our success, and our growth based on something we call Earning Per Subscriber Per Month (or EPSPM), which is a metric that measures how much money you make for every subscriber on your list.And when we use marketing strategies such as countdown timers, discounts, and bonuses (stuff that others might consider to be pushy or too salesy), we make more money per subscriber per month! That translates into more profit for us and means we can help more of our subscribers. Lie 5: People leaving your email list is a bad, bad thing!If what we sell isn’t right for your subscribers, they shouldn’t be buying from you in the first place. In fact, we don't want to be selling to people who aren't right for us. If people are offended by what you do, that's fine - they can leave. That works for you because it cleans up your list, and the people who stay are the ones who are right for you. If they stay and don't buy, you're still losing! Of course, you want to have a good relationship with your subscribers and do the best job you can. But let's remember you're sending emails at scale. You can’t be emailing your subscribers one by one, and when you send emails to everyone, the system is always going to be slightly imperfect. It might not be right for every single person, and some might leave. But the money you make from those who stay and become customers and fans should outweigh the problem of those leaving.In other words, remember to measure your business by the metrics of a business. This isn't your friends and family! If you're enjoying the work you're doing and making a profit, don't listen to the advice that might be holding you back. Subject line of the weekThis week’s subject line is “CRUSHED”. You will have probably heard people say that if you send a subject line all in upper case, the email will go directly to spam. And yet, this subject line got us an enormous spike in click-through rates. This goes to show that, as we always say, if you do everything else right, you can break some of the so-called ‘rules’ that are meant to wake up the spam triggers. And you won't have any problems! This email had to do with crushed ice by the way, but the word itself is quite emotive, and we think that's why it worked. So try it out!Useful Episode ResourcesRelated episodesThe Little-Known Right Order to Make Your Offers (For Maximum Sales)How to Do Deadlines Well and EthicallyWhy You Shouldn’t Worry About Your Unsubscribe RateFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the lies that stop you from running a business with profit) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple and quick tricks on how to grow your email list through Pinterest.Spoiler alert: Pinterest is probably not what you think and YOU can use it too! Check this out! SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook group.(4:10) Is it Meagan Williamson or Megan Williams?(6:58) What is Pinterest and what do people use it for?(10:58) Growing an audience throught Pinterest.(14:35) Understanding the different media types on Pinterest.(18:05) How much content should you share on Pinterest?(20:46) Providing value on Pinterest.(24:48) Building your email list with Pinterest.(28:49) Finding the right balance between different pieces of content.(33:39) Subject line of the week with Meagan Williamson.What is Pinterest and what do people use it for?As Meagan explained, Pinterest is a visual search engine. It's a place for people to curate inspiration, and education, and store their ideas virtually. You can curate videos, images, links to projects, and even plan your next business move – anything you’re researching has a place on Pinterest. Business owners often struggle to figure this platform out because they’re not sure how to use it. If you want to leverage it as a marketing platform, think of it as a search engine. Just like when using other search engines, some people head to Pinterest with the intention to plan a purchase. They're not there to catch up with friends and see what they’re up to - they're looking for visual inspiration or to find How To tutorials. So it's perfect for any business - both B2B and B2C. Growing an audience through PinterestWhile it's true that people head to Pinterest to buy, Pinterest is not a conversion tool. It's a platform that can help you grow an audience. And you can leverage the platform in many different ways - not just through your blog (in fact, it's perfectly okay if you don't have a blog!)Meagan tells us that the secret is to layer Pinterest into the marketing you are already doing and to repurpose your existing content with Pinterest in mind. So if you're already podcasting or using Instagram for your marketing, for example, you can take any juicy bits and create something for your Pinterest audience to engage them and bring brand awareness to your business. In other words, it's about repurposing with purpose and specifically for the platform. That means taking the extra time to tweak existing content so it works for Pinterest. This will play to your advantage because Pinterest has seen exponential growth over the last few years. It's different from the other social media platforms – it’s not as noisy, and it’s a much more inclusive and diverse place. They're intentional about growth, which is why so many creators and small business owners who feel frustrated with their growth on other platforms are heading to Pinterest. Understanding the different media types on Pinterest People tend to view Pinterest as their planner. This means they might be browsing and saving content for months before they're ready to make a decision and buy. For you as a business owner and content creator, it means you have to remain mindful of that customer journey and take it into account when uploading your content assets to Pinterest. Just like other social platforms, Pinterest has different content formats. The most common is the standard pin, which is an image you can add a destination link to, such as a landing page, your website, or a third-party link. A pin can also link to products or product collections.Right now, you can also add links to video pins, even though this format will eventually be removed from Pinterest in favour of something called idea pins. Idea pins are a type of multi-page format content aimed at educating. They're Pinterest’s answer to the move towards engaging video. To create an idea pin, you can use a mixture of images, videos, or short clips to teach somebody something or give them high value.The great difference between Pinterest and other platforms is that it encourages you to include destination links. Because it works more like a search engine. And those links will bring you traffic and help you grow your audience for months and years in the future, unlike an Instagram Story, for example, which is here today and gone tomorrow.How much content should you share on Pinterest?There's no perfect or magic number of pins you have to create on a daily basis. What pays off, Meagan shared, is consistency. The Pinterest algorithm figures out what’s consistent for you and your unique account over time. Pinterest grows exponentially when you show up consistently and add high-value content.So however much you decide to post, aim to be consistent and optimise content for the platform. In order to do that, Meagan suggests you do some research about the sizing of pins (it’s a little different from other platforms) and figure out what you can realistically and consistently put into your ecosystem.In other words, look at the content assets you already have (video, podcast, blog, email marketing, etc) and work out whether you have any pieces of content that you can repurpose into a pin for Pinterest. The more you show up and add existing content you've repurposed (as well as brand new content), the more interest you’re going to get.Providing value on PinterestThe way Pinterest measures whether your content is of high value is through saves or re-pins. This metric shows that your content is resonating with your audience and is valuable enough for them to save to their own account. Impressions, reactions, and comments aren’t as valuable on Pinterest – what matters the most is that people are saving your content.So when you’re creating content, think about something that would be highly save-worthy – things that people might want to refer to later. Think of the kind of content (like infographics, for example) that you tend to save because you want to take action on it at a later point and when you're ready. Aim to create and post content that will be referred to again and again. The action of saving a pin to your own account, Meagan explained, also sends a signal to understand the quality of your website and to what you're sending traffic to. The technology visually scans your image to understand to who Pinterest should show your content. It also looks at the copy associated with that pin. So don't miss out on optimising your pin title and description.Meagan also advises having boards on your Pinterest account. If you pin content to a board called “How to start email marketing”, for example, Pinterest will know to show that pin to people who are interested in email marketing or email newsletters.Building your email list with PinterestPinterest is ideal for moving people onto your email list. Meagan suggests you do this in a way that doesn’t annoy the user. So always aim to adjust your content in order for it to make sense for the platform you're posting on.The first thing you want to do is to give enough information so you’re closing the loop on Pinterest. That means that if you create a pin that tells people you're teaching them 3 ways to do something, for example, you're giving them what you promised. Don't say you're going to teach 100 ways and then only teach 3!What you can do after you share your 3 ways, for example, is to let your audience know they can get more information by accessing your blog, your podcast, or downloading your lead magnet. But always close the loop – give people enough information to stop them in their tracks.If you want your Pinterest audience to join your email list by downloading your lead magnet, give them something of high value and explain why they should go and get it. Use strong calls to action and tell them that in order to get more value they need to take the next step. Make it a no-brainer – give people value and a clear reason as to why they want to download your lead magnet. Also, let's remember that Pinterest is a visual platform, so give people a taste of what they’re going to get, like a mock-up of what you're offering.The landing page for your lead magnet When it comes to the landing page for your lead magnet, other platforms (such as Facebook or Instagram) have conditioned us into thinking that email opt-in pages need to be short and sweet. And that's true if your audience comes from a platform where they already know who you are. There's authority and familiarity there, so people are more willing to give you their email addresses.But Pinterest is different. Chances are that users have never heard of you before, so you have to create a landing page that will convert your audience. Tell people what they’re going to learn from your lead magnet, who you are, and why you are the person to teach them what you teach.Give them multiple opportunities (above the fold, middle, and below - on the page) to sign up. In other words, Meagan shared, you want to create a landing page that has some meat on it. Give people more information before they make the decision to give you their email address - this helps them overcome objections and reassures them. Finding the right balance between different pieces of contentDepending on how many vehicles for content marketing you have, you want to share a balance of content on Pinterest that helps you create visibility and grow your audience (i.e. offer free value) and mix it up with requests to download your lead magnet, for example.Your first priority should be to repurpose existing content (such as Instagram reels or TikToks) into high-value content that's optimised for Pinterest. Think about being strategic and sharing content that links out. That way, you can encourage people who want to learn more or take the next step, to sign up for your lead magnet.When creating videos or images that lead to a pre-existing destination URL (like your opt-in page), always focus on what the customer experience looks like. Are you taking an interesting angle with your pins and offering something new? Does your content look varied and different? If you're adding 10 pins a day, and one of them links to your lead magnet, you can easily get away with that. But if you’re posting a lot less, you want to take into account the visual representation from the user's point of view. Because the last thing you want to do is to use the same pin over and over again.Subject line of the week with Meagan WilliamsonMeagan’s subject line is from an email she sent recently, and it’s “My two secrets that I’ve learned working with Pinterest.” This works well because it positions Meagan’s authority – she works as a private contractor with Pinterest, so this subject line lets her list know that she has authority. Because if Pinterest trusts her to teach Pinterest marketing, then you should too!Plus, everyone loves a secret, right? Meagan knows that a lot of people subscribe to her email list because she shares best practices that have been taught by Pinterest directly and have been tested on hundreds of accounts. So this subject line was based on the fact that Meagan can share these 'secrets' because she has a direct line at Pinterest and can ask them questions about any changes, trends, or specific situations. And her audience loves that!Useful Episode ResourcesAbout MeaganYou can connect with Meagan on her website, where you can also find her FREE lead magnet that teaches you how to optimise your images and your videos for Pinterest. You can also find Meagan on Instagram and TikTok.Related episodesViral List Growth Using Giveaways With Derek Videll. How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!Examples of Advertorials to Grow your Email List with Rachel Mazza.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how we can all become awesome Pinterest marketers and grow our audience and list in the process) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!