What if your email marketing platform could do more than you think it can? What if there was a super simple way for you to do some things that sound very technical - and something that only big companies with huge budgets could do? Well, we're here to show you 6 amazing things that the best marketing email platforms can do (thanks to a little sprinkle of magic from us). Ready to have your mind blown and your business changed for the better? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (5:18) Introducing our software - Automate Hero.(7:33) Tracking where your customers are coming from.(12:29) Showing people the right offers.(15:20) Creating urgency for every subscriber.(18:33) Offering hot leads the product they're after.(22:38) Targeting subscribers based on their browsing behaviours.(26:58) Increasing the consumption of your sales videos.(29:00) Want access to these tools? Join our membership The League. (33:27) Subject line of the week.Introducing our software - Automate Hero Automate Hero is a tool we created for our members inside The League that plugs into your existing email marketing platform and adds some technical capabilities that sound complicated but are really really easy to do. So here are the 6 amazing things that our members can do by using Automate Hero. 1. Tracking where your customers are coming fromThis is all about being able to know for sure how someone first came into your world and when and how they first became a customer by buying one of your products or services. Automate Hero gives you the ability to track this inside your email marketing platform. And it doesn't use pixels or cookies. Because we know those things are often inaccurate and not easy to use. Installing Automate Hero takes 10 minutes, and then it'll be up and running forever. But the key here is that you'll be able to track the information with accuracy. So if a podcast listener decides to download one of our lead magnets and then a month later joins our membership via a link in one of our emails, we can track that. Do more of what's working and stop doing what isn't! And this is really powerful because it allows you to accurately review your activity over a period of time and determine what's working in your business. If you relied on the data from the ads reporting platforms, for example, you'd never get anywhere because the numbers often don't even add up! As we always say, knowing what works in your business is key, so you can do more of what's working and stop doing what isn't. This is why, at the end of 2022, we stopped investing in our Instagram strategy. Because when we looked at the data, we realised that less than 1% of our members were coming via that route. So we redirected all that time, money, and effort into strategies that give us a return on investments. And knowing where people originally come from and when they buy is important because the buyer's journey is hardly a linear one. If someone becomes a customer years down the line, we'll still be able to track it!2. Showing people the right offersThe second functionality that Automate Hero allows your marketing email platform to perform is sending people the right offers instead of showing them something they already bought. So imagine someone opts into your lead magnet and is presented with an offer for a product or service they’ve already bought. When that happens, you're not only missing out on an opportunity to direct this person to something they might actually want to buy. But if you're showing them something they already have, they'll also end up disengaging and not paying as much attention.Through our tool Redirect Hero, you can check (in real-time) which products or services a particular subscriber has bought from you by verifying the tags or list against that person inside your email marketing platform. Based on that, you get to send them to different sales pages. And that means you show fewer irrelevant offers to people. It also means that you can dynamically and automatically increase how much someone spends with you, which translates to a more profitable business. 3. Creating urgency for every subscriberWhat do you do when you have an evergreen product or service that is always available to buy? How do you create urgency? Simple. You add countdown timers. Our software Automate Hero allows you to post a countdown timer on any page you host and say there are only X amount of products available at a particular price. And suddenly, whatever you're selling becomes more desirable. People have to jump off the fence and buy now because the offer is soon going away. We use this strategy and tool for our own membership, The League, which is an evergreen product. To create urgency, we use email campaigns with special offers and countdown timers. Because we want everyone who joins our list to have the same opportunities, no matter when they join, each timer is individual and based on whenever a person came into our world.Automate Hero allows us to create an evergreen launch-like urgency that cannot be skipped. And that's because we don't use cookies - there are ways around those! Instead, we use technology that’s built into the email marketing platform through our tool. 4. Offering hot leads the product they're afterThe next capability our suite of tools allows your email marketing platform to perform is to target your most interested customers by putting them in front of an offer for the very product or service they've been looking at. This is the virtual equivalent of a customer walking into a shop and picking up a product and looking at it. You know for a fact that soon enough, a sales assistant will come over and tell you all about the product and help you buy it.In the online world, you need an automated version of that - and this is exactly it. If someone clicks on a link inside one of our emails and looks at our membership The League 3 times in the space of 60 days, but they don't buy, we put them into an email sequence that's specifically designed to sell them our membership. The Tell Me More campaignThe campaign is called Tell Me More and it's made of 6 emails sent out over 6 days. What's so special about this automation? It contains a bribe. And it works and converts, but not because of the bribe. It works and converts because we know that people are at a point where their buying intent is super high. They're very close to making a decision - the time is right for them to buy. So they do. This uses a piece of technology that we call Click Count, which shows how many times someone clicks on a specific offer. Of course, when you're a member of The League and have access to this tool, you can customise it so it works for you. Whatever parameters you set, they must tell you that, based on their online behaviours, this person is red hot - they're about to buy. You just need the equivalent of an in-store sales assistant to help them get over the line. 5. Targeting subscribers based on their browsing behavioursThe fifth functionality we can enable your email marketing platform to do for you is to customise how you follow up with people who've been on your sales pages. When looking at pages, people have different habits - both in terms of browsing and buying behaviours. Someone will look through a page in order while someone else may jump from section to section or scroll up and down. That means you want to be able to target them differently depending on what they've seen on a page. For example, if you know someone has seen the price but not the bonuses, you may want to talk to them differently to someone who's seen the bonuses and not the price. In other words, you'll want to send different sets of emails. For this, we created a tool called Page Hero, which is an invisible piece of code that you place on your page that tracks every single subscriber - where they click, how long they spend on a page, etc. Based on that information, you can decide what emails to send them. If someone’s had your sales page open on their laptop for more than three days, for example, you might want to send them a special offer to make them buy now. That's exactly what countdown timers do – they move people from thinking they’ll buy “someday” to buying “right now”. Pretty cool, right? 6. Increasing the consumption of your sales videosThe last tool we have in our arsenal right now is something that enables you to increase the consumption of your sales videos (or any video). It's called Video Hero and it allows you to tag someone in your marketing email platform based on how many minutes and seconds of a sales video they've watched. This allows you to send people different emails based on how much of your content they've consumed. If they've only watched a few minutes of a video, for example, you can send them an email to remind them to watch it. Or if they've watched most of it but not completed it, your message will be different. All you need to do is to place the video on a page that you host so you can add a little piece of code onto it and get this functionality to work. Easy as pie. Want access to these tools? Join our membership The LeagueThese 6 capabilities may sound difficult (if not impossible!) and technical. But they're not! With Automate Hero, they're super simple. There's absolutely no technical knowledge or coding required - just some copying and pasting! And you can continue to use your existing email marketing platform.  If you want access to the software we created, check out our membership The League. We give you all the campaigns, training, and coaching to help you more than double your sales through email marketing. The Automate Hero suite effectively gives your existing email marketing platform superpowers, and it's dead easy to integrate. Currently, it works with some of the most popular email markeing platform, including Keap, AWeber, ActiveCampaign, Convertkit, Drip, GetResponse, Klaviyo, Mailchimp, MailerLite and more! Plus, we'll be adding more platform intergreations and more exciting functionalities as time goes on. If you're already a member and aren't using Automate Hero, whatcha waiting for? Go and log in right now! Subject line of the weekThis week’s subject line is “A shit start to the day.” where the word 'shit' is replaced by the poop emoji. This email had a story in it about Rob's dog's morning habits. And it worked well because of the emoji, but also because it has a quirky, double meaning to it. It definitely drives curiosity, and it makes perfect sense when you read the whole email. Try it out!Useful Episode ResourcesRelated episodesTwo Things to Start Collecting So You Know What’s Working in Your Marketing.Best Email Marketing Campaign To Get Your Customers To Buy Again (And Again).How To Audit Your Email Marketing.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 6 slightly technical and amazing things that the best marketing email platforms can do) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

How do you grow your business by turning each and every client into two more? Today we share our proactive referral marketing strategy, which is something that will help you grow your business exponentially. Ready to go through the steps to do this? SOME EPISODE HIGHLIGHTS: (0:13) Join our FREE Facebook Group. (6:03) Creating a memorable hook.(8:59) Creating more memorable hooks.(12:32) Step One - planting the seeds.(17:43) Step Two - watering the seeds.(20:05) Step Three - asking for the referral.(22:14) Rewarding the referral.(24:09) Sending a gift that doesn't fit in a drawer.(27:30) Offering double-ended incentives.(30:12) Subject line of the week.Creating a memorable hook Having a referral strategy is a great way to grow your business, especially if you work with clients on a one-to-one basis or in small groups. If you have a service-based high-touch business that serves a small number of clients, this referral strategy works like a dream. But we're going to show you how to use this strategy that Kennedy's been using for his entertainment business for over 15 years for a membership, course, or programme as well. The first thing you want to do is to create a memorable hook for your products, services, or brand. For example, for our podcast (The Email Marketing Show) we have a tune that sticks in your head. It's annoying and simple, and that's done on purpose. Because that's the whole point of marketing - you want to create something that people will talk about.Creating more memorable hooksWith our podcast, we didn't stop at the tune. That's why we came up with a secondary memorable hook - Email Marketing Wednesday. It's so obtuse and weird (and purposely a bit crap) that it becomes memorable. It also allows to create some tension and conflict, which is memorable in people's minds. We don't disagree much on our show otherwise. While we might not agree on everything in business and life, there's no tension or friction between us - there's no real drama on the show. So we created some through a memorable hook. Also, at the start of each episode, we read out a fact about each other. And we know that some of these things stick in people's minds because they come up to us at events and tell us they remember! And having something that people remember about your product or your brand helps you create more referrals because it means they have something to tell their friends and family about. Another thing we do on the podcast is to play a game with our guests where one of us has to guess one true fact about our guest. It's something interesting to describe the podcast by, so think about giving people a pre-loaded 'script' to talk about you and your products or services. But memorable hooks aren't the only thing you need. If you want to grow your business exponentially, you need a proactive referral strategy. Your intention here is to turn every gig or client into two more. So how will you do that?  Step One: Planting the seedsThe first stage of Kennedy’s referral marketing technique is all about planting seeds. And you do that as soon as someone gets in touch to enquire about becoming a client. You ask them how they heard about you. And if they say they found you on the internet or via an ad, you act surprised and let them know that actually most of your work comes from customers recommending you to others. That does two things for you. First of all, it plants the seed that people do refer you. That means that once you've worked with this client and you ask them for a referral, you're going to feel less bad for asking them. Plus, they're going to be more open and less guarded about your request because you already informed them that people normally refer you.The second thing you do when you tell someone that most of your work comes from referrals is to give them social proof. If people recommend you, you must be really good! You're having this conversation with someone before they've even worked with you, so by telling them that your existing and previous customers refer you all the time, you're encouraging this client to go ahead and work with you. So don't overlook the importance of asking this question and talking about referrals, but also acting surprised. It helps the conversation stand out, and they're more likely to remember it. Step Two: Water the seedsWhen you're working with this client, make sure you mention referrals again. Did someone actually refer you to this client? Ask them who it was again and tell them you want to make sure you send a little Thank You note or a gift to that person. Right now, you're watering the seeds and reminding this person again that referring you is something that people do all the time. It helps build that belief that you're someone who gets referred again and again. Step Three: Asking for the referralIf you mention referrals before you start working together and then while you're working with them (as per the previous two steps), it's a lot easier for you to ask for that referral at the end of the work. And it'll be more straightforward to get one because you'll have done the groundwork in advance.When you get to this stage, you can even create an automated email sequence that goes out when the work is complete to ask your client for a testimonial and a referral. This helps you amplify the number of people who refer you.Rewarding the referralA step that a lot of people miss out on is rewarding the referral. The reason why this works (psychologically) is that you're giving someone praise for the action of referring you. So you could send the person a gift, for example. Before you do that though, make sure you consider the legality of gifting people within your industry. In some sectors, you'll find there's a price point you need to stay under if you want to send a gift to a client. But broadly speaking, as long as the gift isn't a high-price item that can be misinterpreted as a bribe, you're good to go. Sending a gift that doesn’t fit in a drawerWhen thinking of Thank You gifts, we like to send things that cannot be put in a drawer - we call them un-drawerables. A card, for example, fits in a drawer. And if you send someone a card, it'll be effective there and then - the person receiving it will think it's a nice and thoughtful gesture, but eventually, that card is going to end up in a drawer and out of sight/out of mind.A gift that doesn't fit in a drawer (like a mug, water bottle, or flowers, for example) means people get to show off or are reminded that someone appreciates them. That not only makes them feel good, but it means your brand gets talked about over and over (especially if the person works in an office and people see and ask about the gift!)As long as that gift stays visible and on someone's desk, for example, you're amplifying the emotional response of that person feeling acknowledged and good about the referral. This emotional, positive feedback will encourage them to refer you again and again. Offering double-ended incentivesThe other thing we do where possible and appropriate is offering what we call a double-ended incentive. This is something that rewards both parties – the new customer and the existing one. For example, members of The League who refer others will get 50% off their next month while the new member gets 50% off their first month. This is a generous discount, and of course, if you have a high-ticket service, you might not be able to offer 50%, but maybe you could offer 10% off?Want to join The League? If you want to find out more about creating a consistent stream of sales in your business and build what we call a core email engine to support that, come and join us inside our membership The League. We'll help you get amazing results with your email marketing while building your business and making sales more consistently.Subject line of the weekThis week’s subject line is “we waited.” (purposely all in lower case and with a full stop at the end). The story is about waiting for something, and it has a bit of an ominous feel to it. As it happens with most of our emails, this one was about promoting The League, but we pulled the subject line from that story.Useful Episode ResourcesRelated episodesBest Email Marketing Campaign To Get Your Customers To Buy Again (And Again).Advanced Psychology: Using Compound Curiosity.7 Email Marketing Things That Shouldn’t Work (But Do).FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about referral marketing) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

How do you create a sales spike during your launch? Do you rely on making the majority of your sales on the last day? What if we told you there's a way to generate not ONE spike but at least THREE during the launch of your new product or service? Genius copywriter Mara Glazer tells us how.If you have a membership, coaching programme, or course, you're going to want to take notes. Ready?SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook Group.(4:05) Does Mara Glazer really hold the record for the most push-ups in her old high school?(6:31) Why you need 'copy choreography'.(8:51) Create a priority notification list. (9:41) Give them an idea of the price but don't tell them what it is. (11:30) Keeping people engaged during the pre-notification period. (12:33) Opening the doors. (16:37) Creating the last sales spike. (18:39) Using the 'micro-membership' concept and the 24-hours special bonus. (24:19) Subject line of the week with Mara Glazer.Why you need 'copy choreography'One of the things that Mara helps people with is launching programmes, memberships, and courses. And if you've ever launched anything, you'll know that most people tend to rely on a big sales spike or boost on the very last day. But if you get really smart and use what Mara calls copy choreography, you can create sales spikes throughout your launch - not just at the last minute. All you need to do is to ensure you have the right components in the right places. In other words, you want to think about the sequencing of events that need to happen (and in what order) to create more than one sales spike throughout your campaign.And that means your first step is to brainstorm the copy choreography before sending out your email campaigns. Makes sense, right?So here's what you do. Create a priority notification listOnce you've planned the sequence of events, you need to think about building anticipation with your audience before the cart opens. One way Mara does this with her clients is by creating a priority notification list that people can sign up for in order to be informed when the doors to the membership or course open for the first time. If you're launching a brand new membership, here you're giving people the chance to join as founding members and be grandfathered in at the best possible price. The key here is to encourage people to sign up for the pre-notification list by offering an awesome sexy bonus. This is how you create the first sales spike. Give an idea of the price but don't tell them what it isAnother great tip from Mara here is to give an indication of what's included in the membership but without giving an exact price. Instead, you can give an idea. For example, you could say that the price of the membership is less than a casual dinner with their best friend. This tells people that the membership is affordable and inexpensive. But the bonus is what will make them go ahead and buy. It's as if you were selling the bonus harder than the product itself by lifting it on a pedestal for the people who sign up for the pre-notification list. Keeping people engaged during the pre-notification periodThe pre-notification list is promoted for about 2-3 weeks. During this time, to keep people engaged and interested, Mara will send out relevant videos that help position the membership through email marketing and social media. Each video sits on its own page with an opt-in underneath to give people the chance to sign up for the pre-notification list if they haven't already. Opening the doorsOnce the doors open, people have three days to join and claim their priority notification bonus. After this time, the bonus disappears, but people can still join. There is, however, a difference in price. If the founding members got to join the membership at the price of $37 per month, for example, once the pre-notification period of three days ends, the bonus disappears and the price goes up to $47. This price then remains available for one week, and people in the email list receive:2 emails a day for the first 5 days;3 emails a day on the sixth day;4 emails on the last day.And with only a handful of hours left to sign up, that's where the copy choreography skills really come into play. Creating the last sales spikeAfter seven days have passed, the cart stays open for another week. But what's really key here is that it's clear that there are 'consequences' for people who didn't take action within a certain window of time. For example, if someone doesn't buy within the first three days, they miss out on the bonus and the founding price. If they don't sign up within the first seven days, they miss out on the early-bird price. Using the 'micro-membership' concept and the 24-hour special bonusAnd after the second week, Mara explains, that's typically the end of the promotion. However, in a recent launch that Mara and her team managed for a client, they extended it a little longer. Out of an email list of 10,000 subscribers, they had signed up 552 members in the first period. They then decided to take a small portion of the membership programme and offer it to everyone who hadn't bought yet. People were offered a snippet of the membership for $7 a month, and through doing this, the client signed another 100 members. This didn't create extra work - the client simply offered a 'micro-membership' for a fraction of the price. And, of course, when you do this, you have an opportunity to upsell to these members. Another strategy that Mara mentioned for creating sales spikes is introducing a 24-hour special bonus. Doing this creates a reason to send that extra email and gives your audience a compelling, solid argument to act now instead of waiting until the end of the promotion. Mara's number one tip in all this is to make sure that what you offer is sexy enough. This is crucial for the success of the whole campaign. Because your offer needs to deliver everything it promises and be packaged and positioned in the sexiest of ways. As we always say, you can spend all the money in the world to promote a turd, but you're still showing people a turd! So make sure your offer is great and truly converts.  Subject line of the week with Mara GlazerOne of Mara’s best-performing subject lines is “I saw this on Facebook and thought of you”. There are a couple of reasons why this works so well, Mara said.First of all, it sounds like something one of your friends might send you. But also, it has intrigue and mystery. The person receiving this wants to know what you saw that made you think of them. And of course, it helps if you start the email with something that you did indeed see on Facebook, and then lead into your message from there. Useful Episode ResourcesAbout MaraYou can get in touch with Mara on her website, where you can find access to some free email templates to send to your list and fill your calendar with sales calls. And of course, you can look at all the ways you can work with Mara and her awesome team.Related episodesBest Email Marketing Campaign To Get Your Customers To Buy Again (And Again).How to Create Urgency For an Evergreen Membership or Course Without Product Launches.Small List Big Launch – With Gemma Bonham-Carter.FREE list of the top 10 books to improve your eail marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! Thanks so much for tuning into the podcast! If you enjoyed this episode (all about how to create not one sales spike but THREE during your launch) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Social media vs email marketing. Is one better than the other? Want to know what we really think about all this? And yes, we might be a bit biased towards email, but there are specific reasons why we keep ditching social media platforms - want to know what they are? Let's find out! (0:32) Join our FREE Facebook Group. (5:10) We don't hate social media!(7:54) Why knowing your numbers matters.(10:36) Find out what your top sources are.(12:15) What is social media really good for?(15:18) Social media vs email marketing in action.(18:15) Don't have time for email marketing? Think again!(20:35) Do email marketing first.(22:53) Subject line of the week.We don't hate social media!We always get accused of being haters of social media. But we're not! We are on social media. Daily! If anything, we love hanging out in our free Facebook group. And we recognise that social media has its place (and its own set of rules) when it comes to making sales and growing your business.Some people may use email marketing to build their lists and tap into an audience, while others use it to nurture their community. Inside the private Facebook group for our membership, The League, for example, we discuss how people use our email marketing campaigns, and we help them refine their work. So we don’t hate social media - we actively use it. We even used to run a Twitter chat, and we've certainly dabbled with Instagram.But the only social media we use now is our Facebook group. And that’s because that allows us to nurture relationships and keep the conversation going. Facebook isn't an outbound platform for us. Instead, it's something that allows people to lean into us. We get to connect with the people who are excited about our work and want to come into our world to learn from us. Why knowing your numbers mattersHaving said that, we keep ditching social media platforms. We stopped our Twitter chat and don't invest in our Instagram as much anymore. And that's because of what the numbers are telling us. We always look at data to see what's working and what isn't. We track everything we do by using UTMs. These are bits of code that we add at the end of every link we share. So when people subscribe to our email list or become customers, we know how they came into our world. Can you say the same about your subscribers or customers? Where are they coming from? If you're a member of The League, we have some training on UTMs and tracking in the Battle Plans area. We even have some specific tools within our Automate Hero software to help our members track their numbers. (And it's all free!)Why does looking at data matter? Because if you know how people come into your world, you can do more of what's working. And if you don't, it means you're running blind. Without tracking, you won't know if you're moving in the right direction and towards your destination. Because you can’t fully rely on gut instinct to do that. You need to know for a fact that what you're doing is working. Find out what your top sources are In our business, we check our numbers every 90 days to identify the top 10-15 traffic sources that brought subscribers into our business. We evaluate our sources based on how much money they brought in, i.e. on how many paying customers they generated.  And a lot of the time, you'll see the 80/20 rule apply here. That means that approximately 80% of the sales come from two or three of your traffic sources. And that tells you where you can zero in so you can focus on what’s helping you grow your business.When we recently looked at our figures, we noticed that barely any of our sales came from Instagram or Twitter – less than 1% of our members originally came from these social media platforms. For us, the truth when it comes to social media vs email marketing is that people who come through our social media channels don't buy from us quickly enough to give us a return on investments. And that meant we had to think about social media differently because our Facebook group and our podcast, for example, work really well for us. What is social media really good for?We think of social media as a way to tap into an existing audience so we can get in front of people and then move some of them onto our email list. Because your email list is where the selling happens.And at the start, we were worried about only having our Facebook group. But then we realised that many businesses that are wildly successful don’t close any sales on social media – not without having an email list as well. Because with email marketing you have full control - you won’t be a victim of the latest algorithmic changes. And those are happening all the time!We believe social media gives you a pool of people you can tap into, but in order to make sales and make your business successful, you need to sell by email. And that’s where the argument between social media vs email marketing happens. Because if you put 10% more of your time into email marketing, you’ll make more sales and have a bigger impact than if you put 10% more of your efforts into any social media channel. This is undeniable. You could have about 100 people on your email list, and make sales from sending them an offer. But you’d need a lot more followers on your social media platforms to make any sales!Social media vs email marketing in action As an example of this, one of our members recently shared with us that he'd decided to only promote his upcoming launch on Instagram. Three days from the launch, he started to get a bit worried though because he found he wouldn't get the reach he needed to get conversions. Eyeballs weren’t landing, the clicks weren’t moving from Instagram to the sales page, and the sales just weren't coming in!  So with only a few days to go, he launched one of our email campaigns (choosing to shorten a 5-day automation to 3 days because he was short on time), and he told us he ended up switching off sales notifications because they were coming in so quickly that they were interrupting his other work!What’s worth noting is that a lot of the people who eventually bought via his email list were probably some of the same ones who also followed him on Instagram. But the big flurry of sales only came in when he switched on the email campaign. This proves that only posting on social media isn’t a good sales generation tactic. And it might be if you have a couple of million followers, but generally speaking, if you have an ordinary-sized audience, social media alone doesn’t move the needle. 100 subscribers on your email list are worth a lot more than 100 followers on any social media platform. Because when it comes to social media vs email marketing, email is always going to convert more. If all we had were social media followers, we wouldn’t even have a business to speak of!Don't have time for email marketing? Think again!We always find it interesting when people tell us they don’t have time to do email marketing. What are they doing instead? And is whatever they’re doing making any sales? Because you could be getting a lot of engagement and comments, but that isn't worth a thing if you're not moving people to your email list so you can make sales. If you're not generating a profit (which is the one job any business has), then wouldn't you be better off diverting any time you're currently investing in other activities into email marketing instead? Because that would make you sales - email is the most direct line to sales. And once you have money lining your pockets, you'll have time to do other things, such as social media. At that point, you'll have a predictable system where you don't have to worry about where the sales are coming in from. And with more sales, you have more time. So focus on the things that make you sales first and then add other activities because by that point you can afford to do that.Do email marketing firstIn other words, if you only have time for just one thing, do email marketing. Because you’ll want to do the thing that makes you sales first. When it comes to how social media and email marketing fit together, you prioritise what makes you money and then use the time you have left to do anything else -  including social media. Because let's not forget that creating social media content can be very time-consuming. Every platform works in a different way, and various types of content won't perform in the same way. But compare that with the time it takes you to write an email. That’s a lot faster, right? And if that makes you sales directly, it’s also a lot more efficient!So if you’re not a member of The League yet, go and check it out. We give you a plan and the most predictable system to turn people into customers – day and night, wherever you are, and whatever you happen to be doing. Subject line of the weekThis week’s subject line is “Making waaaaaay less money?” This one had a great click-through rate because it has that general sense of being contradictory to what people would expect us to talk about.The story was about the fact we had a call with one of our lovely subscribers, and when we asked her how much more money she wanted to make in her business, she told us she was making enough. We pointed out she had the capacity to make more, but she said she said that wasn't her goal. She had other objectives.So the email was about the fact you shouldn’t make assumptions about your audience. We naturally assume that everyone in our world wants to make more money, but some people have other goals. They might just want to master their skill or email marketing, for example, or be interested in different things.Want to know how this might work in your business? Try and come up with some sort of contradictory subject line based on what you do. Say you teach weight loss, for example. A contradictory subject line could be something like “Piling on the pounds!” Try it out. Useful Episode ResourcesRelated episodesHow We Used A Facebook Group To Build Our Email List From Scratch.How Facebook Groups and Webinars Make Matthew Harrington a Happy Man.Tricks To Grow Your Email List With Pinterest – With Meagan Williamson.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about social media vs email marketing) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Do you run live webinars and promote them through your email marketing? Have you ever thought about switching to automated webinars? Oh, the possibilities...You see - one of our members, Brad Brown, went from running two live webinars a week to an automated one. And here he shared the story of how he made $90k in the process. He not only increased his sales and profits but also smashed his ad spend and freed up his time to grow his business in different ways. What's not to love here? Ready to hear exactly what Brad did (and what you can do in your business)? SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook Group.(4:23) When did Brad start using email marketing in his business?(9:11) What were the biggest barriers to email marketing?(10:24) Why did Brad join The League?(12:55) Switching to automated webinars.(18:16) Implementing other email campaigns.(20:34) The ONE action with the most impact.(22:28) What's next for Brad and email marketing? (23:14) Has email marketing taken over Brad's life?(25:26) Subject line of the week.When did Brad start using email marketing in his business?Brad and his business partner run an online coaching business where they help people become the best runners they can be - no matter whether they're new to running or they're professional athletes. When they first started, Brad and his business partner would travel around South Africa helping the organisers of a famous running race, and ten years or so ago, they ended up setting up a business together. Like many, they started with one-on-one coaching, but in order to leverage their time, they eventually built a training platform that connects with all the main running apps and created a community of engaged runners around the world. So when did they start with email marketing? Quite early on. Brad had a lead magnet that he used to grow his email list. From selling digital training plans that would be emailed out to runners, he built an online platform in late 2018 where he's been relying on email regularly and consistently. What were the biggest barriers to email marketing? Brad believes that, at first, he struggled with messaging. They were creating a lot of content (YouTube, podcast, etc.) and that felt a bit like bombarding their audience. They had no real strategy around selling through email marketing, and as a result, they dabbled with different promotions or webinars to find something that worked. Emails would all be live (broadcast and not automated) at that point and mainly around the YouTube videos that were published every week. The barrier was that nothing was selling on an ongoing basis. Why did Brad join The League?Before Brad joined The League, their business was purely event-based, which means they helped people train for events and marathons. But when Covid hit, people stopped training, and that brought the business to a halt. So Brad and his partner started looking at what they could do to grow while people couldn’t train for events.While focusing on the over-50s as a niche, Brad and his partner decided to run a live webinar. That became so successful that over the following two years, they delivered a staggering 60 live webinars, with the aim to accommodate the most time zones possible. And that meant they were up early in the morning and then late at night. The team was burning out. On top of that, they were also spending $45k a month on Facebook ads. And while the ads were generating a return on investment, their model wasn’t sustainable. So they started looking for a way to automate things. It was around that time that Brad heard us being interviewed on a podcast and started following us. He joined our membership with the intention of setting up automated email marketing sequences, so the first thing he did after joining The League was to start building his email engine. And the first thing he did was to implement our Getting To Know You sequence, which is our version of the welcome sequence. Switching to automated webinarsWhen Brad started creating email marketing campaigns, the whole thing was messy. People were getting multiple emails a day, Brad and his business partner were still running live webinars around the clock, and their costs were climbing. In June 2022 Brad finally turned on the Evergreen Webinar sequence, which means he switched to automated webinars. And that completely changed their business. Because people in different time zones could now choose a suitable time to attend the automated webinars, the attendance rate increased. Brad found success in using a warm-up sequence prior to the webinar starting and also in sending out a workbook, with a view to delivering extra value to their audience. When running webinars, there are three distinct actions you're asking people to take. You have to get them to register, attend, and then convert (i.e. buy). While evergreen/automated webinars have a reputation for converting less than live ones, Brad didn't find this to be true. Their webinar format of one hour and forty minutes is also unusual when it comes to widespread marketing advice. But Brad and his partner provide so much value that by simply implementing the tips in the webinar, someone could improve their running. And this builds a lot of trust in their audience, which, in turn, makes Brad's business stand out. When Brad turned on the sequence for automated webinars, he didn’t know how it was going to work. But the results have been amazing, and the business turned over more than $90k as a result of building this automation. Plus, because the attendance rate and the conversion rate have both increased, the business doesn't need as many leads anymore. That means that ad costs have decreased by about 75%! And that translates to more money in their pockets, which is absolutely fantastic!Implementing other email campaignsSince joining our membership, Brad and his business partner have also implemented other email marketing campaigns. They have a core email engine made of 'train carriages' (i.e. various automated campaigns), and this means their revenue is more consistent. As a business, they're not chasing their tail and starting from scratch every month. In fact, with more revenue and more time, they can focus on other things, such as writing a book or planning an online summit. And these are things that couldn't have happened when Brad and his partner were running two webinars a week! In other words, creating automated campaigns means Brad has more time to build the business and work on it rather than in it. And that's made a huge difference. The evergreen webinar sequence (used as a lead generation tool) has also been built into their email engine. So if someone comes to their business via the webinar but doesn't buy, they then receive other campaigns that sell the same product from different angles. Or if people come through a lead magnet, at some point they'll be presented with an offer to attend the webinar.  All in all, doing email marketing this way means that cost per acquisition is down and profitability is up. Plus, they have the bandwidth to expand and do more. Whereas before, growing would have meant more staff and bigger premises - i.e. more costs!The ONE action with the most impactWe ask this question to all the members we interview as case studies. Because we want to know what one action they took that made all the difference.And what Brad recommends that people do is pick someone they trust and follow their advice. There's so much information out there that it's easy to fall into the trap of selecting bits and pieces of advice here and there and trying to piece them together yourself. Don't do that. Because that's when things end up being messy. And that's true of email marketing as well as running, Brad says!That's why when Brad joined The League, he threw himself into the process. He decided to start from scratch with their email marketing and build everything from the ground up. He locked himself in his office for about a month and didn’t come out until he had a coherent and functional system for his email marketing. Now, his subscribers don’t receive emails that aren’t relevant, and Brad’s sales outside of webinars have also increased. They sell a lot more of their membership too, and that’s been awesome!What’s next for Brad and email marketing?The next thing Brad wants to focus on when it comes to email marketing is to figure out why people aren't buying online. In other words, they want to address people's objections down to the various segments of their audience. And, of course, we have a campaign that does just that, which is called The Interrogator.Has email marketing taken over Brad’s life?Brad admits that email marketing took a lot of his time when he first started out because, as a business, they have a lot of sub-niches within their main niche. And that means Brad had been running a lot of parallel campaigns. But now that the engine is up and running, Brad doesn’t even need to think about it. The sales are coming in, and that feeling is something you can’t put money on, Brad says.In other words, Brad (just like a lot of our members) invested early on in the process. And that means that email marketing has now become an asset, and the business is getting returns. Plus, they no longer have to be awake around the clock to run live webinars!If you’re not a member of The League yet, go and check out the details here. We give you all the campaigns and systems to have the kind of results that Brad and our other members are getting in their businesses. So what are you waiting for?Subject line of the weekThis week’s subject line is “Alexa, give me a 25-minute timer”. The story from Rob here was about how he asked Alexa for a timer to do a certain task for a set period of time. And that’s a subject line that gets people to pay attention. Try it out!Useful Episode ResourcesRelated episodesHow Facebook Groups and Webinars Make Matthew Harrington a Happy Man.How A League Member Made Over $10k With Just ONE Email Campaign – Case Study With Aidan O’Sullivan.And How Cody Burch Increased Sales by Exactly 1,000% in 1 Month with Just 10 Emails.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how switching to automated webinars improved our member Brad's business) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Ready to tackle one of the biggest challenges in the world of online business?With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever.Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience's attention and get more of your emails opened.Ready to find out a handy trick or two to sell more and ethically? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group.(3:00) Is Jon really allergic to pollinated fruit?(4:47) Who is Jon Benson?(6:47) What is NLP and why does it matter in email marketing?(8:15) Creating a pattern interrupt.(9:50) How to grab people's attention. (12:04) How to 'promote' in your emails.(16:50) How to create links people will want to click on.(19:26) You don't need to create new content all the time.(21:52) Subject line of the week with Jon Benson.Who is Jon Benson? Jon Benson is known as the person who invented the video sales letter and was the first to sell copyrighting software. Somewhere along his business journey, Jon also started thinking about ways he could apply the same NLP and persuasion tactics to emails. Known for successfully employing and teaching techniques such as pattern interrupt and future pacing, Jon introduced these concepts into the world of email marketing. And that's how EPIC Email was born. What is NLP and why does it matter in email marketing?But first thing first, what is Neuro-Linguistic Programming (NLP)? Jon sees NLP as a tool to help you make sales. It's based on the idea that human beings can be persuaded to take action through simple language commands - all without being manipulated.We all know that the word 'manipulation' has a negative connotation, but it’s not necessarily bad. Parents 'manipulate' their children into eating their vegetables all the time after all! For Jon, selling is the art of ethical manipulation or persuasion, and NLP is a building block for that.Creating a pattern interruptOne of the things we have to do at the beginning of every sales conversation (no matter the medium) is to grab attention. Because without the attention of your audience, you’re shouting into a void!When it comes to emails, grabbing attention is not as active as it would be if you were standing on stage. So to grab the attention of your subscribers and get them to pay attention to your emails, you want to create a pattern interrupt.Jon will typically start an email with just one or two sentences that either seem out of place or that direct someone into something they’re not normally used to seeing in an email. For example, an email that converted well for Jon started with the phrase “Look around your room”. That’s not a request – it's a command.How to grab people's attentionThe idea here is that you can use words that create patterns where you engage someone’s mind without them knowing you’re doing it. This is NLP, and it works because it's unusual - it's not something you tend to write at the start of an email.  Another email starter Jon used in the past is “What’s the one thing you remember the most about your father?” So it's all about starting your emails with something interesting or a story, so people want to click on the email and read more.What we just described with this idea of grabbing your audience's attention is the E in the EPIC Email acronym, which stands for 'Engaged'. How do you grab attention and engage someone? You do that by disengaging them from their current pattern of thoughts. And this is a necessity for all email marketers because people are bombarded with messages, emails, texts, etc. So you want to do something that breaks that pattern and 'forces' them to pay attention. To come up with ideas for this, ask yourself what your audience is generally doing when they read your emails. How can you interrupt whatever activity they might be doing? You can do that by shouting something outrageous, but that's not the only way of doing it. How to 'promote' in your emailsThe P in EPIC Email stands for 'Promote'. Of course, if you have no engagement first, promotion falls on deaf ears. So make sure you grab your audience's attention first.For Jon, promotion is about persuading at the highest level, ethically. It's not about ripping people off and trying to sell them something they don't need. Instead, you want to tell people what they're going to gain by buying your product or service. Persuasion is benefit-driven, so tell your prospective customers what the benefits of using your product are. And in order to do that, consider their values. Who are you speaking to and what do they value? Because knowing that will inform the terminology you're going to use. But you also need to be able to show them how you can help them through logical statements, such as studies, for example.And then finally, you use fear, which is normally reserved for the last part of the email. This is where you explain what could happen if someone doesn't take action. And in order to do this, you need to know and understand people's pain points. So the promotion sequence in email marketing is 1) benefit, 2) logic and 3) fear. And you want to follow this up with a direct link, if possible. You can use simple NLP commands such as, "Look here" or "Check this out". How to create links people will want to click onJon also gave us a great tip about creating hyperlinks. Often, Jon will use the subject line - or the opening line of the email - as the hyperlink that leads to the sales page. Why? Because if that phrase was powerful enough to grab people's attention and get the email opened, it's probably attractive enough for people to click on. Do you need to use your subject lines word by word? Not necessarily. Jon's suggestion is to do a split test where you use the subject line verbatim and compare how that performs against an email where you change the words slightly. For example, you could expand a command such as "Click here" with "Click here to do X". We do something similar where we identify the links that were clicked on the most and then use them as subject lines of subsequent emails. And most of the time, we'll have great open rates on those emails because the subject line is already proven. We already know it's interesting and works. You don't need to create new content all the timeOne thing that became clear through our conversation with Jon is that people often worry about not knowing the tactics or strategies for good email marketing. But a lot of the time it’s about trying different things out and seeing what sticks.And one of the biggest advantages of emailing every day is that you can try things out more often. The more you try something different, the more chances you have of getting good results. It’s not about creating brand-new content from scratch every single time. If you need a great subject line for a new promotion, for example, you have a whole database of them - simply check what performed well in the past. As we always say, marketing isn’t the pretty pictures department - it's the data department! And if more marketers looked at it this way, we’d have more successful launches and enterprises.Jon pointed out that only 10-15% of what he creates is new - the rest of the time it's about repackaging something you've used before. The art of marketing isn’t about creating something new every time – it’s about seeing what works and doing that most of the time. So feel free to experiment and see what happens.Subject line of the week with Jon BensonThis week’s subject line (courtesy of Jon Benson) is “‘Automatic’ email selling machine”. And the word ‘automatic’ is the one that converted, so Jon put it in quotation marks to make it more effective. If you want to get attention in a subject line, quotation marks can be a good strategy. People often read sarcasm in quotation marks, but in this case, they were used to soften the arrogance, the overpromise, and the hype. Without them, the subject line could have come across as aggressive. By softening the subject line, you give it more credibility and create less resistance.Another way to do that is to use a question mark, which generates a question in the mind of the readers and makes them wonder why you're sending this to them. You’re creating that pattern interrupt in their subconscious brain, and that's something you can do both in subject lines and the first part of your emails. Useful Episode ResourcesAbout JonIf you want to connect with Jon, you can find him at Copy Pro or EPIC Emails. Related episodesMaking Yourself Choosable with Belinda Weaver.Little Tricks to Write Better Emails That Aren’t Boring.The Therapeutic Benefits of Writing Your Own Emails.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! Thanks so much for tuning into the podcast! If you enjoyed this episode (all about how to use NLP for marketing and getting your emails opened) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation?We’re Kennedy and Fifi, and today we're going to share what you can do better with your automated email sequences.Ready?Let's go.SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the conversation? Join our FREE Facebook group. (1:31) Check out our sponsor - Zerobounce! (4:51) Not showing your personality. (9:03) Not sending emails out 'live' first. (11:55) Not checking the data. (13:31) Having too many offers in your automations. (17:43) Spending too long creating your automations. (18:58) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group. Want to know how you can do that too in your business? Let's dive in. SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group.(3:53) Our Facebook group - how we started.(6:41) Our Facebook group - how we captured people's attention.(10:36) Stop doing things that aren't working.(12:34) Why we created a traffic loop.(14:53) Try different types of posts.(17:27) Your Facebook group is full of your ideal clients!(19:47) Use traffic loops to make more sales. (22:31) Check out our new course - Group Loops.(24:45) Subject line of the week.Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers. Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group. But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up. But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out. He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone. We got to that point by posting consistently and talking about our Facebook group wherever we were - during podcast interviews, training in other communities, etc. We treated our Facebook group as our lead magnet and started mentioning it in every conversation. Eventually, it all started working. Facebook started recommending our group to people as something they might want to join, and that’s when we started capturing people’s attention.Stop doing things that aren't workingAnother thing we did was to stop doing the things that were not working. A lot of conventional wisdom was giving us tips that weren’t working for us for any sustained period of time. So we started testing other strategies instead. And that's what made all the difference. One of the things we wanted was to make sure we didn’t rely on just one method of getting people's email addresses. We knew that the Facebook group wasn't going to be our business model – we wanted people inside our email list! So we’d ask people who joined our Facebook group to also give us their email addresses and join our list.And as the group started growing, we started thinking of different ways to move people from the group and onto our list. We'd give people the option to give us their email addresses when joining the group, but would also create specific posts in the Facebook group to recommend our lead magnets so people would join our list by downloading those. In other words, we'd give people more opportunities to join our list because that's our ultimate destination. That's how we grow our business. Of course, you have to get the balance right here. You don't want to pitch your products all the time, even if they're free. So we looked at creating the right balance of value, questions, engagement, and pitches for free lead magnets.Why we created a traffic loopThe advice from experts about Facebook groups was very one-directional. But that didn't work for us, so we created what we call a traffic loop, which is something critical to get the maximum return on your investments. We created a loop where people come into the Facebook group and join our email list. But we know that Facebook relies on people engaging – they want people to comment and post. Because that’s what makes Facebook recommend your group to more people. So to leverage that, we started emailing our list (that we’d grown mainly through our Facebook group) by signposting content we’d shared in the Facebook group and asking them to go and check it out and share their opinions. That way, we'd create a surge of comments and engagement on the posts that, in turn, got Facebook’s attention. And what happened then? Facebook started recommending the group to more people. So we used the Facebook group to grow our list and our list to create more engagement in the Facebook group and reach a bigger audience - we created a traffic loop. Moving people from your Facebook group onto your email list and then aiming to sell to them from there isn't everything. You need to create this traffic loop and perpetual growth. Because that's what will work this year and beyond. Try different types of postsAnother thing we did in the early days of driving engagement inside our Facebook group was to run live training sessions. Kennedy went live in the group daily for a period of around two months by delivering content that was repurposed from our emails and by sharing some sort of story. In other words, we used the same framework we teach with daily email marketing but with Facebook live videos inside our group.We even did a 24-hour podcast lunacy (not once but twice!) where we stayed awake and had guests and interviews to drive interest and engagement to the group. Now, we wouldn’t recommend you do that, as in all honesty, it didn't make a huge impact on the group. But find different reasons to post and go live. You want to show people the person behind the group, and live training sessions are a great way of doing that.Now that our group has grown and is more engaged, we don’t need to do that anymore, but in the early days, it was a good way to kickstart things and get the ball rolling. It's something that gets people’s attention and prompts them to join the group.We have 30+ different types of posts! Did you know we use 30+ different types of posts inside our Facebook group to drive engagement and encourage people to take various types of action? We may ask them to invite other people to the group, for example. Or prompt them to buy. But the key is to be varied. This is one of the things we learnt and tested out. We even tried different themes for the various days of the week that would dictate the post for the day, like a Monday Motivation post. Initially, this got us great engagement, but after a while, things died down because people got used to it. And that's why you need variety.Your Facebook group is full of your ideal clients!The other thing we love about having a Facebook group (and the reason why recommend you have one) is that it’s a great way of understanding the people you’re selling to. Your group is full of your ideal customers, i.e. the people who are going to buy from you and grow your business. What they post or ask in the group and the way they comment will give you ideas for more content.But also, how you present your product and services is completely informed by how people communicate about the problems that they are trying to solve. This means you can present what you sell in a way that you know for a fact will resonate with the people who want to buy from you. Plus, you can also run research through surveys and polls, which is another way of communicating with people outside of email marketing. It’s a different channel that will help you collect information and in a much more valuable way than creating an abstract customer avatar!  Seeing what kind of people are attracted to (and stay in) your group is super powerful to you. And so is looking at what type of content they engage with and having the ability to survey them and ask them questions. In fact, this is infinitely more powerful than trying to artificially create an avatar and hoping for the best. You want to make sure your ideal client is accessible - and the people inside your Facebook group are! They came into your world, so you now have access to them and can find out more about them.Use traffic loops to make more sales Having a Facebook group also helped us test selling in there. It became a way to find out how to get people to buy from us and amplify what we’re already doing by email. We were able to get people to raise their hands and express interest before putting together an offer, for example. So a Facebook group can be a low-pressure, non-salesy way to check whether people are interested in something you want to put together. If there’s no response or very little engagement, you'll know it's not a great idea. But if you see a sudden rush and people jumping onto the post to say they’re interested, it gives you a better indication that something’s worth pursuing.This is exactly how we made our first six figures in this business. And the reason why it worked so well is that through our Facebook group, we were able to build much deeper relationships with every email subscriber. On top of being the people who'd show up in their inboxes, we were also people they'd see when scrolling on Facebook. And that helped us increase our level of know, like, and trust with our subscribers. That is exactly how we were able to make such a high amount of sales from every email subscriber on our list - by using this traffic loop system.Running a Facebook group helped us make over $100,000 in our first year of this business. And that's because it gave us more engaged and higher-converting subscribers than we’d ever had from any traffic source, including Facebook ads. And our Facebook group wasn’t huge – we had under 2,000 people at that point! That proves you don't need a huge group or a huge email list (our list was smaller than that at the time!)Check out our new course - Group LoopsIf you also want to build a Facebook group that is attractive to people and gets recommended by no other than Facebook to its own users, and if you want to know: How to set up your personal profile so it enhances your group.All the different techniques to grow, engage or re-engage a dead group.The 30+ types of posts that we used to grow the group and get people to take action, raise their hands, and buy from us.How to monetise your group, grow your list, and help you make significant sales.And a lot more...We have an awesome programme called Group Loops that is based on the idea of creating an infinite traffic loop where your email list feeds your Facebook group, and your group feeds your email list.If you want to take a look, the link is here. And with the cost of advertising going up and gaining organic traffic getting harder, you do want to leverage the audience that's already on Facebook. That will help you create your own community where you can be seen as the thought leader. Subject line of the weekThis week’s subject line is “Peekaboo (I see you)” and the emoji of the little eyes. Here we used a classic, familiar expression that people use.But we could have also flipped the phrase on its head and done the opposite. For example, we could have combined the word “Peekaboo” with something completely different. And that would also work because it creates what we call a ‘pattern interrupt’. That's when the words used aren’t what you expected. But in this case, this subject line got engagement because it creates a feeling of familiarity and intrigue. Try it out!Useful Episode ResourcesRelated episodesHow Facebook Groups and Webinars Make Matthew Harrington a Happy Man.Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels.Stop Wasting So Much On List Building by Using Traffic Loops.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! Did you enjoy this episode about having a Facebook group and email list - can you use one to build the other? If you did and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

What's the secret to building email lists in less time? Well, it's easy. If you want to save money and time with list building, you need to use Traffic Loops. Want to know what that's all about? Let's find out! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(5:22) You need both social media AND an email list to grow an audience.(7:48) Social media and email marketing amplify each other.(10:44) Make sure people see your offers at different times and in different states.(12:04) How traffic loops increase engagement.(14:16) People buy when they're ready - let them go!(16:43) When you use traffic loops you can sell more in your emails.(19:21) Grab our new course - Group Loops.[INSERT LINK](20:04) Subject line of the week.You need both social media AND your email list to grow an audienceWe used to think that social media is what you need in order to build an audience. Then somehow you move people to your email list and sell them things. The problem is that we used to see this relationship between social media and email marketing as a one-way road when in reality it's a two-way road. What do we mean by that? That the best way to build a big social media following is to leverage your email list. It's a loop. Your email should be helping you grow your social following, and your social following can help you grow your email list.Think about it. Sending an email is the best way to send traffic to anything – not just your sales page, but your podcast, your social media, your webinar, or whatever you’re trying to enhance. The absolute best way to build a social media following is with an email list. And the best way to build an email list is from the traffic that includes social media. So as you can see, this becomes a lovely circular relationship where one element supports the other and helps you deepen the relationship with your audience. That way, you get to become a three-dimensional influencer, personality, or business to follow.Social media and email marketing amplify each otherWhen you do that, email amplifies social media and vice-versa. So if you’re launching a new programme, for example, you’ll post about it on social media and then also send emails to your list. That means you're minimising the chances of someone in your world missing the fact you’re launching something. And yet, how many times have you launched and promoted a product or service, and within a matter of days or weeks someone got in touch to say they missed it? It happens. Because the social media algorithms didn't show someone your posts on a particular day. Or maybe that person didn’t see your emails. So your job is to do both – social media and email. Because one amplifies the other.This is getting more and more important as we’re seeing the cost of getting people into our world skyrocketing through the price of advertising. Even organic growth is difficult – it’s now a lot harder to get your posts seen by a good number of people. Both the financial cost and the cost of your efforts are increasing.Let’s say you’re running ads to get people to join your Facebook group. That money is now spent, and there’s nothing you can do to recoup it unless you keep that effort and impact going by creating a loop. In other words, you want to keep this process in momentum and give it motion. And the way to do that is by moving someone who joins your social media onto your email list.Also, when people come through a lead magnet, a freebie, or sign up to your email list to get your newsletter, you want to move them to your social media. That way, they end up in a loop. This helps you amplify the size of the audience but also their engagement.Make sure people see your offers at different times and in different statesWhen you post about your products and services on social media and also send emails, people are seeing your offers in different ways through different media and modalities. This could easily mean different times, different places, and while in different mindsets. A lot of the time, the places where people check their email are going to be different from when they’re casually scrolling on social media. Checking emails could be a more regimented activity and something you do less frequently and with a bit more intent. Or maybe for some people it’s the other way around – they might check their emails mindlessly and pay more attention to social media.Whichever way, you want your subscribers to see your offers in different places and in different states. Because sometimes they’re in a passive state (just scrolling) and others in a more active one (with their credit card in hand and ready to buy).How traffic loops increase engagementWhen it comes to engagement, if someone reads your email, you can send them to your Facebook group to check out a post. Once they're there, they might leave a comment. And your Facebook group suddenly becomes more active. That, in turn, makes your group stand out with the Facebook algorithm, which means Facebook will start suggesting your group to more people. As more people join, you also encourage them to jump onto your email list, and the cycle continues. It's an amplifying cycle - a traffic loop.The days of linear traffic and one-way streets are over because the cost (in effort and money) of getting traffic has increased exponentially. It’s so difficult to get people to take one action that you want to turn every action into a loop action - one which amplifies the results of the other. That way, you can get a return on ad spend and effort and not feel like you’re shouting into a black hole on the Internet. You want people moving from one place to the other, engaging more on social media, giving you more exposure, growing your email list, and clicking on the links in your emails and buying your products. This is the only way any of us can successfully continue to grow our audiences.People buy when they're ready - let them go!A few months ago, we had an email from someone who said that she’d finally joined our membership The League after being in our world for a while. She said it was finally the right time for her to start focusing on email and she thanked us for persevering with her while she joined and left our list a few times. And she did that until she was ready to buy.This is an important example because we know it’s always a bit depressing to see people unsubscribe from your list. But sometimes it's not a permanent departure. People may get off your email list because they need a break or they’re not ready to buy at that point in time - they might have other priorities. But they may come back when the time is right. In the meantime, your job is to continue to show up by email to your existing subscribers. Because unless you’ve done something awful and offended someone, most people who unsubscribe from your email list will stay in your world on social media. They might still see some posts from you about what’s going on, and at some point, they’ll feel reinvigorated to go back to your list or even to buy. So, for example, if you spend $10-12 to acquire a new subscriber, and within a few days, weeks, or months they unsubscribe, you want them to stay on your social media. Because by staying in your world, at some point they might come back to your list.When you use traffic loops you can sell more in your emailsAnother benefit of using traffic loops is that it allows you to be more direct in your emails. When someone is in your Facebook group, for example, they’re there for the community feel. But an email list is different, which is why social media and email work so nicely together. When your social media and your email list work in a loop, you can be more salesy in your emails and more social, fun, casual, and engaging in your Facebook group. If you don’t use social media in conjunction with your list, and your emails are always salesy, you may come across as more aggressive. But when you use both in a traffic loop, you have more leeway - you can be more direct and "talk business" in your emails because you still have your social media as the place where you focus more on things that are relevant and emotionally interesting to people.So moving people from one place to another is hugely beneficial. Because if you’ve spent money getting someone onto your Facebook group, and they decide they want to take a break from social media (as we all do from time to time), you’ll never get a return for that person. You will only get that return if people are also on your email list and are still receiving your emails. In a nutshell, as long as they’re still in your world, you have a chance to re-engage them and reignite them, so they eventually buy from you. And you won't have lost your investment.Check out our new course – Group LoopsTraffic loops are such a powerful technique! If you want to use this technique in your business, we have something special happening right now. We're excited to reveal this course we’ve been working on for a long time. It comes after years of frustrations in trying to build a Facebook group. Because we couldn't get it to work for us - not until we eventually cracked the code! And that’s what we’re sharing with you here. Check it out - it's called Group Loops. Subject line of the weekThis week’s subject line is “Annoying the other passengers”. This subject line had a great open- and click-through rate. Why? Because it's full of curiosity. In fact, it has this compound curiosity we always talk about.People want to know who the other passengers were, where we were travelling, and generally what this is all about. What’s the story here? Why were we annoying the other passengers? The subject line is intriguing. Plus, it uses a provocative word, which is powerful and emotional – the word annoying. We don’t even remember what the story was all about, but try the idea out! Useful Episode ResourcesRelated episodesAdvanced Psychology: Using Compound Curiosity.Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels.Why You Shouldn’t Worry About Your Unsubscribe Rate.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about building email lists in less time using Traffic Loops) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!