The Email Marketing Show

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time? We bet you do. Let's get into it, then. SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:46) Who is Jeri Anderson and what does she do?(7:24) When did Jeri start to use email marketing in her business?(12:59) What were some of the barriers Jeri faced when she started email marketing?(19:41) Starting with ZERO contacts on their email list!(20:51) What was the first thing that Jeri did when she started email marketing?(24:16) Driving people to discovery calls. (29:18) How Jeri finds out the level of motivation from their prospective clients.(31:59) Is Jeri running loads of sales campaigns?(35:31) Subject line of the week.[podcast_subscribe id="7224"]Who is Jeri Anderson and what does she do?Jeri is a long-time customer and friend of ours. Based in Texas, together with her business partner Darci, she offers a virtual 4-month weight loss programme that uses nutraceuticals and an eating plan. It's a fantastic product that enables people to lose 10-15% of their body weight in the first 60 days and gives them all the tools to keep the weight off and maintain what they've achieved. Jeri and Darci's clients use an online portal where they receive daily emails. The content is used to educate people and move them through the programme but also teach them about health and nutrition, so they have all the information they need once the programme is over. Jeri and Darci also run one-on-one coaching calls once a week for the first two months of the programme and then every two weeks after that, so it's a fairly high-touch and effective programme. When did Jeri start using email marketing in her business?Jeri had followed us for a number of years before she started using email marketing. Before launching their weight loss business, Jeri and Darci had been running a very successful and established chiropractor clinic where they treated patients for chronic pain. They noticed their clients' pain was often perpetuated by an overloaded frame, so they started looking for ways to help their clients with weight loss too. After offering the service through their clinic for 5 years, they started being approached by more and more people who wanted help with weight loss but didn't need chiropractic services. That's when they made the decision to launch a brand new business and start offering weight loss separately from the chiropractic practice. They dropped their licenses to be able to operate as coaches and made a clean separation between the two businesses. And that's when email marketing came into play. That was also the time when Jeri was diagnosed with cancer, and as a result of her treatment, she decided to step back from client-facing work and focus on the backend, operational tasks within the practice. Introducing email marketing at that point felt like a natural transition, especially as the weight loss business (being virtual and not in person) needed a new method for driving traffic to it. The chiropractor practice had been established for 30 years, so there wasn't a huge need for marketing. But the weight loss business was brand new and started from zero - Jeri and Darci had no contacts on their email list whatsoever.What were some of the barriers Jeri faced when she started email marketing?Jeri admits there were hundreds of barriers initially. The first obstacle was to find a CRM. In their chiropractic practice, Jeri and Darci had been using specialised management software, so Jeri struggled to pick a suitable CRM before she eventually settled on Keap. She then had to learn how to write emails correctly and get different pieces of technology working together, like Keap and ResponseSuite, for example.Jeri also had to learn how to build campaigns and automations, and all this had to happen really quickly. To put things into context, Jeri did all this while going through her cancer treatment, which was intense and challenging. She has to make regular long trips for her treatment, and that means she can't work for a few days a month. She told us she's probably working at about 50% capacity compared to how much she used to be able to do before her diagnosis.And yet, Jeri works around it. In fact, her story is so poignant because it really shows that if she could learn email marketing while launching a brand new business while having cancer treatment, anyone can. While we think it’s a real testament to her character, Jeri shares that all it takes is the ability to look at email marketing methodically. Do one thing at a time and understand you have nothing to lose. Her advice is to set aside most of the things that clog your brain and push on with what you need to do. When you’re feeling overwhelmed with your to-do list, just start with one thing, and that will naturally lead to another. Over time, everything will get done - that's how it happened for Jeri. And eventually, with that approach, she was ready to launch.Starting with ZERO contacts on their email list!It's also worth mentioning that another barrier that Jeri faced is that they started from zero with their email list. Because Jeri and Darci wanted to create a clear delineation between the two businesses to preserve the integrity of the chiropractor practice, they went stone cold with the new business. They started driving traffic to the weight loss business through TV and radio ads and Facebook marketing. But they initially had zero contacts on their email list. What was the first thing that Jeri did when she started email marketing?The first thing Jeri did when she launched her brand new business and started using email marketing was to build campaigns in order to be able to scale their business. After doing some research in the market, Jeri and Darci started running TV ads in their local area. They invested an initial $6,750 in their TV and radio ads campaign. And they did that despite knowing that competitors in their industry were spending in the region of $12-30k per month to drive traffic to their websites!But Jeri had been following us for years. So she launched this business believing both in the quality of their product as well as in the effectiveness of email marketing. She knew this was going to work! And she was right. Because in their first month, Jeri and Darci made $27,000 from their initial spend. And Jeri was on vacation for 10 days out of that month! It definitely worked and paid off, but part of the reason why Jeri didn't want to throw loads more money into ads to start with was that they wanted to make sure that everything worked and was set up correctly.Driving people to discovery callsJeri knew it was simply a matter of nailing the quality of their message and how they were delivering it. So she started bringing brand new contacts into their email engine with the intention of getting more information from them. For example, Jeri and Darci were interested in finding out how old people were, how much weight they wanted to lose, what their activity levels were, etc.To obtain that information, Jeri started directing people to discovery calls. Their show rate for the calls was at a sky-high 93% compared to around 70-75% for their competitors. So this told Jeri that people were resonating with the language and the message within the emails. And as a result, they felt excited to join the programme.[thrive_leads id='8822']How Jeri finds out the level of motivation of their prospective clientsJeri also did something quite interesting with the landing page of their website. People find out about the weight loss programme via TV ads and social media and head over to the website. On the signup page, they find the following three options:“Do you want more information?”“I want to book a discovery call.”“I want to start now.”If someone wants more information, all they have to do is to provide their name and email address. But the other two options are really just the same thing – they both take people through the process of booking a discovery call. The only difference between the two is the person's motivation level.People who just want more information are still wary. Those who want to book a discovery call are interested in taking a look at the programme. But you also have people who are ready to start. And by the time they jump on a discovery call, Jeri and Darci will know how motivated they are.Is Jeri running loads of sales campaigns? Another thing that’s absolutely mind-blowing is that Jeri only has one sales campaign running at the moment. She has two more in the queue that she’s finishing up. But there's no doubt she's been able to build momentum so far. At the time of our chat, Jeri was only 5 days into their second month in business. She told us that the number of discovery calls booked was already double how many they had in the first month.According to Jeri, this is down to the fact that the longer people stay in the engine, the better qualified they are when they jump on the discovery call. A lot of people tend to book the discovery call on the last email of the Overture campaign, which is one of the campaigns we teach inside our membership The League. Jeri feels that the quality of the conversation they have with subscribers on their list is tenfold what they get with prospective clients who come straight from ads. Not bad, right? [thrive_leads id='8854']Subject line of the weekThis week’s subject line is “I’m now allowed to tell you this… ;-)”. The winky face at the end suggests that Rob wasn’t being too serious about the fact he’s not allowed to tell. With this subject line, he created a lot of compound curiosity. What is he not allowed to tell? Why is he not allowed to tell? And why is he being cheeky about it with the winky face at the end? So check it out!Useful Episode ResourcesRelated episodesHow Our Client Hillary-Marie Made $16k With ONE Email Marketing Campaign (And Then Did It Again!)How Brad 10x’d His Ad Spend In One Month – A Case Study.And How Kronda Adair Made $86,500 From A Small Email List.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how Jeri used email marketing to launch a brand new business) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

The hosts discuss the importance of customer profiling for email marketing and provide creative ways to get more clicks. They talk about the different types of people on a subscriber list and the challenges of keeping in touch with segmented audiences. They emphasize the importance of analyzing customer data to avoid unconscious biases and generate ideas for ads and emails. The hosts also introduce their own survey platform, response suite.com, and invite listeners to try it for free.

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone's reacting to this update like it's the big apocalypse of email marketing. But is that true? Let's talk about whether this update does or doesn't affect you, and how you can go about it. Ready to find out the honest truth about this? Let's go!SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:09) The latest Google update - what is it all about?(7:50) Let's talk about your email deliverability.(8:49) Hard bounces and your sender's reputation.(11:01) What can we do about the latest Google update?(12:35) Don't make any decisions based on your open rates.(14:27) Google isn't trying to kill your email marketing!(15:59) It's all about those clicks!(17:53) Subject line of the week.[podcast_subscribe id="7224"]The latest Google update - what is it all about? Gmail is making a technical change, which, on the surface, is going to be the death of email marketing. Again! There’s going to be a lot of email marketing chaos at the back of this Gmail policy that's to be enforced from the 1st of December 2023. Google rolled it out into their new terms in July 2023, when they announced that any Gmail account that hasn’t been logged into for two years will be deleted.So what does this mean? First thing first, the impact of this change might not be as big as you think because “logged in” could also mean that people are using their Google Calendar or Google Drive, for example. And as long as they are, even if they're not accessing their Gmail, their accounts will stay. Only truly dormant accounts will be deleted.And that’s fair enough because these could be email addresses that people created for a particular project or business venture and then either never used them, or they stopped checking them at some point. Why are they being deleted? Because all these accounts take up a lot of space on Google servers, so a clean-up exercise is now in order. You can imagine that renting space out for free to people on the Internet is expensive, so Google is cutting some costs and trying to become more efficient. And that's not a bad thing!Let's talk about your email deliverabilitySo let's talk about why this could be an issue for some people. If you've been in our world for a while, you'll know that one of the things we always talk about is that the technical side of email deliverability is not all that important. It's not weighted that heavily when it comes to most of us day-to-day – not for marketers who have email lists of the size we or our clients have.What truly matters when it comes to email deliverability is engagement management, which has to do with making sure you’re not emailing people who aren’t real accounts or who haven’t opened or engaged with your emails in some time.Hard bounces and your sender's reputationWhen the Google update kicks in in December, if you're still sending emails to accounts that Google has now deleted, your emails will hard bounce. Your email platform is going to send emails out to these deleted addresses, and your emails are going to hit a stone wall and bounce back again. And that's bad for your sender's reputation, yes.But it's only bad if you've been emailing these accounts all along regardless of the fact these people weren't engaging with your emails! If these people were on your list and hadn't used their Gmail in two years, surely they hadn't been clicking on the links in your email for a long time (if ever).So when it comes to your sender's reputation, this was already a bad scenario for you. But from now on, with these addresses completely deleted, you're going to see a much stronger message coming back to your domain reputation. Once the update kicks in in December, if you keep emailing these accounts, you'll hit a brick wall.But the truth is that this isn't affecting the number of people you're actually reaching with your email marketing - your reach is no different! All that’s happening is that you’re going to see the people who don’t exist anymore in a much firmer and more solid way. But even before the Google update, these people weren’t listening. So if you think about the goal of getting your message through to people, you simply weren’t!What can we do about the latest Google update?So how can we all prepare for these changes? If you’ve been in any of our programmes or followed our work, you’ll know about our engagement monitoring method. We talk about it more in the episode called How To Create THE Most Successful Re-Engagement Email Campaign (And Smash Your Sales Targets).If someone’s not clicked on a link in the last 60 days, we’re going to put them through a 14-day re-engagement campaign called the LOL Revival sequence. And if people don't re-engage with our emails during that period by clicking on one of our links, we stop sending them emails altogether. We remove the tag they’re under and take them out of the segment they’re in. We take them out of our list.Before we even do that, we tend to watch new subscribers closely, especially in the first 14 days of joining our list. Because if they don't engage or click any of the links in your emails, we don't even put them into a revival sequence. We don't even give them a second chance! Don't make any decisions based on your open ratesIt's worth pointing out here that the decision to stop emailing someone and remove them from our list entirely is based on clicks - not on open rates. Why? Because as we keep saying, open rate data is incorrect and inconsistent. It's dependent on the device, the browser, the email client and service, what spam protection and firewalls people have on their system, etc. There are many variables that can show that emails are being opened when they're not and vice versa. So we make decisions based on whether people click on the links in our emails. And if someone hasn't clicked on a link for over 60 days, we put them through our LOL Revival re-engagement sequence.This means we’re already taking care of the hygiene of our email list, and when Google deletes accounts that have had no activity for two years, we’ll have already identified them on the basis of 60 days of not clicking on the links in our emails. We’re ahead of the curve because we make sure we have the best engagement and the best deliverability to our audience.This means the latest Google update isn't going to affect us. And it's not going to affect any of our students either - because they're following the same process. We don't need to worry about this at all - we're making zero changes to our business because we already have a strong engagement monitoring protocol in place. And so do the members of The League. [thrive_leads id='8822']Google isn't trying to kill your email marketing! It’s easy to look at the latest Google update out of context and start panicking. On the surface, it may seem like Google is trying to make email marketing difficult for people. But they’re not! They're trying to make it better for the people sending emails and for those receiving them. And so are we! We're all on the same page here.They’re trying to create a better customer experience for their users. Ultimately what they want (and what other email platforms want) is to make sure people continue to use them. So they're not trying to make it hard for marketers to send emails - they just want it done in the right way. They want you to email the right email addresses, and you should want that too! That’s definitely what we want. So we're all going in the same direction here.And the people who are moaning and whining about these updates are those who do email marketing the lazy way. They’re building a list of people and bashing them over the head regardless of who these people are and what they’re doing. They’re using dirty tactics to grow their lists, and that's exactly what we’re trying to eliminate.It's all about those clicks! So the big thing you have to do in light of the latest Gmail update is to monitor the clicks on the links in your emails. Of course, you can only do that if you include enough links in your emails in the first place. If you're not, start now. Because if you don't include enough links, you're not giving people the opportunity to click and engage. So increase the frequency of your emails and make sure there’s something people can click on because that's critical for engagement monitoring.Also, find different ways to dress up the links in your emails. If you always use the traditional “click here”, people will soon develop what we call link blindness. They'll stop seeing and reading certain things in your emails because they always look the same. So always try interesting, quirky, novel, and attention-grabbing ways of dressing up your links and call-to-actions.That’s the exact reason why we put together our resource Click Tricks, which is about interesting ways of dressing up the links in your emails to make sure more people are clicking and engaging. In turn, that will keep your deliverability monitoring really high. So go and grab Click Tricks for free![thrive_leads id='8854']Subject line of the weekThis week’s subject line is “[First Name] and Goliath.” So if your name was Karen, your subject line would be “Karen and Goliath.” We think this is a really interesting subject line. You can take any traditional story, or a film name here (something that’s well-known) and change it over to something that’s relevant to the person you're sending the email to, such as their first name. So check it out!Useful Episode ResourcesRelated episodesHow To Increase Your Open Rates (They’re Wrong But…)Get Your Emails Opened Using NLP – With Jon Benson.Stop Landing In The Spam Folder & Immediately Skyrocket Your Email Deliverability – With Brian Minick.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the latest Gmail update of December 2023) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash.Well, we have the perfect campaign for you. It's called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now. Wanna know more and get your mitts on it? Let's go. SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(2:41) What is the THE best email marketing campaign EVER?(4:08) What is the Paparazzi Flash Sale email campaign?(5:52) What do you need in order to launch your Flash Sale email campaign?(7:55) Add a countdown timer and bonuses!(9:28) How does our Flash Sale email campaign work?(12:15) Always have a strong reason why.(14:14) Why does the Paparazzi Flash Sale campaign work so well?(15:44) Go grab our flash sale campaign - join The League!(16:43) Subject line of the week.[podcast_subscribe id="7224"]What is THE best email marketing campaign EVER? This is a hard question to answer, especially as we have over 40 email marketing campaigns (and counting) inside our membership The League. But ONE campaign definitely that stands out (because our members can’t stop raving about it) is The Paparazzi Flash Sale campaign.We’re consistently seeing our clients use this campaign and getting incredible results. For example, Hillary-Marie ran two versions of this campaign at two separate times and made $16,000 on each one - with a 20-21% conversion rate.Brad joined our membership in February, ran this campaign straight after, and made $3,915 in sales. Plus, he also got a bunch of new sign-ups for his membership, which stacks up additional recurring income too! And then Marc ran the campaign and made over $1,000 selling $10-$30 low-ticket products. This campaign is a BEAST!What is the Paparazzi Flash Sale email campaign?The Paparazzi Flash Sale campaign is our take on the flash sale or fire sale (as it's sometimes referred to). It's a 4-day campaign that helps you sell a boatload of stuff at a discounted price and with an added bonus or two. But let's take a step back to understand how this helps you sell. Sticking a discount on something doesn't necessarily mean you're suddenly going to make lots of sales. That's why you need a well-thought-out email campaign structure behind it. You probably already know this from experience – a discount is no magic spell that makes people buy! Because you're never going to convert 100% of the people who see it. What you need is anticipation and moments in your campaign where you change direction. In other words, a campaign needs to have a flow to it. And the reason why our Paparazzi campaign works and is so successful is that it’s a really simple campaign to deploy. So let's break it down. What do you need in order to launch your flash sale email campaign? The first thing you need to have in place is a sales page that's converting. As you know, we're in the business of email marketing here – not sales pages. So we’re going to assume you’ve created a good sales page that’s already converting well.Once you have that page, you're going to duplicate it. You simply create a copy of it, which will become your flash sale version. Then you're going to make changes to that version only. So don’t go and tweak your actual sales page with the intention of changing it back once the flash sale is over. Instead, create a separate page for your flash sale. Once you've done that, you need to change the price of your product to the discounted price. But don't just delete the old price and replace it with the one one. Because if you do that, psychologically, people won’t know you’ve applied a discount! What you want to do instead is to cross out the full price and put the new price next to it. That shows people that, without a doubt, this is a sale. And you’re proving this. We like to say that a lot – if you’re going to say something, prove it.With the price sorted, make sure that all the buttons on your flash sale page point to a place where people can buy your offer at the discounted price. Add a countdown timer and bonuses!And finally, another thing you can do is to add a countdown timer to the page. This is animated and ticking down and shows how long people have left to take advantage of the discounted price before the flash sale ends. A countdown timer is important because it helps you add some urgency to your sale. It’s no longer just about the discount (and people love a discount!) – it’s also about making it high on people's priority list to go and grab that discount right now. If you want to make your discount even more effective, you can also add bonuses. And the reason this works is that you’re hitting a whole bunch of psychological triggers. Most importantly, all these factors combined have a compound effect - and that's what makes this campaign so powerful.How does our Flash Sale email campaign work?We run the Paparazzi campaign by sending 6 emails over 4 days - it's a very short, fast-paced campaign. We send an email a day for the first few days, and then on the last day, we send 3 emails to let people know that the flash sale is closing tonight. On that last day, we're really driving home the urgency of the fact that the sale is closing.As with all our campaigns, the key to being able to send emails over a period of 4 days is to find lots of different reasons to email. If you only send out one email at the start of your campaign and say everything you have to say (such as talk about all the features of the product, talk about the flash sale, share testimonials, etc.) you'll soon run out of things to email about. In other words, you peak too soon. And that means all you can do is to keep repeating the same things day after day, which is not very effective for anyone. That's why with all our email marketing campaigns, we follow a specific format called SVVC, which stands for Seed, Validate, Verify, and Close. If you’re a member of The League, you'll find full in-depth training about this format inside our membership, so go check it out.Our Paparazzi campaign is no different - it follows the same structure. So here it goes: The first email plans the seed and announces that something's happening. The second one talks about the discount - it validates the interest that the original announcement piqued. In the third email, you use social proof and share testimonials and case studies. In other words, you go and verify that everything you said is true. And then on the last day, with the fourth email, you send an email to say that the sale is closing tonight. That's the close of the SVVC acronym. On the last day, keep things simple!A key principle for us is that on the last day, we don't get clever with any of our emails. This isn’t the right time for people to be distracted by stories or lessons. This campaign is very direct – there’s no fluff, no stories, and nothing that distracts people from the main focus, which is to buy. And that’s especially important on the last day.[thrive_leads id='8822']Always have a strong reason whyOne of the things we recommend you do is to have a strong reason why. Why are you giving a discount? Why is there a flash sale? This could be any kind of why. Robert Cialdini in his book The Psychology of Persuasion talks about this technique and how powerful it is. You can pretty much say anything as long as you explain it by giving a reason. And that's because people will believe you more, or they're more likely to comply with what you say - simply because you've given them a reason for what you're doing.And the reason can be as bland or as honest as you want. It can be that you have a massive tax bill to pay, so you’re running a flash sale and discounting your course. It could be an offer you make to your new subscribers. Or it could be because it’s Email Marketing Wednesday! Or your birthday. You don’t have to wait for Black Friday or Christmas. Your reason can be anything, as long as you have one.Why does the Paparazzi Flash Sale campaign work so well? First of all, it works because of the structure of the campaign. It’s a 4-day campaign, but you’re sending more than 4 emails. And you have a very specific reason for sending each and every one of them. Your emails all drive people towards the call to action, which is to go and take advantage of the discount you've applied and the bonuses you've added to your product. And that’s what helps grease the wheels and get people buying.Plus, you can run this email live but also automate it, which is what we do. We have it running for all our new subscribers. The flash sale runs automatically within a certain amount of time of someone joining our email list. We use a countdown timer called Countdown Hero (available for free to members of The League), and that allows us to set a unique deadline for each subscriber. The Paparazzi Flash Sale campaign is definitely a powerful one to automate and run in this way. Why? Because it encourages your subscribers to buy from you as soon as they enter your world. And once they've bought something, they're more likely to buy more. We’ve seen this statistically proven again and again with our business and also with our clients.So the combination of all these factors – the fact you can automate the campaign, that you have a clear structure, that you’re offering a really good discount or some sort of bonus (or both) can result in creating a big surge of sales. Buying is urgent, so your audience needs to move this to the top of their priority list right now. It's what pushes people to get over the hill and buy.Go grab our Paparazzi Flash Sale campaign!If you want to try this for yourself, just head over to The League, and you’ll find everything you need in there. The Paparazzi Flash Sale campaign is one of the 40+ campaigns we have inside our membership, and you’ll be able to get full access and also get an overview of everything we’ve just described.Plus, you get full campaign workshop training, where we walk you through every single email - why we use the words we use and how you can put your own spin on the campaign to make it apply to your product, your business, your audience, and your personality. All you have to do is to grab the template and make some tweaks. You'll see - this is probably the one campaign out of all the ones we have that requires the least amount of changes. It's super easy to apply to your business! And once you’ve run this campaign successfully, you can move on and start working through all the others.If you're having FOMO right now, what are you waiting for? Join The League NOW and grab this campaign for yourself![thrive_leads id='8854']Subject line of the weekThis week’s subject line is the words “car thieves.” Rob wrote this in lowercase and with a full stop at the end. The story was about the fact there are two different types of people in the world – people like Rob’s girlfriend Rachel, who will leave her debit card on the dashboard of her car and other valuable stuff on show, and people like Rob’s dad, who’s one of the most security conscious people you’ll ever meet.The email was about two different attitudes to security, but the subject line wasn’t factual, obvious, or boring – it was interesting and generated curiosity.Useful Episode ResourcesRelated episodesHow Our Client Hillary-Marie Made $16k With ONE Email Marketing Campaign (And Then Did It Again!)How Brad 10x’d His Ad Spend In One Month – A Case Study.And How Brad Brown Made $90k By Automating Webinars.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about what we think is one of the best email marketing campaigns ever) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Discover the power of storytelling in email marketing, including its ability to connect with subscribers, convey important lessons, and evoke emotions. Learn how to find inspiration in everyday life and avoid common mistakes when storytelling through email. Also, get tips on starting with action, keeping things simple, and using stories selectively.

Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You're probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But how do you find out?Our guest Melissa Litchfield tells us exactly what metrics we need to look at and what they all mean.Ready to find out?Let's go!SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:20) Did Melissa really cry for one hour when one of her favourite Nemo slippers got covered in vomit?(5:39) How can you tell if your launch was successful?(8:08) What's hiding behind your numbers?(9:41) What metrics help you decide whether your webinar was successful?(14:39) What about your email metrics?(17:33) Remove friction and make buying from you easy!(20:44) Ask for one action at the time.(22:00) Should you focus on your email list growth?(28:10) Subject line of the week with Melissa Litchfield.[podcast_subscribe id="7224"]How can you tell if your launch was successful? Our friend Melissa helps people with launches, and more often than not, her clients will tell her they had a 'failed launch' because they only made a certain amount of sales. They’re looking at the end result, i.e. the revenue or how many students or members they brought into their program. But that's not all there is to it!And that's why Melissa asks a lot of questions about what went on during the launch. For example, how many people showed up live at your webinar? How many dropped off within the first 5 minutes? If a lot of people do, then you might have a 'hook' issue. How many people stayed until the end of the webinar, and how many spots of your program did you sell live?When you're making sales on a live webinar, it means you're hitting your audience's pain points and helping them see that you've got the perfect solution for them. But if you find you didn't sell a lot of spots, then maybe you need to re-work your pitch.And if your webinar was absolutely perfect, great! But what about your email metrics? What are your open rates and click-through rates like? Did enough people open your emails? And did at least 2% of them click through to the offer page? It's only when you're able to look at several steps within your funnel and your email sequence that you can fully nail down what you need to tweak or fix to have a more successful launch next time.What's hiding behind your numbers?If you feel you didn't make enough sales because you didn't have enough people on your webinar, how many people had registered? If that number's less than 100, maybe you have a traffic issue. And that means you need a bigger pool of people signing up for your free event.Often, Melissa finds, you'll have multiple things happening within your sales funnel, so it's important you don't just look at the end result and the money that was generated. You've probably spent a lot of time preparing for a launch, and if it doesn't go the way you'd hoped, it doesn't mean you've wasted your efforts. You might have a messaging problem on your sales page, for example. You just need to know what needs tweaking so you can improve your funnel and make more sales in your next launch.What metrics help you decide whether your webinar was successful?One of the first things Melissa asks her clients when checking whether they had a successful launch is how many people were registered for the webinar or other 'hype event', such as a masterclass or a challenge. Once you know that, you can start diving into the metrics of the live event. For example:What was the engagement rate?How many people showed up for the event?How much did you make per person? I.e. what were your 'earnings per registrant'? You can work this out by dividing how much you made in your launch by the number of people who registered for your webinar. And how many people dropped off within the first 5 minutes?One thing worth pointing out, Melissa says, is that metrics do change when her clients automate their webinars and make them evergreen after having a couple of successful launches. In Melissa's experience, running traffic to a recorded webinar can create different results. What about your email metrics?When it comes to evaluating email metrics, open rates and click-through rates are important. For a live successful launch, the typical click-through rate on a sale email is between 2-6%. But you may need to lower your expectations for automated webinars, where the excitement and engagement aren't as high because there's no active set time after which the cart is closing.Your click-through rate gives you an indication of how strong your offer is, but there are other things to look at. For example, what's your call to action? Are you giving people something for free to download? Or is it a paid offer? And if so, is it clear that they have to pay? If you don't make that clear, you might have a high click-through rate but also a high abandonment rate because people decide not to go through and buy.Often, increasing your click-through rate can be as easy as sending super engaging storytelling-type emails that speak to your audience. Make sure people resonate with your message and show them not only that you have the perfect solution for them, but also that you've helped others in the same situation (social proof). Remove friction and make buying from you easy! Webinars or challenges typically have multiple steps that we push people through. And the truth is that there is potential for people to drop off at every step of the process. But this also means you also have an opportunity to optimise your funnel.A few years ago, for example, we hosted a 5-day challenge in a Facebook group. Without thinking too much about it, we introduced a small step between people registering for the challenge and them getting into the Facebook group. And while that didn't seem like a big deal, it crippled the number of people who actually got into the challenge!So don't do what we did. Instead, make it super simple for people to register and implement a one-click registration process, especially if you’re driving existing subscribers to a new challenge or webinar. And for your new subscribers, think of creating some sort of video on a Thank You page where people can just click on a button and join your Facebook group. Let them know that the content they’re looking for is to be hosted in a separate group, and all they have to do is click and join.A piece of software that Melissa recommends using for this is called URLgenius. Instead of sending people to a separate browser where they'd be asked to sign into their Facebook account (which could be a barrier), you can create a link that opens their Facebook app. So think of anything you can do to remove barriers, reduce friction, and make it as easy as possible for someone to go from registrant to challenger. Because every time you add a step, you're potentially creating friction and causing people to leave the process. [thrive_leads id='8822']Ask for one action at a timeWe always ask our subscribers to take a lot of action, don't we? We might want them to join a Facebook group, take a survey to find out what they’re currently struggling with, whitelist our email address so our emails don’t go into spam, etc. So do these things one by one to avoid putting people off. When you're giving people something for free, for example (such as a download that people can consume whenever it's convenient to them) it's a less 'taxing' demand on their time than asking them to register for a 60-minute live webinar that they need to attend at a specific date and time. And while there’s an intent to consume the content and eventually buy, there are only so many things that people can process at any one time.So when you're asking your subscribers to do something, remember that everyone else is also doing email marketing. People are being asked to do things from all over the place! Your job is to reduce friction so people take the action you want. So if you need someone to register for a webinar but also want them to fill in a survey because that’s part of your process, make sure that one thing leads to the next, rather than them all being asked at once.  Should you focus on your email list growth?So when you're evaluating whether you had a successful launch, take a step back. Don't just focus on the end number - look at where the bottleneck is. Are there any issues or steps you can optimise?Melissa finds that often her clients don't have a big enough pool of people in their audience – there simply aren’t enough registrants to make the sales that you want to make. And that means you have a traffic problem, rather than a conversion rate problem. Plus, in order to fully evaluate a situation, you need data. Sometimes it comes down to the numbers at the top of the funnel. And it's only when you get to the bottom of the funnel that the percentages and the data come in.In simplistic terms, if you want 100 people watching your webinar or joining your challenge, and you have a 10% conversion rate, you'll need at least 1k people to see your sales page. And in order to get 1k impressions on your page, you may want 10k people to see your ad. So reverse engineer the process based on the targets you want to hit.And often, in order to hit your sales targets, you'll have to first grow your list. If your audience stays the same with every launch, then you're missing an opportunity. So focus on that during the nurture phase, while you prepare for your launch. [thrive_leads id='8854']Subject line of the weekA subject line that has worked well for Melissa is “Why I’m not joining another mastermind this year.” Why did people open her email? Because we all like gossip or intel! Melissa didn’t actually give the answer in the email, so she received some responses from people who wanted to know. Plus, the subject line is around a controversial topic because everyone seems to be joining masterminds, so why wouldn't she? Check it out!Useful Episode ResourcesAbout MelissaMelissa and her agency specialise in helping course creators launch and skyrocket their course revenue with paid traffic and sales funnels. If you want to get in touch with Melissa and find out more about her digital advertising agency, head over to her website or check out her Instagram or TikTok for some great tips. Related episodesSmall List Big Launch – With Gemma Bonham-Carter.How to Create 3 Big Sales Spikes During Your Launch with Mara Glazer.The Most Perfect Way To Launch & Promote Your Business Book With Email Marketing.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to achieve your most successful launch EVER so you can hit your sales targets) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you're about to find out exactly what membership retention strategies you can use to retain your members month after month.We know you've worked really hard to get those people in, and we all feel sad when our members decide to cancel. So let's find out what you can do to stop people from ever wanting to leave and how your email marketing can help with that.Let's go!SOME EPISODE HIGHLIGHTS: (0:21) Join our FREE Facebook Group.(4:05) Why retaining members can feel like an uphill battle.(8:00) Create an awesome onboarding sequence.(10:51) Set the right expectations with your marketing.(13:11) Create a level of community within your membership.(15:18) How does email marketing help with retention in your membership?(16:38) Don't stop with the marketing and offer an upgrade.(22:20) How often should you email your members?(25:02) Should you send your members a round-up newsletter?(29:24) Subject line of the week.[podcast_subscribe id="7224"]Why retaining members can feel like an uphill battleIf you have a membership, you’ll see the number of active subscribers go up and down all the time, and that's normal. But when you see people starting to leave, naturally, you want to stop that from happening. So you start looking for strategies for retention. When we started our membership, The League, we definitely made the mistake of focusing on retention too soon and too quickly.Why? Because retention strategies (if employed too soon and before you have a good number of members) are small needle movers. Sure, you can always think of things to do to help your members stay, but the maximum amount of money you'll ever be able to make if you only focus on retention is whatever those existing members are worth to you every month.But if you focus on gaining more members instead, then there’s no ceiling to how much you can make. There's certainly one on retaining members, but there's no ceiling on growth. And that’s why you have a membership in the first place, right? Because it’s scalable. You'll have more gains by focusing on growth, so you need to work on acquisition first, and then you start looking at membership retention strategies. Remember - selling is the bigger lever you have to grow your business. But also, the more data you have (and you’ll have more data when you acquire more members), the more you’ll know what’s working and what you need to tweak as a result.What are some best practices for retaining members? 1. Create an awesome onboarding sequenceIf you find that people are joining your membership and immediately asking for a refund or cancelling after seeing the content, then you need to address that first. This isn't a retention problem - it's an onboarding problem. Because as soon as people join, you want them to enjoy themselves and find what they’re supposed to find.So the first thing we recommend you do is to create the best onboarding sequence you can. You want people to have a good experience and not feel overwhelmed by all the content you have. What's the first thing you want them to do? Let them know by creating an email sequence that orientates them, welcomes them, and resells your membership. If you want to find out more, head over to the episode, How To Create A Member Onboarding Sequence That Your Members Will Love. And, as we said before, remember that when people first join your membership, they’re not members yet. They might still leave within the first month or so - by cancelling and asking for a refund. So you still have to get them over the psychological hurdle of going from being a new customer to being a member. And a great onboarding sequence will help with that. 2. Set the right expectations with your marketingThe next thing you need to do is to ensure that you set the right expectations with your marketing. For example, we could sell our membership by promising people they would turn into billionaires by tomorrow. And that might drive up our front-end conversions, but it would really damage our retention because that's not how email marketing works! So that's not what we should promise (and we don't) because if people joined based on that promise, they would cancel and ask for refunds very quickly. So we do the opposite. We tell people the truth - email marketing isn’t a quick fix! But we are also clear on what can happen 3, 6, or 12 months down the line if people join and choose to do the work. So before someone's even made the decision to join (pre-sale) we're using our emails and our sales pages to set the right expectations. We tell them they're going to want to do email marketing for a long time and ask them to hang around.3. Create a level of community within your membershipWe'll caveat this one by saying that creating a community might help with your retention, but if it's not your style, it's not the be-all-end-all. We've all heard the saying that people join your membership for the outcome and then 'stay for the community'. But that’s a very broad and sweeping statement. Maybe community isn't your strongest point or what your membership is all about! Maybe you run a results-driven membership instead, and that's okay.So if community is your bag, by all means, create one. But also be mindful of the fact that people want to get results. And if they don’t, they’ll probably leave, despite how good the community is. Let's also remember that the world is changing – human beings have changed. We are more impatient and have lower attention spans than ever. We want to get results right now.People won't keep paying you without getting any results just because they don’t want to lose their friends! With social media, everyone’s connected in multiple platforms and ways, so no one really loses a community when they leave a membership. So if you want, create one. But it’s not all going to hang on that.How does email marketing help retention in your membership? One of the things we love about email is that it gives you a consistent way to show people the value of your membership even if they haven't logged in for a while. Email marketing will help you resell your membership. Because it allows you to keep in touch with your members regularly in a bunch of different ways.It could be to let them know that something new has landed and invite them to go and take a look. Or it could be a weekly roundup (something we do on a Saturday and that we'll dive into a bit more later). With email, you can direct people to specific content and things happening inside the membership so they get engaged with it and think that the membership is and continues to be valuable. It’s a weird trick that the mind does - even if you don't look at the content or use it regularly, you know you have it there for when you need it.Don't stop with the marketing!Also, remember that one of the reasons that got people excited to join your membership in the first place is the marketing you did – the promise of what’s inside. So don’t turn it off. Even if some people aren't consuming the content and doing the work, don’t stop with the marketing.And one of the ways we do that is by talking about member wins. We share our members’ stories to keep our existing members motivated if they haven’t got quite as far as others yet. And if some people haven’t logged in or haven't had the chance to do the work yet, it shows them what’s possible. It might even get them excited and motivated to get back on the wagon.So keep reminding people that your membership works. And even if someone decides to leave because they’re not making the time to take action, at least you know they’re not leaving because your solution doesn’t work. That way you won’t create any bad press for yourself. Show your members' wins and remind others that when they take action, your solution works. In turn, that motivates them to go and get results, which is what you (and they) want.Offer an upgradeAnother thing we like to do is to offer some kind of upgrade from the membership. When people buy from you again (because they've just upgraded to something else or have bought an additional thing), they feel renewed excitement and passion. For example, can you offer an annual plan to your pay-monthly members? Or can you invite people to upgrade to a different level of membership, or to join a mastermind or some sort of accelerator level?These are good membership retention strategies because they allow you to recharge and reinvigorate your members’ passion for what you teach. And that’s important because people don't necessarily choose to keep paying you every month – it’s more that you take the money from them. And that's different because it's something passive - something that happens because they didn't make the active decision to cancel.But when they’re actively buying from you again, they feel excitement. Think about it – you don’t feel excited when you see your monthly bill and all the subscriptions that come out of your account! But if you get an opportunity to buy something new or upgrade to something better, then you’ll feel good about it again.And this also helps people further cement their identity as members because they’re investing more in order to be in your upgraded offer. They're taking your membership to the next level, and they know it.[thrive_leads id='8822']How often should you email your members?We see both ends of the spectrum here – people who email all the time and people who never email because they’re too worried about their members leaving. When it comes to our business, we’ve definitely done too much emailing but never too little. And now we’ve settled on two emails a week once people have gone through our onboarding sequence.Our members get an email on the day of a live session most Wednesdays and then our round-up email every Saturday. That’s where we tell everyone what’s new and what’s coming up in a very strict, newsletter-type format. Both those emails are very formulaic and based on a template that gets sent out automatically every week. We do that to invite people to pay attention.And if there’s anything else going on (like a quarterly members award event, for example), we’ll email them separately and send that email in addition to our regular ones.Should you send your members a round-up newsletter? The roundup email is one of the membership retention strategies we use, and we suggest that, if you send one out, you think of it that way. We review the format of ours every 6-8 weeks to try and understand how we can use it more strategically. Because the newsletter has to serve you as a business – not just serve the members.So what can you include in your round-up email?Your latest piece of content or training. Give people a reason to log in and go and see what's new. Celebrate wins and talk about what people achieve by being members. Show growth because people like to be part of something that's growing (who wants to be in something that's dwindling away?) When people are committed, they feel good and enthusiastic.Let your members know that they can refer your membership to others by thanking those who have done so already.Obviously, always give people the option to opt out (and only from this email, rather than all your communication) because not everyone wants to receive the round-up email every week.Check out our email marketing retention strategies inside The LeagueSo there are two different ways you can use email marketing to increase retention in your membership:Pre-sales, with the marketing you do to get the right people in. Remember that it's often better to have a slightly lower conversion rate upfront than to have lots of people joining and then leaving really quickly.And on the flip side of that, once people are members, use email to make them stick around. How do you make them identify as members to the point that it'd feel like their lives would be a bit empty if they were to leave your membership?If you want to find out more about this, have a look at the campaigns inside our membership The League. You can check out our onboarding automation, look at the membership retention strategies we have in there, and grab the campaigns for them. It's as easy as that![thrive_leads id='8854']Subject line of the weekThis week’s subject line is something we’ve mentioned before because it’s a classic, and it’s “Kennedy’s vacuum cleaner is a dick”.Continuing our trend of having subject lines that break the mold, the story was that Kennedy got himself a new cleaning robot. But it looks like the thing has a bit of a personality of its own (or a personality disorder, if you ask Kennedy). So that was the unusual story that prompted the subject line. Check it out!Useful Episode ResourcesRelated episodesEverything You Need To Know About Our Membership The League (THE Behind The Scenes!)Why Retention is Important for your Membership, with Liz Beadon.What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about membership retention strategies with email) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Are your subscribers not interacting with your emails? Are they not clicking on your links and buying from you? Is it time to launch a re-engagement email campaign? What does that even do anyway? Let's find out, shall we? SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:00) Have you been neglecting your email list?(7:03) Collect some data before you launch a re-engagement campaign.(7:36) Focus on clicks - not open rates!(10:05) Are people disengaged from your list? (11:15) What to include in your re-engagement email campaign.(13:30) Why you should get rid of those who don't engage.(15:22) Don't be afraid of deleting subscribers from your list!(16:32) Subject line of the week.[podcast_subscribe id="7224"]Have you been neglecting your email list? A lot of people who start working with us admit they've been neglecting their email list for a while. This happens a lot, to a lot of marketers, and for a lot of different reasons.But the good news is that we've got a campaign for that exact scenario. It's called The Terrible Friend, and it works like this: you show up and tell your subscribers that you've been a terrible friend. Because you know that people on your list get value from the topic you teach, but you've still gone and ignored them. So you tell them that the plan going forward is to email them regularly. You'll email on specific days of the week (ideally every day) with valuable information.And the important bit about this campaign is that you give them a blatant way of saying no. If they’ve moved on and are no longer interested in your solution, you give them the option to click on a link and remove themselves from your email list (i.e. to opt out). Because chances are that if you haven't emailed in a while, some people have forgotten who you are.And that makes sense. If you haven't emailed anyone for ages, launching this campaign gives you the opportunity to step things up and start emailing regularly again. So be humble and admit it's you who didn't get in touch. People will relate and connect with the human element of this mistake.Collect some data before you launch a re-engagement campaignIf you haven't emailed your list in a while, you haven't really been in a position for your subscribers to disengage. So before you launch a re-engagement email campaign, you want to send some emails and collect some data. We recommend you gather at least one month of data from the emails you send (especially if you email daily) as this will give you a good indication of where people are after you’ve ignored them for ages. You do this to find out whether people are opening your emails and clicking on your links.Focus on clicks - not open rates!When you look at your data, focus on clicks rather than open rates. Because Apple and Android are blocking what they’re allowing to be reported back to the email marketing platforms. For example, Apple might mark all of your emails as open while Android may make it look like none of your emails were delivered. Technology is always changing, and you can't rely on open rates - not on a contact-by-contact basis.But by looking at clicks, you can decide to re-engage the people who haven't been engaging and delete those who are no longer interested. There's one downside to clicks though. Some larger corporations use phishing protection antivirus systems to make sure the email lists their employees sign up to are safe. This piece of software clicks on the links in your emails and checks where the page goes. So to you, it looks like a click from a human being, but it's not. Having said that, there's a way around this. We use a bit of technology inside our Automate Hero suite of tools (included for free in our membership The League) that lets us know that a real person was on our website for a bunch of seconds. And we know that’s a human being because a bot would click on the link and come back out in about one second. But if someone stays on the page for 8-9 seconds, we know they're an actual person. We call this ‘proof of life’ because it tells us that there's a real individual behind the email address. And if they click on our links, it's likely they still want to keep hearing from us. Are people disengaged from your list?Once you start emailing regularly again, you want to check that people are clicking on the links inside your emails. And to do that, you need to include links that people can actually click on! As a side note, let's not forget that when people click on the unsubscribe link in your emails, that's still a click. And it counts towards your engagement, rather than it being logged as spam. If people aren't clicking on your emails, you need to decide what disengagement means to you. You can set your own parameters (something that makes sense in your business), but for us (because we email every day) if someone hasn't clicked on a link in any 60-day period, we consider that person on the verge of disengagement. And that’s when we start approaching with a re-engagement email campaign.What to include in your re-engagement email campaign?Our re-engagement email campaign should not sound like you're a needy boyfriend/girlfriend telling people they've not been paying attention to you. Instead, you want to give them a chance to re-engage, rather than inviting them to leave if they're no longer interested. (Don't do that just yet).Our re-engagement email campaign, which we call the LOL Revival Campaign, is broken down into 3 phrases, which are designed to get people to click and engage with our content. L is for learn.O is for opinion.L is for loss.In the first phase (learn) we tell people about a cool thing they can go and have a look at. And then in the second phase (opinion), we point them to something we’d like their opinion on. In other words, during these phases, we use different psychological hot buttons and triggers for people to start engaging with our emails again.It's only after those two phases that we go into the loss phase, where we tell them we noticed they’ve not been paying attention for a while. Here's where you give them a polite opportunity to either opt back in and let you know they’re still interested or to tell you that you’re not for them anymore.And that’s okay – because you don’t want to hold people hostage! There’s no point in having people on your email list that you're too scared to email in case they unsubscribe. Those you want on your list are the ones you feel you can email every day. Because if that's not the case, then you've got the wrong subscribers on your email list!What’s really nice about having a re-engagement email campaign is that you can run them live and then automate them. We don’t run our campaigns live anymore.[thrive_leads id='8822']Why you should get rid of those who don't engageRe-engagement is a fundamental activity in your email marketing. Every time you send an email Gmail and the other service providers check how many people engage. If the percentage of people who don’t engage is high, Gmail and the likes are going to get the idea that your emails aren’t valuable. So they’re going to demote you from the Primary inbox and send you to the Promotions folder. And from there to the Spam folder until you potentially get blacklisted.And that’s also true if people enter the wrong email address when they register or if they’re no longer using that email address (and you’re getting bounces). There’s also a scenario where you may have spam traps on your list. These are email addresses that were once real but are no longer valid and are used by service providers to identify senders who don't follow email best practices.In a nutshell, not having an engaged email list damages your reputation as a sender. And the result is that the people who want to receive your emails won't get them. If your reputation is bad or you’ve been blacklisted, when someone tries to sign up for your email list because they want your lead magnet, they won’t get it! Because you haven't proved that you’re a good sender.This means that your subscribers won't get your marketing. But also, potentially, your customers won't get their login details for your programme!Don't be afraid of deleting subscribers from your list!So make sure you have a re-engagement email campaign set up in your business. If people don't engage with you in X amount of days, give them a good chance to click on your links again and let you know they're still around. And if they don't, either stop emailing those people or (better still) remove them from your list. That might sound a bit scary, but by doing that, you’ll immediately see an increase in your email deliverability. More people receiving your emails means more people open them, click on links, and buy - because they are actually seeing your marketing! You'll have a cleaner list and you'll be able to send love to it regularly. Trust us when we say this is a powerful way to increase your sales and your revenue.[thrive_leads id='8854']Subject line of the weekThis week’s subject line is “Unfair advantage (today’s training)” and it was for an email that was sent in the build-up to a webinar. We were telling people we wanted to share with them an unfair advantage that we have in our business. So check it out! Useful Episode ResourcesRelated episodesHow To Increase Your Open Rates (They’re Wrong But…)What to do if you have a high unsubscribe rate.6 Things You Didn’t Know Your Email Marketing Platform Could Do.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to create a successful re-engagement email campaign) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Is email nurturing a big waste of time? Do you really have to keep someone on your list for years and years before they buy anything from you?The answer is no. There's a better way to make sales in your business and use email marketing to your advantage. Want to know how?Let's find out. SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:11) Check out our sponsor Poster My Wall.(3:50) What do we mean by nurturing your email list?(6:23) What should you actually do to nurture your email list?(9:11) Our SCORE email engine.(11:46) Nurturing your list with your daily emails.(14:02) How you 'keep people warm'. (15:07) The 'penny-drop' moment.(16:52) What you shouldn't do to nurture your list.(20:01) Subject line of the week.[podcast_subscribe id="7224"]What do we mean by nurturing your email list? A lot of people think that the whole idea of email marketing is to get people on your email list and then spend the next 20 years making them think that maybe one day they might buy from you because you’ve been such a lovely person to them for so long. And for those people, this is their entire email marketing strategy.But that’s not a strategy.That's hoping, praying, and wishing.And that's not what nurturing is in our book. Nurturing isn't about turning subscribers into customers via long-term sequences of a million emails that are designed to get people to buy over a number of years. If you do that, you're accepting these people into your world and then effectively putting them 'in the oven'. You're trying to 'keep them warm' until one day they may or may not buy from you. That's not what we mean by nurturing your email list. And if you're doing it that way, you are wasting your time. What should you actually do to nurture your email list? What you should do instead is to have sales campaigns that are designed for people to buy from you right now. And if they don’t buy, by all means, you carry on with nurturing sequences that 'keep them warm’ but only to glide back into another sales campaign at some other point.When someone joins our list, they go through our email engine, which is designed to sell. If they get to the end of a sales sequence and don’t buy, they go into our closest thing to long-term nurture, which is our day-to-day emails. But they don’t particularly know or notice that - they'll simply feel like an offer has come to an end because there's no huge difference in how the various emails look and feel. And every 5-8 weeks, we’ll run another sales campaign. Most people buy within the first 60 days of joining your listWhen you think about it, the reason why anyone joins an email list is because they have a problem that they want to solve. They want to learn about the thing you teach. And when we looked at the data in our business, it’s no surprise we found that if people don’t buy from us in the first 60 days of joining our email list, their chance of ever buying from us plummets to less than 5%.And this makes perfect sense. If someone joins your list to learn about how to train their puppy, for example, they need to fix that problem now - not two or six months down the line! If your marketing strategy is based on nurturing these people for 90-180 days (or even longer), you’re missing out on the time during which your subscribers need to solve their problems. So you have to tell them about your core product or service right now and give them a chance to buy. Our SCORE email engineThis is what we do with our SCORE email engine, which is a bunch of 5 different email campaigns, where each campaign is made up of several emails (between 6 and 25). Every subscriber on our list goes through it in the first 60 days of joining.Each campaign represents a different phase of our SCORE engine, which means it appeals to a different type of buyer or subscriber. So here are the 5 campaigns making up the SCORE acronym/engine:S for Sales. The first campaign appeals to your more urgent buyers – they want to solve their problem right now. That's why we kick off our chain of campaigns with a sales-led one.C for Content. Then we move to a content-led campaign. We lead with education but turn that into an offer. It’s not content for content’s sake - it's not distracting people or adding more overload.O for Objection-handling. This is specifically created to address the objections that people have to buying. For example, it could be that they don’t believe the product or service will work for them or that they don't have what it takes to get results. R for Risk reversal or Risk removal. This is where we reduce or remove the risk of buying. Because sometimes people think that the risk of investing is way higher than their ability to get the results they need.E for Engagement. And finally, the last campaign is designed to generate engagement. By this point (and by the end of the 60 days), we've given someone plenty of opportunities to buy. Because everyone who joins our list - no matter when they join or what's going on in our business or personal lives at the time - goes through that same sequence of campaigns. And if they haven’t bought by the first 60 days it's because the timing isn’t right for them.[thrive_leads id='8822']Nurturing your list with your daily emailsAfter the initial 60 days of someone joining our email list, we launch into our long-term nurture activity of daily emails. If you’re familiar with our work, you’ll know that for anyone who is not emailing every day, we recommend you increase the frequency of your emails to daily. That’s what we do. Every day, we send out an email to our list to continue to build a relationship with our subscribers – to nurture the person and the relationship. The job of these emails is to ‘keep people warm’. Our daily emails not only help us make sales - we get sales every week thanks to our Super Signature and our calls to action. But they also serve us in keeping in touch with people until we're ready for our next big promotion. Show up in between promotionsFor example, every year in June we run our Inbox event. And because we only host it once a year, we can only talk about it in the two weeks leading up to the event. But outside of that, we need to do something to nurture our subscribers. Because if we don’t, by the time we’re ready to promote the event, they won’t be paying attention. And that’s where 'keeping them warm' comes into play - it's about checking in with people regularly through our daily emails.In a nutshell, here's how it works. People come into our business, go through a whole email engine, and a lot of them buy from us within the first 60 days. But whether they do or don’t, they go into this nurturing phase where we send them daily emails. And when we have something coming up (like an event, a challenge, a summit, or a webinar) we turn up in their inbox with an offer, and they're still paying attention because we've kept them warm with our daily emails.  This way, we get the best of both worlds. We get sales very fast (which is what any business needs to do to survive), and then we’re able to take all those subscribers and customers and maintain that relationship through our daily emails.How you 'keep people warm'So what can you share in your daily emails to nurture your email list? We keep our list warm by using storytelling and giving them insight into our day-to-day lives. There are always random things that happen to you in a day that people can learn and benefit from. That's why we always start our podcast episodes by sharing a random fact about ourselves, for example. It's memorable, and people care and pay attention to what we talk about.Your day-to-day emails will also address the timing issue. If someone's not bought from you yet because the timing wasn't right, it means that their focus, attention, and priority were on something else. And there’s only a certain amount of marketing that can fix that. If what you sell isn’t a priority for someone right now, then all you can do is keep showing up. You want to be there for them by giving them interesting insights and titbits until it's time for them to buy.The 'penny-drop' momentWhat you're looking for (and the reason why someone eventually buys) is the 'penny-drop' moment. With everything we do in our business, we are constantly teaching the same thing from different angles. We are continually saying the same things over and over again until there's a penny-drop moment when someone suddenly gets it, and they’re ready to buy.Our job is to keep explaining the same concepts by using different analogies, stories, metaphors, lessons, hooks, etc. And when the right one hits, suddenly that person is fully on board and ready to buy. They know that what you sell is for them.What you shouldn't do to nurture your listSo make sure you don’t make the common mistakes that a lot of people make with this idea of long-term nurture. You shouldn't have the view that when people join your email list you then have to nurture them for years to come. The nurturing happens after you've put your best foot forward and given your subscribers the opportunity to buy.Definitely don't miss out on nurturing relationships with your day-to-day emails. Because those will help you make sales and address the timing issue. Keep telling people how you help and always give them the opportunity to buy. You need a clear call to action in all your emails and ensure you constantly train your subscribers to click on the links in them. If you don’t, you’re training people out of doing anything.Also, don't make the mistake of droning on and being boring! Always share new, fresh ways of explaining what you do and the transformation you offer. Everyone wants a slightly differently nuanced transformation, and until they hear the right words - the ones that fit that gap in their mind that they’re trying to fill - they won’t take any action.Nurturing 'done right' helps you sell!Remember - long-term nurturing is about showing up so people know who you are when they’re hunting around for the person who solves a particular problem. That’s why you want to be in their inbox regularly. Nurturing is what happens to keep on top of people’s minds - it's about saying the same things in new ways, but only after you’ve given them the best opportunity to buy through your main SCORE email engine. This is how sales-driven email marketing is done - you should try it![thrive_leads id='8854']Subject line of the weekThis week’s subject line is “Sneak a peek (at the slides)”. The email was about the fact we had a webinar coming up, and whenever we do, we grab a screenshot of an interesting slide of the presentation we will be sharing, throw it into an email, and then give people a little sneak peek of what we’re working on. People love to look at that stuff, so check it out!  Useful Episode ResourcesRelated episodesUse THIS Free-Trial Email Sequence To Turn Your Subscribers Into Paying Customers.How To Create A Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You.WTF Is An Automated Customer Journey? Use the SCORE Method.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about email nurturing and how to do it properly) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Our awesome client Hillary-Marie recently made $16,000 worth of sales with an email marketing campaign she implemented from being part of our membership The League. And you know what's even better? She copied and pasted that campaign, ran it again for a different segment of her list, and made another $16,000!Want to find out Hillary-Marie's success story?SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (3:45) Check out our sponsor Poster My Wall.(4:25) Who is League member Hillary-Marie?(7:14) When did email marketing become a part of Hillary-Marie's business?(9:55) What did Hillary-Marie's email marketing look like before she joined The League?(13:47) What was the first change Hillary-Marie implemented when she joined The League?(17:59) What results did Hillary-Marie experience in her business?(22:55) What ONE action had the most impact on Hillary-Marie's email marketing?(24:21) What's next for Hillary-Marie and in her business and email marketing?(26:31) Subject line of the week.[podcast_subscribe id="7224"]Who is League member Hillary-Marie?Hillary-Marie (here she is on Instagram) runs a business called iTapOnline - an online tap dance school where she helps teachers and adults around the world unlock the joy of tap dance. Hillary-Marie has a membership that gives people access to all her courses and classes and also runs a certificate 10-week programme for teachers once a year. What Hillary-Marie sells is a super affordable B2C proposition. It can be a hobby for some people, but for the teachers who are enrolling in the certificate programme, their participation often comes from a desire to serve the needs of their students while enjoying their own tap dance journey along the way.Hillary's students are anywhere from absolute beginners to advanced and are often people who don’t have access to a local tap class at their speed or level. So Hillary-Marie tapped (see what we did there?) into the opportunity to segment her two audiences (adult students and teachers) and serve them both simultaneously with the same exact offer.When did email marketing become part of Hillary-Marie’s business?Hillary-Marie started her membership in 2016, and email marketing was always a part of her journey. From the start, she used email marketing to ask people to buy from her, so she started collecting email addresses straight away. But at that time, she was only reaching out to her audience when she had something free to offer or a product she wanted people to buy. Looking back, Hillary-Marie can see that only getting in touch when she had something to sell wasn't the best approach.About a year ago Hillary-Marie came to a crossroads in her business. As an artist and a dancer, she had always relied on social media quite heavily. But she came to the realisation that she'd either have to 'sell her soul' to social media (and spend all her time on Instagram, TikTok, YouTube, etc.) to churn out as much organic content as possible, or she could invest her time, energy, and money into email marketing instead. And not sell her soul!Thankfully, email marketing is the route that Hillary-Marie decided to take. And she's glad she did because email has given her an opportunity to share stories in a way that feels honest and genuine, rather than just playing the game of the algorithm in social media.What was Hillary-Marie’s biggest barrier to doing email marketing?Hillary-Marie can see now that she tried to make email marketing more complicated than it needed to be. When she joined The League, she started sending out our daily 'snowball' emails. But (contrary to our advice to write and send the emails daily), she decided to write and schedule 30 emails at a time. That was not the easiest option. And we're all glad to report that Hillary-Marie switched to our way of thinking and now writes and sends her emails live on a daily basis.In hindsight, she knows now that she was trying to make things more systemised and complicated than they needed to be. And while there’s definitely a place for systems, software, integration, and segmentation, she didn’t need all of that to get started.What did Hillary-Marie’s email marketing look like before she joined The League?Before joining The League, Hillary-Marie was following the product launch formula for her certificate programme once a year. So she'd create a lot of pre-launch content and send that out via email with multiple videos. It involved a lot of content creation that didn’t yield great results. And because this was only done once a year, there was a lot of pressure on this process – Hillary-Marie felt she couldn’t really mess this up!Hillary-Marie also hosts a podcast, and back then she was using email marketing to ask people to check out her latest podcast episode. Or, whenever she created a free lead magnet, she’d email her list to let them know so they wouldn’t miss out on the free goodness. But she wasn't even promoting her membership - she only had a very soft ask in her emails (i.e. to head over to the podcast). Hillary-Marie felt that people on her list already knew what she did, so if they were choosing not to buy it was because they didn't want to participate. And she knows now that's not necessarily the case! In a nutshell, Hillary-Marie was sending out a lot of broadcasting emails and only using automation for onboarding her students. She knew about systems and automated campaigns but wasn’t using them for marketing purposes. Not yet, anyway!Before she started working with us, Hillary-Marie was sending out emails once a week and didn’t have any real feelings about her email marketing. She just knew it wasn't successful because it wasn’t bringing in sales and results. It simply wasn't working for her. What was the first change Hillary-Marie implemented when she joined The League?When she found us, Hillary-Marie started sending out daily snowball emails, but she recognises now that she overcomplicated the process unnecessarily. She decided to batch-write her emails and have someone in her team send them out. And, naturally, she got a lot of pushback on that. Because they didn’t think there was value in sending emails every day. But Hillary-Marie went ahead and put her foot down – convinced that daily emails would make a difference to her business and determined to give it a go.And she did see a change! Not only her business didn’t go under, but she also started making more money! People didn’t unsubscribe from her list, and she didn’t start getting nasty responses from those who didn't want to hear from her. In fact, her open rate, her click rate, and her sales increased! And Hillary-Marie got to a point where she felt quite pleased with her email marketing. It’s no coincidence that she now has a strong emotional connection to it!Thanks to the daily emails alone, Hillary-Marie was able to increase the clients signed up to her membership from 120-130 to over 250. She simply achieved this by contacting people and telling them she had something they might be interested in.Looking back, Hillary-Marie thinks it was very ignorant of her to think that her audience would know about her products and that if they chose not to participate it was because they weren’t interested. That’s just not how it works – you can have people on your list who aren’t aware of what you have to sell. People simply aren't listening quite as much as you think they are, which is why daily emails are beneficial. [thrive_leads id='8822']What results did Hillary-Marie experience in her business? After implementing the daily emails, Hillary-Marie started building her email engine and using our campaigns. She decided, as a priority, to focus on people who were already on her list but hadn't bought from her yet. And she did that because every year she offers 50 spots on her certification programme, and she wanted to fill the cohort. Her approach was something that unfortunately a lot of people find terrifying and shy away from - i.e. selling harder to their existing list. And that's exactly what the people on her list needed from her. It's great to see this principle in action with Hillary-Marie because it's exactly what we teach. Businesses build and grow over time (especially if you sell a membership), but there's something to be said about complementing that growth with big spikes in income. Making $16k over a few days... twice!When she implemented our sales campaigns Hillary-Marie made $16,000 in sales over the course of a few days. And she achieved this because she wasn’t afraid of selling. She knew that the people on her list had joined it because they’d seen something they were interested in. So she thought it was time to let them know exactly what they could buy, and perhaps those who weren't interested in the membership would want to join the certification programme.Hillary-Marie achieved these amazing results by implementing our Paparazzi flash sale campaign - a super easy one. It's relatively short with simple and not long-winded emails. Over a few days, she got a 3% conversion rate from people who had never purchased from her before.The icing on the cake is that Hillary-Marie took that same exact campaign and duplicated it to send to her Level Two programme for previous graduates and made another $16k in sales with just some minor alterations to her emails. Isn't this mindblowing?!What ONE action had the most impact on Hillary-Marie's email marketing?The one action Hillary-Marie would recommend people take is to email your list to let them know what you have to offer. She adds that it's important to do that in a way where you’re curating a specific campaign and an experience via email to help them decide that what you sell is truly the best thing that's out there for them. Because otherwise they just don't know!"Don't just send any email," Hillary-Marie says. But curate a campaign experience and put people through it in a way that’s mindful and thoughtful. So you can convert easily.What's next for Hillary-Marie in her business and email marketing?Because her certification programme is converting so well, Hillary-Marie wants to start launching it twice a year. In her words, she ‘eats our campaigns for breakfast’ because she’s always looking for the next campaign she can automate and add to her email engine. While she continues to dedicate herself to the automation of her email engine, doing two launches a year will be Hillary-Marie's main focus going forward. Does Hillary-Marie feel like email marketing has taken over her life?While email marketing does take some time and work upfront to implement campaigns, that's an investment of a couple of hours to build an asset that can be reused in her business and that will continue to serve her for time to come. She knows she can do it once, invest the time, and then enjoy the benefits of that later. And that's a win in our eyes! [thrive_leads id='8854']Subject line of the weekThis week’s subject line is “When I get high…” This subject line works because there's an obvious assumption that people make when they read it. But if they know your personality (and people on our list know Rob's), they'll also know that there's got to be another meaning to those words.So the subject line throws them off-piste a little. It's only when they read the email that they find out it was about being on a plane up in the air. It works because it generates intrigue and curiosity, so check it out! Useful Episode ResourcesRelated episodesEverything You Need To Know About Our Membership The League (THE Behind The Scenes!)How A League Member Made Over $10k With Just ONE Email Campaign – Case Study With Aidan O’Sullivan.Tell Me You’re A Member Of The League Without Telling Me You’re A Member Of The League.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how our client Hillary-Marie made $16k worth of sales with an email marketing campaign... twice!) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!