The Email Marketing Show

Ready to tackle one of the biggest challenges in the world of online business?With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever.Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience's attention and get more of your emails opened.Ready to find out a handy trick or two to sell more and ethically? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group.(3:00) Is Jon really allergic to pollinated fruit?(4:47) Who is Jon Benson?(6:47) What is NLP and why does it matter in email marketing?(8:15) Creating a pattern interrupt.(9:50) How to grab people's attention. (12:04) How to 'promote' in your emails.(16:50) How to create links people will want to click on.(19:26) You don't need to create new content all the time.(21:52) Subject line of the week with Jon Benson.Who is Jon Benson? Jon Benson is known as the person who invented the video sales letter and was the first to sell copyrighting software. Somewhere along his business journey, Jon also started thinking about ways he could apply the same NLP and persuasion tactics to emails. Known for successfully employing and teaching techniques such as pattern interrupt and future pacing, Jon introduced these concepts into the world of email marketing. And that's how EPIC Email was born. What is NLP and why does it matter in email marketing?But first thing first, what is Neuro-Linguistic Programming (NLP)? Jon sees NLP as a tool to help you make sales. It's based on the idea that human beings can be persuaded to take action through simple language commands - all without being manipulated.We all know that the word 'manipulation' has a negative connotation, but it’s not necessarily bad. Parents 'manipulate' their children into eating their vegetables all the time after all! For Jon, selling is the art of ethical manipulation or persuasion, and NLP is a building block for that.Creating a pattern interruptOne of the things we have to do at the beginning of every sales conversation (no matter the medium) is to grab attention. Because without the attention of your audience, you’re shouting into a void!When it comes to emails, grabbing attention is not as active as it would be if you were standing on stage. So to grab the attention of your subscribers and get them to pay attention to your emails, you want to create a pattern interrupt.Jon will typically start an email with just one or two sentences that either seem out of place or that direct someone into something they’re not normally used to seeing in an email. For example, an email that converted well for Jon started with the phrase “Look around your room”. That’s not a request – it's a command.How to grab people's attentionThe idea here is that you can use words that create patterns where you engage someone’s mind without them knowing you’re doing it. This is NLP, and it works because it's unusual - it's not something you tend to write at the start of an email.  Another email starter Jon used in the past is “What’s the one thing you remember the most about your father?” So it's all about starting your emails with something interesting or a story, so people want to click on the email and read more.What we just described with this idea of grabbing your audience's attention is the E in the EPIC Email acronym, which stands for 'Engaged'. How do you grab attention and engage someone? You do that by disengaging them from their current pattern of thoughts. And this is a necessity for all email marketers because people are bombarded with messages, emails, texts, etc. So you want to do something that breaks that pattern and 'forces' them to pay attention. To come up with ideas for this, ask yourself what your audience is generally doing when they read your emails. How can you interrupt whatever activity they might be doing? You can do that by shouting something outrageous, but that's not the only way of doing it. How to 'promote' in your emailsThe P in EPIC Email stands for 'Promote'. Of course, if you have no engagement first, promotion falls on deaf ears. So make sure you grab your audience's attention first.For Jon, promotion is about persuading at the highest level, ethically. It's not about ripping people off and trying to sell them something they don't need. Instead, you want to tell people what they're going to gain by buying your product or service. Persuasion is benefit-driven, so tell your prospective customers what the benefits of using your product are. And in order to do that, consider their values. Who are you speaking to and what do they value? Because knowing that will inform the terminology you're going to use. But you also need to be able to show them how you can help them through logical statements, such as studies, for example.And then finally, you use fear, which is normally reserved for the last part of the email. This is where you explain what could happen if someone doesn't take action. And in order to do this, you need to know and understand people's pain points. So the promotion sequence in email marketing is 1) benefit, 2) logic and 3) fear. And you want to follow this up with a direct link, if possible. You can use simple NLP commands such as, "Look here" or "Check this out". How to create links people will want to click onJon also gave us a great tip about creating hyperlinks. Often, Jon will use the subject line - or the opening line of the email - as the hyperlink that leads to the sales page. Why? Because if that phrase was powerful enough to grab people's attention and get the email opened, it's probably attractive enough for people to click on. Do you need to use your subject lines word by word? Not necessarily. Jon's suggestion is to do a split test where you use the subject line verbatim and compare how that performs against an email where you change the words slightly. For example, you could expand a command such as "Click here" with "Click here to do X". We do something similar where we identify the links that were clicked on the most and then use them as subject lines of subsequent emails. And most of the time, we'll have great open rates on those emails because the subject line is already proven. We already know it's interesting and works. You don't need to create new content all the timeOne thing that became clear through our conversation with Jon is that people often worry about not knowing the tactics or strategies for good email marketing. But a lot of the time it’s about trying different things out and seeing what sticks.And one of the biggest advantages of emailing every day is that you can try things out more often. The more you try something different, the more chances you have of getting good results. It’s not about creating brand-new content from scratch every single time. If you need a great subject line for a new promotion, for example, you have a whole database of them - simply check what performed well in the past. As we always say, marketing isn’t the pretty pictures department - it's the data department! And if more marketers looked at it this way, we’d have more successful launches and enterprises.Jon pointed out that only 10-15% of what he creates is new - the rest of the time it's about repackaging something you've used before. The art of marketing isn’t about creating something new every time – it’s about seeing what works and doing that most of the time. So feel free to experiment and see what happens.Subject line of the week with Jon BensonThis week’s subject line (courtesy of Jon Benson) is “‘Automatic’ email selling machine”. And the word ‘automatic’ is the one that converted, so Jon put it in quotation marks to make it more effective. If you want to get attention in a subject line, quotation marks can be a good strategy. People often read sarcasm in quotation marks, but in this case, they were used to soften the arrogance, the overpromise, and the hype. Without them, the subject line could have come across as aggressive. By softening the subject line, you give it more credibility and create less resistance.Another way to do that is to use a question mark, which generates a question in the mind of the readers and makes them wonder why you're sending this to them. You’re creating that pattern interrupt in their subconscious brain, and that's something you can do both in subject lines and the first part of your emails. Useful Episode ResourcesAbout JonIf you want to connect with Jon, you can find him at Copy Pro or EPIC Emails. Related episodesMaking Yourself Choosable with Belinda Weaver.Little Tricks to Write Better Emails That Aren’t Boring.The Therapeutic Benefits of Writing Your Own Emails.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! Thanks so much for tuning into the podcast! If you enjoyed this episode (all about how to use NLP for marketing and getting your emails opened) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation?We’re Kennedy and Fifi, and today we're going to share what you can do better with your automated email sequences.Ready?Let's go.SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the conversation? Join our FREE Facebook group. (1:31) Check out our sponsor - Zerobounce! (4:51) Not showing your personality. (9:03) Not sending emails out 'live' first. (11:55) Not checking the data. (13:31) Having too many offers in your automations. (17:43) Spending too long creating your automations. (18:58) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group. Want to know how you can do that too in your business? Let's dive in. SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group.(3:53) Our Facebook group - how we started.(6:41) Our Facebook group - how we captured people's attention.(10:36) Stop doing things that aren't working.(12:34) Why we created a traffic loop.(14:53) Try different types of posts.(17:27) Your Facebook group is full of your ideal clients!(19:47) Use traffic loops to make more sales. (22:31) Check out our new course - Group Loops.(24:45) Subject line of the week.Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers. Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group. But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up. But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out. He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone. We got to that point by posting consistently and talking about our Facebook group wherever we were - during podcast interviews, training in other communities, etc. We treated our Facebook group as our lead magnet and started mentioning it in every conversation. Eventually, it all started working. Facebook started recommending our group to people as something they might want to join, and that’s when we started capturing people’s attention.Stop doing things that aren't workingAnother thing we did was to stop doing the things that were not working. A lot of conventional wisdom was giving us tips that weren’t working for us for any sustained period of time. So we started testing other strategies instead. And that's what made all the difference. One of the things we wanted was to make sure we didn’t rely on just one method of getting people's email addresses. We knew that the Facebook group wasn't going to be our business model – we wanted people inside our email list! So we’d ask people who joined our Facebook group to also give us their email addresses and join our list.And as the group started growing, we started thinking of different ways to move people from the group and onto our list. We'd give people the option to give us their email addresses when joining the group, but would also create specific posts in the Facebook group to recommend our lead magnets so people would join our list by downloading those. In other words, we'd give people more opportunities to join our list because that's our ultimate destination. That's how we grow our business. Of course, you have to get the balance right here. You don't want to pitch your products all the time, even if they're free. So we looked at creating the right balance of value, questions, engagement, and pitches for free lead magnets.Why we created a traffic loopThe advice from experts about Facebook groups was very one-directional. But that didn't work for us, so we created what we call a traffic loop, which is something critical to get the maximum return on your investments. We created a loop where people come into the Facebook group and join our email list. But we know that Facebook relies on people engaging – they want people to comment and post. Because that’s what makes Facebook recommend your group to more people. So to leverage that, we started emailing our list (that we’d grown mainly through our Facebook group) by signposting content we’d shared in the Facebook group and asking them to go and check it out and share their opinions. That way, we'd create a surge of comments and engagement on the posts that, in turn, got Facebook’s attention. And what happened then? Facebook started recommending the group to more people. So we used the Facebook group to grow our list and our list to create more engagement in the Facebook group and reach a bigger audience - we created a traffic loop. Moving people from your Facebook group onto your email list and then aiming to sell to them from there isn't everything. You need to create this traffic loop and perpetual growth. Because that's what will work this year and beyond. Try different types of postsAnother thing we did in the early days of driving engagement inside our Facebook group was to run live training sessions. Kennedy went live in the group daily for a period of around two months by delivering content that was repurposed from our emails and by sharing some sort of story. In other words, we used the same framework we teach with daily email marketing but with Facebook live videos inside our group.We even did a 24-hour podcast lunacy (not once but twice!) where we stayed awake and had guests and interviews to drive interest and engagement to the group. Now, we wouldn’t recommend you do that, as in all honesty, it didn't make a huge impact on the group. But find different reasons to post and go live. You want to show people the person behind the group, and live training sessions are a great way of doing that.Now that our group has grown and is more engaged, we don’t need to do that anymore, but in the early days, it was a good way to kickstart things and get the ball rolling. It's something that gets people’s attention and prompts them to join the group.We have 30+ different types of posts! Did you know we use 30+ different types of posts inside our Facebook group to drive engagement and encourage people to take various types of action? We may ask them to invite other people to the group, for example. Or prompt them to buy. But the key is to be varied. This is one of the things we learnt and tested out. We even tried different themes for the various days of the week that would dictate the post for the day, like a Monday Motivation post. Initially, this got us great engagement, but after a while, things died down because people got used to it. And that's why you need variety.Your Facebook group is full of your ideal clients!The other thing we love about having a Facebook group (and the reason why recommend you have one) is that it’s a great way of understanding the people you’re selling to. Your group is full of your ideal customers, i.e. the people who are going to buy from you and grow your business. What they post or ask in the group and the way they comment will give you ideas for more content.But also, how you present your product and services is completely informed by how people communicate about the problems that they are trying to solve. This means you can present what you sell in a way that you know for a fact will resonate with the people who want to buy from you. Plus, you can also run research through surveys and polls, which is another way of communicating with people outside of email marketing. It’s a different channel that will help you collect information and in a much more valuable way than creating an abstract customer avatar!  Seeing what kind of people are attracted to (and stay in) your group is super powerful to you. And so is looking at what type of content they engage with and having the ability to survey them and ask them questions. In fact, this is infinitely more powerful than trying to artificially create an avatar and hoping for the best. You want to make sure your ideal client is accessible - and the people inside your Facebook group are! They came into your world, so you now have access to them and can find out more about them.Use traffic loops to make more sales Having a Facebook group also helped us test selling in there. It became a way to find out how to get people to buy from us and amplify what we’re already doing by email. We were able to get people to raise their hands and express interest before putting together an offer, for example. So a Facebook group can be a low-pressure, non-salesy way to check whether people are interested in something you want to put together. If there’s no response or very little engagement, you'll know it's not a great idea. But if you see a sudden rush and people jumping onto the post to say they’re interested, it gives you a better indication that something’s worth pursuing.This is exactly how we made our first six figures in this business. And the reason why it worked so well is that through our Facebook group, we were able to build much deeper relationships with every email subscriber. On top of being the people who'd show up in their inboxes, we were also people they'd see when scrolling on Facebook. And that helped us increase our level of know, like, and trust with our subscribers. That is exactly how we were able to make such a high amount of sales from every email subscriber on our list - by using this traffic loop system.Running a Facebook group helped us make over $100,000 in our first year of this business. And that's because it gave us more engaged and higher-converting subscribers than we’d ever had from any traffic source, including Facebook ads. And our Facebook group wasn’t huge – we had under 2,000 people at that point! That proves you don't need a huge group or a huge email list (our list was smaller than that at the time!)Check out our new course - Group LoopsIf you also want to build a Facebook group that is attractive to people and gets recommended by no other than Facebook to its own users, and if you want to know: How to set up your personal profile so it enhances your group.All the different techniques to grow, engage or re-engage a dead group.The 30+ types of posts that we used to grow the group and get people to take action, raise their hands, and buy from us.How to monetise your group, grow your list, and help you make significant sales.And a lot more...We have an awesome programme called Group Loops that is based on the idea of creating an infinite traffic loop where your email list feeds your Facebook group, and your group feeds your email list.If you want to take a look, the link is here. And with the cost of advertising going up and gaining organic traffic getting harder, you do want to leverage the audience that's already on Facebook. That will help you create your own community where you can be seen as the thought leader. Subject line of the weekThis week’s subject line is “Peekaboo (I see you)” and the emoji of the little eyes. Here we used a classic, familiar expression that people use.But we could have also flipped the phrase on its head and done the opposite. For example, we could have combined the word “Peekaboo” with something completely different. And that would also work because it creates what we call a ‘pattern interrupt’. That's when the words used aren’t what you expected. But in this case, this subject line got engagement because it creates a feeling of familiarity and intrigue. Try it out!Useful Episode ResourcesRelated episodesHow Facebook Groups and Webinars Make Matthew Harrington a Happy Man.Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels.Stop Wasting So Much On List Building by Using Traffic Loops.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! Did you enjoy this episode about having a Facebook group and email list - can you use one to build the other? If you did and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

What's the secret to building email lists in less time? Well, it's easy. If you want to save money and time with list building, you need to use Traffic Loops. Want to know what that's all about? Let's find out! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(5:22) You need both social media AND an email list to grow an audience.(7:48) Social media and email marketing amplify each other.(10:44) Make sure people see your offers at different times and in different states.(12:04) How traffic loops increase engagement.(14:16) People buy when they're ready - let them go!(16:43) When you use traffic loops you can sell more in your emails.(19:21) Grab our new course - Group Loops.[INSERT LINK](20:04) Subject line of the week.You need both social media AND your email list to grow an audienceWe used to think that social media is what you need in order to build an audience. Then somehow you move people to your email list and sell them things. The problem is that we used to see this relationship between social media and email marketing as a one-way road when in reality it's a two-way road. What do we mean by that? That the best way to build a big social media following is to leverage your email list. It's a loop. Your email should be helping you grow your social following, and your social following can help you grow your email list.Think about it. Sending an email is the best way to send traffic to anything – not just your sales page, but your podcast, your social media, your webinar, or whatever you’re trying to enhance. The absolute best way to build a social media following is with an email list. And the best way to build an email list is from the traffic that includes social media. So as you can see, this becomes a lovely circular relationship where one element supports the other and helps you deepen the relationship with your audience. That way, you get to become a three-dimensional influencer, personality, or business to follow.Social media and email marketing amplify each otherWhen you do that, email amplifies social media and vice-versa. So if you’re launching a new programme, for example, you’ll post about it on social media and then also send emails to your list. That means you're minimising the chances of someone in your world missing the fact you’re launching something. And yet, how many times have you launched and promoted a product or service, and within a matter of days or weeks someone got in touch to say they missed it? It happens. Because the social media algorithms didn't show someone your posts on a particular day. Or maybe that person didn’t see your emails. So your job is to do both – social media and email. Because one amplifies the other.This is getting more and more important as we’re seeing the cost of getting people into our world skyrocketing through the price of advertising. Even organic growth is difficult – it’s now a lot harder to get your posts seen by a good number of people. Both the financial cost and the cost of your efforts are increasing.Let’s say you’re running ads to get people to join your Facebook group. That money is now spent, and there’s nothing you can do to recoup it unless you keep that effort and impact going by creating a loop. In other words, you want to keep this process in momentum and give it motion. And the way to do that is by moving someone who joins your social media onto your email list.Also, when people come through a lead magnet, a freebie, or sign up to your email list to get your newsletter, you want to move them to your social media. That way, they end up in a loop. This helps you amplify the size of the audience but also their engagement.Make sure people see your offers at different times and in different statesWhen you post about your products and services on social media and also send emails, people are seeing your offers in different ways through different media and modalities. This could easily mean different times, different places, and while in different mindsets. A lot of the time, the places where people check their email are going to be different from when they’re casually scrolling on social media. Checking emails could be a more regimented activity and something you do less frequently and with a bit more intent. Or maybe for some people it’s the other way around – they might check their emails mindlessly and pay more attention to social media.Whichever way, you want your subscribers to see your offers in different places and in different states. Because sometimes they’re in a passive state (just scrolling) and others in a more active one (with their credit card in hand and ready to buy).How traffic loops increase engagementWhen it comes to engagement, if someone reads your email, you can send them to your Facebook group to check out a post. Once they're there, they might leave a comment. And your Facebook group suddenly becomes more active. That, in turn, makes your group stand out with the Facebook algorithm, which means Facebook will start suggesting your group to more people. As more people join, you also encourage them to jump onto your email list, and the cycle continues. It's an amplifying cycle - a traffic loop.The days of linear traffic and one-way streets are over because the cost (in effort and money) of getting traffic has increased exponentially. It’s so difficult to get people to take one action that you want to turn every action into a loop action - one which amplifies the results of the other. That way, you can get a return on ad spend and effort and not feel like you’re shouting into a black hole on the Internet. You want people moving from one place to the other, engaging more on social media, giving you more exposure, growing your email list, and clicking on the links in your emails and buying your products. This is the only way any of us can successfully continue to grow our audiences.People buy when they're ready - let them go!A few months ago, we had an email from someone who said that she’d finally joined our membership The League after being in our world for a while. She said it was finally the right time for her to start focusing on email and she thanked us for persevering with her while she joined and left our list a few times. And she did that until she was ready to buy.This is an important example because we know it’s always a bit depressing to see people unsubscribe from your list. But sometimes it's not a permanent departure. People may get off your email list because they need a break or they’re not ready to buy at that point in time - they might have other priorities. But they may come back when the time is right. In the meantime, your job is to continue to show up by email to your existing subscribers. Because unless you’ve done something awful and offended someone, most people who unsubscribe from your email list will stay in your world on social media. They might still see some posts from you about what’s going on, and at some point, they’ll feel reinvigorated to go back to your list or even to buy. So, for example, if you spend $10-12 to acquire a new subscriber, and within a few days, weeks, or months they unsubscribe, you want them to stay on your social media. Because by staying in your world, at some point they might come back to your list.When you use traffic loops you can sell more in your emailsAnother benefit of using traffic loops is that it allows you to be more direct in your emails. When someone is in your Facebook group, for example, they’re there for the community feel. But an email list is different, which is why social media and email work so nicely together. When your social media and your email list work in a loop, you can be more salesy in your emails and more social, fun, casual, and engaging in your Facebook group. If you don’t use social media in conjunction with your list, and your emails are always salesy, you may come across as more aggressive. But when you use both in a traffic loop, you have more leeway - you can be more direct and "talk business" in your emails because you still have your social media as the place where you focus more on things that are relevant and emotionally interesting to people.So moving people from one place to another is hugely beneficial. Because if you’ve spent money getting someone onto your Facebook group, and they decide they want to take a break from social media (as we all do from time to time), you’ll never get a return for that person. You will only get that return if people are also on your email list and are still receiving your emails. In a nutshell, as long as they’re still in your world, you have a chance to re-engage them and reignite them, so they eventually buy from you. And you won't have lost your investment.Check out our new course – Group LoopsTraffic loops are such a powerful technique! If you want to use this technique in your business, we have something special happening right now. We're excited to reveal this course we’ve been working on for a long time. It comes after years of frustrations in trying to build a Facebook group. Because we couldn't get it to work for us - not until we eventually cracked the code! And that’s what we’re sharing with you here. Check it out - it's called Group Loops. Subject line of the weekThis week’s subject line is “Annoying the other passengers”. This subject line had a great open- and click-through rate. Why? Because it's full of curiosity. In fact, it has this compound curiosity we always talk about.People want to know who the other passengers were, where we were travelling, and generally what this is all about. What’s the story here? Why were we annoying the other passengers? The subject line is intriguing. Plus, it uses a provocative word, which is powerful and emotional – the word annoying. We don’t even remember what the story was all about, but try the idea out! Useful Episode ResourcesRelated episodesAdvanced Psychology: Using Compound Curiosity.Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels.Why You Shouldn’t Worry About Your Unsubscribe Rate.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about building email lists in less time using Traffic Loops) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Is there a link between Facebook Groups, webinars, and email marketing? Can they all work together? We asked League member Matthew Huntington from the Behaviorist Book Club how he used his Facebook group to welcome new members and convert them into paying customers following our advice. Matthew's story is phenomenal. He went from hardly being able to afford a monthly membership to hiring his first member of staff. After joining The League, he made some simple changes to his business that created a massive wave in results. (And in case you're wondering, we're talking about money and sales here!) You're going to want to take notes here! SOME EPISODE HIGHLIGHTS: (0:24) Check out our brand new course - Group Loops. (4:03) Why did Matthew decide to join The League?(7:50) Matthew's mind-blowing results with his Facebook group from using Group Loops.(11:20) When did Matthew first get started with email marketing?(12:24) How does Matthew feel about his Facebook group compared to how he felt before?(14:44) The ONE action Matthew recommends you take in your business.(16:31) What are the next steps for Matthew in his email marketing?(20:10) Does Matthew feel like email marketing has taken over?(22:11) Grab our new course - Group Loops. (23:23) Subject line of the week.Check out our brand-new course Group LoopsBefore we get into Matthew's story, we want to tell you about the course he used that was directly responsible for his success. It's called Group Loops, and it's our brand new programme. It’s a full multi-module course that gives you everything you need and allows you to build an incredible Facebook community to help you grow your email list and make more sales.In this course, you'll find everything we’ve learnt, honed, and refined over time to build our own Facebook group with thousands of members, make six figures in sales, and gain thousands of subscribers on our list. The programme includes everything that works and cuts out everything that might be conventional wisdom but just doesn’t work. It’s available right now, so if you want to check out the details and build a Facebook group without having to pay for ads, here's the link. Why did Matthew decide to join The League? Matthew Harrington has been in our membership for about six months. After trying out a few other memberships, he decided to stick around with us, and he's now in for the long haul! Matthew educates behavioural analysts and therapy professionals to continue their education. His primary product is a membership (a research library with resources, in fact), but he also has courses that funnel into his membership.We remember a post that Matthew shared in our private community to say that he'd only been a member of The League for a couple of months (after initially thinking he couldn't afford it) and had already had some amazing results. Before joining us, Matthew had a revenue of $400-$500 per month from his membership. Understandably, he didn’t feel like he had a lot to spare, so when he joined our membership (based on our credibility alone), he took a huge risk by practically erasing his monthly profit!And did it pay off? For sure! Within three weeks, Matthew implemented our webinar campaign and made multiple times his initial investment, and fixed his cash flow issue. Matthew's mind-blowing results with his Facebook group from using Group LoopsOne of the things that Matthew did was switch things around in his Facebook group after being one of the beta testers for our new programme Group Loops. Matthew remembers watching the entire course in one sitting in the middle of the night when we first released it. And the next morning he got up early and changed the whole direction of his Facebook group.Before our course, Matthew was treating his Facebook group like you would a blog – people would come in, read something, and then leave. There was no community aspect to it, and Matthew was only sharing research articles but not encouraging any conversation.Our course, however, gave Matthew permission to change things up and shift the focus from something that resembled a blog to something that looked like a community. And Matthew credits a lot of that to the 20+ post examples we shared in the course. The idea behind these is to make it fun and generate engagement and comments. As a result, Matthew's Facebook group started growing, and it's never stopped - he's now at 3,600 members!Getting to his first 1,000 members before implementing our programme had felt like a slow, long grind for Matthew. There was no easy transition from Facebook group to sales for him. The fact he had a group of that size felt significant to him, but he wasn't able to tap into it. It was only when he adopted our tips that he started collecting more and more members. Moving people from your Facebook group to your email listAnd what's even better is that Matthew is now able to add people from his Facebook group to his email list and direct them to his sales pages. He not only uses different types of posts in the group, but he's also automated the system that allows him to add people to his list when they first join the Facebook group and opt-in to download his lead magnet.When did Matthew first get started with email marketing?Before he joined The League, Matthew had come across another membership where daily email marketing was encouraged. So that's all that Matthew did – send regular emails with a sale in the PS. He had a nurture sequence, but he wasn't sure what he was doing with it.When he heard about our campaigns, the concept appealed to Matthew. It felt like he could use email sequences to make move people along the customer journey and direct them from his email list to his sales page. Before working with us, Matthew had no method for doing that. But now email marketing is a significant part of his business.How does Matthew feel about his Facebook group compared to how he felt before?Since following the advice from Group Loops, Matthew started to allow his personality to show up more and share stories about his personal life. His posts turned from copying and pasting a research article and sharing a quick summary of it to telling stories about his life that he would then link to relevant research articles. His posts became more enjoyable.Plus, Matthew started seeing more and more people move from his Facebook group to his email list and then convert. And the fun never stops when people convert! Everything Matthew's done in his Facebook group has had a knock-on effect on his email and his business revenue, which has continued to increase. Since implementing our tips, Matthew's business has been growing significantly, and he feels his audience is growing at probably double the rate it would do if the different processes in his business weren't connected like they now are. The ONE action Matthew recommends you take in your businessThe one thing that had the most impact for Matthew was thinking through the connection between the different parts of the business. He was good at creating content, but he had no link between the Facebook group, the email list, and the blog, for example. There was no general flow.As a result, he felt he would convert some people here and there, but there was no data, no measurement, or no real way of being able to say if one piece was working better than others. Now Matthew has found specific indicators that he can track to understand where he's converting. And this allows him to spot the strongest and weakest links in his business. Because of this, Matthew has gone from a place where he could barely afford to join a membership to hiring a member of staff! His Facebook group has been growing exponentially, his sales are more consistent, and he’s growing the business.What are the next steps for Matthew in his email marketing?Matthew is now working on creating a higher-ticket price course that he can upsell to his members. He also wants to create a consistent downstream where he collects more people from his lead magnets.While growing his audience is still a focus, Matthew no longer buys into the false belief that you need X amount of people to make X amount of money. It's no longer about the size of his email list because he understands that there are more than enough people who are looking to buy his products and support his business. Now it's more about showing value and focusing on how he can help people and convert them. It’s about making the most of the list he has. And when you have good systems in place and turn every subscriber into the most valuable subscriber they can be, you’re in a great spot.How does Matthew feel about the growth he experienced since joining The League?Before he implemented the first webinar campaign from The League, Matthew had never experienced that much success with a webinar. He went into it expecting to make enough to have a celebratory pizza with his wife, but he unexpectedly made $200 instead! And since then, he's experienced consistent growth.So now he's all about designing campaigns and systems and building his email engine to allow people to continue to convert.Does Matthew feel like email marketing has taken over?Matthew now feels that email marketing is addicting. Because you're always thinking about building your next campaign, putting people through it, and analysing the results. Email marketing for Matthew has gone from an afterthought to a habit. It's something he does regularly every day, just like Kennedy when he writes his emails while his kettle boils, but it's not taken over his life. Having said that, Matthew admits that he’ll get itchy if a whole month has passed and he hasn’t implemented another campaign. And that's simply because he feels he’s leaving money on the table! In other words, seeing the results you can get from email marketing is what makes you prioritise it over something else because it's the one thing that gets you the best results! Grab our new course Group LoopsIf you want to get your hands on the same resources that Matthew used to create incredible growth in his Facebook group (with more engagement and sales), check out our new course Group Loops. The course breaks down our entire formula and all the different types of posts that Matthew talked about as well as the engagement strategy, when to post, how to grow the group, and a lot more. All this is included in massive detail inside this phenomenal course. If you want to leverage your Facebook group without having to pay the increasing and constantly leaping prices of ads and grow an email list with people who already love you, this course tells you how. Subject line of the weekThis week’s subject line is “Your marketing is undercooked.” Rob can’t even remember what the email was about, but the subject line worked because you’re taking an expression that people know and understand and applying it to something different.The idea of undercooked food here has an undercurrent of something dangerous or unhealthy for you. So the fact that your marketing may be undercooked paints an interesting picture and generates curiosity. Try it out!Useful Episode ResourcesRelated episodesFacebook Groups Marketing – Content That Makes Sales with Christina Jandali.How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how League member Matthew Harrington uses his Facebook group to welcome new members and convert them into paying customers) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

What does the future hold for email marketing? What's going to happen in the next year and beyond? As we crack open this brand-new 2023, let's go and find out. Here are our predictions for email marketing in 2023.  Be warned - some of these things might change the way you view your marketing. Ready to get planning for an explosive 2023?SOME EPISODE HIGHLIGHTS: (0:13) Come and talk to us inside our FREE Facebook group.(4:07) The importance of having a direct line with your customers.(8:32) The tech in email is going to improve.(10:07) AI writing tools will get smarter.(14:17) Readership of email on mobile devices is going to continue to grow.(15:10) More businesses will make email marketing their top priority.(17:38) The introduction of algorithms for individual inboxes.(19:38) People who don't take email marketing seriously will be left behind.(21:04 ) Want to learn how to make email marketing work for you in 2023 and beyond?(21:38) Subject line of the week.The importance of having a direct line with your customersThe first shift we see happening when it comes to email marketing in 2023 is the fact that having a direct line with your customers is going to become more important than ever. Why? Because the social media algorithms are going to continue to throttle organic reach in favour of ads, which are getting a lot more real estate on those platforms. Advertising costs continue to increase because social media platforms have limited space and inventory to display ads. With more and more businesses advertising and usership going down as people switch to other platforms, we've definitely seen a huge shift over the past few years. Take Facebook, for example. We all used to see a lot more posts from our friends and only a few ads from big companies. But now the balance has tipped in favour of ads because that's how the platforms make their money. And the reach for organic social posting is pitifully low.  We knew it was tough before, but if you put great value out there, back then you could go viral. And if you decided to run ads, the return was a lot higher. Still, not as high as the return for email marketing, which is about $80-$90 for every $1 you spend. So having that direct line where you can talk to your customers through a channel that you own (email) and lands directly onto their phones is going to be super important.  There is no scalability issue with email marketingIn a nutshell, with demand for advertising being at an all-time high, social media has become an unpredictably unscalable business. But there's no scalability issue with email because every single person who is on your list can have a one-way conversation with you. You have as much space in their inbox as they’re willing to give you. At any point, they can choose to unsubscribe, but until then, you can have a back-and-forth conversation with your audience.  The tech in email is going to improve Another prediction for email marketing in 2023 is to do with tech. In the next few years, technology is going to allow us to put more and more interactive elements into emails, such as surveys and videos. And it's going to become more accessible too.As a result, more people are going to be attracted to the world of email marketing because of the Shiny Object Syndrome phenomenon. In fairness, email hasn't evolved much from a tech perspective for a long time - not much has changed in terms of what's possible. So the changes will come in. But we're not convinced that the advancement in tech is going to be a phenomenal idea. Because email has one job to do. And that's to deepen the relationship with your customers and get them to click on the links in your emails to take some sort of action (either to register for something or to buy from you).And we're not sure that the ability to put more into your emails is going to help you make more sales. In fact, it might become a form of distraction for both marketers and their subscribers. In other words, just because we can do more, should we? Artificial Intelligence (AI) writing tools will get smarterOne of the things that are going to improve in the tech space is Artificial Intelligence - AI writing tools are definitely going to become smarter. We did some testing of existing tools earlier this year, and the results weren't great. But as the software does get better, more people will start to use AI tools and automate more of their email marketing. Introducing more automation is obviously an attractive proposition, but is it really going to serve you? Because, in a world where algorithms are writing emails, your personality is what's going to stand out. Things written by an algorithm are going pale in comparison to a human-written email that has your personality. When people get our emails, they often tell us they can hear our voices in their heads as they read - it's a psychological thing called subvocalization. People read things and 'hear voices in their heads' (not in a bad way). But no one wants to hear the voice of a robot when they read your emails! If you want to find out more about what we have to say about AI, go check out the episode Write Emails Using Artificial Intelligence (AI).Nothing can beat your personality!We can’t argue with the fact that AI software is going to get better. But the one thing we can’t see happening in the next 5 years or so is for it to be able to completely emulate your personality. Because we can't train an AI tool to know your personality! One of the most effective techniques in our email marketing philosophy is to base your emails around stories of quirky things that have happened to you in the last 24 hours or around interesting facts about you. You can't train an AI tool to know these stories and anecdotes about you! Also, while these tools can write individual emails for you, they're struggling to connect them into sequences to build a campaign. In a nutshell, if you want to stand out in someone's inbox and want people to resonate with you and buy from you, you want your personality to shine through your emails. And that means not having AI tools write emails for you. Readership of email on mobile devices is going to continue to growAnother thing we predict is going to happen is that readership of email on mobile devices is going to continue to grow. There used to be a time when people would read emails on desktop and use their phones more for social media, but that's no longer the case. People check their emails when they're connected to their mobile devices. So what does that mean for us as email marketers? It means we need to be conscious of the fact that when people click on a link, they'll view the page on their device. That's also where the shopping cart will be. So we need to focus on the mobile consumption of email because people are on the move and are busier than ever. Email must be treated like another social media channel. More businesses will make email marketing their top priorityWe also predict that in 2023, people who had previously made email marketing a low priority (or no priority at all) will make it their highest priority. This is something we've already noticed over the last year or so. Having started email marketing about 18 years ago, we probably have an unfair advantage. But back then, there was no other way of creating an audience - social media platforms didn't even exist! When they did appear on the market, they distracted people from email marketing, which, in comparison, seemed complicated and difficult. Facebook, Instagram, and Twitter certainly seemed a lot more user-friendly!But now that organic reach has taken a nose dive in favour of advertising, we've started to see a shift in people realising that email is important. So they want a way to make it work. And rather than it being something they ignore, email marketing is going to be something to focus on.And this is phenomenal for those who choose to prioritise email marketing and do it the right way. Because with email marketing (as opposed to social media) you own the data. And the insight you can get can have a hugely positive impact on your business. The introduction of algorithms for individual inboxesAnother thing we see happening in 2023 and beyond is the introduction of algorithms for individual inboxes. At the moment, the way your emails are placed in someone’s inbox (in the Primary folder, the Promotion one, Spam, or the Socials tab) is done on a reputational level. This means that if you're doing things right and have a good reputation as a sender, you'll get better placement in people's inboxes.But Gmail and other platforms will be looking at an individual level at the interaction and engagement that a user has with the emails you send. So how your emails are placed in someone's inbox is going to be based on a one-to-one relationship. This means you might be getting primary placement in someone's inbox but never in someone else's. And it all depends on their engagement with you (based on the algorithm for that inbox). This means we need to pay extra attention to deepening the relationship with our readers. And this becomes easier to do when you build a list of people who want to be there, so they want to hear from you and be part of your world. This also means you don't have to worry about unsubscribes or having the biggest list in the world anymore. You don’t even have to worry about whether you’re emailing your list too much. You're not bombarding them because those people want to be there. So within the confines of that relationship, you can send as many emails as you want. People who don't take email marketing seriously will be left behindIn a nutshell, people who don't take email marketing seriously in 2023 and beyond are going to be left behind. Because sales rely on email marketing. And while we've all come across a handful of people who managed to build a massive audience on social media, there aren't many of those!Plus, while they built that audience on social media (and that's what they teach), they most probably also use email marketing to sell to them. Because email marketing and social media work together and amplify the effects of each. In other words, you want to get people to your social media from your list and from your list to your social media. Because as a business, being 3D and being everywhere really helps. So the harsh reality is that people will be left behind unless they jump onto the email marketing wagon. Want to learn how to make email marketing work for you in 2023 and beyond? If you’re not already a member of The League and want access to all the resources, campaigns, and training you need in order to turn your email marketing into an engine that produces sales for you day in and day out, go and check out the details and make email marketing work for you in 2023 and beyond.Subject line of the weekThis week’s subject line is “The right way to make more money from every customer.” And it’s not a brilliant subject line, but it works.At first, you might think it’s good, and that's because it has a benefit in it. It also has intrigue and curiosity because it uses the phrase “the right way”. So instantly people have questions about what the right or wrong way might be. It definitely makes people wonder.But at the same time, it’s not a great subject line because (as we always say) we tend to avoid benefit-driven subject lines. And in a way, that's probably why this one worked well for us. Because it was just one benefit-driven subject line we use in a sea of other types of subject lines.If anything, this proves that when you get into too much of a routine, your subscribers become used to it. So when you suddenly do something differently, it’s like a pattern interrupt that grabs their attention. Normally, our subject lines are more abstract and quirky – they’re different. So when you use something more traditional, it works. In other words, we did everything opposite to what we normally do for one or two emails, and that's what helped us get more attention from people.Useful Episode ResourcesRelated episodesWhat to do if you have a high unsubscribe rate.Why You Shouldn’t Worry About Your Unsubscribe Rate.Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The League MembershipNot sick of us yet? Every day we hang out in our amazing community of Email Marketing Heroes. We share all of our training and campaigns and a whole bunch of other stuff. If you're looking to learn how to use psychology-driven marketing to level up your email campaigns, come and check out The League Membership. It's the number one place to hang out and grow your email marketing. Best news yet? You can apply everything we talk about in this show.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about our predictions for email marketing in 2023) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year. There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet). Enjoy! (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(1:23) 12 Things That We Use On Stage That Help Our Email Marketing.(2:32) Grab people's attention and generate engagement to keep people's attention.(4:59) Tell stories and paint pictures in people's brains.(6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)(12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).(15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.(17:50) The joke formula in comedy (and marketing).(21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.(22:52) They have fresh ideas, templates, and an automated email engine. (23:52) They get excited about Email Marketing Wednesday. (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 12 Things That We Use On Stage That Help Our Email MarketingWe opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. Here are some snippets from the episode.Grab people's attentionWith your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have to always deliver on is your name – it needs to be the same whose list people subscribed to. We see that mistake a lot with business owners using a different name in their emails compared to what they have on their website.Generate engagement and keep people's attentionAnother tip we have for you is to grab and keep attention through subject lines. They set an expectation, they grab someone's attention right from the start, and they help you keep it. When it comes to our shows, for example, we keep people’s attention by making sure our events are fast-paced and interesting. If we used a boring, corporate voice with no personality, people’s attention would immediately drop.So keep it pacey, get to the point, stop waffling, and don’t give people too many things to think about at once. That’s why we suggest  you don’t put too many points or offers in one email – one email is one offer, just like on stage you give one instruction at the time. Otherwise, it gets confusing and people can’t keep up or remember, so they don’t do anything. It's about being clear in your instructions to keep people engaged.Tell stories and paint pictures in people's brainsWe talk about this a lot. On stage, Rob, for example, will paint a picture and create a story to give people suggestions about what he's asking them to do. He talks them through the narrative of a story so they can paint that picture in their brain. And he does it that way because stories allow people to make connections that are emotional, real, and interesting.So you could build stories around how your product or service was created, how it can be used, or how it should never be used (that would be interesting!). Or maybe you could create a story around why your business is more credible than others.As entertainers, we use stories to get people to emotionally buy into what we’re about to demonstrate on stage. So if you want to do the same, show them something or let them see something in your business.How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)Another favourite episode is one we aired in September 2022 called How To Get Back On The Email Wagon When You Fall Off (Back To School Edition). It's one full of laughter and failed analogies (we mention diets, pencil cases, "the Dreaded Dentist", tax returns - you name it). But if you want to find out why Rob is not a psychopath (who still ends up pear-shaped) and why Kennedy is crying and his glasses are falling off his face, it's one to fully enjoy. And yes, there was some actual value in that episode too. Here it goes...Why you need to get back to your email marketingHave you fallen off the email marketing wagon lately? We all start with the best intentions – and not just with email marketing. But often life gets in the way, and it's easy to drop the ball. Now it's time to get back to it though – just like children are heading back to school!You see, we call this “the Dreaded Dentist”. Because we've all been there – you go to the dentist, and you're told you haven't been in too long, you've left things too late, and now there's a lot that needs fixing.And that's just how it is with most things – the longer you put something off, the more you dread re-starting it and the harder it's going to feel. Getting back to your email marketing feels hard today because you've already left it for too long. But keep leaving it, and it'll be even harder! And while you're not sending emails, your list is eroding. So you need to get back into the game. And the good news is that the thought of doing it is probably scarier than the thing itself – this feeling you're sitting in right now is the worst you're going to experience. But you can escape this and feel in control again. Because if you don't, you're keeping yourself stuck. So don't wait until the job on the dentist chair becomes huge – get on top of this now. Comedian’s Secrets to Storytelling - With Kevin RogersHere's another favourite episode of ours - Comedian’s Secrets to Storytelling – With Kevin Rogers. If you want to find out what happens when you add another showman to the equation - and someone who also uses his skills and experience to write compelling content, this episode is the one. And it's definitely one of those full of laughter AND amazing value. Does your origin story matter? Should you share your origin story? Do people even care? Kevin Rogers tells us that our audience cares about our origin story more than we think! Just because we've heard it or shared it a million times, and we now think it's irrelevant, it's far from it! As marketers, we need to share our origin stories, go deep into them, and find different angles and places to tell them (or different parts of them). Marketing is storytelling, so this is crucial! Is your origin story really about YOU? We've all heard that your marketing and copy always have to be about the customer and not about you. So how do you strike this balance between telling your story and making it interesting and relevant to your audience?When you're writing copy, imagine almost having a two-way conversation with your audience. You hold one side of it and can almost picture your readers nodding along on the other side. Focus on the thoughts they'll have about themselves as they’re reading. If you're sharing things that are relatable, people will inject themselves into the story.Use a lot of “you” to make your copy about your readers, but there are plenty of ways you can involve your readers while telling your own story and not have people think you're some egocentric jerk who can’t think of anyone else. If the story is done right, no one will think that.  Take the famous sitcom Friends, for example. People laugh at the jokes because they imagine themselves in the situations the characters are experiencing. We laugh because we live vicariously through the characters. And that's what a good origin story is about – this shared feeling is what makes us want to create and tell our own stories. It's the heartbeat of every communication.The joke formula in comedySo here's the joke formula Kevin identified and shared with us:Identity.Struggle.Discovery. And surprise, which is what makes people laugh. One of Kevin’s favourite opening jokes on a national TV spot is from a comedian named Karen Ronkowski. She opened with this joke where she said that her kids were so bad in Walmart that she pulled a flyswatter off the shelves and smacked them with it. And as soon as she did that, she realised she doesn’t have kids!It’s a great joke, and in only a few seconds she tells so much about herself (that's the identity element of the joke). We know she's annoyed by children, and she's willing to beat them (that's the struggle). The discovery is the flyswatter, and at the end, you have the surprise, which is that she isn't beating her own kids!Plus, when it comes to identity, she talks about going to Walmart, and just from that fact you're getting a lot of information about the type of person she is. In a few seconds, she also manages to identify with and relate to the mums or parents in the audience. Setting the joke in Walmart also adds specificity. We imagine what the store looks like, for example, and this drives the story and makes it three-dimensional. This works in comedy and in marketing copy too!The 60-second Sales Hook formula in marketingObviously in marketing, we’re not trying to get people to laugh – that’s not the goal. The goal is to build trust. So to use the joke formula in our marketing, we change the last part from surprise to result. What is the result that you have helped other people achieve through your discovery?The formula for marketing is:Identity.Struggle.Discovery.Result.Once you know these four elements of your business, you can write a story on the spot. Kevin’s story, for example, is that he’s a former stand-up comedian who turned copywriter (identity). For years, he struggled with sharing his story in a way that was relevant to people (struggle). Then he discovered how he could take a joke formula and change the last element of it and turn it into a hook formula (discovery). And he has since grown his business by 50% (result). All you have to do now is to add a call to action. So for Kevin, it's something along the lines of: “To see this joke formula that I turned into a marketing formula, click the link below, and I’ll give you my free book”. So that’s super quick. And it's pretty cool, right?Kevin also pointed out that once you know about this formula, you'll start seeing it everywhere – from TV commercials to ad campaigns. It's a proven, go-to formula – try it out! Tell Me You're A Member Of The League Without Telling Me You're A Member Of The LeagueAnd last but not least (but we could have chosen so many more episodes for this medley), is the episode Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League, where we jump on a TikTok trend and tell you what most of our League members have in common. If you're not a member of The League yet, we bet you'll feel pure FOMO at the back of this episode!You always have new and fresh ideas to talk about your productsThe first thing we noticed that all our members have in common is that they always have fresh ways to talk to their subscribers about their products. With the right templates, you can try out a new offer for your product super quickly. And members of The League all have access to all those shortcuts – we have templates for more than 30 different ways of presenting the same product to keep things interesting for your audience.You have an automated email engineAn automated email engine is something that turns new subscribers into paying customers every single day, even when you're taking time off. We are still turning people into paying customers quickly, efficiently, and completely hands-off. And this is all happening from content that we set up in our email engine weeks, months, or even years ago, in some cases. And one of the reasons why it works so well is that we’ve taken our highest-performing campaigns and automated them inside the engine.Because let’s face it – every email you send isn’t going to be your best-performing one. Can you imagine the pressure if that was the case? So we’ve taken our best campaigns – the ones that gave us the most customers when we first run them live – and automated them. You get excited about Email Marketing WednesdayWhen Kennedy first presented the idea of Email Marketing Wednesday, Rob thought nobody would ever jump on board. Because surely people don’t want to do their email marketing on a Wednesday, right? What if they already do Webinar Wednesday, for example?But to Kennedy, none of it mattered. Just because we do our email marketing on Wednesdays, it doesn’t mean everyone else has to. The key is for people to buy into the idea of dedicating one day a week to their email marketing.And now? People inside The League will post about Email Marketing Wednesday even before Kennedy has opened his eyes at 5 am on a Wednesday morning! And that’s a bit hilarious.You use our internal terminology outside of The LeagueWe have all sorts of phrases and language we use internally. We have Hotline Calls, Snowball Emails, an Interrogator campaign, and the list goes on and on. That’s because we’ve given names to our frameworks, campaigns, and the strategies we use and teach inside our business. In our businesses, we needed quick ways of doing different things, so we created frameworks, and for quick ease and reference, we gave them names.But what’s happening now is that members of The League get in touch with the various email marketing platforms asking for technical support and use our internal terminology with them. In other words, they assume that the phrases we use are globally known. But they’re not. And there are probably technical support operators out there scratching their heads around some of the questions they receive – certainly from some of our members. And that’s just funny.So that's a thing we do – we've created our own language and shared it with our awesome tribe. It's super useful, especially because we named our campaigns by using metaphors for how they work, how they feel, and what they do. And it means we can just quickly identify them with a name without having to describe or explain them all the time.You’re probably in a love square with Rob and KennedyWe hear this all the time. Our members are always mentioning us at the dinner table, much to the annoyance of their partners. And the reason why they do is that once people understand the value of email, and how it genuinely impacts your business and your life, they become obsessed with how they can do email better and up their game.League members want to know how to increase their effectiveness and improve their skills at email marketing, so they start talking about email at home instead of making small talk about what shows they’re watching on Netflix. And can you blame them? They love doing their email marketing, and that’s just a fact!  You get told off if you say you have a small email listInitially, we’d be the ones telling people off when anyone said they had a small email list. But now some members of The League will tell people off on our behalf, which is hilarious!Why do we do that? Because if you have more than one subscriber, then you...

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business?We're Kennedy and Carrie, and you're about to find out how planning your email marketing activities can be super simple and effective.Ready?SOME EPISODE HIGHLIGHTS: (0:32) Want to carry on with the conversation? Join our FREE Facebook group. (3:23) How do you create an email marketing strategy? (6:23) Why is having an email marketing strategy effective? (9:55) What to look out for when building your email marketing strategy. (14:07) Why plan your strategy quarterly. (18:25) What if you only have ONE product?  (23:31) Think of your subscribers as 3 separate segments. (26:23) Link your promotions to your financial goals. (29:21) Join The Email Hero Blueprint. (29:46) Subject line of the week.Useful Episode ResourcesRelated episodesThe 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business.Mistakes You’re Making With Your Email Marketing Automation Strategy.7 New Ideas To Build Your Email List In 2024 (With Extra Tips!)FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to build an impactful email marketing strategy plan) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Bonus: Stupid Festive Quiz