The Email Marketing Show cover image

The Email Marketing Show

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

Apr 26, 2023
Learn how to create an effective lead magnet email sequence to increase deliverability and subscriber engagement. Discover the importance of a separate Welcome sequence, increasing the perceived value of lead magnets, and the number of emails in a sequence. Also, get insights on creating curiosity and value in a membership area and an interesting subject line of the week.
32:39

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Quick takeaways

  • Creating a separate lead magnet delivery sequence and a welcome sequence helps engage and nurture subscribers effectively.
  • Delivering lead magnets within a secure members' area increases perceived value and fosters engagement and trust.

Deep dives

Email Marketing Platforms: The Importance of Automation and User-Friendliness

Finding the right email marketing platform that can automate sales and attract new customers is crucial. Keep has been our preferred platform since 2010 due to its flexible and intuitive email automation builder. Many successful online sellers we've encountered also use Keep. Their affordability and assistance in migrating from other platforms make them the ideal choice.

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