Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It’s a simple structure I like to use in my messaging, and I’m sharing it with you on the podcast with our sales coach, Rachel Duffy.   We’ve created a five-part series on overcoming objections to talk you through our entire objection-busting process. Listen to Part 1 and learn the two types of objections you’re going to come across, why objections come up and how to address them, common mistakes people make in the process, and examples and stories of what works and what doesn’t along the way.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I’ve asked some of my dearest friends and entrepreneurs to talk about their journey.   In this episode, I’m sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the process of making hard decisions as a parent, Carrie’s journey into parenthood as a successful entrepreneur, the balance of social life, time with kids, and time at work, and stories, tips, and personal breakthroughs on being more efficient in your life and business.How you show up in your life and business matters. Each story and interview we share is meant to help support you in your journey and create a better future for the ones you love most.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now much more saturated. So, this method isn’t as effective, and your messaging needs to shift in order for you to stand out.   I want to give you a shortcut to growing a wildly profitable business as quickly as possible. This is exactly what I’m doing on this episode of the podcast! Listen and discover the 4 phases of building a 7-figure business today, niching (the right way), creating an offer that sells in today’s market, and what NOT to do when creating a course or program. These are the 4 elements we build on to create profitable and successful businesses over and over again.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.   In this episode, I’m walking you through the 5 lessons I’ve learned building a multi-million dollar course-based business and what I’d do if I had to start all over again today. Listen in and discover the secret to profitable messaging and content, what truly helps you scale your business, my student’s #1 struggle and how to overcome it, and how to step out of “victimhood” and take responsibility for your business. You don’t have to learn the hard way - just learn from my experiences!    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

The online business space has changed A LOT in the past ten years. But some business practices will stay tried and true through any market and any shift in buyer trends.   Years ago, I reached out to a stranger online and asked to meet for coffee. That night at a coffee shop, we came up with a multi-million dollar idea. And in this episode, I’m sitting down with him (the then stranger), 8-figure entrepreneur James Wedmore, to talk about the business lessons we learned and what carried over into how we operate today.   Tune in to hear us chat about how to know if you have a great offer, what really sells a product or offer, our advice on how to overcome fear and follow your intuition, and what held us back from scaling faster and how we shifted in the future. This episode is jam-packed with information for business owners at any stage and these principles could change your business. Some insights really surprised me in this episode, and I can’t wait to hear what you think.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.   In this episode, I’m walking you through the 5 lessons I’ve learned building a multi-million dollar course-based business and what I’d do if I had to start all over again today. Listen in and discover the secret to profitable messaging and content, what truly helps you scale your business, my student’s #1 struggle and how to overcome it, and how to step out of “victimhood” and take responsibility for your business. You don’t have to learn the hard way - just learn from my experiences!   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around to have the best results in our most recent launch. But how do I deal with tough business situations like this?   I didn’t always handle it in healthy or ideal ways. I fell into a lot of traps along the way, like victimhood, not thinking I needed any help (yikes), and believing I knew everything. It’s all a learning process, but I want to help you avoid unseen traps!   That's why in this episode, I'm sharing everything I wish I’d known when I first got started as an entrepreneur. And what I want future generations to know about as well. So listen in as I spill the beans on the 4 steps to moving through tough times, so you can maintain your personal power, react powerfully and with little impact on your personal life or stress levels, build more resilience emotionally and mentally, and grow a business that turns failure into your superpower.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions.   In this episode, I’ll show you why and I’ll walk you through how I teach my students to niche down without having to choose a category. So, if you want to improve your messaging quickly, attract the right people consistently, work with your absolute dream clients, and feel aligned with your content then this is the episode for you! You’ll learn the 5 problems you’ll run into if you niche down the traditional way. Because your messaging should be able to shift with you as you grow.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Last September, we had our worst launch yet so I knew something in my business had to change and got to work finding a solution FAST. Six months later and we had our BEST launch to date! What were the changes made?    I’m breaking them all down in great detail on the podcast today. From commissions, to ad spend, to strategy shifts and evergreen funnels… I don’t hold anything back. Tune in if you want to learn the shifts we made from our worst launch to our best in 6 months, what I believe is working now in the marketplace based on the numbers I’m seeing, wins, losses, and all the feels I experienced in between, and descriptions of our best-performing ads and other high-performing content.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment?    In this episode I'm sharing how to actually make your audience feel heard through the content you create, the secret to becoming hyper-relevant to our audience through our content, ways to build rapport with your audience, and how do we help make them feel heard before we ever make ourselves heard. Speaking and listening in your marketing is an art form and break it down for you in this episode. In our most recent launch, we realized many entrepreneurs struggle with this balance. They’re more focused on being heard than helping their audience feel heard. Discover how to bring in more sales and engagement with a transformative communication style.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!