

The New Generation Entrepreneur Podcast
Brandon Lucero
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Mar 26, 2024 • 30min
Inside Look Of NGM and NGM+! Will You Actually See Results?
One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it. Join me on this episode to learn about our programs and discover exclusive bonuses we’re offering now, who benefits from these programs and what results to expect, how to know if it’s the right timing for you and your business, and a peek inside how we help you solve your messaging problems. If you’re curious about what goes on inside our programs, what results to expect, or simply want to hear more about the offer… don’t miss this episode! There’s a reason we say, “It’s the program that makes all other courses work.” Once you dial in your messaging, all the strategies and frameworks fall into place. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. The doors to New Generation Mastery are open for the ONLY time in 2024! Enroll here - https://brandonlucero.com/ngm

Mar 19, 2024 • 45min
The Top 5 Mistakes That People Make When It Comes To Messaging
If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast! Inside this training, I cover what’s causing problems in your content, webinars, launches, sales, and almost every piece of communication you could have. Listen and discover the top 5 reasons why messaging doesn’t work, why repeating yourself is GREAT, how to avoid each mistake, and the hardest part of creating powerful messaging (and a way to make it easier). Remember, this was a live training in a Facebook group for the 3-day event, so you’ll hear me welcome the audience and speak to entrepreneurs who showed up live with questions. I love holding this event each year and can’t wait to share all this messaging goodness with you! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm

Mar 12, 2024 • 32min
Part 5: Putting It All Together - The Most Powerful Communication Elements
Explore the power of problem-focused messaging in content creation and sales. Learn the top signs your messaging is off and how to diagnose your audience. Discover the secrets to engaging webinars and building connections through storytelling.

Mar 5, 2024 • 46min
Part 4: Sales - The Most Powerful Communication Elements
Discover the secrets to making sales easier, focusing on trust, communication elements, and creating demand. Learn strategies to connect with your audience, avoid overwhelming them with information, and streamline the sales process. Explore the power of personal connection, relatability, and problem-solving in building trust for successful sales.

Feb 27, 2024 • 36min
Part 3: Launches - The Most Powerful Communication Elements
The podcast discusses common mistakes in launches, surprising solutions to declining sales, and funnel hacks for success. Topics include messaging elements, webinar mistakes, and strategies to connect with the audience for higher sales conversions.

Feb 20, 2024 • 25min
Part 2: Ads - The Most Powerful Communication Elements
Learn how to create ads that bring in qualified leads and build rapport, all while staying on budget and positioning yourself as a thought leader. Discover the secrets to crafting effective messaging in ads, and the importance of aligning ad copy, headlines, and creatives for optimal engagement. Dive into strategies for enhancing opt-in pages with high-performing ad copy to improve user experience and conversion rates.

13 snips
Feb 13, 2024 • 36min
Part 1: Content - The Most Powerful Communication Elements
Discover the essential elements for creating powerful content, educational content strategies to establish authority, and secrets to unlocking more sales with messaging. Explore the synergy between messaging, copy, and content to enhance communication effectiveness across platforms like ads, launches, and emails.

Feb 6, 2024 • 48min
The 5 Biggest Challenges For Course Creators in 2024 & How To Overcome Them
Discover the 5 major challenges facing course creators in 2024 and unique solutions to overcome them. Dive into the impacts of global shifts, political controversies, and economic uncertainties on online businesses. Learn strategies to stand out in a competitive market and the importance of authentic messaging for brand growth.

Jan 30, 2024 • 35min
Having a Unique Product Doesn’t Mean Sales But This Does
Discover why having a unique product doesn't guarantee sales in this podcast. Learn about the importance of effective communication, problem-solving approach, and building trust with your audience for higher conversions. Gain insights into creating engaging messaging, connecting with your audience, and mastering ad messaging for sales success.

Jan 23, 2024 • 47min
Creating Conversion Stories For High Converting Content & Webinars with Colin Boyd
Learn how to craft powerful conversion stories for better sales and engagement with storytelling expert Colin Boyd. Discover the key elements of a conversion story, the importance of integrating stories in webinars and presentations, and how to connect with your audience for higher conversions. Don't miss out on transforming beliefs, strategic storytelling integration, and an upcoming live event to master profitable messaging.