The New Generation Entrepreneur Podcast

James Wedmore, with $80 million in online course sales, and Brandon Lucero discuss how to build a million-dollar business in 2024. They highlight common mistakes, testing offers, content creation tips, and actionable steps to avoid pitfalls. Emphasizing aligning course offers with customer needs and the importance of selling over perfect content delivery for success.

We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What’s wrong with me? Why Can’t I figure this out?" It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.   If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com 

As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to creating helpful breakthroughs for others, these coaches are my go-to's!   Every month, we sit together to talk through high-level strategy, trends we’re noticing, wins to celebrate, and so much more, which brings me to this podcast episode. I wanted to mix things up a bit, so instead of our typical podcast with me, you get to sit down with 4 of our senior coaches here at New Generation Mastery for your own top-level strategy session! Tune in and discover where students find the trickiest and where they need the most help, how our senior coaches would tackle common problems, unique ways the coaches use NGM processes in their own businesses, and helpful questions to ask yourself to help you connect with your audience on a deeper level.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com 

Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise you’re wasting time and energy on an opt-in page or sales page that’s converting well!   First, you need to know your numbers, and second, you need to know how to measure or read them. Done well, you can instantly tell where your messaging problem is, where the strategy or funnel issue is, and what’s working well. If you want to spend more time fixing what ACTUALLY needs fixing, then you’ll love this episode on the New Generation Entrepreneur podcast.   Listen in and discover how to identify your cost per lead and how to lower the cost, average conversion rates in a funnel and what to pay attention to, show up rates, what to expect, and how it fluctuates in a funnel, and how to identify problem areas, what’s causing the issue, and how to fix each one along the way. When you know what numbers to pay attention to, you’ll know how to fix issues more quickly and bring in more sales in the process.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE WORKSHOP] How To Create A Profitable Course Business In 2024 Without Spending Thousands On Ads. Save your spot here! - https://learn.brandonlucero.com/workshop    [FREE EXCLUSIVE TRAINING] Discover the spiritual lessons, laws, and principles that transformed James Wedmore's life and business from the inside-out so that YOU can create your next quantum leap! Get access here - https://brandonlucero.com/secret-pod    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com 

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?   In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE WORKSHOP] How To Create A Profitable Course Business In 2024 Without Spending Thousands On Ads. Save your spot here! - https://learn.brandonlucero.com/workshop   [FREE GUIDE] How to Choose The Right Niche for Your Digital Product Business. Get yours here - https://brandonlucero.com/niche    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com 

Learn how to bridge the gap from problem to solution in marketing with 6 steps, including identifying subconscious behaviors and the root cause. Explore the challenge of communication and the importance of understanding your audience to drive leads. Discover a new framework for messaging success and breaking the cycle of triggers and automatic responses. Uncover the key to effective communication by connecting subconscious behaviors to the root cause of issues.

If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you!   I’m discussing a messaging tool I don’t cover very often, but it’s literally the foundation of my success (and many of my students). It’s the foundation of our program's success, and it’s why we have so many testimonials and case studies. So, what’s the tool? Mastery. Listen in and discover the secret to really great communication, messaging, and marketing, three things you need to master your craft, how to lean in and follow your truth, and stories of growth through difficult times.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com 

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.   So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business!   Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference between a mistake and a problem, and four ways to identify your audience’s level of awareness. I’ll also cover, in detail, how to ask your audience about what they’re going through and how to break through generalizations. Learn how to go beyond “generalized” messaging so you can meet your audience where they are and confidently bring in more sales.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com 

Discover how students found success applying messaging principles in their businesses. Hear about transforming struggles into growth, moving offline businesses online, and embracing authenticity to connect with audiences. Learn how to integrate powerful messaging philosophies in your own business for true impact.