

The New Generation Entrepreneur Podcast
Brandon Lucero
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Apr 16, 2024 • 38min
5 Ways To Understand Your Audiences' Thinking Better
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen. So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 9, 2024 • 31min
Awareness: The Hidden Secret To Messaging and Life
When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business! Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference between a mistake and a problem, and four ways to identify your audience’s level of awareness. I’ll also cover, in detail, how to ask your audience about what they’re going through and how to break through generalizations. Learn how to go beyond “generalized” messaging so you can meet your audience where they are and confidently bring in more sales. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 2, 2024 • 52min
How To Integrate Messaging In YOUR Specific Business Successfully
Discover how students found success applying messaging principles in their businesses. Hear about transforming struggles into growth, moving offline businesses online, and embracing authenticity to connect with audiences. Learn how to integrate powerful messaging philosophies in your own business for true impact.

Mar 26, 2024 • 30min
Inside Look Of NGM and NGM+! Will You Actually See Results?
One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it. Join me on this episode to learn about our programs and discover exclusive bonuses we’re offering now, who benefits from these programs and what results to expect, how to know if it’s the right timing for you and your business, and a peek inside how we help you solve your messaging problems. If you’re curious about what goes on inside our programs, what results to expect, or simply want to hear more about the offer… don’t miss this episode! There’s a reason we say, “It’s the program that makes all other courses work.” Once you dial in your messaging, all the strategies and frameworks fall into place. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. The doors to New Generation Mastery are open for the ONLY time in 2024! Enroll here - https://brandonlucero.com/ngm

Mar 19, 2024 • 45min
The Top 5 Mistakes That People Make When It Comes To Messaging
If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast! Inside this training, I cover what’s causing problems in your content, webinars, launches, sales, and almost every piece of communication you could have. Listen and discover the top 5 reasons why messaging doesn’t work, why repeating yourself is GREAT, how to avoid each mistake, and the hardest part of creating powerful messaging (and a way to make it easier). Remember, this was a live training in a Facebook group for the 3-day event, so you’ll hear me welcome the audience and speak to entrepreneurs who showed up live with questions. I love holding this event each year and can’t wait to share all this messaging goodness with you! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm

Mar 12, 2024 • 32min
Part 5: Putting It All Together - The Most Powerful Communication Elements
Explore the power of problem-focused messaging in content creation and sales. Learn the top signs your messaging is off and how to diagnose your audience. Discover the secrets to engaging webinars and building connections through storytelling.

Mar 5, 2024 • 46min
Part 4: Sales - The Most Powerful Communication Elements
Discover the secrets to making sales easier, focusing on trust, communication elements, and creating demand. Learn strategies to connect with your audience, avoid overwhelming them with information, and streamline the sales process. Explore the power of personal connection, relatability, and problem-solving in building trust for successful sales.

Feb 27, 2024 • 36min
Part 3: Launches - The Most Powerful Communication Elements
The podcast discusses common mistakes in launches, surprising solutions to declining sales, and funnel hacks for success. Topics include messaging elements, webinar mistakes, and strategies to connect with the audience for higher sales conversions.

Feb 20, 2024 • 25min
Part 2: Ads - The Most Powerful Communication Elements
Learn how to create ads that bring in qualified leads and build rapport, all while staying on budget and positioning yourself as a thought leader. Discover the secrets to crafting effective messaging in ads, and the importance of aligning ad copy, headlines, and creatives for optimal engagement. Dive into strategies for enhancing opt-in pages with high-performing ad copy to improve user experience and conversion rates.

13 snips
Feb 13, 2024 • 36min
Part 1: Content - The Most Powerful Communication Elements
Discover the essential elements for creating powerful content, educational content strategies to establish authority, and secrets to unlocking more sales with messaging. Explore the synergy between messaging, copy, and content to enhance communication effectiveness across platforms like ads, launches, and emails.