The New Generation Entrepreneur Podcast

One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into their pain.   This time we're throwing it back to an older episode because this topic is more relevant than ever and I'm going to be diving into how to truly meet your audience where they are with messaging that connects on a deeper level. Listen in and learn my 3-step process for quickly improving your communication, a simple shift to meet your audience where they are, examples and stories to help see it through in your business, and the quick go-to exercise for implementing this marketing shift.   Your audience wants a problem solved. Build trust with this marketing strategy and shift that will help you bring in more sales with happy customers on the other end.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and create less sales in other areas. Instead, keep the focus on sales from previous buyers!   In this episode of the podcast, I’m sharing 6 surprising strategies to use with previous buyers that can triple your sales (or more) without spending more on ads! Listen in and learn follow-up strategies and backend sales techniques, a new messaging concept I’m working on right now, how it works inside our business and student examples using these strategies, and ways to increase sales without relying solely on ads. These strategies are simple ways to stop leaving money on the table and bring in more profit. Try them out in your last quarter, and let me know how it goes.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s because of YOU. I truly appreciate your being here.   In honor of this special episode, Rachel, our COO, is turning the table and interviewing me. She asked our students what they would ask me and pulled the top questions. Listen in and discover what a week in the life of me looks like, how I move through success and failure in business, insights into hiring coaches and growing a united team, and my current ROI on paid advertising, and if I were starting over, would I use them straight away? We cover so many topics, including my *almost* purchase of a coffee shop, mistakes I’ve made, and what I’m planning to do in the future (plus, the next phase of launching I’m predicting for 2024…) so tune in and enjoy our 200th episode!   We can't wait to hear what you think of this episode, and if it inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @rachelduffyhere   [BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over... but it still misses the mark.   On this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen in and learn how to stop guessing and discover the hidden messaging underneath, the balance between masculine and feminine sales techniques, examples and stories for how to identify your million-dollar headline, and secrets to optimizing content over time. If you want more sales, let’s nail your headlines! This is a deep dive into how I coach my students on writing highly effective headlines and creating content. I can’t wait to hear your next million-dollar headline.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more if you’re not careful.   So on this episode of the podcast, I brought in a CPA and bookkeeping expert to talk about write-offs and healthy money management practices. Join me and Serena Shoup, the founder of Of Course Bookkeeping, who works with online businesses to discover how to use your numbers to make decisions looking forward, creative ways to include your kids in the business, when to outsource your bookkeeping and how to get started, and write-offs you probably didn’t know about and how to lower your taxable income. Save yourself the financial headaches down the road, and listen to this episode! I wish I had known this info when I first got started in business!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Serena @ambitiousbookkeeper! Thank you for supporting the show.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more importantly to generate sales, build authority, and ultimately grow my business. And this interview delivers just that!   On this episode of the podcast, I’m joined by Sara Connell, a bestselling author herself and founder of Thought Leader Academy, where she helps coaches, writers, and entrepreneurs become successful published authors and TEDx /in-demand speakers. Join us and learn the three S’s of writing a profitable book, how to position yourself as the guide and thought leader, what to talk about in your book, and the best way to engage your audience that’s working now in 2023.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Sara @saraconnell! Thank you for supporting the show.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

As the online business landscape changes… I’ve noticed more and more entrepreneurs saying they’ve seen a plateau in sales, their launches aren’t scaling, or the launch never took off at all. If this is you, too, you’re in the right place.   In this episode, I’m sharing messaging secrets that will take your launches to the next level– it’s truly one of the best episodes I’ve ever recorded. Each of these secrets has been a critical part of messaging in some of the biggest launches in the space and they’ve been crucial in my launches as well as my students. In fact, using each of these can triple your sales in the next launch– I’ve seen it happen over and over again!   Listen in and discover our messaging process for creating high-converting content, two language patterns you can use today for more sales, 3 things that will stop you from creating effective messaging, and what to dial in and focus on to make your audience ready to buy before you pitch. Because you don’t need a new strategy, a fancy sales page, or a new set of bonuses this will only delay your profits more. The answer is in your messaging.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE GUIDE] The Launch Messaging Handbook For Course Creators: Learn the messaging secrets that can 3x your launch results! Get yours here - https://brandonlucero.com/webinar    [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

Most people don’t realize is that what makes you successful in business (and financially) is also what makes you successful in your personal health and relationships. If you get down to the root cause of what makes people successful, it all comes down to one thing and we’re talking about it on this episode of the podcast!   Join me and my good friend Jim Fortin as we discuss the foundations of true success in business and life. Listen in and discover why setting goals doesn’t work (even when you try all the strategies), what really needs to change before making any goal, how to trust yourself and get what you want in life, and why some people are successful and some aren’t. This is the exact process Jim walked me through when I was $40k in debt, living with my in-laws, and struggling with self-doubt and it quickly helped me become a multi-million dollar business owner.   If you’re not getting what you want in life, or you’ve been struggling for at least six months to reach a goal in one of the three areas, then this episode is for you!   Register here for Jim's Be Do Have live training that is going on right NOW! - https://tcp.jimfortin.com/brandon/   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag @iambrandonlucero and @iamjimfortin! Thank you for supporting the show.   [FREE GUIDE] The Launch Messaging Handbook For Course Creators: Learn the messaging secrets that can 3x your launch results! Get yours here - https://brandonlucero.com/webinar    [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

Over the past few years, our team has worked with over 1,700 course creators, and we’ve recognized common mistakes and behaviors that lead to unwanted results like funnels that don’t work, low show-up rates to webinars, or launches that flop (or never take place after being planned). Sometimes, it’s one shift, one change, one common mistake avoided that helps you crush your goal.   In this episode, I’m sharing the 5 common mistakes and what you can do instead for better results. Listen in and learn what not to do on your opt-in page, how to shift your messaging in a competitive niche, two ways to create enticing titles and topics for promotions, and what amount of teaching is necessary, and what will lose you customers. The lessons here have helped students breakthrough with some of their highest converting funnels to date and I can’t wait to hear how it helps you and your business.   [QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. 

Dozens of people reached out to me after the objection-busting podcast series with Rachel Duffy and wanted more. So we got together and recorded an episode about entrepreneurship and parenthood... but the conversation became so much more than that.   From parenthood to aliens, metaphysical stories, signs, and lots in between, this episode blossomed into a really cool deep dive I can’t wait for you to experience. Listen in and discover how to handle unpredictability, shame, and all the feels as an entrepreneur, navigating good and hard times in business while maintaining your power, parenting examples and scenarios about helping your kids maintain their power, and the determining question of whether Rachel and I can work together as CEO and COO. We had a blast creating this episode, and if you know either of us, you know I’m more woo and think in 5D, whereas Rachel is not as woo and thinks more “3D.” Don’t worry, we break it all down for you!   PS... we have a surprise resource for you in this episode, but you'll have to listen to the entire episode to find it!    We can't wait to hear what you think of this episode, and if it inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @rachelduffyhere   [QUIZ] Your Business Focus Generator: Find out what you should be focusing on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz