The New Generation Entrepreneur Podcast

People tend to put offers together like a list of ingredients... guarantees, bonuses, and roadmaps. These things help sell your offer, but the real game-changer may surprise you. Lots of entrepreneurs focus on the offer itself and then build the messaging to go along with it. But this is backward.    In this episode, I'm diving in to what makes an offer irresistible. Listen in and learn the secret to crafting and positioning a no-brainer offer, how to add value without adding more to the offer, the four-step process on how to fix your messaging (and create more demand), and where entrepreneurs get stuck and what will cost you sales. I’m here to set the record straight and share the best way to craft an offer you can sell before cart open day!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

Did you know that your unconscious mind directs 95% of your reality? Your everyday decisions are mostly made by your unconscious mind, and when you manifest what you truly want… It’s not an “hour-a-day” situation. You’re actually manifesting 24/7. Curious how this works?   In this episode, I’m sitting down with Kathrin Zenkina, the #1 Amazon Bestselling author, master manifestation and mindset coach, and the CEO of Manifestation Babe to talk about manifestation, growing a business as a parent, and so much more. Listen in and discover how she managed the shift of growing a business with a baby, what she’s learning today and a new modality she’s teaching, when to say no and how this led to her summer sabbatical, and the concept of secret desires (and how it manifests in your life). She’s my business and spiritual bestie and I can’t wait to hear your takeaways from the conversion.    If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @manifestationbabe   [THE AFFLUENCE BLUEPRINT] Walk away with a complete BLUEPRINT that can actually give you the financial freedom you deserve! Enroll now and get our 4 FREE bonuses! https://pages.brandonlucero.com/tab 

So you’ve made all the right investments, you’ve taken action, and followed the right strategies… but you’re still not seeing success. There might be something going on in your subconscious mind, and that’s what Dr. Shannon Irvine and I are talking about today – how to reach your goals without self-sabotage.   Dr. Irvine helps passionate entrepreneurs become CEOs of their minds and reach epic success in their businesses, and she’s here with breakthroughs you can implement right away. Listen in and discover the root foundation of success and how to access it, how to up-level into a 7-figure mindset, active blocking, core shame, and what’s keeping high performers stuck, and different ways to transform or work with limiting beliefs. It’s time to break through the patterns that are holding you back. Because you can’t outperform the stories in your subconscious mind. Working harder won’t be successful if there are other blocks in the way, and that’s what we’re uncovering in today’s episode!    If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @drshannonirvine   Register for Dr. Irvine's FREE video series & live event to learn the foolproof way to a 7-figure mindset - unleashedentrepreneur.com      

There are few financial advisors who understand the ups and downs of online entrepreneurship, so his knowledge has been invaluable, and I want to share some of his knowledge with you in this episode.   I'm chatting with my friend, Mel Abraham, a CPA by education who helps entrepreneurs build their businesses and their wealth so they can experience financial freedom while making a huge impact on the world. He’s helped me and thousands of others grow our impact and our income (without working harder). Listen in and discover how to build a wealth machine with your income, the three different types of assets you need for long-term financial success, creative ways to make your money work for you, and what to prioritize financially now to secure your wealth.   And in true New Generation Entrepreneur fashion, Mel discusses how he’s passing down his wealth-building knowledge to his granddaughter. We talk all about lessons he shared with his son and how to teach your kids about money, wealth, interest, and smart money decisions.   [FREE 3-DAY LIVE EVENT] Mel Abraham's 'The Affluent Entrepreneur Experience'. Join to discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

If you have a podcast or you’re thinking about starting a podcast… then you’re going to love this episode. For my business, podcasting has been one of the best content platforms for growth. But, until now I haven’t talked much about how we did it or shared much about podcasts at all. So I’m bringing in a pro, Courtney Elmer, who specializes in podcasting.   Courtney is the founder of The Effortless Life and the creator of Pod Launch, and she helps entrepreneurs stop spinning their wheels on social media, launch a top 1% podcast, and position themselves as an in-demand thought leader in their niche. Following her process, you grow a strong listenership for your podcast while growing your business.   Ready to get the podcast secrets for high rankings and more clients? Listen in and discover launching secrets for ranking high from the start, the 4 gatekeepers for bringing in the right listeners, content ideas for bringing in clients and growing your business, and long-term growth, ranking, and how to keep people’s attention.    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

There are a lot of standards and “normalities” in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point and then over time it became normal… your life will change forever. Why? Because you’ll realize YOU can do the exact same thing.   Terms you create can shift the market, become certifications, help more people, and so much more. And I’m breaking it all down on this episode. Want a high-impact business? Listen in and discover how you can use “terminology” to shift industry norms, when to start creating your own terms, examples from my own business and high-performing clients using this mastery, and creative ideas on using them and creating messaging that lives beyond you. If you’re focus is on creating a bigger impact, as opposed to more sales… then you’ll want to master terminology in your business.   [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They’re the reason we were able to bring in a huge amount of high-converting leads and close million-dollar launches. And lately, I’ve been getting tons of questions about ads.   So on this episode, I'm sitting down with our Ads Manager, Terrell Brown to talk about all things ads! Terrell is a Preferred Agency Partner with Facebook who has 15 years of experience in planning and executing successful digital marketing campaigns through the social media platform. Terrell is also the Co-Founder of the Digital Marketing Agency and Podcast Ecomm & Coffee. His current focus and passion is on growing Course Creators, Coaches, E-Commerce Companies, and Digital Brands through Paid Social ads on Facebook, Snapchat, Twitter, Linked In, TikTok, and more. His expertise includes forecasting annual media spend/buying, paid social media strategy, and is actively involved in the growing Online Coaching and course creator space.   Listen in and discover a behind-the-scenes look into how Terrell got started with ads, how we use ads in our business without losing money, what’s working today in ads and how you can use them in your business, and creative ways to get started or kick-off high converting ads ASAP. Let me tell you, I’ve worked with Terrell for years, and I had a sneaky suspicion I’d learn something new in this interview… but what he shares in this interview blew me away.   You can download his FREE Course Creator Calculator here - https://www.ecommandcoffee.com/coursecreatorcalculator    And you can find Terrell on Instagram @terrelladvertises   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Learn how to release fear and anxiety while building a business through personal power, reframes, and strategies. Delve into the origins of fear, handling questioning, building personal strength, and overcoming fear faster. Discover the speaker's journey of conquering fear and anxiety, self-awareness, releasing attachments, personal growth, and embracing personal development. Uncover valuable insights on business growth, empowerment, and gratitude shared through a powerful meditation exercise.

Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one.   Are you interested in joining my program? Send me a DM on Instagram (@iambrandonlucero) and let's chat!   Check out the other episodes in this series: Part One: https://brandonlucero.com/ep180  Part Two: https://brandonlucero.com/ep181  Part Three: https://brandonlucero.com/ep182  Part Four: https://brandonlucero.com/ep183    [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

So you end a sales call, and the potential customer did not buy. You can either get off the call, note the response was a no or not right now, and move on, or start the follow-up process in your sales cycle. Which is your typical response? Because if it’s the second option, your sales will double.   In this episode of the podcast, Rachel and I sit down for the final episode of our 4-part objection-busting series to talk about doubling your sales in the follow-up cycle. Listen in and discover how we coach someone through the spouse or business partner objection, Rachel’s story of missing *this* on a call which meant losing the sale, our re-direct structure for dealing with rambling on a call, and follow-up strategies to increase sales and build trust.   We also dive into how we make decisions with our spouses, what to do with a “no,” and our personal choices about starting and growing our own businesses.   Check out the other episodes in this series: Part One: https://brandonlucero.com/ep180 Part Two: https://brandonlucero.com/ep181 Part Three: https://brandonlucero.com/ep182    [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales  Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!