The New Generation Entrepreneur Podcast

Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck.   After working with over 1400 students, we’ve become very clear on each principle necessary to master your messaging and finally communicate in a way that brings in consistent sales with ease. So if you resonate with any of the communication struggles I mention in this episode, then you have a messaging problem, and I’m here to help you fix it. Tune into this episode to discover the 8 principles of message mastery! Let’s dive into what it really takes to master your messaging so you can grow and scale the business you truly want.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the typical misstep I see entrepreneurs make is what I call “guess messaging.” This is when you put the strategy first and fill in the messaging with what you think will work. There’s a MUCH better way.   On this episode of the podcast, I’m digging into testing and how to use messaging that works from day one. Testing is one of our three phases in the New Generation Mastery program, and it’s one you’ll use throughout the life of your business. Listen in and discover a look inside our program’s testing phase and how to use it in your business, dangerous strategy advice and the blending method I prefer that leads to better results, how I create a webinar topic, and so much more. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

I've been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One of the best questions I get asked is, “What would I do if I started all over again today?”    There are so many factors, and on today’s episode, I’m sharing the exact steps I’d take right now, in today’s market, if I were to start a business from scratch. Listen in and discover what you DON’T need to be successful, my biggest lesson as an entrepreneur and how to grow a profitable business from the start, a quick process for building an audience without 100% “how to” content, and the lucrative offers I’d build and sell as my business grew at each stage, starting from deciding what business I’d start to create my first course.   The industry is advancing and changing rapidly, but one thing remains true: If you’re able to master your messaging, improve your communication, and understand how to sell, then the strategies don’t matter. So tune in and learn how I’d build a profitable business from day one!    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is because of a multitude of reasons which I talk about in this podcast episode… but even with all of these unforeseen changes, there have been businesses that have absolutely thrived.     So who better to hear predictions for 2023 than from successful business owners?    On this episode of the podcast, I’m bringing you six different expert predictions, including myself, for what’s to come in 2023. Listen in and discover marketing and business predictions from 7-figure online entrepreneurs including, Jesse Eker, James Wedmore, Nicole Culver, Mel Abraham, Rose Radford, and myself!    [FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

We’re able to do seven-figure webinars, seven-figure launches, and we’ve navigated and scaled into a multi-seven-figure business. How? It is all because of the way we communicate.    On this episode of the podcast, I’m sharing some of our most successful persuasive techniques that are working now (and have worked multiple times in the past). Listen in and learn why 100% how-to content will kill your sales, why messaging is more important than any strategy out there, what’s truly behind many entrepreneurs’ plateaued sales, and simple persuasive techniques to draw in your audience from day one.    Over the past several years, I’ve used webinars, three-day workshops, video series, and emails. So many strategies. They’ve all worked. But if your messaging is broken, then none of it works. Start with the most important factor and discover the persuasion techniques that guarantee sales success.    [FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you've been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!   Tune in and meet Samantha Asante from LaunchX, a high school entrepreneurship program that provides business education to young students. In fact, during the program, they launch revenue-turning businesses. Graduates of the program have been seen on Shark Tank, and their group of students went from zero to $22,000 in revenue collectively in just five weeks. Listen in and discover the behind-the-scenes of the LaunchX program and its success, the shift in society toward entrepreneurship and what this means for our kids, and business insights for growing in 2023.   [FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like that, and it’s not easy.    With that being said, on this episode, I’m sharing the need-to-know truths about a course-based business that I’ve discovered after 8 years in the industry and building a multi-million dollar business. If you’re a digital course creator or are interested in building a course-based business, then listen in and discover 5 truths (both good and bad) about building a course-based business, the biggest problem in the space affecting entrepreneurs right now, why being the best at what you do doesn’t mean you’ll make more sales, and what REALLY sells.   [FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today's guest, voice actress and business owner Jennifer Hale is the perfect example.   Just a few months ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t even true (and because of an NDA… she couldn’t say a word about it on social). It hit the range of millions and millions of people, it’s one of the worst cases of hate I’ve seen a student go through, and yet it didn’t shake her or steal her power.   Though it did affect her… and we’ll talk about it during this episode. Listen in and discover the best way to react to “haters” and maintain your personal power, one of the easiest ways to recognize when you’re losing personal power, how to combine empathy and kindness while standing your ground, and the “divine spark” you share when you’re working in the highest and best part of yourself.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch, then don’t miss this episode.   I’m sharing my three favorite sales techniques in messaging so you can bring in more sales with ease. Clarity, strong communication, and deep connection also come along with these techniques and I’ll share more about how in the episode!   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this would happen, I can’t say I would have believed you!  But it left me with a lot of powerful lessons I learned in 2022 that have made me so much stronger.    In honor of the new year, I wanted to review 2022 by bringing you my top 8 business lessons learned through it all. Tune in and learn 8 powerful business lessons I learned, why we’re shifting in my business and how I knew it was time, how to move from a mindset of “go-go” and “more-more” to peace with where you are, and the best way to gain momentum in business. Each of these lessons is a huge blessing and has given me so much more personal power. I can’t wait to hear your thoughts on this episode and the lessons you’ve learned this past year!    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!