We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There’s only one person, one mentor that I turn to with money questions and he’s literally shifted everything for me.   That person is Mel Abraham and on this episode of the podcast, I'm sitting down with him to talk about what you can be doing right now to grow your revenue outside of your business, plus what you should be doing with the money made to keep it safe. So tune in and discover the one thing entrepreneurs get wrong, how you can be educated, empowered, and enabled to take control of their financial future, why Mel disagrees with paying off all of your debt before investing, and how to truly measure your life.   Join Mel for a FREE 3-Part Virtual Training: 5 Principles Entrepreneurs Use to Build Wealth and Get Lasting Financial Freedom. Discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel-training    Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is how I felt when I started out.   In this episode of the podcast, I’m sharing the story of one of our New Generation Mastery students, Navneet Mann, who felt the exact same way and how she was able to overcome it. Navneet helps people who feel trapped, unfulfilled, and misaligned in their career transfer out of their profession by going into online entrepreneurship. Tune in and discover the specific messaging problems Navneet, a previous lawyer, experienced in her journey, how she overcame them and why she created the Aligned Freedom Method, how she created 3x her income from the previous year, and behind the scenes of how communication can shift the results you make.   When you feel stuck, and you’re not getting the results you want, it’s incredibly hard to know what to focus on to move your business forward. But, you’re not alone! And, in this episode, you’ll hear a powerful episode on how simply changing your communication can triple your income. This is one of my favorite interviews to date and I cannot wait for you to hear it.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step.   In this episode, you'll hear from New Generation Mastery student and coach Jennie Webb about how she pivoted her business and now has more engagement than ever. In fact, people are seeking her out and using her brand messaging when they reach out. As a New Generation Mastery coach, Jennie knows that other online entrepreneurs can experience similar results.   Tune in to discover when to sit in silence and when to take action, Jennie’s story of shifting, how it feels, and what to look for, the 30-second test for how well you know your audience, and balancing frameworks and guidelines with the invisible elements of powerful messaging.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content.   The truth is we all have a purpose. We all have a mission and we’re here for a reason. So, in today’s episode, I want to help you stand in your power and help more people than ever before. Listen in and discover how to redirect fear so you can maintain your personal power and help more people, the true root of the fear and why it’s actually impossible to be “canceled”, the content you should NOT be creating, and the right way to use Thought Reversals and go after industry norms.   I believe powerful people create powerful messages and I can’t wait to see what you share with the world.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

One of the reasons why a lot of unheard entrepreneurs don't have great messaging is because they don't actually know what messaging is.    A lot of people have a misconception of what messaging is so in this episode I'm breaking down real-life examples of great messaging and how it can work for YOU, how to write copy that resonates with your audience, what generalized messaging sounds like and how to get more specific, and the secret to truly effective messaging for your brand. It's not a single video, a single script, or a single ad that will make the biggest difference. The magic is in your messaging.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I’m sharing 9 lessons I’ve learned from spending $700k plus in the past 12 months.   Tune into this episode and learn why ads are important in your business and when to use them, creative ways to use ads for more income, what makes ads work and what to focus on, behind the scenes of how I use ads in my business for a strong ROI, and more. You’ll also hear my advice for those JUST starting out with ads and what to do when an ad isn’t converting. Whether you’re a solopreneur who wants to DIY your ads or you’ve hired an ads expert on your team, this episode will help ensure you’re using ads to their full potential.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You're not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6 specific tools.   In this episode, I'm taking you through those 6 tools so you can experience more engagement and more sales. Tune in and discover how to create content that stands out right away, make selling 10x easier by avoiding one simple mistake, and properly communicate in your copy, messaging, content, etc. in a way where your audience automatically understands why they need what you’re selling and feel compelled to work with you.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Want to gain more traction with your content and connect on a deeper level? If no one’s paying attention to your content, you’re having a hard time getting people to opt-in, or sales aren’t what you want them to be it’s tempting to think you have a bad product or be hard on yourself, but here’s what’s really going on – you’re not in the wrong niche, you don’t have the wrong avatar, and it has nothing to do with you not being a great salesperson.   The problem is simple. One-sided communication.   In this episode, I’ll show you how to adjust your conversations and communication from one-sided communication to multi-sided so your audience feels heard and understood. What I reveal in this episode will benefit the relationship with your audience as well as the relationships in your personal life! So tune in and discover a deeper look into how to improve your communication, how to use these tools in your business and your personal life, behind the scenes of one product that flopped and then how messaging made it into a multi-million dollar business, and how to help your audience feel heard and build trust quickly.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode! 

After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you’re not able to fill up those frameworks and language patterns with depth, real emotions, true actions, and mistakes people are making, then it will fall on deaf ears.   In this episode of the podcast, I’m sharing how to take your messaging to the next level with one of the most powerful invisible elements, which is mastery. Listen in and discover how to add depth and connection to your messaging, why you’re blending in and what to do about it, what mastery looks like and how to achieve it (it’s not more learning!), and of course, examples and stories along the way for clarity.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram! 

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "Ohhhh, now I get it" head-nod, or even physically throw their hands in the air?   Well, in this episode I’m sharing how to access your audience’s subconscious mind so you can make powerful content your audience loves. This is when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level. Discover simple shifts to help your content stand out and hook your audience right away!   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram!