School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time.Takeaways: Editing helps improve the quality of your podcast by removing uninteresting or redundant content. A podcast should be a conversation with the boring parts removed for better engagement. Understanding your audience is crucial for determining what content to keep or cut. Planning your episodes effectively can reduce the time needed for editing later on. It's important to focus on making your podcast a favorite for listeners, not just good enough. Using editing tools wisely can enhance your show's clarity without sacrificing authenticity. Links referenced in this episode:schoolofpodcasting.compodcastsconnect.apple.compodcasters.spotify.comschoolofpodcasting.com/survey25Mentioned in this episode:Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthLive Appearances - I'd Love To Meet You!AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NCWhere Will I Be?Podcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six Weeks

Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and passion. I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset. I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft.Takeaways: Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances. The motivations for starting a podcast should be rooted in passion rather than financial gain. Podcasting leads to building relationships, which can create more opportunities for growth. Evaluating your reasons for podcasting is crucial to determine its worth to you. The competitive landscape for podcasting is much smaller compared to platforms like YouTube. Success in podcasting often depends on consistent effort and the ability to enjoy the process. Mentioned In This Episode: School of Podcasting AI Goes to College Ask Ralph Podcast Geologic PodcastOld Testament with MomInterview with Doc G Purpose Code BookMentioned in this episode:Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the Month

Explore essential strategies for maintaining a successful podcast with a focus on understanding your 'why.' Discover how creating a list of episode ideas can prevent burnout, and why starting small is key to avoiding overwhelm. Unearth the importance of feedback from your target audience and the benefits of practicing before your official launch. Dive into personal insights about equipment choices and the ethical implications of platforms like Spotify that impact artists. Ultimately, embrace the journey and remember, it's perfectly okay to pause when your message is delivered.

In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear, - but the mental game. Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love.Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content).You’ll also hear about:The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.How to identify what lights you up and makes your podcast worth doing, even if no one listens.Why striving for massive success without joy often leads to burnout.Practical tips for overcoming purpose anxiety and building a podcasting routine you love.More From Doc GThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacyThe Purpose Code Video TrailerTaking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free LifeEarn & Invest ShowBecause of My Podcast: Zita ChristanZita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper. For all things Zita Christian see zitachristian.comTakeaways: The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting. Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey. Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners. Purpose anxiety can hinder progress, making it crucial to focus on what excites you. Engaging deeply with your podcast's content can attract a community that resonates with your message. Building a podcast around your interests creates joy and can lead to organic audience growth. Mentioned In This EpisodeThe School of Podcasting - Plan, Launch, and Grow Your Podcast.Doc on the School of Podcasting Interesting AND Unique Doc G Mixes Hospice and FinanceThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacyhttps://jordangrumet.com/My Spouse Has DementiaRitual RecipesLeaning Towards WisdomEpisode on LaunchingSchool of Podcasting Podcast Launch ChecklistMentioned in this episode:Live Appearances - I'd Love To Meet You!AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NCWhere Will I Be?Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the Month

Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.ParticipantsSteve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins.Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.Randy Black from Bible Bytes loves the No Agenda Show.Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.York from Welcome to Earth Stories loves Podtastic Audio.Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wetHarris from His Daughter's Podcast Loves the Founders PodcastChris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame PodcastLouis Goodman from Love thy Lawyer loves Commentary.Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.Craig Wealand from Aprender ingles with Reza and Craig loves The Bugle podcast. Ron Eastwood (not his voice) from Morning's With Brian loves the Truce podcast.Dave Jackson from the School of Podcasting loves the No Agenda ShowGear Used TodayRode Podmic USBRodecaster DUOAccentize Dialogue EnhanceAccentize dx Revive ProGW VoiceCentricWaves DeBreathWLM Plus Stereo Mentioned in this episode:Podcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations

Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.Takeaways: Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. While video can expand audience reach, it also incurs additional production costs and time commitments. Links referenced in this episode:schoolofpodcasting.comaskthepodcastcoach.comPodnews Weekly ReviewPodcast IndexMedia Round TableSound Off Podcastmixlr.comSweetwater (aff)Sounds ProfitableGear MentionedViltrox 2 pack LCD with remoteNewer 2 Light LCD with RemoteRode Wireless Mico lavalier MicrophoneMentioned in this episode:Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsLive Appearances - I'd Love To Meet You!AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NCWhere Will I Be?

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates. He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom WebsterJoin the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.No Surveys For You?If you're a person who has never done an audience survey, and don't plan on any in the future, I'd love to understand why (I'm always interested in different points of view). I'd love to hear why.Mentioned in this episode:Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthLive Appearances - I'd Love To Meet You!AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NCWhere Will I Be?

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.Takeaways: Being open to audience feedback is essential for podcasters to improve their content. If you ignore audience advice, you risk repeating the same mistakes year after year. Feedback is critical to podcasting success; embrace it to grow your show. Creating an audience survey can provide valuable insights into what your listeners want. Understanding your audience's needs can lead to more engaging and resonant content. Ignoring expert advice, as seen in the case of Theranos, can lead to failure. With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/surveyjordanharbinger.com (on taking advice)thepharmacistvoice.com (Kim Newlove's show)perrysburgpodcast.com (Kim Newlove's show)podpage.comschoolofpodcasting.com/960 (on media hosting)schoolofpodcasting.com/961 (full show notes)Welcome to Earth StoriesApple's Dashboard podcastsconnect.apple.comSpotify's Dashboard podcasters.spotify.comMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksQuestion of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthLive Appearances - I'd Love To Meet You!AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NCWhere Will I Be?

Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding. Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.Even if you're happy with your podcast hostTakeaways: Choosing the right media host depends on your specific podcasting needs and goals. It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses. Dynamic content and chapters can enhance listener engagement and provide a better user experience. Migration between hosts can lead to a loss of statistics; choose wisely and prepare. Utilizing AI tools can streamline podcast creation, but be cautious of additional costs. Free podcast hosting services often come with limitations and potential risks of closure. Links referenced in this episode:schoolofpodcasting.com/joinhttps://schoolofpodcasting.com/podcast-hosting-simplified/<< Full Show NotesCompanies mentioned in this episode: PodPage Buzzsprout Blubrry Libsyn (use coupon sopfree for a free month) Captivate RSS.com Descript Riverside Squadcast Zoom Auphonic Transistor Full Show NotesSee schoolofpodcasting.com/960Mentioned in this episode:Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthWhat Does Worry Free Podcasting Look Like?It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together.School of Podcasting

Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.Takeaways:Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.Ray Arnott's podcast inspired a listener to send in a special gift.Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration.Consistency in content and focus is crucial for successful podcasting; it's not just about publishing.Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar.Pod fading affects 30% of new podcasters; understanding your audience is key to longevity.YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting.Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/959aroundthelayout.comZita's Article in US News and World ReportMy Spouse Has Dementiapracticalprepping.infoEdison research on YouTubePodnews on PodfacePocket CastsNotionNotejoyIn & Around PodcastingMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of Podcasting